글로벌 레인웨어 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

레인웨어 시장 분석

레인웨어 시장은 방법과 기술에서 상당한 발전을 목격했으며, 이는 전 세계적으로 성장을 이끌었습니다. 한 가지 주요 발전은 패브릭 디자인에 나노기술을 사용하여 가볍고 통기성이 좋으며 방수성이 뛰어난 소재를 만드는 것입니다. 회사들은 물, 먼지, 기름을 밀어내는 나노코팅을 통합하여 레인웨어의 내구성을 향상시키고 편안함을 유지합니다.

또 다른 기술적 혁신은 온도 조절 센서가 내장된 스마트 패브릭을 사용하는 것입니다. 이러한 패브릭은 변화하는 기상 조건에 적응하여 다양한 기후에서 최적의 편안함을 제공합니다. 예를 들어, GORE-TEX와 같은 통기성 멤브레인과 친환경 대안이 인기를 얻었으며, 방수성과 통기성을 모두 제공합니다.

레인웨어의 사용은 전통적인 야외 활동을 넘어 라이프스타일과 패션 트렌드에 영향을 미치고 있습니다. 접이식, 컴팩트 레인웨어 옵션과 같은 혁신적인 디자인은 도시 시장을 충족시켜 휴대성과 편의성을 증진합니다.

성장 측면에서 지속 가능성에 대한 인식이 커지면서 브랜드는 재활용 소재와 친환경 제조 공정을 채택하고 있습니다. 이는 다기능 의류에 대한 수요 증가와 결합하여 향후 몇 년 동안 레인웨어 시장을 상당히 주도할 것으로 예상됩니다.

레인웨어 시장 규모

글로벌 레인웨어 시장 규모는 2023년에 13억 1,000만 달러로 평가되었으며, 2031년까지 21억 7,000만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 6.50%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

레인웨어 시장 동향

“지속 가능성 트렌드가 레인웨어 시장 성장을 주도”

레인웨어 시장 성장을 이끄는 주요 추세는 친환경적이고 지속 가능한 제품에 대한 수요 증가입니다. 소비자들은 환경 영향을 줄이기 위해 재활용 소재와 생분해성 원단으로 만든 레인웨어를 점점 더 선택하고 있습니다. 예를 들어, Patagonia와 Rains와 같은 브랜드는 재활용 폴리에스터와 유기농 면으로 만든 레인 재킷을 출시하여 환경을 의식하는 고객을 유치했습니다. 지속 가능한 생산으로의 이러한 전환은 판매를 촉진할 뿐만 아니라 다른 제조업체가 보다 친환경적인 관행을 채택하도록 장려합니다. 시장에서는 기능성과 환경적 책임을 결합한 레인웨어에 대한 수요가 증가하여 전반적인 시장 확장에 크게 기여하고 있습니다.

보고서 범위 및 레인웨어 시장 세분화   

Rainwear Market Definition

Rainwear refers to clothing specifically designed to protect individuals from getting wet during rain or other wet conditions. It is typically made from waterproof or water-resistant materials such as rubber, nylon, or coated fabrics, ensuring that water doesn't penetrate the fabric. Common items include rain jackets, coats, ponchos, and rain pants. Some rainwear is also designed to be breathable, allowing sweat to escape while keeping water out. In addition to protection, rainwear often features hoods, adjustable cuffs, and taped seams to further enhance its functionality. It is widely used for outdoor activities, work, and daily commuting in wet weather.

Rainwear Market Dynamics

Drivers

• Climate Change and Extreme Weather

Climate change and extreme weather patterns significantly drive the rainwear market. The increasing frequency of heavy rainfall and unpredictable weather events, such as storms and floods, prompts consumers to seek reliable protection. For instance, the National Oceanic and Atmospheric Administration (NOAA) reported a 20% increase in heavy rainfall events in the U.S. from 1958 to 2016. This trend has led to heightened consumer awareness and demand for high-quality rainwear, particularly in regions prone to extreme weather. Brands such as The North Face and Columbia have capitalized on this need, developing innovative rainwear solutions that combine functionality with style, catering to the growing market for protective clothing.

• Expansion of E-commerce

The rise of e-commerce has significantly transformed the rainwear market by providing consumers with convenient access to diverse options. Online platforms such as Amazon and specialized outdoor retailers allow shoppers to browse extensive collections, compare prices, and read reviews from the comfort of their homes. For instance, during the monsoon season, brands such as Columbia and The North Face enhance their online presence with promotions and targeted marketing campaigns, driving sales. Additionally, e-commerce facilitates direct-to-consumer sales, enabling brands to build relationships with customers and offer personalized shopping experiences. This ease of access and variety ultimately boosts overall market sales and customer satisfaction in the rainwear segment.

Opportunities

• Innovative Fabrics and Technologies

Advancements in waterproof and breathable fabrics have revolutionized the rainwear market, presenting significant opportunities for growth. Technologies such as Gore-Tex have enhanced performance, allowing consumers to stay dry while maintaining comfort. For instance, Patagonia's use of recycled nylon in their rain jackets not only ensures waterproofing but also appeals to environmentally conscious consumers. Similarly, brands such as The North Face are incorporating cutting-edge technologies, such as Futurelight, which offers superior breathability and stretch. These innovations attract outdoor enthusiasts and everyday users, driving demand for high-quality rainwear. As consumers prioritize functionality and sustainability, brands leveraging these technologies can significantly enhance their market presence.

• Rising Outdoor Activities

The growing interest in outdoor activities, including hiking, camping, and adventure sports, significantly boosts the rainwear market. As more people embrace nature and seek recreational experiences, the demand for specialized rainwear that provides comfort and protection against unpredictable weather has surged. For instance, brands such as Patagonia and Columbia have expanded their rainwear lines to cater to outdoor enthusiasts, offering lightweight, breathable, and waterproof options. This trend presents a substantial opportunity for manufacturers to innovate and create performance-oriented rainwear that meets the needs of active consumers, thus capturing a share of the lucrative outdoor apparel market.

Restraints/Challenges

• Seasonal Demand Fluctuations

The rainwear market is heavily influenced by seasonal demand, with sales peaking during monsoon or rainy seasons. This creates a challenge for manufacturers and retailers, as they must accurately forecast demand to avoid overstocking or stockouts. Excess inventory during off-peak periods can lead to increased holding costs and potential markdowns to clear unsold items, negatively impacting profit margins. Conversely, inadequate stock during peak demand can result in missed sales opportunities, frustrating consumers and damaging brand reputation. This inherent variability complicates inventory management, creating significant hurdles for businesses striving to maintain profitability throughout the year.

• Competition from Other Outerwear

The rainwear market is significantly challenged by the growing popularity of multi-functional outerwear. These garments often combine waterproof capabilities with insulation and style, catering to consumers seeking versatility in their clothing. As a result, many customers prefer jackets that can be worn in various weather conditions rather than investing in dedicated rainwear. This shift in consumer preference can lead to a decline in sales for traditional rainwear brands, forcing them to compete with a broader range of outerwear options. Consequently, this competition can hinder the growth and profitability of the rainwear market as consumers prioritize functionality and style in their purchases.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Rainwear Market Scope

The market is segmented on the basis of product type, size, material, application, end user and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Rain Jacket
• Rain Pant
• Rain Suit
• Others

Size

• Small
• Medium
• Large

 Material

• Polyester Fabric
• Nylon
• Vinyl
• Gore- Tex
• Blended

Application

• Bike Riding
• Camping and Hiking
• Others

 End User

• Men
• Women
• Kids

 Distribution Channel

• Online
  • E-Commerce
  • Company-Owned Website
• Offline
  • Hypermarkets/ Departmental Stores
  • Specialty Stores
  •  Chain and Franchises
  • Others

Rainwear Market Regional Analysis

The market is analyzed and market size insights and trends are provided by product type, size, material, application, end user and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the rainwear market, driven by increasing urbanization and changing consumer lifestyles. The region's growing middle class, coupled with rising disposable incomes, fosters higher demand for fashionable and functional rainwear. Additionally, manufacturers are focusing on product innovation and sustainability, further propelling market growth. The trend towards outdoor activities also boosts the need for durable and stylish rainwear options in this region.

Asia-Pacific is expected to show lucrative growth in the rainwear market, driven by a large working population in China and India. The increasing participation in outdoor activities further boosts demand for rainwear in the region. Additionally, rising awareness of weather protection and fashion trends among consumers contribute to the expansion, making Asia-Pacific a key player in the global rainwear industry.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Rainwear Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Rainwear Market Leaders Operating in the Market Are:

• Columbia Sportswear Company (U.S.)
• THE NORTH FACE (U.S.)
• Patagonia, Inc. (U.S.)
• Black Diamond Equipment, Ltd. (U.S.)
• Amer Sports (Finland)
• Wildcraft (India)
• Stutterheim (Sweden)
• Ducktail (New Zealand)
• Splashy Rainwear New Zealand (New Zealand)
• New Aashi Rainwear (India)
• Fox Umbrellas Ltd. (U.K.)
• Prince Rainwear (India)
• Blunt Umbrellas (New Zealand)
• GustBuster Umbrellas (U.S.)
• Hangzhou Paradise Umbrella Group Co., Ltd. (China)
• Beijing HongYe Tongxing Technology Co., Ltd. (China)
• James Smith & Sons Umbrellas Ltd. (U.K.)
• Pickett London (U.K.)
• SWAINE ADENEY BRIGG LIMITED (U.K.)

Latest Developments in Rainwear Market

• 2022년 4월, Columbia Sportswear Company는 켄터키주 로바즈에 있는 자사 시설의 유통 역량을 강화할 계획이라고 발표했습니다. 계획된 확장에는 운영 효율성을 개선하고 생산 용량을 늘리는 것을 목표로 약 400만 달러의 투자가 포함됩니다. 이 전략적 움직임은 Columbia의 공급망을 강화하여 회사가 소비자 수요를 더 잘 충족하는 동시에 아웃도어 의류 시장의 성장에 대한 의지를 강화할 것으로 예상됩니다.
• 2022년 3월, 40년 동안 골프 장비 분야에서 두각을 나타낸 Sun Mountain이 Solace Capital Partners에 인수되었습니다. 이 인수는 복잡한 문제에 직면한 미국과 캐나다의 중하위 중견 기업에 투자한다는 Solace의 전략을 반영합니다. 이 사모펀드는 연간 매출이 5,000만 달러에서 10억 달러 사이인 기업에 2,000만 달러에서 1억 달러에 이르는 주식 및 부채 투자에 집중합니다.
• 2022년 2월, Canada Goose Holdings Inc.는 온타리오 증권위원회로부터 면제 구제 계획을 실행하기 위한 승인을 받았습니다. 이 전략적 움직임을 통해 회사는 뉴욕 증권 거래소에서 거래를 통해 공개 유통주에서 종속 의결권 주식의 최대 10%를 다시 매수할 수 있습니다. 이 이니셔티브는 주주 가치를 높이고 경쟁 시장에서 회사의 주가 성과를 지원하는 것을 목표로 합니다.
• 2021년 11월, 스웨덴 의류 브랜드인 Farmerrain은 자사 제품 라인에 BIOVYN PVC를 통합하여 지속 가능성에 대한 의지를 발표했습니다. 이 이니셔티브는 환경 영향을 최소화하고 책임 있는 제조 관행을 촉진하기 위한 보다 광범위한 전략의 일부입니다. Farmerrain은 재생 가능한 자원에서 파생된 BIOVYN을 사용하여 경쟁적인 의류 산업에서 지속 가능한 패션에 대한 소비자의 요구를 충족하는 동시에 제품을 친환경 표준에 맞추려고 합니다.

SKU-65639