글로벌 영업 자동화 소프트웨어 시장 – 2031년까지의 산업 동향 및 예측

영업 자동화 소프트웨어 시장 분석 및 규모

영업 성과 관리(SPM)는 글로벌 영업 자동화 소프트웨어 시장의 핵심 애플리케이션입니다. 이를 통해 조직은 리드 관리, 기회 추적, 성과 분석과 같은 작업을 자동화하여 영업 프로세스를 최적화할 수 있습니다. SPM 솔루션은 영업팀의 효율성을 높이고, 영업 목표를 비즈니스 목표와 일치시키며, 실시간 통찰력을 제공하여 정보에 입각한 의사 결정을 추진합니다.

Data Bridge Market Research는 2023년에 114억 2천만 달러였던 글로벌 영업 자동화 소프트웨어 시장을 분석하고 2031년까지 284억 9천만 달러에 도달할 것으로 예상하며, 2024년부터 2031년까지 예측 기간 동안 연평균 성장률은 12.1%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 페슬 분석이 포함되어 있습니다.

보고 범위 및 시장 세분화      

시장 정의

영업 자동화 소프트웨어는 영업 프로세스의 다양한 측면을 간소화하고 자동화하도록 설계된 기술 솔루션입니다. 리드 관리, 기회 추적, 연락처 관리 및 영업 예측을 위한 도구를 포함합니다. 이 소프트웨어는 반복적인 작업을 자동화하고, 커뮤니케이션을 개선하고, 고객 상호 작용을 관리하기 위한 중앙 집중식 플랫폼을 제공하여 영업팀의 효율성을 향상시킵니다. 워크플로 자동화 및 분석과 같은 기능을 갖춘 영업 자동화 소프트웨어는 영업 주기를 최적화하고 전반적인 생산성을 높이는 것을 목표로 합니다.

글로벌 영업 자동화 소프트웨어 시장 역학

운전자

• 클라우드 기반 솔루션에 대한 선호도 증가로 영업 자동화 소프트웨어 도입 증가

조직은 유연성, 확장성, 접근성과 같은 클라우드 기술의 고유한 이점을 점점 더 인식하고 있습니다. 클라우드 기반 SFA 솔루션은 기업이 영업 프로세스를 간소화하고 협업을 개선하며 전반적인 효율성을 향상시킬 수 있는 기능을 제공합니다. 이러한 추세는 실시간 데이터 액세스에 대한 요구와 원격 작업을 용이하게 하는 도구로 영업팀에 권한을 부여할 수 있는 능력에 의해 주도됩니다. 클라우드 솔루션과 관련된 비용 효율성과 구현의 용이성은 인기를 더욱 높여 영업 자동화 소프트웨어 시장의 궤적을 형성하는 데 중요한 원동력이 됩니다.

• 스마트폰 보급률 증가로 소비자층 잠재 사용자 기반 확대

점점 더 많은 소비자와 기업이 전 세계적으로 스마트폰을 채택함에 따라 모바일 플랫폼은 영업 활동을 위한 필수 채널이 되고 있습니다. 영업 프로세스를 개선하도록 설계된 영업 자동화 소프트웨어는 스마트폰의 보편성으로부터 엄청난 이점을 얻습니다. 광범위한 접근성 덕분에 영업팀은 중요한 정보에 액세스하고, 고객과 소통하고, 이동 중에도 작업을 관리할 수 있어 효율성과 대응성이 향상됩니다. 이러한 추세는 이러한 소프트웨어의 잠재적 사용자 기반을 확대하고 모바일 중심 솔루션으로의 산업 진화를 강조하여 점점 더 모바일에 의존하는 비즈니스 환경의 요구 사항을 충족합니다.

기회

• BFSI 수요 증가에 따른 영업 자동화 소프트웨어 확장

As the BFSI industry experiences a surge in digital transformation initiatives, SFA solutions become crucial for optimizing sales processes, managing customer relationships, and enhancing operational efficiency. The dynamic nature of the BFSI landscape, coupled with the need for advanced analytics and streamlined workflows, positions SFA software as an indispensable tool for financial institutions. The software's ability to automate sales tasks, provide real-time insights, and improve customer engagement aligns perfectly with the evolving needs of the BFSI sector, making it a key driver for the continued expansion of the sales force automation software market.

• Increasing Emphasis on Efficiency Among Different Businesses

Organizations are increasingly recognizing the pivotal role of automation in optimizing sales processes, reducing manual workload, and enhancing overall productivity. As companies strive to streamline their operations and gain a competitive edge, the demand for sales force automation software is poised to surge. This trend is driven by the software's ability to automate repetitive tasks, improve data accuracy, and provide valuable insights, thereby allowing sales teams to allocate their time more strategically and focus on high-value activities.

Restraints/Challenges

• Limited Availability of Technical Support Affects the Seamless Integration

Limited availability hampers the seamless integration, troubleshooting, and overall functionality of the software for businesses. Companies may face challenges in resolving issues promptly, leading to potential disruptions in their sales processes. This limitation can result in increased downtime, decreased user satisfaction, and hindered adoption rates. Moreover, the absence of accessible and efficient technical support may discourage potential customers from investing in SFA solutions, impacting market growth.

• High Implementation Costs Limits the Market Penetration

Many organizations, particularly small and medium-sized enterprises, may find the initial investment in SFA systems prohibitive. The expenses involve not only software licensing but also customization, training, and integration with existing infrastructure. These financial barriers can dissuade potential adopters, limiting the market penetration of SFA solutions. Ongoing maintenance and support costs contribute to the financial burden, potentially making it challenging for some businesses to justify the adoption of SFA technology.

This global sales force automation software market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global sales force automation software market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In March 2023, HubSpot CRM launched innovative tools, ChatSpot.ai and content assistance, powered by artificial intelligence. These tools aim to enhance customer efficiency by saving time in network building. HubSpot's strategic investment in AI encompasses predictive capabilities, content optimization, data quality tools, conversation intelligence, and data enrichment, reflecting their commitment to cutting-edge CRM solutions
• In July 2020, Salesforce launched Salesforce Anywhere, a cloud-based collaboration platform. This platform facilitates seamless collaboration among teams, enabling real-time communication and data sharing. The launch exemplifies Salesforce's dedication to providing advanced cloud solutions to enhance teamwork and productivity for its users
• In August 2020, Oracle collaborated with Adobe to deliver a comprehensive customer experience platform. This collaboration aimed to integrate Oracle's technology with Adobe's expertise, providing businesses with a powerful solution for managing and optimizing customer experiences across various touchpoints
• In September 2020, Microsoft launched Microsoft Dynamics 365, a cloud-based customer relationship management (CRM) solution. This platform offers businesses a versatile and scalable CRM tool, leveraging cloud technology to streamline processes and enhance customer interactions. Microsoft's introduction of Dynamics 365 underscores its commitment to delivering advanced and integrated CRM solutions to the market

Global Sales Force Automation Software Market Scope

The global sales force automation software market is segmented on the basis of application, deployment type, industry vertical, organization type, and software. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target market.

Application

• Lead Management
• Sales Forecasting
• Order and Invoices Management
• Opportunity Management
• Others

Deployment Type

• Cloud
• On- Premises

Industry Vertical

• Automotive
• Media and Entertainments
• Healthcare
• Retail
• Telecom
• Food and Beverage
• BFSI
• Others

Organization Type

• Small-Medium Scale Size Enterprise
• Large Scale Enterprises

Software

• On-Premise Salesforce Automation System
• Software-As-A-Service (SaaS) Salesforce Automation System
• Cloud-Based Salesforce Automation System

Global Sales Force Automation Software Market Region Analysis/Insights

The global sales force automation software market is analysed and market size, volume information is provided by country, application, deployment type, industry vertical, organization type, and software as referenced above.

The countries covered in the global sales force automation software market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

The Asia-Pacific domnates the global sales force automation software market, driven by a surge in startup investments and advancements in mobile technology. This dominance is expected to persist as the region remains a key hub for innovation and growth in the sales automation sector.

The country section of the global sales force automation software market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Sales Force Automation Software Market Share Analysis

The global sales force automation software market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global sales force automation software market.

Some of the major players operating in the global sales force automation software market are

• 슈거CRM 주식회사(미국)
• 앱테안(미국)
• 크레아티오(미국)
• 인포(미국)
• 오라클(미국)
• 페가시스템스 주식회사(미국)
• SAP SE(독일)
• Salesforce, Inc. (미국)
• Zoho Corporation Pvt. Ltd. (인도)
• 불혼 주식회사(미국)
• 마이크로소프트(미국)
• 테크놀로지 그룹 인터내셔널(미국)
• ACG Infotech Ltd. (인도)
• 아요카, LLC (미국)
• Consensus Sales, Inc. (미국)
• eLeader(폴란드)
• TechManyata Software Solutions Pvt. Ltd. (인도)
• 세이지 그룹(Sage Group plc) (영국)
• IBM(미국)
• 어도비(미국)

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