Global Shampoo Market – Industry Trends and Forecast to 2031

샴푸 시장 분석 및 규모

샴푸 시장 성장은 AI 기반 개인화된 포뮬러와 지속 가능한 포장 혁신을 포함한 기술의 발전에 의해 촉진됩니다. 최신 개발은 천연 성분, 두피 건강 및 친환경적 관행에 중점을 둡니다. 스마트 진단 및 데이터 분석은 소비자 경험을 향상시켜 제품 다각화와 시장 확장을 촉진합니다. 이러한 역동적인 진화는 헤어 케어에서 맞춤화 및 환경 의식으로의 전환을 강조합니다.

예를 들어, AVA 그룹 산하의 Medimix는 2022년 5월에 다양한 모발 유형에 맞는 천연 성분으로 강화된 Total Care Shampoo를 공개했습니다. 이 출시는 시장 성장을 촉진할 것으로 예상되는 신제품 출시 추세를 반영합니다.

글로벌 샴푸 시장 규모는 2023년에 339억 9천만 달러로 평가되었으며, 2031년까지 483억 4천만 달러에 도달할 것으로 예상되며, 2024년부터 2031년까지의 예측 기간 동안 CAGR은 4.5%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 소비자 행동이 포함되어 있습니다.

보고 범위 및 시장 세분화

시장 정의

샴푸는 머리카락을 감는 데 사용되는 클렌징 제품입니다. 일반적으로 계면활성제가 포함되어 있어 두피와 머리카락 가닥에서 먼지, 기름 및 제품 잔여물을 제거하는 데 도움이 됩니다. 샴푸에는 또한 컨디셔닝제, 향료 및 기타 성분이 포함되어 있어 머리카락 질감과 관리성을 개선할 수 있습니다. 샴푸를 정기적으로 사용하면 두피 건강을 유지하고 머리카락을 깨끗하고 상쾌하게 유지하는 데 도움이 됩니다.

샴푸 시장 동향

운전자

• 개인 위생에 대한 인식 증가

샴푸 시장은 개인이 청결과 헤어 케어를 우선시하고 위생 루틴을 유지하기 위해 고품질 제품을 찾으면서 발전하고 있습니다. 개인 미용 기준에 대한 인식 증가는 이러한 추세의 주요 원동력입니다. 예를 들어, 두피 건강과 오염에 대한 우려가 커지면서 소비자는 두피에 영양을 공급하면서 효과적으로 클렌징하도록 제형화된 특수 샴푸를 선택하고 있으며, 이는 프리미엄 헤어 케어 솔루션에 대한 수요가 높아졌음을 반영합니다.

• 성장하는 홍보 활동 및 유명인 지지

광고 캠페인과 유명인 지지를 포함한 마케팅 이니셔티브는 소비자 인식과 구매 결정에 영향을 미칩니다. 효과적인 브랜딩과 홍보 활동은 브랜드 충성도를 구축하고 경쟁적인 샴푸 시장에서 매출을 늘리는 데 도움이 됩니다. 예를 들어, 유명 여배우의 지지는 샴푸 브랜드의 가시성을 높이고, 신뢰를 심어주며, 소비자들 사이에서 신뢰성을 높여줍니다. 이는 매출 증가로 이어지고 치열한 경쟁이 벌어지는 업계에서 브랜드 충성도를 높여줍니다.

기회

• 전자상거래 및 디지털 마케팅 확장

전자상거래 플랫폼과 디지털 마케팅의 급증은 시장에 혁명을 일으켜 더 광범위한 대상에게 접근성을 확대했습니다. 온라인 리테일은 편의성과 경쟁력 있는 가격을 제공하여 소비자가 다양한 제품군을 손쉽게 탐색할 수 있도록 합니다. 예를 들어, 인기 샴푸 브랜드와 Amazon 및 Alibaba와 같은 온라인 리테일러 간의 파트너십은 시장 도달 범위를 크게 확대하여 원활한 거래와 광범위한 제품 가시성을 통해 성장을 촉진했습니다.

• 헤어 케어 제품에 대한 비용 상승

The shampoo market is experiencing robust growth fueled by heightened spending on hair care by millennials and Gen X worldwide. Anti-dandruff shampoo emerges as the fastest-growing segment, attributed to escalating hair loss concerns amid changing lifestyles and environmental challenges such as pollution. For instance, brands such as Head & Shoulders capitalize on this trend, offering specialized anti-dandruff solutions catering to diverse consumer needs, propelling market expansion in the medium term.

Restraints/Challenges

• Changing Consumer Preferences

Traditional shampoo brands face a formidable obstacle as consumer preferences shift towards natural and organic products. Their formulations, laden with harsh chemicals, clash with the growing demand for safer and eco-friendly options. This shift undermines market growth, resulting in dwindling sales and declining market shares for conventional shampoo brands. Meeting the rising demand for gentler, environmentally conscious alternatives becomes imperative to stay competitive in the evolving market landscape.

• Rising Competition from Substitutes

Competition from substitutes such as dry shampoo, co-washing, and waterless cleansing products hinders shampoo market growth. Conventional cooking appliances provide convenience, versatility, and perceived health benefits, diverting consumers' attention from air fryers and hindering their widespread adoption in the market. This challenges different shampoo brands to innovate and market aggressively to maintain their market share amidst evolving consumer preferences and lifestyle trends.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In March 2023, REIN launched a new styling anti-dandruff shampoo in Australia, targeting discerning consumers valuing both performance and aesthetics. The formula boasts natural extracts and oils, promising to moisturize and repair hair effectively
• In December 2022, Ouai Haircare revolutionized dandruff care in the U.S. with its anti-dandruff shampoo, leveraging FDA-approved 2% salicylic acid to alleviate symptoms and combat dandruff-causing bacteria. The product's efficacy stems from Ouai's dedication to utilizing proven ingredients for scalp health and overall hair wellness
• In August 2020, Dabur launched eight new baby care products, each uniquely formulated with enriched ayurvedic herbs and devoid of harmful chemicals. Dabur Baby Shampoo exemplifies this approach, harnessing the benefits of hibiscus, gooseberry, and aloe vera to provide gentle yet effective hair cleansing for infants
• In January 2020, Garnier Fructis, a L'Oreal brand, launched its advanced Treat Shampoo and Conditioner, boasting 98 percent naturally-derived ingredients and a vegan formulation. This launch aligns with Garnier's commitment to sustainability and consumer demand for high-quality, environmentally conscious hair care solutions

Shampoo Market Scope

The market is segmented on the basis of product type, price, demographic, function, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Cosmetic Shampoo
• Herbal Shampoo
• 2-in-1 Shampoo
• Kids Shampoo
• Medicated Shampoo
• Standard Shampoo
• Dry Shampoo
• Others

 Price

• Economy
• Mid
• Premium

 Demographic

• Men
• Women
• Kids

 Function

• Daily Use
• Anti-Dandruff
• Anti-Hair Fall
• Dry and Damaged Hair
• Others

 Distribution Channels

• Supermarket
• Hypermarket
• Convenience Store
• Specialty Store
• Drug Store

Shampoo Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by product type, price, demographic, function, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, and Rest of Middle East and Africa.

North America is poised to dominate the market, retaining a significant market share and revenue throughout the forecast period. This trend is propelled by rising concerns over split ends, curly hair, and scalp damage, alongside the surge in hair coloring trends, boosting demand for color-friendly hair wash products in the region.

Asia-Pacific is estimated to show lucrative growth in the market, driven by rising demand for products addressing hair greying and fall. With increasing disposable income and pollution levels, there's a heightened need for anti-hair fall shampoo, reflecting evolving consumer preferences and lifestyle challenges within the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Shampoo Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Unilever (U.K.)
• Dabur (India)
•  Henkel AG & Co. KGaA (Germany)
•  Procter & Gamble (U.S.)
•  Church & Dwight Co., Inc. (U.S.)
•  KCWW (U.S.)
•  Kao Corporation (Japan)
•  Beiersdorf AG (Germany)
•  Shiseido Company Limited (Japan)
•  L'Oreal S.A. (France)
•  Johnson & Johnson Private Limited (U.S.)
• Amway Corp (U.S.)
•  The Detox Market (U.S.)
•  Bo International (India)
•  Syoss (Germany)
•  Kérastase (France)
•  Natura&Co (Brazil)
•  Coty Inc (U.S.)
• Wella International Operations Switzerland Sàrl. (Switzerland)

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