Global Smart Beacon Market – Industry Trends and Forecast to 2031

스마트 비콘 시장 분석 및 규모

스마트 비콘 시장은 최신 방법과 기술의 통합으로 급속한 발전을 경험하고 있습니다. Bluetooth Low Energy(BLE)와 IoT를 활용하는 스마트 비콘은 정확한 위치 기반 서비스를 가능하게 하여 소매, 의료 및 관광 부문에 혁명을 일으키고 있습니다. 이러한 성장은 개인화된 경험, 원활한 탐색 및 효율적인 자산 관리에 대한 수요 증가로 인해 촉진되어 혁신과 기회의 역동적인 생태계를 육성합니다.

글로벌 스마트 비콘 시장 규모는 2023년에 4억 125만 달러로 평가되었으며, 2031년까지 12,726.62만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 54.05%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 표현된 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.

보고 범위 및 시장 세분화       

시장 정의

스마트 비콘은 Bluetooth Low Energy(BLE) 기술을 사용하여 근처 스마트폰 이나 기타 호환 기기에 신호를 브로드캐스트하는 무선 기기입니다. 이는 근처 관심 지점에 대한 정보 제공, 실내 내비게이션 지원 또는 근접 마케팅 메시지와 같은 위치 기반 서비스와 상황별 알림을 가능하게 합니다. 스마트 비콘은 일반적으로 리테일, 관광 및 장소 관리 애플리케이션에서 사용됩니다.

스마트 비콘 시장 동향

운전자

• 위치 기반 서비스에 대한 수요 증가

스마트폰과 IoT 기기 사용의 급증은 위치 기반 서비스(LBS)에 대한 욕구를 높이고 있습니다. 스마트 비콘은 정확한 위치 데이터를 제공하여 기업이 경험과 마케팅 노력을 맞춤화할 수 있도록 지원함으로써 이러한 추세를 활용합니다. 예를 들어, 리테일 매장은 쇼핑객이 통로를 탐색할 때 개인화된 프로모션을 보내 참여를 높이고 판매를 촉진할 수 있습니다. 개인화된 경험에 대한 이러한 높아진 수요는 스마트 비콘 시장의 성장을 촉진합니다.

• 사물인터넷 및 커넥티드 기기 채택 증가

사물 인터넷(IoT)의 기하급수적 성장은 물리적 공간과 디지털 네트워크 간의 필수 커넥터로서 스마트 비콘에 대한 수요를 촉진합니다. 이러한 비콘은 상호 연결된 장치 간의 원활한 통신 및 데이터 교환을 가능하게 하여 운영 효율성과 사용자 경험을 향상시킵니다. 예를 들어, 소매업에서 스마트 비콘은 매장 내 위치를 기반으로 쇼핑객의 스마트폰에 개인화된 마케팅 메시지를 전달하여 참여와 판매를 촉진합니다.

기회

• 효율적인 자산 추적 및 관리

스마트 비콘은 리테일, 물류, 헬스케어와 같은 부문에서 자산 추적을 혁신합니다. 자산에 비콘을 부착함으로써 기업은 자산의 위치, 이동 및 상태에 대한 실시간 통찰력을 얻어 재고 관리 및 운영 효율성을 개선합니다. 예를 들어, 리테일에서 비콘은 정확한 재고 추적을 가능하게 하여 재고 부족을 최소화하고 보충 프로세스를 간소화합니다. 이러한 효율성 향상은 실질적인 비용 절감과 운영상의 이점을 제공하여 시장 성장을 촉진합니다.

• 비콘 기술의 발전

Continuous advancements in beacon technology, such as extended battery life, heightened accuracy, and bolstered security features, propel widespread adoption across industries. These innovations render smart beacons more dependable and scalable, fostering market expansion. For instance, the introduction of Bluetooth Low Energy (BLE) beacons with extended battery life enables longer deployment periods, facilitating seamless asset tracking and management in large-scale retail operations, thereby driving market growth.

Restraints/Challenges

• Limited Range and Accuracy

The limited range and accuracy of smart beacons impede their efficacy, especially in expansive indoor areas and outdoor environments. This drawback restricts their utility, undermining market growth. Consequently, businesses and industries reliant on precise location-based services encounter significant limitations, hampering widespread adoption and market expansion.

• High Cost of Deployment

The cost of deploying numerous smart beacons poses a significant barrier, particularly for businesses and municipalities operating within tight budgetary constraints. This financial burden serves as a deterrent, inhibiting market growth and adoption, particularly among entities unable to afford the substantial investment required for widespread implementation.

This market,  report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market, contact data bridge market research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In September 2022, Saramonic launched the Blink500 ProX wireless microphone system, enhancing the wireless microphone market with advanced 2.4GHz transmission technology and extended operation time. This upgrade from the Blink500 Pro offers a larger OLED screen for vital information and out-of-the-box functionality, catering to evolving audio needs

Smart Beacon Market Scope

The market, is segmented on the basis of connectivity type, beacon standard, offering and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Connectivity Type

• Bluetooth Low Energy (BLE)
  • BLE 4.0
  • BLE 5.0
• Hybrid

Beacon Standard

• ibeacon
• Eddystone

 Offerings

• Hardware
  • Standard Beacon
  • Sticker Beacon
  • Card Beacon
  • Software
  • Analytics Software
  • Content Management Software
  •  Other Software
• Service
  • Project Management
  •  Consulting
  •  Maintenance
  • Support Service

 End User

• Transportation and Logistics
• Retail
• Public Gatherings and Spaces
• Hospitality
• Healthcare
• Automotive
• Banking Financial Services, and Insurance (BFSI)
• Sports
• Education
• Aviation

Smart Beacon Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by connectivity type, beacon standard, offering and end user as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the smart beacon market, maintaining its trend of dominance due to increased research and development expenditure and the presence of major players in the region. This trend is expected to continue during the forecast period, driving further growth and innovation.

Asia-Pacific region is projected to undergo substantial growth in the smart beacon market during the forecast period, fueled by a surging number of end-user industries. With the highest CAGR expected, the region stands poised for significant adoption and integration of smart beacon technology across diverse sectors.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Smart Beacon Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Hewlett Packard Enterprise Development LP (U.S.)
• Cisco Systems, Inc. (U.S.)
• Sensoro Co., Ltd. (China)
•  Kontakt.io (Poland)
• Chengdu JAALEE Technology Co., Ltd. (China)
•  Bluvision  (U.S.)
• Leantegra Inc. (U.S.)
• BLESH (U.S.)
• Accent Advanced Systems, SLU. (Spain)
• BlueUp Srl. (Italy)
• Beacon Inside  (Germany)
• HID Global Corporation (U.S.)
• Sensorberg GmbH (Germany)
• Thales (France)
• Qualcomm Technologies, Inc. (U.S.)

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