글로벌 시샤 담배 시장 – 2031년까지의 산업 동향 및 예측

시샤 담배 시장 분석 및 규모  

사교 모임, 후카 라운지, 엔터테인먼트 장소에서 시샤 담배를 사용하는 것은 시장 입지에 필수적입니다. 이러한 환경은 개인이 모여 휴식을 취하고, 사교 활동을 하고, 여가 활동에 참여하는 허브 역할을 합니다. 시샤 담배는 이러한 공간의 분위기를 향상시켜 독특하고 문화적으로 풍부한 흡연 경험을 제공합니다. 시샤 흡연에 전념하는 후카 라운지에서 고객은 친구들과 사교를 나누거나 새로운 사람을 만나는 동안 다양한 맛을 즐길 수 있는 편안한 환경을 찾습니다. 시장은 이러한 사회적 요구에 부응하여 다양한 맛의 담배와 액세서리를 제공하여 전반적인 경험을 향상시키고, 이러한 환경 내에서 소비자 참여와 충성도를 높이는 데 주력합니다.

글로벌 시샤 담배 시장 규모는 2023년에 10억 1천만 달러로 평가되었으며, 2031년까지 17억 7천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 연평균 성장률은 7.2%입니다.

Data Bridge Market Research팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세분화, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석 및 소비자 행동이 포함되어 있습니다.

보고 범위 및 시장 세분화

Market Definition

Shisha tobacco, also known as hookah tobacco or waterpipe tobacco, is a type of flavored tobacco traditionally smoked using a hookah or waterpipe device. It is often mixed with molasses or glycerin and flavored with various fruits, herbs, or spices to enhance its taste and aroma. When smoked, the tobacco is heated by charcoal, producing smoke that passes through water before being inhaled through a hose or pipe. Shisha tobacco is popular in social settings and cultural rituals in many parts of the world, offering a leisurely smoking experience with a range of flavors to suit different preferences.

Shisha Tobacco Market Dynamics

Drivers

• Rising Flavor Diversity and Innovation

Manufacturers invest in research and development to create innovative flavor profiles, catering to diverse consumer tastes and preferences. This constant stream of new flavors stimulates demand, encouraging repeat purchases and fostering brand loyalty. Moreover, flavor innovation serves as a competitive advantage, allowing companies to differentiate their products in a crowded market landscape. As consumers seek novel and exciting experiences, the ability to offer a wide selection of flavors ensures sustained market relevance and growth within the shisha tobacco industry.

• Growing Urbanization

Rising number of people migrating to urban areas often seek out social venues and recreational activities, such as hookah lounges and shisha bars, where they can relax and socialize with others. The concentration of population in cities also fosters cultural exchange and diversity due to which shisha smoking becomes a trendy and fashionable pastime among urban dwellers. Additionally, urban centers serve as hubs for tourism and hospitality, attracting visitors who are eager to experience local customs and traditions, including the enjoyment of shisha tobacco, thereby further fueling market growth.

Opportunities

• Rise in Marketing Strategies

Through strategic marketing, advertising campaigns, and promotional activities, companies can effectively communicate the unique attributes and benefits of their products, enticing consumers to try new flavors and experiences. Moreover, targeted marketing efforts in hospitality venues, social media platforms, and cultural events amplify brand visibility and attract diverse customer segments. Additionally, the use of influencer marketing and experiential marketing tactics further enhances engagement and brand loyalty, fueling continued growth and expansion within the shisha tobacco market.

• Growth of the Entertainment Industry

Hookah lounges, bars, and entertainment venues feature shisha smoking as a premium offering, attracting patrons seeking a unique and sociable experience. These establishments create a vibrant atmosphere where individuals can unwind, socialize, and enjoy flavored tobacco blends, enhancing the overall entertainment experience. The inclusion of shisha tobacco adds value to these venues, encouraging repeat business and customer loyalty. Moreover, the entertainment industry's influence extends to events, festivals, and themed parties, where shisha smoking serves as a focal point, further fueling demand and market growth.

Restraints/Challenges

• Rising Health Concerns

Consumers are becoming more aware of the detrimental health effects of tobacco consumption increases, particularly in terms of respiratory issues and long-term health risks that leads consumers to become more hesitant to partake in shisha smoking. Public health campaigns and education efforts highlighting the dangers of tobacco use further contribute to this reluctance. Regulatory measures aimed at curbing tobacco-related health issues, such as indoor smoking bans and advertising restrictions, limit the accessibility and appeal of shisha tobacco products.

• Growing Fluctuations in Disposable Incomes

During economic downturns or periods of financial instability, consumers may prioritize essential expenses over discretionary purchases such as shisha tobacco. Reduced purchasing power can lead to a decline in demand for shisha products, impacting sales and revenue for manufacturers and retailers. Additionally, fluctuating incomes may result in inconsistent spending patterns, making it challenging for businesses to forecast and plan effectively. As a result, the shisha tobacco market is vulnerable to economic fluctuations, with changes in consumer spending habits directly influencing market performance and growth potential.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In 2022, Al Fakher Tobacco Trading launched Double Kick exclusively through Dubai Duty-Free, expanding its travel retail offerings. The line showcases three initial flavors: Two Apple, Mint, and Grape & Mint, each available in a new 200g format
• In 2020, Al Fakher made strides in the global travel retail sector with a new packaging design that retained the brand's renowned taste, earning positive consumer feedback. They also launched Bases, allowing shisha smokers to customize their flavor experience with tobacco-based enhancers
• In 2020, Gulbahar Tobacco International collaborated with JC Decaux to launch a major marketing campaign at Dubai airport, showcasing its flagship brand, Milano fan pack. The campaign aimed to enhance brand visibility and engagement within one of the world's busiest airports

Shisha Tobacco Market Scope

The market is segmented on the basis of product type, flavor, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Strong Shisha Tobacco
• Mild Shisha Tobacco
• Light Shisha Tobacco

Flavor

• Fruit
• Mint
• Chocolate
• Caramel
• Beverages
• Blended Flavors

Distribution Channel

• Direct
• Indirect 

Shisha Tobacco Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by product type, flavor, and distribution channel are referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America.

Middle East and Africa are expected to dominate the market due to their significant production and distribution infrastructure, ensuring ample supply of high-quality shisha tobacco. This region boasts a rich tradition of shisha smoking and offers a diverse array of flavors and blends, catering to varied consumer preferences. With a strong cultural affinity for shisha and a thriving market, the Middle East and Africa are expected to remain dominant players in the global shisha tobacco industry.

Asia-Pacific is expected to experience rapid growth in the market due to evolving lifestyles and increased consumption of shisha tobacco products in the region. Factors such as changing social trends, rising disposable incomes, and a growing interest in alternative smoking experiences are driving this expansion. As a result, manufacturers and retailers are likely to focus on tapping into the burgeoning demand for shisha tobacco in the Asia-Pacific market through targeted marketing and product innovation strategies.

보고서의 국가 섹션은 또한 현재 및 미래 시장 추세에 영향을 미치는 개별 시장 영향 요인과 시장 규제의 변화를 제공합니다. 다운스트림 및 업스트림 가치 사슬 분석, 기술 추세 및 포터의 5가지 힘 분석, 사례 연구와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 몇 가지 포인터입니다. 또한 글로벌 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세 및 무역 경로의 영향은 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.  

경쟁 환경 및 시샤 담배 시장 점유율 분석

시장 경쟁 구도는 경쟁자에 대한 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭 및 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 활동하는 주요 기업은 다음과 같습니다.

• 푸마리(미국)
• 헤이즈 토바코(미국)
• 알 파케르 담배 공장(UAE)
• 소셜스모크(미국)
• Japan Tobacco Inc. (일본)
• SOEX(독일)
• 프린스 몰라세스(모로코)
• 로만 시샤(미국)
• 마자야(쿠웨이트)
• 못생긴 후카(미국)
• 클라우드 토바코(미국)
• Flavours of Americas SA(파라과이)
•  알 아미르 담배(UAE)
• 스타버즈토바코(미국)
• 나클라(이라크)
• MujeebSons(인도)
• Godfrey Phillips India Ltd. (인도)
• 동부 회사(미국)
• 알와하-담배. (미국)

SKU-29995