글로벌 세척 가능 마커 시장 – 2031년까지의 산업 동향 및 예측

세척 가능한 마커 시장 분석 및 규모

세척 가능한 마커 시장은 무독성, 생생한 잉크와 친환경 소재로 발전하고 있습니다. 최신 방법에는 리필 가능한 디자인과 직물에서 향상된 세척성이 포함됩니다. 오래 지속되는 잉크 제형과 같은 기술 혁신이 성장을 주도하고 있습니다. 학교와 부모의 안전하고 세척하기 쉬운 미술 용품에 대한 수요 증가로 시장 확장이 촉진되어 꾸준한 성장과 지속적인 제품 개발이 보장됩니다.

글로벌 세척형 마커 시장 규모는 2023년에 3억 8,775만 달러로 평가되었으며, 2031년까지 5억 666만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 3.40%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 대표되는 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.

보고 범위 및 시장 세분화

시장 정의

Washable markers are drawing tools with ink that easily washes off skin, clothes, and most surfaces. They are designed for children, allowing creative play without permanent stains. The ink is typically water-based, non-toxic, and comes in a variety of vibrant colors. These markers are popular in educational settings and for at-home arts and crafts activities.

Washable Markers Market Dynamics

Drivers

• Rising Demand for Safe and Non-Toxic Products

The rising demand for safe and non-toxic products is driving the washable markers market. Parents and educational institutions prioritize safety for children, choosing washable markers for their non-toxic and easy-to-clean properties. For instance, Crayola's washable markers, which are formulated to wash easily from skin and most clothing, have become a popular choice in schools, highlighting the market's growth due to safety concerns and ease of use.

• Increasing Use in Schools and Educational Institutions

Increasing use in schools and educational institutions drives the washable markers market as these markers ensure easy cleanup, reducing maintenance costs and maintaining a clean environment for students. For instance, a primary school that switched to washable markers saw a significant reduction in janitorial expenses and classroom disruptions due to accidental ink spills, making washable markers a practical and economical choice for educational settings.

Opportunities

• Growing Popularity of Arts and Crafts

The rising interest in arts and crafts among children and adults is boosting the popularity of washable markers. Their versatility and ease of use make them ideal for various creative projects. For instance, during a crafting workshop, participants of all ages can use washable markers to decorate items without worrying about stains. This growing trend creates significant opportunities for market expansion, as consumers seek convenient and reliable tools for artistic expression.

• Parental Preference for Hassle-Free Cleanup

The parental preference for hassle-free cleanup drives the growth of the washable markers market, as these products offer easy removal from walls, clothing, and skin. For instance, brands such as Crayola have developed markers that wash off with water and mild soap, eliminating stains without leaving residues. This convenience not only enhances user experience but also expands market opportunities by meeting the practical needs of busy parents and caregivers.

 Restraints/Challenges

• Distribution and Shelf Space Challenges

Distribution and shelf space challenges severely limit the visibility and availability of washable markers in retail outlets, hindering market penetration. With competing art supplies occupying prime shelf space, washable markers struggle to reach their target consumers. This constraint exacerbates market challenges by reducing consumer exposure and access to these products, impacting overall sales potential and market growth.

• Perception of Inferior Quality

Perceptions of washable markers being inferior in color vibrancy and durability compared to permanent markers can hinder their adoption in various consumer segments. This perception often leads to consumers opting for alternatives perceived to offer better quality and longevity in artistic and professional applications, impacting the market's growth potential. Addressing these perceptions is crucial for manufacturers to effectively position washable markers in the competitive art supplies market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In August 2023, Crayola launched a dedicated studio section focused on creating family-oriented content for children. Victoria Lozano, Executive VP of Marketing, leads this new department, aiming to enrich the brand's engagement with young audiences through creative initiatives and digital content
• In April 2021, Bic introduced the ReVolution series, a sustainable stationery line made from over 50% recycled plastic. This eco-friendly collection includes mechanical pencils, correction tape, ballpoint and gel pens, and permanent markers. All packaging materials, including paperboard, are crafted entirely from recycled sources, supporting Bic's commitment to environmental responsibility

Washable Markers Market Scope

The market is segmented on the basis of type, function, application and product type. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Semi-Washable
• Ultra-Clean Washable
• Self-Vanishing

 Function

• Rehydrateable
• Non-Toxic
• Multi-Surface
• Scented

 Application

• Children Usage
• Educational Sectors
• Official Purpose
• Others

 Product Type

• Basic Washable Markers
• Super-Washable Markers

Washable Markers Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by type, function, application and product type as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America is expected to dominate the washable markers market, driven by rising demand from schools, households, and the corporate sector. Early adoption of enhanced stationery products and increased disposable income further bolster growth in this region.

Asia-Pacific is expected to show significant growth in the washable markers market, driven by rising standards of living, increasing per capita income, government expenditure on educational infrastructure, and growing demand from corporate offices and training sessions. These factors contribute to a robust expansion of the market in the region.

보고서의 국가 섹션은 또한 개별 시장 영향 요인과 국내 시장의 현재 및 미래 트렌드에 영향을 미치는 규제 변화를 제공합니다. 다운스트림 및 업스트림 가치 사슬 분석, 기술 트렌드 및 포터의 5가지 힘 분석, 사례 연구와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 몇 가지 포인터입니다. 또한 글로벌 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세 및 무역 경로의 영향이 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.   

경쟁 환경 및 세척 가능한 마커 시장 점유율 분석

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 활동하는 주요 기업은 다음과 같습니다.

• FILA - Fabbrica Italiana Lapis ed Affini SpA(이탈리아)
• BIC USA INC. (프랑스)
• 뉴웰 브랜드(미국)
• 파버카스텔(독일)
• 리퀴마크(미국)
• 드리마크(미국)
• 룩소르(인도)
• 크레욜라(미국)
• 니갈라 코퍼레이션(미국)
• Mattel(캐나다)
• Do-A-Dot Art! (미국)
• 카리오카 SpA(이탈리아)
•  프랑 & 딕슨 티콘데로가(미국)

SKU-28849