북미 가상현실(VR) 건강 시장 – 2031년까지의 산업 동향 및 예측

북미 가상현실(VR) 건강 시장 분석 및 규모

의료 훈련 및 교육은 가상 현실(VR) 건강 시장의 변혁적 응용 분야로 자리 잡고 있습니다. VR 시뮬레이션은 의대생과 전문가가 현실적인 가상 환경에서 수술, 시술 및 환자 상호 작용을 연습할 수 있는 몰입형 경험을 제공합니다. 이러한 시뮬레이션은 실습 학습을 위한 안전하고 위험 없는 공간을 제공하여 수련생이 실제 임상 환경에 참여하기 전에 기술을 다듬고, 의사 결정을 개선하고, 자신감을 높일 수 있도록 합니다. 게다가 VR은 원격 교육 기회를 제공하여 어디에서나 전문가가 주도하는 세션과 전문 교육 모듈에 액세스할 수 있게 하여 지리적 장벽을 줄이고 전 세계 의료 전문가의 교육 기회를 확대합니다.

북미 가상현실(VR) 건강 시장 규모는 2023년에 72억 8천만 달러로 평가되었으며, 2031년까지 708억 5천만 달러에 도달할 것으로 예상됩니다. 2024년에서 2031년까지의 예측 기간 동안 연평균 성장률은 32.9%입니다.

Data Bridge Market Research팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석 및 유봉 분석이 포함되어 있습니다.

보고 범위 및 시장 세분화       

Market Definition

Virtual reality (VR) health refers to the integration of virtual reality technology into healthcare practices, encompassing applications such as medical training, therapy, pain management, rehabilitation, and patient education. It leverages immersive virtual environments to enhance diagnostics, treatment, and overall healthcare experiences.

Virtual Reality (VR) Health Market Dynamics

Drivers

• Rising Need for Mental Healthcare due to Expansion of Virtual Reality Solutions

Virtual Reality (VR) for health empowers healthcare practitioners to increase patient treatment capacity through innovative solutions. VR simulations streamline medical training, facilitating efficient onboarding and continuous skill development. Additionally, VR enables remote consultations and telemedicine, extending practitioners' reach to remote or underserved areas. VR-based therapy interventions offer scalable mental health treatments, addressing the growing demand for mental healthcare services. These capabilities improve patient access to care and enhance practitioners' ability to deliver effective treatments, driving the adoption and growth of virtual reality for health in the healthcare market.

For instance, In October 2021, the U.S. FDA approval of a VR-based treatment for amblyopia exemplifies how Virtual Reality for health expands treatment options, particularly for pediatric patients. This innovative approach replaces traditional methods such as eye patches and blurring eye drops, offering a more engaging and effective solution for children with lazy eye.

• Growing Technological Advancements Expands the Demand of VR Systems

Continuous improvements in VR hardware, software, and peripherals enhance the fidelity, immersion, and usability of VR systems in healthcare applications. Advancements such as higher-resolution displays, better tracking systems, and more ergonomic designs contribute to a more immersive and comfortable user experience, increasing the acceptance and adoption of VR technology in medical settings. Furthermore, innovations such as real-time data integration, artificial intelligence algorithms, and cloud computing capabilities enhance the functionality and effectiveness of VR applications for medical training, therapy, and patient care, fueling the growth and evolution of the VR Health Market.

Opportunities

• High Prevalence of Chronic Health Conditions Increases Demand for VR Solutions

VR technologies offer innovative solutions for managing chronic conditions, providing non-pharmacological interventions that complement traditional treatments. Virtual reality therapy in mental health can alleviate chronic pain through distraction techniques and immersive experiences. Moreover, VR facilitates remote monitoring and rehabilitation for patients with chronic illnesses, enhancing accessibility to healthcare services and improving patient outcomes. As the burden of chronic diseases continues to rise globally, the demand for VR solutions to address these challenges drives growth and innovation within the VR health market.

According to an article published in May 2022 by Smithsonian Magazine, the adoption of technology, particularly virtual reality, in addressing conditions such as PTSD and anxiety disorders reflects the rising applications of VR in healthcare. This trend is expected to drive increased demand for VR solutions in the healthcare sector, aligning with the broader trend of leveraging technology to improve patient care and outcomes.

• Adoption of VR Healthcare Solutions Increases Demand of Supportive Regulatory Environment

A supportive regulatory environment plays a crucial role in driving the virtual reality (VR) health market forward. Regulatory bodies, such as the FDA in the U.S. and equivalent agencies globally, are increasingly recognizing the safety and efficacy of VR technologies in healthcare. Clear guidelines and approvals streamline the process for VR healthcare solutions to enter the market, providing assurance to healthcare providers, investors, and consumers regarding their quality and reliability. Additionally, regulatory support encourages investment and innovation in the VR healthcare sector, fostering a conducive environment for the development of new applications and technologies. As regulations evolve to accommodate emerging technologies, the VR health market is poised for sustained growth and expansion.

For instance, In September 2021, Indian Prime Minister Narendra Modi's launch of the Pradhan Mantri Digital Health Mission reflects a supportive regulatory environment for healthcare innovation, including Virtual Reality (VR) applications. This initiative signals a commitment to modernizing healthcare practices and embracing digital technologies, which could potentially pave the way for the integration of VR solutions in India's healthcare landscape.

Restraints/Challenges

• High Initial Investment limits the Adoption of Virtual Reality (VR) Solutions

Healthcare institutions face substantial costs for acquiring VR hardware, software development, content creation, and staff training. This financial burden is particularly challenging for smaller healthcare providers or facilities with limited budgets, hindering their ability to adopt and integrate VR technology into their practices. Ongoing expenses for maintenance, upgrades, and technical support further contribute to the overall cost of ownership, deterring widespread adoption of VR solutions in healthcare.

• High Data Security Concerns Hampers the Growth of Virtual Reality (VR) Health

VR applications involve the collection, storage, and transmission of sensitive patient data, including medical records and personal information. The vulnerability of VR systems to cyber threats, such as data breaches and unauthorized access, raises concerns about patient privacy, confidentiality, and compliance with regulations such as HIPAA. Healthcare institutions and technology developers must implement robust security measures, encryption protocols, and access controls to safeguard patient data and mitigate the risk of security breaches.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In September 2022, Novant Health launched the inaugural leadership training program utilizing AI-powered virtual reality technology. This pioneering initiative marked a significant advancement in leadership development within the healthcare sector, leveraging VR's immersive capabilities to enhance leadership skills and decision-making processes
• In June 2022, MediSim established India's premier fully automated Virtual Reality (VR) lab at the Puducherry Institute of Medical Sciences (PIMS), catering specifically to MBBS students. This initiative aimed to augment students' medical skills through immersive VR training, equipping them with essential expertise for the future of healthcare
• In August 2021, AppliedVR collaborated with Curebase to conduct clinical trials evaluating the efficacy of VR-based therapy. Leveraging Curebase's platform, AppliedVR initiated five clinical trials focused on alleviating chronic pain through VR therapy. This strategic collaboration facilitated AppliedVR's expansion within the market by providing empirical evidence of the effectiveness of their therapeutic approach
• In April 2021, SyncThink Inc collaborated with Pico Interactive and Tobii to introduce a cutting-edge virtual reality solution. Merging SyncThink’s brain health and performance technology with advanced integrated VR technology, the collaboration aimed to meet the increasing healthcare demands effectively, catering to evolving consumer needs

Virtual Reality (VR) Health Market Scope

The market is segmented based on product, technology, application, therapeutic area, end user, and distribution channel. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Product

• Hardware
• Software
• Services

Technology

• Head-Mounted Technology
• Gesture-Tracking Technology
• Projector and Display Walls Technology
• Mobile Device-Based
• Others

Application

• Medical Training and Education
• Virtual Reality Exposure Therapy
• Surgery
• Patient Care Management
• Rehabilitation
• Pain Management
• Others

Therapeutic Area

• Craniofacial
• Cardiovascular
• Ophthalmology
• Pulmonary
• Neurological
• Sleep Disorders
• Phobias
• Addictions
• Post-Traumatic Stress Disorders (PTSD)
• Others

End User

• Hospitals
• Clinics
• 수술 센터
• 외래 수술 센터
• 진단 센터
• 재활 센터
• 장기요양시설
• 정신 건강 기관
• 기타

유통 채널

• 직접 입찰
• 소매 판매
• 제3자 유통업체

북미 가상현실(VR) 건강 시장 지역 분석/통찰력

시장이 분석되고, 국가, 제품, 기술, 응용 분야, 치료 분야, 최종 사용자 및 유통 채널별로 시장 규모 정보가 제공됩니다.

시장 보고서에서 다루는 국가는 북미의 미국, 캐나다, 멕시코입니다.

미국은 주로 강력한 의료 서비스 제공자 네트워크와 기술 발전을 수용하는 문화로 인해 시장을 지배하고 있습니다. 치료 프로그램 및 의료 교육 시뮬레이션과 같은 VR 의료 분야에서 수많은 혁신적인 솔루션이 등장하면서 미국 기관은 이러한 기술을 빠르게 도입하고 있습니다. 이러한 추세는 연구 개발에 대한 상당한 투자로 더욱 촉진되어 미국을 이 지역 내 VR 의료 혁신의 최전선에 위치시키는 역동적인 생태계를 육성합니다.

글로벌 영업 자동화 소프트웨어 시장 보고서의 국가 섹션은 또한 개별 시장 영향 요인과 국내 시장의 현재 및 미래 트렌드에 영향을 미치는 규제 변화를 제공합니다. 소비량, 생산 현장 및 양, 수입 수출 분석, 가격 추세 분석, 원자재 비용, 하류 및 상류 가치 사슬 분석과 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 주요 포인터 중 일부입니다. 또한 글로벌 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세 및 무역 경로의 영향이 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.

경쟁 환경 및 가상 현실(VR) 건강 시장 점유율 분석

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 활동하는 주요 기업은 다음과 같습니다.

• SyncThink Inc (미국)
• 응용VR(미국)
• Koninklijke Philips NV(네덜란드)
• 에코픽셀(미국)
• 프시우스(스페인)
• 퍼스트핸드 테크놀로지 주식회사 (미국)
• MindMaze Inc (스위스)
• Augmedix, Inc (미국)
• VirtaMed AG(스위스)
• Vivid Vision, Inc(미국)
• Osso VR, Inc (미국)
• ImmersiveTouch, Inc(미국)
• CAE Inc(캐나다)
• Google(미국, Alphabet Inc의 자회사)
• 마이크로소프트(미국)
• 제너럴 일렉트릭(미국)
• Medical Realities Ltd(영국)
• 지멘스(독일)
• 페이스북(미국)

SKU-65934