글로벌 스포츠 기술 시장 – 2031년까지의 산업 동향 및 예측

스포츠 기술 시장 분석 및 규모

스포츠 기술 시장은 분석, 웨어러블, 가상 트레이닝 플랫폼의 발전으로 인해 놀라운 성장을 목격하고 있습니다. 최신 방법과 기술을 활용하여 운동선수는 성과를 향상시키고 부상 위험을 최소화합니다. 이러한 급증은 데이터 기반 통찰력, 개인화된 트레이닝 요법, 팬 참여에 대한 수요에 의해 주도됩니다. 스마트 장비에서 AI 코칭 경험에 이르기까지 혁신은 업계의 지형을 재편하고 있으며, 업계에서 비교할 수 없는 성장을 주도하고 있습니다.

글로벌 스포츠 기술 시장 규모는 2023년에 159억 2천만 달러로 평가되었으며, 2031년까지 680억 1천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지 예측 기간 동안 CAGR은 19.9%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 페슬 분석이 포함되어 있습니다.

보고 범위 및 시장 세분화       

Market Definition

Sports technology refers to the application of scientific advancements to enhance athletic performance, training methodologies, and spectator experience. It encompasses a wide range of innovations such as wearable sensors for monitoring player metrics, video analysis software for performance evaluation, and virtual reality training simulations. These advancements aim to improve athletes' abilities, prevent injuries, and enrich the overall engagement with sports.

Sports Technology Market Dynamics

Drivers

• Growing Demand for Performance Enhancement

The sports technology market is propelled by the incessant pursuit of performance enhancement among athletes, teams, and coaches. Wearable devices, such as fitness trackers and smartwatches, offer real-time data on vital metrics, optimizing training regimes. Advanced analytics software processes this data, offering insights into performance trends and injury prevention strategies. For instance, products such as Catapult Sports' wearable GPS trackers provide invaluable performance metrics, revolutionizing training methodologies and maximizing athletic potential.

• Increasing Data Analytics and Insights

The ascent of big data analytics has revolutionized sports, offering profound insights into player performance, strategy refinement, and fan interaction. Advanced platforms analyze data from sensors and cameras to refine training routines, augment game tactics, and enrich fan engagement. For instance, the NBA employs player tracking data to enhance coaching strategies and develop personalized training programs, underscoring how data analytics propels innovation and competitiveness across the sports landscape.

Opportunities

• Corporate Sponsorship and Investment

Corporate sponsorship and investment play a pivotal role in propelling the sports technology market forward. Traditional sports industry giants and tech companies are investing in partnerships, sponsorship deals, and venture capital injections, fostering innovation and expansion. For instance, Nike's collaboration with Apple on the Nike+ ecosystem and Intel's partnership with the International Olympic Committee for immersive experiences demonstrate how such alliances drive technological advancements within sports, benefiting athletes and fans.

• Globalization of Sports

The globalization of sports fuels demand for remote coaching, scouting, and talent identification technologies. Virtual training platforms such as Coach's Eye and Hudl enable athletes to receive coaching from experts worldwide. Scouting apps such as Tonsser connect players with scouts globally, facilitating talent identification across borders. Remote coaching tools such as CoachNow empower coaches to provide personalized guidance regardless of geographical location, driving innovation and accessibility in the sports technology market.

Restraints/Challenges

• Need of Education and Training

The need for education and training in sports technology presents a significant barrier to market growth. Requiring specialized knowledge and resources, ensuring coaches, athletes, and support staff are proficient in interpreting and utilizing data effectively proves challenging. This hurdle restricts widespread adoption and implementation of sports technology solutions, hindering market expansion and innovation.

• Data Privacy Concerns

Data privacy concerns surrounding the collection and utilization of personal data in sports technology create a substantial hindrance to market growth. Balancing the acquisition of valuable insights with the protection of individual privacy rights proves challenging for companies in this sector. Without resolution, apprehensions regarding data privacy will continue to impede the widespread adoption and advancement of sport technology solutions.   

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In January 2023, Panasonic Connect North America, a division of Panasonic Corporation of North America, unveiled the next generation of KAIROS, its advanced live production platform. Featuring the KC200 and KC2000, this expansion introduces two new Mainframes and software upgrades, enhancing scalability and enabling support for larger, more intricate productions within KAIROS' ecosystem
• In November 2022, Sportradar introduced "Sportradar Virtual Stadium," leveraging AI and machine learning to enhance bettor engagement during the Qatar World Football Tournament. This social engagement tool enables bookmakers to establish deeper connections with bettors, elevating the overall customer experience and fostering more meaningful interactions throughout the event
• In November 2022, Catapult launched a baseball performance analytics solution designed to mitigate injuries and expedite critical decision-making processes. Integrating a novel algorithm, the solution accurately analyzes Swing, Pitch, and Throw actions specific to baseball players' movements, providing comprehensive insights to optimize player performance and reduce injury risks effectively
• In October 2021, Hudl unveiled the latest iteration of Hudl Sportscode, featuring enhanced functionality for creating diverse charts directly within Code Windows. With every value seamlessly linked to video footage, this update streamlines the process of generating insightful reports. Coaches, analysts, and players can now leverage this advanced feature to gain deeper insights into performance metrics efficiently

Sports Technology Market Scope

The market is segmented on the basis of technology, sports, and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Technology

• Device
  • Wearables
  • Digital Signage
  • Camera
• Smart Stadium
  • Software
    • Stadium and Public Security
    • Building Automation
    • Event Management
    • Others
  • Services
• Esports
  • Tickets and Merchandise
  • Sponsorship and Advertisement
  • Others
• Sports Analytics
  • On-field
    • Player and Team Analysis
    • Video Analysis
    • Performance Improvement
    • Refereeing Decisions
    • Health Assessment
  • Off-field
    • Fan EngagementTicket Pricing
    • Content Platforms
    • Fan Experience
    • Fantasy Sports
    • Others

 Sports

• Soccer
• Baseball
• Basketball
• Ice Hockey
• American Football/Rugby
• Tennis
• Cricket
• Golf
• Esports
• Others

End User

• Sports Association
• Club
• Leagues

Sports Technology Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, technology, sports, and end user as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Europe is projected to observe significant growth in the sports technology market, driven by increased adoption of wearable performance tracking devices. The region's growing demand for smart camera technologies is expected to further fuel the market's expansion, especially during the forecast period.

북미는 수많은 소프트웨어 회사와 번창하는 리그 스포츠 문화에 힘입어 스포츠 기술 시장을 주도할 것으로 예상됩니다. 이 지역의 강력한 기술 산업은 글로벌 시장 성장을 더욱 촉진할 것이며, 이는 예측 기간 동안 지속될 추세를 반영합니다.

보고서의 국가 섹션은 또한 개별 시장 영향 요인과 국내 시장의 현재 및 미래 트렌드에 영향을 미치는 규제 변화를 제공합니다. 다운스트림 및 업스트림 가치 사슬 분석, 기술 트렌드 및 포터의 5가지 힘 분석, 사례 연구와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 몇 가지 포인터입니다. 또한 글로벌 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세 및 무역 경로의 영향이 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.

경쟁 환경 및 스포츠 기술 시장 점유율 분석

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 활동하는 주요 기업은 다음과 같습니다.

• Fitbit LLC(미국)
• IBM(미국)
• TTelefonaktiebolaget LM Ericsson (스웨덴)
• 시스코 시스템즈(미국)
• 후지쯔(일본)
• SAP SE(독일)
• 오라클(미국)
• LG전자(한국)
• 삼성(한국)
• 애플 주식회사(미국)
• 가민 유한회사(미국)
• SONY INDIA(인도)
• 파나소닉 주식회사(일본)
• 투석기(호주)
• NEC 주식회사(일본)
• 샤프 주식회사(일본)
• MODERN TIMES GROUP(스웨덴)
• Activision Publishing, Inc. (미국)
• 텐센트 홀딩스 유한회사(중국)
• CJ제일제당(한국)
• HCL Technologies Limited(인도)

SKU-53012