글로벌 여성 디지털 건강 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

여성 디지털 건강 시장 분석

여성 디지털 건강 시장은 여성 건강 문제에 대한 인식 증가와 의료 분야에서 기술 도입에 힘입어 상당한 성장을 경험하고 있습니다. 최근 개발에는 생식 건강, 산모 관리, 정신 건강을 포함한 여성 건강의 다양한 측면을 다루도록 설계된 모바일 애플리케이션, 웨어러블 기기 , 텔레헬스 플랫폼과 같은 혁신적인 디지털 건강 솔루션의 등장이 포함됩니다. 기업은 점점 더 개인화된 치료에 집중하고 있으며, 데이터 분석을 활용하여 맞춤형 건강 권장 사항과 지원을 제공하고 있습니다. 또한 COVID-19 팬데믹은 여성들이 편리하고 접근 가능한 의료 옵션을 추구함에 따라 디지털 건강으로의 전환을 가속화했습니다. 기술의 지속적인 발전과 예방 치료에 대한 강조가 커짐에 따라 시장은 지속적인 확장을 앞두고 있으며 기존 의료 제공자와 신규 진입자 모두의 투자를 유치하고 있습니다. 이러한 추세는 의료 접근성을 향상시키고 건강 결과를 개선하며 여성이 건강과 웰빙을 스스로 관리할 수 있도록 지원할 것으로 예상됩니다.

여성 디지털 건강 시장 규모

글로벌 여성 디지털 건강 시장 규모는 2023년에 25억 9천만 달러로 평가되었으며, 2031년까지 105억 5천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 19.20%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층 전문가 분석, 환자 역학, 파이프라인 분석, 가격 분석 및 규제 프레임워크도 포함됩니다.

여성 디지털 건강 시장 동향

“디지털 건강 기술 의 혁신 ”

여성의 디지털 건강 시장은 기술이 의료 서비스 제공에 필수적이 되면서 혁신적인 추세를 보이고 있습니다. 최근 혁신에는 종합적인 모바일 애플리케이션과 웨어러블 기기 의 개발이 포함되며 , 특히 월경 건강 및 임신 추적과 같은 분야에서 건강 지표를 모니터링하고 개인화된 통찰력을 제공합니다. 눈에 띄는 추세 중 하나는 예측 분석을 통해 사용자 경험을 향상하고 건강 결과를 최적화하기 위해 인공 지능과 머신 러닝을 점점 더 많이 통합하는 것입니다. 이러한 진화는 여성이 건강 관리에 적극적으로 참여할 수 있도록 지원하여 서비스와 맞춤형 개입에 대한 접근성을 개선합니다. 시장이 확장됨에 따라 정신 건강 지원 및 커뮤니티 리소스를 디지털 건강 플랫폼에 통합하는 데 중점을 두고 여성 건강에 대한 전체론적 접근 방식을 더욱 강화하고 있습니다.

보고서 범위 및 여성 디지털 건강 시장 세분화     

Women’s Digital Health Market Definition

Women’s digital health refers to the use of digital technologies, tools, and platforms specifically designed to address the unique health needs and challenges faced by women. It encompasses a wide range of services and innovations aimed at improving women’s health across their lifespan, including reproductive health, pregnancy and nursing care, menstrual health, fertility tracking, mental health, and chronic disease management. These solutions often involve mobile apps, wearable devices, telemedicine platforms, and other digital health technologies that enable personalized care, remote monitoring, and better health outcomes. Women's digital health also plays a vital role in addressing health inequalities by providing accessible, affordable, and convenient healthcare services, empowering women to take control of their well-being through technology-driven solutions.

Women’s Digital Health Market Dynamics

Drivers

• Adoption of Telehealth Services

The widespread adoption of telehealth services following the COVID-19 pandemic has significantly expanded access to specialized healthcare, especially in remote and underserved areas. With social distancing measures and lockdowns, many healthcare providers shifted to virtual consultations, making it easier for women to access essential services without the need for in-person visits. This shift has proven particularly beneficial for women’s health, allowing for consultations on reproductive health, mental health, and chronic conditions from the comfort of their homes. As telehealth continues to gain acceptance among both providers and patients, it removes geographical barriers and enhances convenience, encouraging women to seek timely care. This trend is a crucial market driver, contributing to the growth and evolution of the women’s digital health landscape as more patients embrace these innovative healthcare solutions.

•  Rise of Personalized Healthcare

The rise of personalized healthcare, driven by advancements in data analytics and artificial intelligence (AI), is revolutionizing how women approach their health management. By leveraging individual health data, these technologies can provide tailored health recommendations that address specific needs and preferences. For instance, AI algorithms can analyze patterns in user behavior, lifestyle, and medical history to offer customized fitness regimens, dietary advice, and wellness plans. This level of personalization fosters deeper user engagement, as women feel more empowered and invested in their health journeys. Furthermore, personalized insights enhance satisfaction by delivering relevant information at the right time, making healthcare more proactive rather than reactive. As more women experience the benefits of personalized healthcare, the demand for digital health solutions continues to grow, significantly driving the women’s digital health market forward.

Opportunities

• Development of Digital Health Applications

The women’s digital health market holds considerable potential for the development of niche applications that cater specifically to various aspects of women’s health. For instance, fertility tracking apps can provide personalized insights into ovulation cycles, enhancing women's understanding of their reproductive health and assisting those trying to conceive. Similarly, applications focused on menopause management can offer resources for symptom tracking, lifestyle tips, and community support, addressing a critical phase in women’s lives that is often overlooked. Mental health support apps can also play a vital role, offering tools for stress management, therapy resources, and community connection to help women navigate mental health challenges. By focusing on these specific needs, companies can create targeted solutions that empower women, improve their health outcomes, and drive growth in the women’s digital health market.

• Integration of AI and Machine Learning

Leveraging artificial intelligence (AI) and machine learning (ML) presents a transformative opportunity in the women’s digital health market, enabling the creation of smarter health solutions. These advanced technologies can analyze vast amounts of health data to identify patterns and trends, offering predictive analytics that empower users to make informed health decisions. For instance, AI-driven applications can forecast potential health issues based on individual behaviors and medical histories, allowing for timely interventions. Moreover, personalized health recommendations generated through ML algorithms can enhance user engagement by tailoring content and resources to meet specific needs. As these technologies evolve, they have the potential to significantly improve health outcomes for women by fostering proactive health management and creating a more intuitive user experience. This integration of AI and ML represents a key market opportunity for innovative companies in the women’s digital health sector.

Restraints/Challenges

• High Development Costs

The costs associated with developing, maintaining, and updating digital health solutions pose a significant challenge in the women’s digital health market, particularly for startups with limited resources. Creating high-quality applications requires substantial initial investments in technology infrastructure, user experience design, and rigorous testing to meet healthcare regulations. Moreover, ongoing expenses such as software maintenance, feature enhancements, and compliance updates can strain financial resources. Startups may also face challenges in securing funding, as investors often seek proven business models. Consequently, these financial pressures can limit innovation and restrict the ability of new entrants to compete effectively against established companies with greater capital. This economic barrier ultimately hampers the diversity of offerings in the market, making it a notable challenge for the growth of women's digital health solutions.

• Privacy and Security Concerns

The handling of sensitive health data in the women’s digital health market raises significant concerns regarding data breaches and privacy violations, which can deter users from adopting digital health solutions. As women increasingly turn to mobile apps and online platforms for managing their health, the potential for unauthorized access to personal health information becomes a critical issue. High-profile data breaches in the healthcare sector have heightened awareness and apprehension about privacy, leading many potential users to hesitate in sharing their information. This fear is particularly pronounced among vulnerable populations who may be more sensitive to the risks associated with their health data. As a result, concerns about data security and privacy serve as a major market restraint, hindering the widespread adoption and growth of digital health solutions designed for women.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Women’s Digital Health Market Scope

The market is segmented on the basis of type and application. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Mobile App
• Wearable Device
• Telemedicine
• Medical Device
• Other Product Types

Application

• Reproductive Health
• Pregnancy and Nursing Care
• Menstrual Tracking
• Breast Cancer
• Mental Health
• Other Applications

 Women’s Digital Health Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type and application  as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America leads the women’s digital health market in both market share and revenue, and this trend is expected to continue throughout the forecast period. The region benefits from a robust technological infrastructure that supports the development and adoption of digital health solutions. In addition, a strong focus on women's health initiatives further contributes to the market's growth in this area.

Asia-Pacific region is anticipated to experience significant growth in the women's digital health market over the coming years. This growth can be attributed to increasing investments in healthcare technology, a rising emphasis on women's health issues, and expanding internet accessibility. Furthermore, the growing adoption of mobile devices and telehealth solutions among women in this region is expected to enhance the availability and utilization of digital health services, driving market expansion.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Women’s Digital Health Market Share

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

여성 디지털 건강 시장 리더는 다음과 같습니다.

• 제너럴 일렉트릭 회사(미국)
• Koninklijke Philips NV(네덜란드)
• 아날로직 코퍼레이션(미국)
• 후지필름 소노사이트 주식회사(미국)
• 지멘스 헬스키니어스 AG(독일)
• 메드트로닉(아일랜드)
• 게팅게 AB(스웨덴)
• Neoventa Medical AB(스웨덴)
• Natus Medical Incorporated(미국)
• OSI Systems, Inc. (미국)
• EDAN Instruments, Inc.(중국)
• 쿠퍼 컴퍼니스 주식회사(미국)
• MEDGYN PRODUCTS, INC. (캐나다)
• Lutech Resources Inc. (이탈리아)
• 고급 기기(미국)
• Shenzhen Bestman Instrument Co., Ltd. (중국)
• TRISMED Co., LTD. (한국)
• 아르요(스웨덴)

여성 디지털 건강 시장의 최신 동향

• 2024년 3월, HeraMed는 FemBridge와 협력하여 임산부와 의료 서비스 제공자의 다양한 요구를 충족하도록 설계된 확장 가능하고 포괄적인 산모 관리 솔루션을 개발했습니다. 이 협업은 디지털 건강 기술을 활용하여 임산부에게 제공되는 치료의 질을 개선하는 데 중점을 둡니다. 혁신적인 도구를 통합함으로써 이 파트너십은 산모 여정 전반에 걸쳐 의사 소통과 지원을 강화하여 궁극적으로 더 나은 건강 결과를 이끌어내는 것을 목표로 합니다.

SKU-67197