Global Social Media Analytics Market – Industry Trends and Forecast to 2031

소셜 미디어 분석 시장 분석 및 규모

소셜 미디어 분석 시장은 인터넷 연결 태블릿 과 모바일 폰 의 광범위한 채택으로 인해 강력한 성장을 경험하고 있습니다 . 소셜 미디어 사용자 수의 지속적인 증가는 이러한 추세에 더욱 기여합니다. 조직은 저렴하고 고품질의 제품에 대한 인식이 높아지고 신속한 서비스 제공에 대한 수요가 증가함에 따라 시장 입지를 강화하기 위해 판매 평가를 점점 더 우선시하고 있습니다. 이러한 요소들은 향후 몇 년 동안 소셜 미디어 분석 시장이 예상되는 확장에 기여합니다.

Data Bridge Market Research는 2023년에 57억 1,000만 달러였던 글로벌 소셜 미디어 분석 시장이 2031년까지 582억 9,000만 달러에 도달할 것으로 예상하며, 2024-2031년 예측 기간 동안 CAGR은 33.70%가 될 것으로 분석합니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 페슬 분석이 포함됩니다.

보고 범위 및 시장 세분화      

시장 정의

소셜 미디어 분석은 소셜 미디어 플랫폼에서 생성된 데이터에 대한 체계적인 분석을 포함합니다. 여기에는 사용자 참여, 추세 및 감정을 조사하여 실행 가능한 통찰력을 도출하는 것이 포함됩니다. 기업은 소셜 미디어 분석을 사용하여 온라인 존재감, 고객 선호도 및 시장 역학을 이해하여 정보에 입각한 의사 결정과 효과적인 전략을 수립할 수 있습니다.

글로벌 소셜 미디어 분석 시장 역학

운전자

• 소비자들 사이에서 인터넷 접속이 가능한 모바일폰 채택 증가

전 세계적으로 인터넷 연결이 장착된 스마트폰을 사용하는 사람이 늘어나면서 소셜 미디어 사용이 상당히 증가하고 있습니다. 이러한 추세는 다양한 플랫폼에서 방대한 데이터 풀을 생성하여 귀중한 통찰력을 추출하기 위한 분석 도구에 대한 수요를 창출합니다. 소셜 미디어 분석 도구를 사용하면 기업은 이러한 풍부한 정보를 활용하여 전략적 의사 결정, 타겟 마케팅 및 소비자 선호도 이해에 도움이 되는 귀중한 지표와 추세를 제공할 수 있습니다.

• 소셜 미디어 분석을 활용해 시장 영향력을 강화하는 조직

소셜 미디어 플랫폼에서 얻은 통찰력을 활용하여 기업은 마케팅 전략을 미세 조정하고, 소비자 감정을 이해하고, 참여를 최적화할 수 있습니다. 시장 입지를 강화하기 위한 데이터 중심 의사 결정에 대한 강조는 분석 도구에 대한 수요를 촉진하고 있습니다. 기업이 브랜드 인식을 형성하는 데 있어 소셜 미디어의 중요한 역할을 인식함에 따라 분석의 전략적 활용은 경쟁 우위를 유지하는 데 필수적이 됩니다. 이러한 추세는 제품과 서비스를 소비자 기대치에 맞춰야 한다는 인식이 커지면서 촉진되며, 궁극적으로 글로벌 소셜 미디어 분석 시장의 확장을 촉진합니다.

기회

• 실시간 분석 위기 및 평판 문제 관리

The rising demand for real-time analytics within the global social media analytics market reflects its pivotal role in the proactive management of crises and preservation of brand reputations. As businesses and individuals navigate the rapid dissemination of information on social platforms, the significance of these analytics tools becomes increasingly apparent. The anticipated surge in demand underscores their critical contribution to effective damage control and rapid response strategies, establishing real-time analytics as an essential component in safeguarding online reputations in today's dynamic digital landscape.

• Integration of Social Media in E-commerce for Tracking Consumer Preferences

As consumers increasingly utilize social platforms in their shopping journey, analytics solutions play a crucial role in tracking and decoding consumer preferences. Businesses can gain actionable insights into customer behavior, product preferences, and market trends by analyzing social media interactions. This opportunity allows social media analytics tools to empower e-commerce businesses in tailoring their strategies, optimizing product offerings, and enhancing the overall customer experience, thereby driving growth and competitiveness in the evolving digital marketplace.

Restraints/Challenges

• High Cost of Homomorphic Encryption Solutions

Implementing robust encryption mechanisms, particularly fully homomorphic encryption (FHE), involves substantial expenses in terms of both technology acquisition and deployment. Small and medium-sized enterprises, in particular, may find the financial burden prohibitive, limiting their ability to leverage advanced encryption for social media analytics. The cost factor hinders widespread adoption across the market, creating a barrier for businesses aiming to enhance data security in social media analytics.

• Lack of Technical Expertise Constrains the Implementation of FHE Solutions

The complex nature of FHE technology demands specialized knowledge and skills, posing a barrier for organizations looking to adopt these encryption methods for securing social media analytics data. The shortage of professionals proficient in  FHE implementation acts as a restraint, limiting the market's potential growth.     

This global social media analytics market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on global social media analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In 2021, Cision's acquisition of Brandwatch for USD 450 million fortified its position in the Social Media Analytics Market by combining robust contact databases and effective media monitoring. This strategic merger established a social listening powerhouse, enhancing PR and marketing services through synergies
• In 2021, TikTok's milestone of surpassing 1 billion users solidified its standing as a major player in the Social Media Analytics Market. As the seventh most popular global social network and fourth excluding messaging platforms, TikTok's vast user base underscored its significance for data analytics and marketing insights
• In 2021, Salesforce's expansions to Marketing Cloud, Commerce Cloud, and the integration of WhatsApp reflected its commitment to the evolving Social Media Analytics Market. Strengthening customer engagement through diverse communication channels, Salesforce aimed to enhance analytics capabilities within its suite of services
• In 2021, Oracle's announcement of AI-powered capabilities and UX updates for Analytics Cloud showcased its dedication to innovation in the Social Media Analytics Market. The advancements underscored Oracle's commitment to staying at the forefront of technology, offering sophisticated analytics solutions to meet evolving market demands

Global Social Media Analytics Market Scope

The global social media analytics market is segmented on the basis of type, deployment model, organization size, analytical type, application and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Software
• Software as a service (SaaS)
• On-premise
• Services
• Professional
•  Managed
• Mode
• Social Media Measurement/Listening and Analytics

 Deployment Model

• On-Premises
• Cloud

Organization Size

• Large Enterprises
• Small and Medium-sized Enterprises (SMEs)

Analytical Type

• Predictive
• Prescriptive
• Diagnostic
• Descriptive

Application

• Sales and Marketing Management
• Customer Experience Management
• Competitive Intelligence
• Risk Management and Fraud Detection
• Public Safety and Law Enforcement
• Others

 Industry Vertical

• Banking, Financial Services and Insurance (BFSI)
• Telecommunications and Information Technology (IT)
• Retail and E-commerce
• Healthcare and Life Sciences
• Media and Entertainment
• Government and Defense
• Travel and Hospitality
• Others

Global Social Media Analytics Market Regional Analysis/Insights

The global social media analytics market is analyzed and market size insights and trends are provided by country, type, deployment model, organization size, analytical type, application and industry vertical as referenced above.

The countries covered in the global social media analytics market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the social media analytics market in revenue and market share, propelled by extensive research and development efforts in technology, particularly in network expansion. The region's emphasis on technological advancements contributes significantly to the growth of the social media analytics sector.

The Asia-Pacific is expected to maintain the highest compound annual growth rate, driven by escalating development initiatives in emerging markets such as India and China. The robust growth in these economies contributes to an increased demand for various products and services, fostering a favorable environment for market expansion and sustained economic development.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Social Media Analytics Market Share Analysis

The global social media analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global social media analytics market.

Some of the major players operating in the global social media analytics market are:

• Orcale (U.S.)
• IBM (U.S.)
• SAS Institute Inc. (U.S.)
• Salesforce, Inc. (U.S.)
• Adobe (U.S.)
• Cision US Inc. (U.S.)
• GoodData Corporation (U.S.)
• Simplify360 Inc. (India)
• Quid. (U.S.)
• Qualtrics (U.S.)
• Talkwalker(U.S.)
• Brandwatch (U.K.)
• Digimind (France)

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