글로벌 스포츠 및 에너지 음료 시장 – 2031년까지의 산업 동향 및 예측

스포츠 및 에너지 음료 시장 분석 및 규모

운동 성능 향상은 운동선수와 체력을 최적화하려는 피트니스 애호가를 대상으로 하는 스포츠 음료 산업의 핵심 응용 분야입니다. 스포츠 음료는 탄수화물, 전해질, 체액을 혼합하여 강렬한 운동이나 경기 중에 에너지를 보충하고, 수분을 유지하며, 지구력을 지원합니다. 이러한 음료는 근육에 에너지를 공급하고, 지구력을 향상시키고, 피로를 지연시키는 편리하고 효과적인 방법을 제공하여 운동선수가 더 오랜 시간 동안 최고의 수준에서 성과를 낼 수 있도록 합니다. 카페인과 타우린과 같은 성분이 함유된 에너지 음료는 빠른 에너지 증가와 집중력 향상을 제공하여 운동선수가 성과 잠재력을 극대화하는 데 더욱 도움이 됩니다.

글로벌 스포츠 및 에너지 드링크 시장 규모는 2023년에 694억 1,000만 달러로 평가되었으며, 2031년까지 1,251억 8,000만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 7.65%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 표현된 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.

보고 범위 및 시장 세분화       

시장 정의

스포츠 음료는 신체 활동 중에 손실된 체액, 전해질 및 에너지를 보충하도록 설계된 음료로, 일반적으로 물, 탄수화물, 전해질 및 때로는 비타민을 포함합니다. 운동 중 수분 공급을 강화하고 성능을 개선하는 것을 목표로 합니다. 반면 에너지 음료에는 카페인, 타우린 및 B 비타민과 같은 각성제가 포함되어 있어 일시적으로 에너지와 각성도를 높이는 것을 목표로 합니다. 종종 피로에 대처하고 집중력을 향상시키기 위해 소비되며, 특히 정신적 또는 신체적 활동이 증가한 기간 동안 그렇습니다.

스포츠 및 에너지 음료 시장 동향

운전자

• 건강 의식 증가 추세로 스포츠 및 에너지 음료 수요 증가

웰빙과 신체적 건강에 대한 강조가 커지면서 소비자들은 수분 공급, 전해질 보충, 에너지 증진과 같은 기능적 이점을 제공하는 음료를 점점 더 많이 찾고 있습니다. 스포츠 및 에너지 음료는 활동적인 라이프스타일을 지원하는 편리한 솔루션으로 인식되어 운동 성과와 일상의 활력에 필수적인 영양소와 수분을 제공합니다. 개인이 식단 선택에 더욱 주의를 기울이면서 건강한 라이프스타일에 맞는 음료에 대한 수요가 커지면서 스포츠 및 에너지 음료가 설탕이 많은 소다에 대한 선호되는 대안으로 인기를 끌고 있습니다. 이러한 추세는 제조업체가 혁신하고 천연 성분, 저칼로리 옵션, 건강을 의식하는 소비자의 변화하는 요구에 부응하는 타깃 제형을 갖춘 제품을 개발하도록 장려합니다.

예를 들어, Gatorade Water로 물 카테고리로 확장한 Gatorade는 전통적인 스포츠 음료를 넘어 수분 공급 옵션을 찾는 건강을 의식하는 소비자를 대상으로 한 전략적 움직임을 반영합니다. 하루 종일 수분 공급을 위해 특별히 설계된 제품을 제공하는 Gatorade는 스포츠 영양 분야에서 브랜드 신뢰도를 활용하면서 더 광범위한 시장 세그먼트를 확보하는 것을 목표로 합니다. 이 확장은 전반적인 건강과 웰빙을 지원하는 기능성 음료에 대한 증가하는 수요와 일치합니다.

• 도시화 증가로 인해 소비자 사이에서 스포츠 및 에너지 음료 채택 증가

In urban environments, lifestyles often entail busy schedules, demanding workloads, and an emphasis on productivity. As a result, urban dwellers frequently seek quick and convenient solutions to maintain energy levels and combat fatigue. Energy drinks offer a convenient source of instant energy, providing a boost to physical and mental alertness to keep up with urban demands. Sports drinks are sought after by urban consumers engaging in fitness activities amidst their urban lifestyles, aiding in hydration and performance optimization during workouts. The accessibility of these beverages through various urban retail channels further amplifies their demand among urban populations, driving market growth.

Opportunities

• Rising Innovations in Formulations of Sports and Energy Drinks Expands Product Offerings

Manufacturers are consistently exploring new ingredients and technologies to enhance the nutritional profile and functional benefits of these beverages. This includes incorporating natural ingredients, reducing sugar content, and introducing specialized blends targeting specific health needs such as hydration, endurance, and recovery. The development of low-calorie, sugar-free, and fortified variants caters to the evolving demands of health-conscious consumers. These innovations differentiate brands in a competitive market and attract a wider audience seeking healthier and more tailored beverage options, thereby driving market growth.

For instance, PepsiCo's launch of Gatorade Water and a plant-based Muscle Milk protein drink demonstrates innovations in formulations within the sports and energy drinks market. It offers Gatorade Water, a zero-calorie alkaline water, the company caters to health-conscious consumers seeking all-day hydration solutions. The launch of a plant-based Muscle Milk protein drink blurs the lines between traditional sports drinks and energy drinks, providing athletes and fitness enthusiasts with a convenient and functional beverage option tailored to their specific needs.

• Expanding Distribution Channels Enhances Consumer Convenience

Diversifying the availability of these beverages across various retail outlets such as supermarkets, convenience stores, online platforms, and vending machines, brands can reach a wider audience and meet the demands of consumers seeking convenient hydration and energy solutions. This increased accessibility enhances consumer convenience, encouraging more frequent purchases and consumption. Expanding distribution channels enable brands to discover new markets and geographic regions, driving overall market penetration and revenue growth.

Restraints/Challenges

• Regulatory Restrictions Adds Complexity to Development of Sports and Energy Drinks

Governments worldwide impose stringent regulations concerning labeling, advertising, and formulation, particularly focusing on caffeine content and marketing aimed at vulnerable populations such as minors. Compliance with these regulations adds complexity and costs to product development and marketing strategies, potentially limiting innovation and market expansion. Thus, navigating the regulatory landscape remains a persistent challenge for players in the sports and energy drinks market.

• Price Sensitivity Limits the Adoption of Sports and Energy Drinks

Sports and energy drinks often command a premium price compared to traditional alternatives such as water or sodas due to their specialized formulations and marketing. As a result, price-sensitive consumers may opt for cheaper beverage options, leading to decreased sales volume for sports and energy drinks. The availability of lower-cost substitutes or DIY alternatives further exacerbates this challenge, as consumers seek more affordable ways to meet their hydration and energy needs without compromising on their budgets.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In 2024 Pepsi Gatorade collaborates with Saudi Arabian soccer's top tier, becoming its official sports drink sponsor. The collaboration aims to enhance the matchday experience for fans through various activations and events, discovering the growing interest in sports and hydration
• In 2023 Spar collaborates with US distributor Congo Brands to introduce Prime drinks to its stores, making Spar the first symbol group in the convenience channel to stock Prime. This move strengthens Spar's offerings and highlights its commitment to providing diverse beverage options to its customers
• In 2023 CocaCola India's Limca brand launches Limca Sportz ION4, a new variant of its sports drink. This launch caters to the evolving preferences of Indian consumers for sports beverages, offering them enhanced hydration and electrolyte replenishment during physical activities
• In 2021 GoodSport and Energy Drinks, based in Rosemont, Illinois, introduce GoodSport, a 97% dairy sports drink aimed at competing nationally against leading brands. Available on Amazon and goodsport, GoodSport targets healthconscious consumers seeking natural, dairybased hydration options
• In 2020, The CocaCola Company expands its portfolio with Powerade Power Water and Powerade Ultra, addressing the trend toward endurancefocused exercise habits. With three flavors each and boasting 50% more electrolytes than regular Powerade, these products cater to athletes and fitness enthusiasts seeking enhanced hydration without sugar or calories

Sports and Energy Drinks Market Scope

The market is segmented on the basis of product type, type, packaging type and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Sports Drinks
• Energy Drinks

Type

• Organic
• Non-Organic

Packaging Type

• Bottles
• PET
• Glass
• Cans
• Others

Distribution Channel

• Hypermarkets and Supermarkets
• On-trade
• Convenience Stores
• Independent Retailers
• Others

Sports and Energy Drinks Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, product type, type, packaging type and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa.

North America is expected to dominate the sports and energy drinks market, driven by a surge in fitness participation across the region. The growing health consciousness and emphasis on physical activity propel the demand for sports and energy beverages, with consumers seeking hydration and performance enhancement. This trend is particularly pronounced in North America, where a diverse range of sports and fitness activities attract a sizable population. As a result, manufacturers are keenly targeting this region to capitalize on the burgeoning market opportunities and cater to the evolving preferences of health-conscious consumers.

Europe is expected to experience the fastest growth rate in the market. This growth is fueled by an increasing population of health-conscious individuals within the region. As awareness of the importance of hydration and fitness rises, consumers are seeking out beverages that offer functional benefits such as electrolyte replenishment and hydration support. This trend aligns with Europe's overall emphasis on wellness and healthy lifestyle choices, driving the demand for sports drinks and contributing to the region's robust market expansion..

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Sports and Energy Drinks Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Glanbia plc. (Ireland)
• NOW Foods (U.S.)
• Nutiva Inc (U.S.)
• Simply Good Foods Company(미국)
• Iovate Health Sciences International Inc. (캐나다)
• 머슬팜(미국)
• 케리 그룹 주식회사(아일랜드)
• 자연의 은혜 (미국)
• Reliance Private Label Supplements (미국)
• Herbalife International of America, Inc. (미국)
• 다논 SA(프랑스)
• GNC 홀딩스, LLC(미국)
• 오게인 주식회사(미국)
• 트루 시트러스(미국)

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