글로벌 스마트 광고 시장 – 2029년까지의 산업 동향 및 예측

스마트 광고 시장 분석 및 규모

스마트 마켓 광고는 자동차, 게임, 엔터테인먼트, 소비재, 전자 제품과 같은 다양한 산업 분야에서 기업이 가장 선호하는 광고 형태 중 하나가 되고 있습니다. 게다가, 그것은 나이, 위치 등과 같은 특정 요소를 효과적으로 타겟팅하여 기존의 광고 형태에 비해 고객 참여를 할당하고 향상시킵니다. 따라서 시장은 예측 기간 내내 상당한 성장을 목격할 것으로 예상됩니다.

글로벌 스마트 광고 시장은 2021년에 10억 3,700만 달러로 평가되었으며, 2029년까지 5,089.29만 달러에 도달할 것으로 예상되며, 2022-2029년 예측 기간 동안 22%의 CAGR을 기록할 것으로 예상됩니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 페슬 분석이 포함됩니다.

보고 범위 및 시장 세분화

Market Definition

Smart advertising is different from conventional advertising, which focuses on smart ads for a variety of reasons which includes eye-catching and user-friendly advertising choices, entertainment and cost-effectiveness. The main aim of advertising is to raise awareness about the company's product, educate potential buyers, gain a competitive advantage, and change the buyer's consumption habits. Smart advertising incorporates three technologies: immersive media, system motion and artificial intelligence (AI), which work together to help start businesses, increase customer engagement, and help advertisers push customers to a company's special marketing page or an online shop. It further responds to its surroundings by receiving and transmitting data over an information network and plays an important role in inciting customer interest and the company's conversion rate.

Global Smart Advertising Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• Technological advancements

Advancement in the technological area can also be seen in the advertising sector over a period of time. The technological innovations in the smart advertising sector further offer numerous growth opportunities within the market. The smart advertising will be in greater demand in due to these technological innovations. These include adoption of various advertisement models such as hyper-targeted advertising model to deliver personalized content to targeted consumer segments. Moreover, standardization of digital display networks, the advertising industry is expected to shift to the programmatic media buying and Real-Time Bidding (RTB) model leading to further rise in the market.

• High Requirement for Digital Media

The requirement for digital media for the smart advertisement is always of utmost importance as they support commercial and customer-focused activities in the smart advertising sector and help every firm to increase preference for its operations. The rise in smart phone penetrations and geo-fencing and Bluetooth low energy beacons have resulted in multiple personalisations and tracking functionalities needed, which fosters the market's overall growth rate over the forecast period.

Opportunities

• Adoption of Various Advertising Models

The market is expected to record certain growth in the market significantly because of the increasing focus of the advertisers on the adoption of various advertising models such as hyper-targeted model to deliver personalised content to target customers. Moreover, the market is also expected to shift to integrated SSPs, DSPs (Supply-Side Platform and Demand-Side Platform ) and RTBs ( Real-Time Bidding )model to enhance the growth significantly as it increases the efficiency and automation .

Restraints/Challenges

• Shifting Old Consumer Preferences

The smart advertising firms need to adapt to new technology infrastructures and enhance their operational procedures due to the rapid pace of innovation. In this fiercely competitive environment, it is challenging for the smart advertising market to concurrently plan, develop, and implement new preferences while concentrating on their core skills. As customer’s preference on traditional advertising methods such as T.V., newspaper and other have been increasing , this can be a major restraint for the market .

Data Privacy Concerns

As more of the firms shift towards greater automation techniques, worries about the security of data are increasing. Because of these factors, customers worry about the security and privacy of their private information. Such important and private information and individual details must be kept secure and the data must be maintained with total integrity. Over the forecast period, these concerns over privacy and security will further challenge the global smart advertising market.

This smart advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the smart advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Global Smart Advertising Market

The rapid COVID-19 proliferation has a negative impact on the market for smart advertising. Firm closures and strict lockdowns have badly impacted nearly every industry in the world. Companies in the smart advertising system market have developed effective solutions in a matter of months as a result of the abrupt shift in working conditions and the increasing popularity of working from home. In the market for smart advertising, the largest media companies are increasingly investing in OTT services which are opening up value-grab opportunities for industry participants .Moreover, increased ad spends on several clients including TV viewership can better meet customer expectations and are the resulting factors of the quickly evolving technology trends in the global smart advertising market.

Global Smart Advertising Market Scope

The smart advertising market is segmented on the basis of component, product, mode of interaction, organizational size and end-use .The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

     Component

• Hardware
• Software
• Services

      Product

• Interactive Kiosk
• Digital Billboard
• Digital Poster
• Others

Mode of Interaction

• Commercial Online Services
• Websites
• Email Providers
• Online Advertise
• Others

Organizational Size

• Small Scale Industries
• Medium and Large Scale Industries

End-Use

• Corporate
• Government
• Education
• Food & Beverage
• Others

Global Smart Advertising Market Regional Analysis/Insights

The smart advertising market is analyzed and market size insights and trends are provided by component, product, organizational size, mode of interaction and end-use as referenced above.

The countries covered in the smart advertising market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the smart advertising market because of the presence of various leading DOOH media companies, high adoption of advertising spending by companies, and the availability of high-speed wireless internet infrastructure in the region over the forecast period. Moreover, the growth of the emerging technologies for customer engagement and business is further estimated to accelerate the expansion over the forecast period.

Asia-Pacific is expected to witness significant growth during the forecast period of 2022 to 2029 due to the increased focus of multinational companies on creative advertising to create a strong presence in high-potential economies such as China and India. The rising number of smart city initiatives and the presence of major electronic component manufacturers in the region is also a major contributor to the regional market expansion.

보고서의 국가 섹션은 또한 개별 시장 영향 요인과 국내 시장의 현재 및 미래 트렌드에 영향을 미치는 규제 변화를 제공합니다. 다운스트림 및 업스트림 가치 사슬 분석, 기술 트렌드 및 포터의 5가지 힘 분석, 사례 연구와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 몇 가지 포인터입니다. 또한 글로벌 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세 및 무역 경로의 영향은 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.   

경쟁 환경 및 글로벌 스마트 광고 시장 점유율 분석

스마트 광고 시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보에는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우위가 있습니다. 위에 제공된 데이터 포인트는 스마트 광고 시장과 관련된 회사의 초점에만 관련이 있습니다.

스마트 광고 시장에서 활동하는 주요 업체는 다음과 같습니다.

• Lamar Advertising Co.(미국)
• OUTFRONT Media Inc. (미국)
• 클리어 채널 아웃도어, LLC(미국)
• 엑스테리온 미디어 주식회사(미국)
• JCDecaux 그룹(인도)
• 교차로(미국)
• IKE 스마트 시티(미국)
• 캡티베이트(미국)
• Include Ltd.(싱가포르)
• WPP plc (영국)
• 옴니콤 그룹 주식회사(미국)
• IPG(미국)
• 덴츠 주식회사(일본)
• Roku, Inc.(일본)
• 마이크로소프트(미국)

SKU-69052