글로벌 바닐라 시장 – 2031년까지의 산업 동향 및 예측

바닐라 시장 분석 및 규모

식품 및 음료 산업에서 바닐라는 필수적인 향미료로 사용되어 다양한 제품의 맛을 향상시킵니다. 풍부하고 달콤한 향과 맛으로 아이스크림, 제빵류, 초콜릿, 디저트, 음료에서 인기 있는 선택입니다. 바닐라는 요리 창작물에 깊이와 복잡성을 더해 따뜻하고 편안한 노트로 소비자 경험을 향상시킵니다. 다재다능하여 미묘한 언더톤과 두드러진 풍미를 모두 표현할 수 있어 많은 식품 및 음료 제품의 제형에 없어서는 안 될 재료가 되었습니다. 소비자 선호도가 천연 재료로 추세함에 따라 고품질 바닐라에 대한 수요가 이 부문의 시장을 계속해서 견인하고 있습니다.

글로벌 바닐라 시장 규모는 2023년에 2,916억 7,000만 달러로 평가되었으며, 2031년까지 4,365억 4,000만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 5.17%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 표현된 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.

보고 범위 및 시장 세분화       

시장 정의

바닐라는 바닐라속의 난초 꼬투리에서 추출한 향료입니다. 달콤하고 향기로운 맛이 특징이며 베이킹, 제과, 음료 생산을 포함한 요리에 널리 사용됩니다. 바닐라는 요리에 깊이와 풍부함을 더하며 다양한 풍미를 향상시키는 다재다능함으로 인해 높이 평가됩니다.

바닐라 시장 동향

운전자

• 증가하는 소비자 수요로 바닐라 채택 증가

소비자들이 천연 및 클린 라벨 제품을 점점 더 우선시함에 따라, 천연 풍미 프로필로 유명한 바닐라에 대한 수요가 계속 증가하고 있습니다. 바닐라의 다재다능함과 다양한 식품 및 음료 제품을 향상시키는 능력은 바닐라를 요리 세계에서 인기 있는 재료로 만듭니다. 게다가 바닐라를 시대를 초월하고 편안한 풍미로 인식하는 것은 소비자 사이에서 지속적인 인기를 얻는 데 기여합니다. 제조업체와 소매업체는 이러한 수요에 대응하여 다양한 제품에 바닐라를 통합하여 시장 성장과 혁신을 주도합니다.

• 소비자 선호도 변화에 따른 풍미 트렌드 확대

소비자들이 새롭고 신나는 맛 경험을 추구함에 따라, 바닐라의 풍미 강화제로서의 다재다능함은 변화하는 수요를 충족하는 데 없어서는 안 될 요소입니다. 향수를 불러일으키는 간식에서 고전적인 풍미의 부활이든, 현대 요리에서 세계 요리의 융합이든, 바닐라는 여전히 초석 재료입니다. 따라서 풍미 트렌드에 발맞추면 바닐라가 시장 성장과 혁신의 핵심 원동력으로서의 위치를 ​​계속 유지할 수 있습니다.

기회

• 지속 가능한 조달 관행의 증가로 소비자 수요 증가

환경 및 사회 문제에 대한 인식이 커지면서 소비자들은 공정한 노동 관행, 생물 다양성 보존, 환경 영향 감소를 우선시하는 농장에서 공급된 바닐라 제품을 찾습니다. 지속 가능한 공급을 수용하는 기업은 소비자의 기대에 부응할 뿐만 아니라 바닐라 생산 변동과 관련된 공급망 위험을 완화합니다. 게다가 공정 무역 및 유기농과 같은 인증은 소비자에게 확신을 제공하여 지속 가능한 공급 바닐라에 대한 수요를 더욱 촉진합니다. 지속 가능한 관행을 수용하면 환경과 지역 사회에 이롭고 시장에서 브랜드 평판과 경쟁력이 향상됩니다.

• Growing Technological Advancements Expands the Vanilla Extraction Techniques

Innovations such as precision agriculture enable farmers to optimize growing conditions, leading to increased yields and improved quality of vanilla beans. Advanced processing methods ensure efficient extraction of vanilla flavor compounds, enhancing productivity and reducing production costs. Furthermore, advancements in genetic engineering offer opportunities for the development of disease-resistant vanilla varieties, mitigating risks associated with crop diseases and climate variability. Overall, these technological innovations contribute to a more sustainable and resilient vanilla industry, meeting growing demand and driving market expansion.

Restraints/Challenges

• High Production Costs Limits the Demand for Vanilla

The labor-intensive nature of vanilla cultivation, including hand-pollination and meticulous harvesting processes, contributes to elevated production expenses. These high production costs influence market dynamics by affecting supply levels, pricing trends, and profitability for stakeholders along the vanilla supply chain. Moreover, they create barriers to entry for new growers and incentivize investment in sustainable cultivation practices and technological innovations to enhance efficiency and mitigate expenses. The impact of high production costs underscores the complexities and challenges inherent in the vanilla market.

• Fluctuating Supply and Demand Limits the Vanilla Production

Vanilla production is susceptible to various factors such as weather conditions, crop diseases, and labor shortages, leading to unpredictable fluctuations in supply. Simultaneously, demand for vanilla fluctuates due to shifts in consumer preferences, emerging food trends, and economic factors. These fluctuations create a delicate balance between supply and demand, influencing market prices and profitability for stakeholders.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In December 2021, Advanced Biotech launched "Abtvanforall plus natural," a bio-vanillin designed for various industries, including alcoholic beverages, baked goods, frozen dairy, and hard candy manufacturing. This innovative product addresses the need for natural alternatives in flavoring, catering to evolving consumer preferences
• In August 2021, Vanilla Bean Kings expanded operations with a new facility in Western Meadows Industrial Park. This strategic move strengthens their presence in Hartford, Boston, and across the U.S., facilitating growth and enhanced production capabilities to meet increasing market demands
• In January 2021, Blue Pacific Flavours launched "Kilimanjaro Vanilla," a sustainable vanilla extract, catering to consumer preferences for natural, clean-label, and sustainable products. Based in the U.S., this introduction positioned the company to meet growing demand in the market

Vanilla Market Scope

The market is segmented on the basis of product type, origin, form, distribution channel and end-use.The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Organic
• Conventional

Origin

• Natural
• Synthetic

Form

• Liquid
• Powder
• Paste

Distribution Channel

• Retailers
• Supermarket
• Hypermarket
• E-Commerce

End-Use

• Food and Beverage
• Pharmaceuticals
• Cosmetic Industry
• Other

Vanilla Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, product type, origin, form, distribution channel and end-use as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Global, Brazil, Argentina, Rest of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa.

The Asia-Pacific dominates in the market, primarily fueled by the expanding food and beverage industry in the region. With emerging markets such as China, India, and Indonesia witnessing rising demand, the market is projected to experience substantial expansion in the coming years. This growth is driven by consumer preferences for natural flavors and increasing disposable incomes, making Asia-Pacific a crucial region for vanilla market volume and potential market dominance in the foreseeable future.

North America is expected for significant growth due to a surge in consumer awareness regarding health and a strong inclination towards natural products. This trend has driven demand for vanilla as a flavoring agent, as consumers seek out clean-label options devoid of artificial additives. The region's lucrative market reflects a shift towards healthier lifestyles, prompting manufacturers to prioritize natural ingredients to meet evolving consumer preferences. This trend underscores the significant opportunities available for businesses catering to the North America vanilla market.

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Vanilla Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Amadeus Trading Co. (U.S.)
• Apex Flavors (U.S.)
• Boston Vanilla Bean Company (U.S.)
• Charles H. Baldwin and Sons (U.S.)
• Daintree Vanilla and Spice (Australia)
• EA Weber and Co. (미국)
• 유로바닐(프랑스)
• 로크헤드 제조 회사(미국)
• MacTaggarts 브랜드(미국)
• McCormick & Company Inc (미국)
• 닐슨 매시 바닐라스 주식회사(미국)
• Rodelle Inc. (미국)
• SAMBIRANO AROMATIC (스위스)

SKU-54206