South East Asia Ready to Drink/High Strength Premixes Market – Industry Trends and Forecast to 2031

동남아시아 즉석음료/고강도 프리믹스 시장 분석 및 규모

RTD(즉석 음료) 또는 고강도 프리믹스 시장에서 제품은 일반적으로 편리하게 소비할 수 있도록 병이나 캔에 포장됩니다. 병은 다재다능하며 종종 고급 또는 프리미엄 제품에 선호되어 브랜드 및 라벨 가시성을 확보할 수 있습니다. 캔은 휴대성, 내구성, 야외 또는 이동 중에 사용하기에 적합하여 인기가 있습니다. 다른 포장 옵션으로는 특정 소비자 선호도에 맞게 파우치 또는 테트라팩이 있습니다.

Data Bridge Market Research는 2023년에 86억 1,000만 달러였던 동남아시아 즉석음료/고농도 프리믹스 시장이 2031년까지 1,196억 달러에 도달할 것으로 예상하며, 2024년에서 2031년까지의 예측 기간 동안 4.2%의 CAGR을 기록할 것으로 분석했습니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 대표되는 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.

보고 범위 및 시장 세분화      

시장 정의

RTD(Ready-to-drink) 또는 고강도 프리믹스는 단일 제공 용기나 병에 상업적으로 판매되는 미리 혼합된 알코올 음료나 칵테일 블렌드를 말합니다. 이러한 제품에는 일반적으로 알코올, 향료 및 기타 성분이 포함되어 있어 소비하기 전에 추가로 혼합하거나 준비할 필요가 없으므로 소비자에게 편리함과 즐거움을 제공합니다.

동남아시아 즉석음료/고강도 프리믹스 시장 동향

운전자

• 변화하는 소비자 라이프스타일은 이동 중 소비를 우선시합니다

소비자 라이프스타일의 변화는 이동 중에 소비하는 것에 더 큰 중점을 두고 시장을 주도하고 있습니다. 개인이 바쁜 삶 속에서 편리함을 추구함에 따라, 미리 혼합된 음료는 칵테일과 기타 알코올성 음료를 즐길 수 있는 빠르고 번거롭지 않은 옵션을 제공합니다 . 이러한 추세는 품질이나 풍미를 손상시키지 않으면서도 편리함에 대한 필요성에 의해 촉진됩니다. 결과적으로, 제조업체가 편리하면서도 즐거운 음주 경험을 추구하는 소비자의 변화하는 요구를 충족하기 위해 혁신함에 따라 시장은 계속 성장하고 있습니다.

• 맛과 포장의 혁신으로 소비자를 사로잡다 .

창의적이고 다양한 풍미 프로필과 눈길을 끄는 편리한 포장 옵션은 소비자의 관심을 사로잡고 새로운 제품을 시도하도록 유도합니다. 이러한 혁신은 독특한 맛 경험과 소비의 편의성에 대한 진화하는 소비자 선호도에 부응합니다. 결과적으로 회사는 경쟁력을 유지하기 위해 지속적인 제품 개발에 투자하여 시장에서 성장을 촉진하고 다양성과 참신함에 대한 소비자의 수요를 충족시킵니다.

기회

• 제품 홍보를 위한 유명인 추천과의 협업

유명인의 추천을 레디투드링크/고농도 프리믹스에 활용하면 브랜드 가시성과 신뢰성이 전략적으로 향상됩니다. 유명인은 상당한 영향력을 행사하여 팬층 사이에서 제품 홍보를 확대하고 소비자 선호도를 형성합니다. 이 협업은 타겟 고객과 열망적인 연결을 만들어 판매와 시장 확장을 촉진합니다. 유명인의 이미지와 라이프스타일에 맞춰 브랜드는 소비자와 진정으로 공감하여 신뢰와 충성도를 높이는 동시에 브랜드 입지를 강화하고 더 큰 시장 점유율을 확보할 수 있는 귀중한 기회를 잡을 수 있습니다.

• 다양한 소비자 선호도에 맞는 맞춤형 옵션

맛, 알코올 함량, 포장 크기에 대한 선택권을 제공함으로써 브랜드는 더 광범위한 대상 고객에게 다가가 개인의 선호도와 상황에 맞게 음주 경험을 맞춤화할 수 있습니다. 이를 통해 브랜드 충성도와 만족도가 높아지고 개인화된 음료에 대한 수요가 증가하는 것을 활용할 수 있습니다. 기회는 변화하는 소비자 선호도에 적응하고, 경쟁 우위를 유지하고, 다양한 취향과 라이프스타일에 공감하는 맞춤형 옵션을 통해 시장 성장을 차지하는 데 있습니다.

제약/도전

• 생산 및 유통에 영향을 미치는 공급망 중단

The supply chain disruptions can lead to delays in manufacturing, shortages in raw materials, and logistical hurdles in distribution. As a result, companies may struggle to meet consumer demand, experience increased costs due to expedited shipping or alternative sourcing, and face potential reputational damage for unfulfilled orders. Ultimately, these challenges could hinder market growth, impede market penetration effort.

• High Competition Leading to Pricing Pressures

The intense competition drives companies to lower prices to attract customers, potentially reducing profit margins. Moreover, it may lead to a focus on cost-cutting measures, compromising product quality or marketing efforts. Consequently, smaller players may struggle to compete, leading to market consolidation and decreased innovation. Overall, these pricing pressures hinder sustainable growth and profitability, challenging companies to find a balance between competitiveness and maintaining profitability.

This South East Asia ready to drink/high strength premixes market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the South East Asia ready to drink/high strength premixes market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In July 2023, Suntory Spirits Ltd. launched "The PREMIUM MALT'S HOUSE" in nine global cities, offering international consumers the opportunity to experience the uniqueness of their flagship beer brand, "The Premium Malt's." This strategic move aimed to enhance brand recognition and appeal within the ready to drink/high strength premixes market
• In March 2021, Mike's Hard Lemonade introduced its new hard seltzer, expanding its product portfolio in the ready to drink/high strength premixes market. This introduction signifies a strategic move to capitalize on the growing popularity of hard seltzers, enhancing the brand's competitiveness and potential for capturing a broader consumer base

South East Asia Ready to Drink/High Strength Premixes Market Scope

The South East Asia ready to drink/high strength premixes market is segmented on the basis of type, processing type, gender, packaging type and trade. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Malt-Based RTDs
• Spirit-Based RTDs
• Wine-Based RTDs
• Others

 Processing Type

• Single Compound
• Blended

Gender

• Male
• Female

 Packaging Type

• Bottle
• Can
• Others

 Trade

• Off-Trade
  • Hypermarket/Supermarket
  • Specialty Stores
• On-Trade

South East Asia Ready to Drink/High Strength Premixes Market Regional Analysis/Insights

The South East Asia ready to drink/high strength premixes Market is analysed and market size insights and trends are provided by type, processing type, gender, packaging type and trade. as referenced above.

The countries covered in the South East Asia ready to drink/high strength premixes market report are Thailand, Vietnam, Philippines, Singapore, Myanmar, Malaysia, Indonesia and Rest of South East Asia.

Thailand leads the ready to drink/high strength premixes market due to its high alcohol consumption per capita. Manufacturers focus on malt-based products to cater to consumer preferences. This dominance reflects Thailand's significant role in driving demand and shaping trends within the market for premixed alcoholic beverages.

Vietnam secures the second position in the ready to drink/high strength premixes market owing to the youth's inclination towards fun and enjoyment. With high per capita alcohol consumption, the country's drinking culture has evolved alongside improving living standards, leading more individuals to spend on alcohol for leisure activities.

The Philippines is gaining a significant share in the ready to drink/high strength premixes market due to consumer preferences shifting towards these products. Manufacturers are strategically expanding their businesses in response to the growing demand for RTD/high-strength premixes, reflecting the country's emerging importance as a key market player in this sector.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and South East Asia Ready to Drink/High Strength Premixes Market Share Analysis

The South East Asia ready to drink/high strength premixes market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to South East Asia ready to drink/high strength premixes market.

Some of the major players operating in the  South East Asia ready to drink/high strength premixes market are:

• Thai Spirit Industry Co., Ltd. (Thailand)
• Whistler Wine & Spirits Pte Ltd (Singapore)
• Destileria Limtuaco & Co., Inc.  (Philippines)
• Winepak Corporation (U.S.)
• Thai Beverage Plc (Thailand)
• Diageo (U.K.)
• Carlsberg Group (Denmark)
• Siam Winery (Thailand)
• San Miguel Brewery Inc. (Philippines)
• Nestlé (Switzerland)
• Red Bull (Austria)
• The Coca-Cola Company (U.S.)
• BACARDI (Bermuda)

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