글로벌 비타민 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

비타민 시장 분석

비타민 시장은 건강과 웰빙에 대한 소비자 인식 증가와 식이 보충제 수요 증가로 인해 상당한 성장을 경험하고 있습니다. 사람들이 건강을 더 의식하게 되면서 예방 건강 관리에 대한 선호도가 높아지면서 비타민 소비가 급증했는데, 특히 면역 지원과 전반적인 웰빙에 필수적인 비타민 C, D, E가 그 예입니다. 최근 시장의 발전에는 다양한 소비자 선호도와 라이프스타일에 맞춰 젤리, 파우더, 액상 보충제와 같은 제공 형식의 혁신이 포함됩니다. 또한 전자 상거래 플랫폼의 부상으로 비타민 유통이 혁신되어 전 세계 소비자가 비타민을 더 쉽게 이용할 수 있게 되었습니다. 제조업체도 천연 및 유기 비타민에 중점을 두고 있으며, 이는 깨끗하고 지속 가능한 제품에 대한 추세가 커지고 있음을 반영합니다. 예를 들어 식물성 비타민 제형의 출시는 건강을 의식하는 소비자 사이에서 인기를 얻었습니다. 게다가 비타민 브랜드와 건강 전문가 간의 협력으로 제품 신뢰성과 소비자 신뢰도가 향상되고 있습니다. 그 결과 비타민 시장은 지속적인 혁신, 연구 증가, 전 세계 소비자 사이에서 예방 건강 조치에 대한 강조가 커지면서 지속적인 확장을 앞두고 있습니다.

비타민 시장 규모

글로벌 비타민 시장 규모는 2023년에 76억 1,000만 달러로 평가되었으며, 2031년까지 138억 8,000만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 7.80%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층 전문가 분석, 환자 역학, 파이프라인 분석, 가격 분석 및 규제 프레임워크도 포함됩니다.

비타민 시장 동향

“ 개인맞춤형 비타민 인기 상승”

비타민 시장은 건강과 웰빙에 대한 소비자 인식 증가로 인해 주로 강력한 성장을 보이고 있습니다. 이 시장의 중요한 추세는 개인의 건강 요구와 선호도에 맞는 개인화된 비타민의 인기 상승입니다. 기업은 기술을 활용하여 나이, 성별, 라이프스타일, 건강 목표와 같은 요인에 따라 맞춤형 비타민 블렌드를 만들고 있습니다. 예를 들어 Care/of 및 Ritual과 같은 브랜드는 개인화된 비타민 구독 서비스를 제공하여 소비자가 맞춤형 비타민 팩을 집 앞까지 배달받을 수 있도록 합니다. 이러한 추세는 소비자 참여를 강화하고 고객이 고유한 건강 요구 사항이 해결되고 있다고 느끼면서 브랜드 충성도를 높입니다. 또한 소비자가 인공 첨가물이 없는 천연 및 유기적 공급원에서 만든 비타민을 찾으면서 클린 라벨 제품에 대한 수요가 증가하고 있습니다. 이러한 변화로 인해 제조업체는 건강을 의식하는 소비자의 기대에 부응하도록 제품을 혁신하고 있습니다. 그 결과 비타민 시장은 빠르게 진화하고 있으며 성장 전략의 핵심 구성 요소로 맞춤화와 투명성을 수용하고 있습니다.

보고서 범위 및 비타민 시장 세분화    

Vitamins Market Definition

Vitamins are organic compounds that are essential for various biochemical processes in the body and are required in small quantities for normal growth, development, and overall health. They play crucial roles in numerous bodily functions, including metabolism, immunity, and cellular function. Unlike macronutrients (proteins, fats, and carbohydrates), vitamins do not provide energy but are vital for the body's ability to utilize energy from food. Since the body cannot synthesize most vitamins in sufficient amounts, they must be obtained through diet or supplementation.

Vitamins Market Dynamics

Drivers

• Increasing Health Consciousness Among Consumers

Increasing health consciousness among consumers is significantly driving the demand for dietary supplements, including vitamins. A survey conducted by the Council for Responsible Nutrition (CRN) found that about 76% of Americans take dietary supplements, with vitamins being among the most popular choices. This shift is attributed to a growing understanding of the importance of essential nutrients in maintaining overall health and preventing chronic diseases. For instance, during the COVID-19 pandemic, many individuals increased their vitamin C and D intake to bolster their immune systems, resulting in a notable rise in sales of these supplements. In addition, the trend of health and wellness influencers promoting the benefits of vitamins on social media platforms has further fueled consumer interest, highlighting the significant impact of health consciousness on the vitamins market, thereby riving the vitamins market growth.

• Rising Incidences of Chronic Diseases

The rise in chronic diseases such as obesity, diabetes, and cardiovascular conditions is increasingly influencing consumer behavior, prompting many to seek preventive measures through vitamin supplementation. According to the World Health Organization (WHO), approximately 1.9 billion adults worldwide are overweight, with at least 650 million classified as obese, conditions that are closely linked to numerous health complications. A report from the American Diabetes Association indicates that over 34 million Americans have diabetes, a figure that underscores the urgency for preventive health strategies. In response, consumers are turning to vitamins and dietary supplements to support their health and mitigate the risks associated with these chronic conditions. For instance, vitamin D and omega-3 fatty acids have been highlighted for their potential roles in improving cardiovascular health and managing inflammation. Such growing trend highlights the critical role of vitamin supplementation in consumer health strategies aimed at prevention and management of chronic diseases, ultimately driving market growth.

Opportunities

• Growing Emphasis on Natural and Organic Ingredients

The growing emphasis on natural and organic ingredients is shaping the vitamins market, as consumers increasingly demand clean-label products free from synthetic additives. Such trend reflects a broader shift towards health-conscious living, prompting companies to innovate by sourcing high-quality, organic ingredients that resonate with environmentally aware consumers. For instance, brands such as Garden of Life have gained popularity by offering a range of vitamins made from whole food sources, which appeal to health enthusiasts looking for transparency and sustainability in their supplements. By prioritizing natural formulations and eco-friendly practices, companies can effectively differentiate themselves in a crowded market, meeting the rising consumer preference for products that support health and align with their values regarding sustainability and ethical sourcing. Such focus enhances brand loyalty and opens avenues for new product development, consequently creating opportunities in the market.

• Increasing E- Commerce Penetration

The rise of e-commerce presents substantial opportunities for vitamin brands to expand their reach and engage with a wider audience. As more consumers prefer the convenience of online shopping, companies can establish a strong online presence by creating user-friendly websites and leveraging digital marketing strategies such as social media advertising and influencer partnerships. For instance, companies such as Ritual and Care/of have successfully utilized subscription models and personalized vitamin packs, enhancing customer engagement and retention. By offering seamless online purchasing experiences and emphasizing their product benefits through targeted digital campaigns, vitamin brands can effectively tap into this growing consumer base, increasing sales and brand loyalty in a highly competitive market, thereby creating opportunities in the market.

Restraints/Challenges

• Variable Regulatory Compliances

Regulatory hurdles pose significant challenges for manufacturers in the global vitamins market, as differing regulations concerning the safety, efficacy, and labeling of vitamin products vary from one country to another. For instance, the European Union has stringent regulations regarding the permissible levels of vitamins and minerals in dietary supplements, requiring extensive safety data and risk assessments before products can be marketed. This is in contrast to the regulatory framework in the U.S., where the Food and Drug Administration (FDA) oversees dietary supplements but imposes less stringent pre-market approval requirements. As a result, a company looking to launch a new vitamin product in both regions may face a complex and costly compliance process. Such complexities can lead to increased production costs and delayed product launches, hindering companies' ability to compete effectively in the global market.

• Rising Raw Material Costs

Rising raw material costs present a significant challenge for the vitamins market, as fluctuations in the prices of essential ingredients can directly impact manufacturing expenses and overall profitability. For instance, the cost of natural vitamin sources, such as fish oil for omega-3 supplements or plant-derived vitamins, has seen considerable volatility due to supply chain disruptions and increased demand. When raw material costs increase, manufacturers often have no choice but to raise their retail prices to maintain profit margins. This can alienate price-sensitive consumers who may seek more affordable alternatives or resort to lower-quality products, ultimately affecting the market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Vitamins Market Scope

The market is segmented on the basis of type, application, source, and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Vitamin B
• Vitamin E
• Vitamin D
• Vitamin C
• Vitamin A
• Vitamin K

Application

• Healthcare Products
• Pharmaceuticals
• Food and Beverages
  • Infant Foods
  • Dairy Products
  • Bkaery and Confectionary Products
  • Beverages
  • Others
• Animal Feed
• Personal Care

Source

• Synthetic
• Natural
• Plant
• Animal
• Others

Distribution Channel

• Hypermarket
• Supermarket
• Mass Merchandisers
• Specialty Stores
• Others

 Vitamins Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type, application, source, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America leads the vitamins market, driven by a growing preference for products that offer high nutritional value while being low in calories. In addition, heightened awareness about the benefits of dietary supplements among consumers is expected to further propel the region's vitamins market growth during the forecast period. This increasing focus on health and wellness is encouraging more individuals to incorporate vitamins into their daily routines, contributing to a robust demand for various vitamin products.

The Asia-Pacific region is anticipated to experience substantial growth in the vitamins market, driven by a rising emphasis on health and wellness among consumers. Increased awareness of the importance of vitamins for overall health and disease prevention is leading to higher demand for vitamin supplements across various demographics. Moreover, the growing middle-class population and their willingness to invest in nutritional products further contribute to the expansion of the vitamins market in this dynamic region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Vitamins Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Vitamins Market Leaders Operating in the Market Are:

• BASF (Germany)
• dsm-firmenich (Netherlands)
• ADM (U.S.)
• SternVitamin GmbH & Co. KG (Germany)
• Glanbia PLC (U.S.)
• Lonza (Switzerland)
• Vitablend (Netherlands)
• Zagro (Singapore)
• Wright Enrichment Inc. (U.S.)
• Adisseo (China)
• Resonac Holdings Corporation (Japan)
• Farbest Brands (U.S.)
• Jubilant Pharmova Limited (India)
• Aurorium (U.S.)

Latest Developments in Vitamins Market

• In February 2024, Perelel Health, a prominent player in the prenatal and postnatal vitamin market based in Los Angeles, recently announced a successful raise of USD 6 million in Series A funding. The investment round was backed by notable firms, including Unilever Ventures, Willow Growth, and Selva Ventures. This funding will enable Perelel Health to enhance its product offerings and expand its reach in the growing health and wellness sector focused on maternal health
• In February 2023, DSM-Firmenich (formed from the merger of Koninklijke DSM N.V. and Firmenich) announced the resumption of Rovimix Vitamin A production at its facility in Sisseln, Switzerland. The company had previously announced a temporary suspension of Vitamin A production at the site in November 2022
• 2022년 8월, 싱가포르에 본사를 둔 의료 유통업체인 MD Pharmaceuticals는 DSM과 협력하여 Rapid-D라는 새로운 비타민 D 보충제를 출시했습니다. 이 파트너십은 아시아 태평양 지역 전역의 비타민 시장에서 DSM의 입지를 강화하고 더 광범위한 고객 기반을 유치하는 것을 목표로 합니다.
• 2022년 4월, Farbest-Tallman Brands가 북미에서 ZMC의 베타 카로틴 1% 및 22%에 대한 독점 유통업체로 임명되었습니다. 이 독점 계약은 베타 카로틴 포트폴리오 내의 두 가지 특정 제품을 포함하며, 베타 카로틴 오일은 비타민 A 농도가 366,740 IU/g입니다.
• 2021년 3월, DSM은 칼시페디올 또는 25-하이드록시비타민 D3로 제형화된 빠르게 작용하는 비타민 D 보충제인 Ampli-D를 출시했습니다. 이 혁신적인 제품을 통해 DSM은 고유한 식이 보충제로 고객 요구를 해결하여 시장에서 경쟁 우위를 유지할 수 있습니다.

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