글로벌 유청 단백질 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

유청 단백질 시장 분석

글로벌 유청 단백질 시장은 고품질 단백질 보충제에 대한 수요 증가와 유청 단백질 소비와 관련된 건강상의 이점에 대한 인식 증가에 힘입어 상당한 성장을 목격하고 있습니다. 치즈 생산의 부산물인 유청 단백질은 뛰어난 아미노산 프로필과 빠른 소화성으로 알려져 있어 운동선수, 피트니스 애호가 및 영양 섭취를 늘리려는 개인에게 선호되는 선택입니다. 시장은 피트니스와 건강한 라이프스타일에 대한 추세가 증가하고, 식품 및 음료, 건강 보충제 , 개인 관리와 같은 다양한 산업에서 유청 단백질의 적용이 확대됨에 따라 더욱 촉진되고 있습니다. 게다가 가공 기술의 발전과 혁신적인 유청 단백질 제품의 개발이 시장 확대에 기여하고 있습니다.

유청단백질 시장 규모

글로벌 유청 단백질 시장 규모는 2023년에 180억 8천만 달러로 평가되었으며, 2031년까지 337억 4천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 8.11%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

유청단백질 시장 동향

“영양 및 식이 보충제에 대한 수요 증가”

건강과 웰빙에 대한 소비자의 관심이 증가함에 따라 영양 및 식이 보충제, 특히 근육 강화, 체중 관리 및 전반적인 건강에 필수적인 성분으로 여겨지는 단백질 보충제에 대한 수요가 증가하고 있습니다. 생물학적 가치가 높은 것으로 알려진 유청 단백질은 단백질 파우더, 바, 레디투드링크 셰이크를 포함한 다양한 보충제 제품에 점점 더 많이 통합되고 있습니다. 이러한 추세는 특히 운동선수, 보디빌더, 운동 애호가들 사이에서 두드러지는데, 이들은 유청 단백질을 사용하여 성과를 향상시키고 근육 회복을 지원하며 피트니스 목표를 달성합니다. 이러한 그룹에서 유청 단백질의 인기는 빠른 소화성과 풍부한 아미노산 프로필에 의해 촉진되는데, 이는 강렬한 신체 활동 후 근육 회복과 성장에 필수적입니다. 또한 노령 인구도 근육량을 유지하고 연령에 따른 근육 손실을 예방하기 위해 유청 단백질 보충제에 대한 수요에 기여하고 있습니다.

보고서 범위 및 유청 단백질 시장 세분화         

Whey Protein Market Definition

Whey protein is a high-quality protein derived from milk during the cheese-making process. It is a complete protein, meaning it contains all nine essential amino acids required by the human body. Whey protein is available in various forms, including concentrate, isolate, and hydrolyzed, each varying in protein content and processing methods.

Whey Protein Market Dynamics

Drivers  

• Growing Health Consciousness   

The increasing global emphasis on health and fitness is driving substantial demand for protein-rich foods and dietary supplements, with whey protein emerging as a top choice due to its exceptional amino acid profile and rapid absorption. As consumers become more aware of the importance of maintaining a healthy lifestyle, there is a noticeable shift toward consuming products that support weight management, muscle building, and overall wellness. This trend is particularly evident in the growing popularity of whey protein among athletes, fitness enthusiasts, and health-conscious individuals, who view it as an essential component of their dietary regimen. The focus on healthy eating habits and the pursuit of fitness goals are key factors propelling the expansion of the whey protein market.                                      

• Expanding Applications in Food & Beverages       

Whey protein's versatility has positioned it as a highly sought-after ingredient in the food and beverage industry, where it is utilized in a wide array of products including dairy items, baked goods, confectioneries, and beverages. Its ability to significantly enhance the nutritional profile of these products while maintaining their desirable taste and texture has made it a preferred choice among food manufacturers. This widespread application is driven by the growing consumer demand for functional foods that not only taste good but also provide substantial health benefits. As a result, whey protein is increasingly being incorporated into a variety of food and beverage formulations, contributing to the broadening scope of its market presence.

Opportunities

• Increased Demand for Personalized Nutrition

The growing trend toward personalized nutrition is opening up new avenues for whey protein products that can be tailored to meet individual dietary needs. As consumers become more informed and health-conscious, they seek products that align with their specific health goals, whether it's muscle building, weight management, or overall wellness. This has led to an increased demand for whey protein supplements that offer customized amino acid profiles, varying protein concentrations, and unique flavors that cater to personal preferences. Manufacturers have the opportunity to leverage this trend by developing innovative whey protein products that address specific nutritional requirements, providing a more targeted approach to health and fitness.

• Expansion in Sports Nutrition

The increasing emphasis on sports and fitness among a broad range of consumers is significantly boosting the demand for whey protein in the sports nutrition market. Whey protein, known for its rapid absorption and high-quality amino acid profile, is ideally suited for athletes and fitness enthusiasts looking to optimize muscle recovery and enhance performance. As more people adopt active lifestyles, whey protein concentrate products are becoming essential components of sports nutrition regimes, from pre-workout supplements to post-exercise recovery shakes. This trend provides a substantial growth opportunity for whey protein manufacturers to position their products as indispensable for sports and fitness, appealing to both professional athletes and recreational users.                       

Restraints/Challenges

• Fluctuating Milk Prices

The volatility of milk prices can have a direct impact on the production costs of whey protein, leading to potential pricing challenges and reduced profit margins for manufacturers. These fluctuations are often influenced by a variety of factors including changes in dairy farming conditions, feed costs, and global demand for dairy products. As a result, manufacturers must navigate these price swings carefully, balancing cost management with the need to maintain competitive pricing in the market. One of the significant challenges facing the whey protein market is the fluctuation in milk prices, which is the primary raw material for whey protein production.

• Competition from Plant-Based Proteins

The growing consumer shift towards plant-based diets, driven by the rise of veganism and increasing environmental concerns, is creating competition for the whey protein market. Plant-based proteins such as pea, soy, and hemp are gaining popularity as viable alternatives to animal-based proteins, offering comparable nutritional benefits while aligning with consumers' ethical and environmental values. As more consumers seek out these plant-based options, the whey protein market faces the challenge of retaining its customer base.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Global Whey Protein Market Scope

The market is segmented on the basis of type, application, price, distribution channel, and end users. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Isolates
• Concentrates
• Demineralized
• Hydrolysate

Application

• Nutritional
• Personal Care
• Food
• Feed
• Infant Formula
• Sports and Performance Nutrition
• Functional/Fortified Food

Price

• Premium
• Economy
• Low

Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

End Users

• Athletes
• Bodybuilders
• Lifestyle Users

Global Whey Protein Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country type, application, price, distribution channel, and end users as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to the robust demand for whey protein in the U.S. is fueled by a strong consumer base that values health and wellness, coupled with a well-established sports nutrition industry. Additionally, the presence of key market players and advanced manufacturing facilities further bolsters the region's dominant position. 

Asia-Pacific is expected to be the fastest growing due to rising health concerns and increasing disposable incomes. As more consumers in countries like China, India, and Japan become aware of the health benefits associated with whey protein, the demand for these products has surged. The region's growing middle class, which has more spending power and a greater focus on health and fitness, is a significant contributor to this market expansion.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Global Whey Protein Market Share

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Whey Protein Market Leaders Operating in the Market Are:

• Glanbia PLC. (Ireland)
• NOW Foods (U.S.)
• Nutiva Inc (U.S.)
• The Simply Good Foods Company (U.S.)
• Iovate Health Sciences International Inc. (Canada)
• MusclePharm (U.S.)
• Kerry Group Plc. (Ireland)
• CytoSport, Inc. (U.S.)
• Nature's Bounty (U.S.)
• Reliance Private Label Supplements (U.S.)
• Herbalife International of America, Inc. (U.S.)
• Danone SA (France)
• GNC Holdings, LLC (U.S.)
• Orgain Inc. (U.S.)
• True Nutrition (U.S.)

Latest Developments in Whey Protein Market

• 스포츠 영양 제품, 에너지 드링크, 건강 보충제, 의류로 유명한 라이프스타일 브랜드인 GHOST는 2024년 7월 GHOST WHEY x OREO "MINT" 출시로 쿠키 판매를 새로운 차원으로 끌어올릴 예정입니다.  
• 2023년 9월, Max Protein의 모회사인 Naturell India Pvt. Ltd.는 두 가지 혁신적인 제품인 Max Protein Whey Protein과 Max Protein Plant Protein의 출시를 자랑스럽게 발표했습니다. Max Protein Whey Protein은 Irish Chocolate와 Kulfi의 두 가지 풍미로 출시되었으며, 뛰어난 영양을 제공하면서 미뢰를 즐겁게 하도록 설계되었습니다.

SKU-52856