글로벌 슬리브 라벨 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

슬리브 라벨 시장 분석

슬리브 라벨 시장은 인쇄 기술 과 소재 혁신의 발전으로 인해 상당한 성장을 경험하고 있습니다. 디지털 인쇄 및 수축 슬리브 기술과 같은 최신 방법은 라벨링 프로세스를 혁신하여 더 낮은 생산 비용으로 고품질의 생생한 디자인을 가능하게 했습니다. 디지털 인쇄는 사용자 정의 및 단거리 생산을 허용하여 대량 재고 부담 없이 고유한 라벨링 옵션을 찾는 브랜드에 어필합니다.

소비자들이 지속 가능한 포장 솔루션을 요구함에 따라 바이오 기반 및 재활용 가능한 필름을 포함한 소재 혁신이 주목을 받고 있습니다 . 이러한 친환경 옵션은 브랜드 평판을 높일 뿐만 아니라 지속 가능성에 대한 규제 기준을 준수합니다. 또한 접착 기술의 발전으로 라벨 적용이 개선되어 내구성과 환경 요인에 대한 저항성이 보장되며, 이는 식품 및 음료, 개인 관리, 제약을 포함한 다양한 분야의 제품에 매우 중요합니다.

전자상거래와 개인화된 제품으로의 글로벌 전환은 소매 라벨이 브랜딩과 정보 전달을 위한 유연하고 효율적인 솔루션을 제공함에 따라 시장 성장을 더욱 촉진합니다. 브랜드가 미적 매력과 지속 가능성에 점점 더 집중함에 따라 소매 라벨 시장은 지속적인 확장을 위해 설정되어 제조업체가 혁신하고 진화하는 소비자 선호도에 부응할 수 있는 기회를 창출합니다.

슬리브 라벨 시장 규모

글로벌 슬리브 라벨 시장 규모는 2023년에 150억 7천만 달러로 평가되었으며, 2031년까지 229억 5천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 5.40%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 수입 수출 분석, 생산 능력 개요, 생산 소비 분석, 가격 추세 분석, 기후 변화 시나리오, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다. 

슬리브 라벨 시장 동향

“지속 가능한 포장에 대한 수요 증가”

슬리브 라벨 시장의 성장을 주도하는 중요한 추세는 지속 가능한 포장 솔루션에 대한 수요 증가입니다. 소비자가 환경을 더 의식하게 되면서 브랜드는 친환경 소재와 생산 공정으로 전환하고 있습니다. 종종 재활용 가능하거나 생분해성 소재로 만든 슬리브 라벨은 이러한 지속 가능성 추세와 일치합니다. 예를 들어, 2023년 2월, CCL Industries는 두께가 30마이크론에 불과한 가장 얇은 스트레치 슬리브 라벨을 만들어 포장 분야에서 혁신적인 개발을 공개했습니다. 이 라벨은 반환 가능한 1리터 폴리에틸렌 테레프탈레이트 (PET) 병을 위해 특별히 설계되었으며 사내에서 생산됩니다. 이 혁신은 제품 무결성을 유지하면서 재료 사용을 최소화하는 보다 지속 가능하고 효율적인 포장 솔루션을 향한 중요한 단계를 나타냅니다.

보고서 범위 및 슬리브 라벨 시장 세분화        

Sleeve Labels Market Definition

Sleeve labels are a type of packaging label that encase a product, typically made from materials such as plastic or paper. These labels are designed to fit around the entire container, providing 360-degree visibility and allowing for vibrant graphics and detailed information. They are commonly used for products such as beverages, food items, and personal care products due to their ability to conform to various shapes and sizes. Sleeve labels are often applied using heat or adhesive methods, enhancing product presentation and brand recognition. Additionally, they can be easily removed or recycled, contributing to sustainable packaging practices.

Sleeve Labels Market Dynamics

Drivers

• Growing Demand for Packaging Innovation

The growing demand for packaging innovation is a significant driver in the sleeve labels market. Companies are striving to differentiate their products and enhance brand visibility through eye-catching designs. Sleeve labels provide a unique 360-degree printing surface, enabling vibrant, full-wrap graphics that capture consumer attention. For instance, in February 2024, CCL Industries inaugurated a new sustainable sleeve label manufacturing facility in Dornbirn, Austria, marking a substantial investment of USD 52.7 million. This state-of-the-art facility has a production capacity that is double that of the previous site in Hohenems, allowing CCL to significantly enhance its output of sustainable packaging solutions to meet increasing market demands.

• Increasing E-commerce Sales

The rapid growth of e-commerce has significantly influenced the packaging landscape, driving demand for eye-catching solutions such as sleeve labels. As online shopping continues to rise projected to exceed USD 6 trillion in global sales by 2024 brands recognize the importance of packaging that not only protects products but also captures consumer attention. Sleeve labels enhance product aesthetics with their full-surface designs, enabling vibrant graphics and clear messaging that stand out during delivery. For instance, beverage brands such as Coca-Cola leverage sleeve labels on their bottles to create visually appealing packages that attract consumers' eyes while browsing online, ultimately boosting sales and brand recognition in the competitive e-commerce market.

Opportunities

• Expansion of the Food and Beverage Sector

The rapid growth of the food and beverage sector creates significant opportunities for the sleeve labels market. As consumer preferences evolve, brands seek innovative labeling solutions to enhance product appeal and provide essential information. Sleeve labels are particularly advantageous for bottled beverages and pre-packaged foods, offering 360-degree designs that capture attention on crowded shelves. For instance, beverage brands such as Coca-Cola utilize sleeve labels for seasonal promotions, allowing for eye-catching designs that resonate with consumers. This adaptability not only improves branding but also ensures compliance with regulatory requirements, driving demand for sleeve labels in an increasingly competitive market.

• Technological Advancements in Printing

Innovations in printing technology, particularly digital printing, are creating significant opportunities in the sleeve labels market. Digital printing allows for high-quality, vibrant designs with quick turnarounds and minimal setup costs, making it ideal for short production runs. For instance, in July 2020, CCL Industries Inc. expanded its capabilities by acquiring In Touch Label and Packaging Co. Inc., a specialized short-run digital label converter. This strategic acquisition aimed to integrate In Touch into CCL’s Avery Business segment. By enhancing its digital labeling capabilities, CCL is poised to better serve a broader range of clients, offering customized and efficient labeling solutions tailored to market needs.

Restraints/Challenges

• High Cost of Raw Materials

The high cost of raw materials significantly hinders the sleeve labels market. Production relies on specialized films and inks that are inherently expensive, and any fluctuations in their prices can severely impact manufacturers' profit margins. For instance, increases in polymer prices or ink costs can lead to higher overall production expenses. Consequently, manufacturers may struggle to maintain competitive pricing against alternative labeling solutions. This financial strain can limit investment in innovation and efficiency improvements, further constraining market growth. As a result, companies face difficulties in balancing cost competitiveness while ensuring product quality, ultimately affecting their market positioning and profitability.

• Consumer Preferences Shifting to Minimalism

The trend toward minimalism in consumer preferences significantly hinders the sleeve labels market. As brands adopt simpler and cleaner designs, there is a noticeable shift away from elaborate labeling solutions traditionally offered by sleeve labels. This transition reflects a broader desire for simplicity and authenticity in product presentation, which can lead to reduced demand for vibrant, multi-layered sleeve labels. Additionally, minimalist designs often favor direct printing on packaging over the use of secondary labels, further diminishing the market for sleeve labels. Consequently, manufacturers may face challenges in maintaining sales and profitability as consumer choices increasingly align with minimalistic aesthetics.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Sleeve Labels Market Scope

The market is segmented on the basis of type, material type, printing technology, application, and end use. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Stretch Sleeves
• Shrink Sleeves

 Material Type

• Polythene Terephthalate Glycol
• Polyvinyl Chloride
• Oriented Polystyrene
• Polypropylene
• Polyethylene
• Others

 Printing Technology

• Gravure
• Flexographic
• Offset
• Digital
• Letterpress

 Ink

• Water-based
• Solvent-based
• UV

 Application

• Pressure Sensitive
• Heat Transfer
• In-Mould
• Heat-Shrink and Stretch
• Glue-Applied

End Use

• Food
• Beverages
• Pharmaceuticals
• Personal Care and Home Care
• Chemicals
• Others

Sleeve Labels Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type, material type, printing technology, application, and end use as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia and New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, United Arab Emirate, Saudi Arabia, Egypt, Israel, South Africa, Rest of Middle East and Africa

Asia-Pacific is expected to dominate the sleeve labels market during the forecast period, driven by the increasing adoption of shrink sleeve labels and stretch sleeve labels. The region's robust growth can be attributed to expanding retail and packaging sectors, coupled with a rising demand for innovative and visually appealing labelling solutions. Additionally, the growing focus on sustainable packaging practices is further enhancing the market's prospects in this region.

North America is expected to show lucrative growth in the sleeve labels market, driven by the availability of raw materials and the growing demand for packaged food and beverages. The ever-rising population and increasing personal disposable income further contribute to this trend. Additionally, the shift towards sustainable packaging solutions will enhance the adoption of sleeve labels across various industries, particularly food and beverage.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Sleeve Labels Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Sleeve Labels Market Leaders Operating in the Market Are:

• Bemis Manufacturing Company (U.S.)
• Avery Dennison Corporation (U.S.)
• Berry Global Inc. (U.S.)
• Cenveo Worldwide Limited (U.S.)
• Constantia Flexibles (Austria)
• Intertape Polymer Group (Canada)
• Eastman Chemical Company (U.S.)
• Walmart (U.S.)
• Unilever (U.K.)
• Nestlé (Switzerland)
• Procter & Gamble (U.S.)
• PepsiCo (U.S.)
• The Coca-Cola Company (U.S.)
• Danone S.A. (France)
• Barry-Wehmiller Companies (U.S.)
• Taghleef Industries Group (U.A.E.)
• Bonset America Corporation (U.S.)
• Esko-Graphics BV (Belgium)
• CCL Industries (Canada)
• Flint Group (Luxembourg)

Latest Developments in Sleeve Labels Market

• In April 2024, Nestlé USA made a significant sustainability move by announcing the replacement of labels on its Nesquick ready-to-drink portfolio with innovative recyclable shrink sleeve labels. These labels utilize advanced light-blocking print technology, ensuring compatibility with the U.S. recycling stream. This initiative not only enhances the recyclability of the packaging but also aligns with growing consumer demand for environmentally friendly products
• In September 2021, Huhtamaki Oyj completed the acquisition of Elif Holding A., a key player in sustainable flexible packaging. This strategic move is designed to bolster Huhtamaki's existing flexible packaging business, particularly in emerging markets. By integrating Elif’s capabilities, Huhtamaki aims to enhance its position as a leading provider of innovative and sustainable packaging solutions for global FMCG brand owners
• 2021년 1월, 후타마키는 약 1,000만 달러에 Mohan Mutha Polytech Private Limited(MMPPL)의 자산과 운영을 무부채로 인수하여 유연 포장 사업을 확장했습니다. 2020년 1월 10일부터 적용되는 이 인수는 유연 포장 부문에서 후타마키의 역량을 강화하고 이 성장하는 부문에서 시장 도달 범위와 서비스 제공을 확대하려는 의도적인 전략을 의미합니다.
• 2020년 2월, Far Eastern New Century(FENC)는 플라스틱 재활용 협회에서 수여한 수축 슬리브 라벨용 Top Green 열수축 PET 필름으로 중요한 이정표를 달성했습니다. 이 인정은 FENC의 제품이 라벨 및 폐쇄가 있는 투명 PET 제품에 대한 중요 지침 프로토콜을 충족하거나 초과한다는 것을 확인시켜 주며, 이 회사를 업계 내 지속 가능한 포장 솔루션 분야의 선두 주자로 자리매김했습니다.
• 2020년 12월, Fuji Seal International은 노스캐롤라이나에 새로운 공장을 건설하여 확장 전략에 착수했습니다. 이는 수축 라벨 생산 용량을 늘리는 것을 목표로 합니다. 약 23.66에이커에 위치한 이 새로운 시설은 Fuji Seal의 운영 역량을 강화하기 위한 상당한 투자를 나타냅니다. 이 확장을 통해 회사는 증가하는 수요를 충족하고 포장 시장에서의 입지를 강화할 수 있습니다.

SKU-46345