Global Toothbrush Market – Industry Trends and Forecast to 2031

칫솔 시장 분석 및 규모

전동칫솔 시장은 더 진보된 구강 관리 솔루션을 찾는 소비자를 특별히 대상으로 하는 광범위한 칫솔 시장 내의 한 부문입니다. 전동칫솔은 진동 또는 회전 브러시 헤드, 타이머, 압력 센서 와 같은 기능을 제공하여 수동칫솔에 비해 세척 효과와 사용자 경험을 향상시킬 수 있습니다. 구강 건강에 대한 인식이 높아지고 소비자가 일상 생활에서 편의성과 효율성을 추구함에 따라 전동칫솔에 대한 수요가 급증했습니다.

칫솔 시장의 신인인 Keosaa는 Philips Sonicare 사용자를 위한 호환 교체 헤드와 함께 Amazon에서 데뷔 제품을 출시하여 전기 칫솔 부문에 진출했습니다. 이 전략적 움직임은 구강 건강 인식이 높아지고 편의성을 선호하는 소비자가 증가함에 따라 증가하는 전기 칫솔 수요를 활용하려는 Keosaa의 의지를 강조합니다. 교체 헤드를 포함한 경쟁력 있는 제품을 제공하는 Keosaa는 칫솔 시장에서 신뢰할 수 있는 업체로 자리 매김하고자 합니다.

글로벌 칫솔 시장 규모는 2023년에 80억 5천만 달러로 평가되었으며, 2031년까지 105억 6천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 3.45%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 소비자 행동이 포함되어 있습니다.

보고 범위 및 시장 세분화

시장 정의

칫솔은 치아와 잇몸을 청소하는 데 사용되는 휴대용 구강 위생 도구입니다. 일반적으로 손잡이와 칫솔모로 구성되어 치아를 문지르고 음식 입자, 플라그, 박테리아를 제거하여 치과 건강을 증진하고 충치 및 잇몸 질환과 같은 구강 질환을 예방합니다.

칫솔 시장 동향

운전자

• 칫솔 제품의 급속한 발전으로 사용자 경험 향상

블루투스 연결 기능이 있는 스마트 칫솔, 압력 센서, AI 기반 치과 코칭과 같은 혁신은 소비자의 기대치를 재편하고 수요를 촉진하고 있습니다. 이러한 발전은 세척 효과와 사용자 경험을 향상시켜 편의성과 개인화된 구강 관리 솔루션을 추구하는 기술에 정통한 소비자에게 적합합니다. 생분해성 소재와 재활용 가능한 구성 요소를 포함한 친환경 칫솔 옵션은 증가하는 환경 문제를 해결하고 환경을 의식하는 소비자에게 어필합니다. 제조업체가 연구 개발에 계속 투자함에 따라 시장은 진화하는 소비자의 요구와 선호도를 충족하는 혁신적인 제품의 지속적인 흐름으로부터 이익을 얻을 수 있습니다.

• 가처분 소득 증가로 고품질 구강 관리 제품에 대한 수요 증가

가처분 소득이 높아짐에 따라 소비자는 건강과 웰빙을 우선시하는 경향이 더 강해지고, 고급 칫솔과 같은 프리미엄 구강 관리 제품에 투자하는 것도 포함됩니다. 구매력이 증가함에 따라 소비자는 혁신적인 기능과 뛰어난 세척 성능을 갖춘 고가의 칫솔을 구매할 수 있습니다. 가처분 소득이 증가함에 따라 중산층 인구가 확대되어 고품질 구강 관리 제품에 대한 수요가 더욱 증가합니다. 칫솔 제조업체는 다양한 소득 계층에 맞게 조정된 광범위한 제품을 출시하여 이 기회를 활용하여 다양한 소비자 선호도에 부응하고 전반적인 시장 성장을 촉진할 수 있습니다.

기회

• 구강 건강에 대한 인식 증가로 인해 칫솔 수요 증가

As consumers become more conscious of the link between oral hygiene and overall health, there is a growing demand for effective dental care products, including toothbrushes. This heightened awareness encourages individuals to prioritize regular brushing and invest in quality oral care products. Moreover, as people become more proactive in preventing dental issues such as cavities and gum disease, they are willing to explore innovative toothbrush options with advanced features that promise superior cleaning performance. Manufacturers can capitalize on this opportunity by emphasizing the benefits of their toothbrushes in promoting oral health and aligning their marketing strategies with the growing emphasis on preventive healthcare.  

• Rising Aging Population Results in Increased Adoption of Toothbrushes

As people age, they often experience dental issues such as gum disease, tooth decay, and decreased dexterity, making oral care products tailored to their needs essential. Toothbrush manufacturers can capitalize on this demographic shift by developing ergonomic designs with features such as larger handles and softer bristles to accommodate older adults. Overall, catering to the specific oral care needs of the aging population represents a lucrative opportunity for innovation and growth in the toothbrush market.

Restraints/Challenges

• Regulatory Barriers Adds Complexity in Product Development

Compliance with stringent regulations regarding product safety, materials, and manufacturing processes adds complexity and cost to product development and distribution. Meeting diverse regulatory requirements across different regions and countries poses challenges for manufacturers, particularly for new entrants or smaller companies with limited resources. Delays in obtaining necessary approvals or certifications can impede product launches and market entry, hindering the competitiveness and growth prospects of toothbrush companies.

• Price Sensitivity among Consumers Reduces Interest in Toothbrush Products

As oral hygiene products are considered essential, consumers may prioritize affordability over premium features. This sensitivity can limit the adoption of higher-priced toothbrush options, such as electric toothbrushes, especially in regions with lower disposable incomes. Additionally, fierce competition among brands often leads to price wars, further intensifying pressure on profit margins. Failure to address price concerns adequately can result in reduced consumer interest and slower market growth for higher-end toothbrush products.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In October 2021, Oral-B's DROP SWAP SMILE initiative, in collaboration with Veolia and Shaver Shop, introduced a sustainable way for Australians to dispose of used toothbrushes. Collection bins at Shaver Shop stores and pre-paid postage envelopes with every purchase facilitated participation
• In February 2021, Colgate-Palmolive (India) Limited, the market leader in Oral Care in India announced the launch of Colgate Keep, a part of Colgate's 2025 Sustainability & Social Impact Strategy. With a goal to halve toothbrush plastic waste, Colgate Keep features a snap-on replaceable brush head and a reusable aluminum handle, containing 80% less plastic than comparable toothbrushes
• In September 2021, GSK launch the Dr.BEST GreenClean toothbrush introduced a sustainable option made from renewable cellulose and 'tall oil' bioplastic, derived from sustainable forests. The toothbrush, including 100% renewable castor oil bristles, comes in plastic-free packaging, showcasing GSKCH's commitment to eco-friendly oral care
• In December 2020, Colgate-Palmolive (India) Limited debuted the Colgate Zig Zag Anti-Bacterial Toothbrush, featuring 100% silver-ion anti-bacterial bristles and a flexible handle for enhanced oral hygiene and gum protection
• In January 2020, Colgate-Palmolive Company launched Colgate Plaqless Pro, a smart electric toothbrush equipped with optic sensor technology to detect and remove mouth buildup efficiently, aligning with the company's innovation in oral care

Toothbrush Market Scope

The market is segmented on the basis of product, bristles and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Manual Toothbrush
• Electric Toothbrush

Bristles

• Soft
• Medium
• Firm

Application

• Adult
• Children

Toothbrush Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product, bristles and application as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

The Asia-Pacific dominates the market primarily because of its rapidly growing population, heightened consumer consciousness about oral hygiene, and the prevalence of oral health issues in the region. With a burgeoning population, there's a greater demand for oral care products. Additionally, increased awareness campaigns and education initiatives have prompted more consumers to prioritize oral health, driving up toothbrush sales. Moreover, the higher incidence of oral disorders in the region necessitates regular dental care, further boosting the demand for toothbrushes and related products.

North America is expected to see significant growth in the market due to the proliferation of distribution channels, including traditional retailers and online platforms, is expanding access to oral care products offered by toothbrush companies. There's a rising awareness of the importance of oral health, leading to an increased demand for products from toothbrush companies that can mitigate oral complications. Aditionally, the ease of availability of toothbrushes from these companies further fuels market expansion.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Toothbrush Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Church & Dwight Co. Inc. (U.S.)
• Colgate-Palmolive Company (U.S.)
• Unilever (U.S.)
• Conair LLC (U.S.)
• Den-Mat Holdings LLC (U.S.)
• FOREO (Sweden)
• Koninklijke Philips N.V. (Netherlands)
• Lion Corporation (Japan)
• Panasonic Holding Corporation (Japan)
• Shenzhen Risun Technology Co. Ltd. (Japan)
• Ocado Retail Limited (U.K.)
• Procter & Gamble (U.S.)

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