글로벌 개인화 선물 시장 – 2031년까지의 산업 동향 및 예측

개인화된 선물 시장 분석 및 규모

개인화된 선물 시장은 최첨단 방법과 기술에 힘입어 계속 번창하고 있습니다. 맞춤형 3D 인쇄 에서 AI 기반 제품 개인화에 이르기까지 혁신은 성장을 촉진합니다. 소비자는 독특한 경험을 추구하며, 기업은 이를 통해 매우 개인화된 옵션을 제공합니다. 이러한 역동적인 환경은 창의성을 촉진하고 선물을 주는 사람과 받는 사람 간의 감정적 연결을 촉진하여 개인화된 선물 시장의 지속적인 확장을 보장합니다.

글로벌 개인화 선물 시장 규모는 2023년에 281억 9천만 달러로 평가되었으며, 2031년까지 578억 5천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 9.40%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 소비자 행동이 포함되어 있습니다.

보고 범위 및 시장 세분화

Market Definition

Personalized gifts are unique and thoughtful presents tailored specifically to an individual. They often include custom engravings, monograms, or personal messages, adding a special touch that sets them apart from generic gifts. From engraved jewelry and custom-made artwork to monogrammed stationery and photo albums, personalized gifts show extra effort and thoughtfulness, making them cherished keepsakes for any occasion.

Personalized Gifts Market Dynamics

Drivers

• Growing Demand for Unique and Meaningful Gifts

The growing demand for unique and meaningful gifts is a key driver propelling the personalized gifts market forward. Personalized gifts offer a special touch, reflecting thoughtfulness and care, which resonates deeply with consumers. For instance, a custom-engraved piece of jewelry with initials or a heartfelt message from a personalised gift store to create a lasting impression, making the recipient feel valued and cherished, driving the popularity of personalized gifts in today's market.

• Growing Social Media and Influencer Culture

Social media platforms and influencer marketing have been instrumental in driving the personalized gifts market by amplifying unique and creative ideas to a broad audience. For instance, Instagram influencers regularly showcase personalized gifts in aesthetically pleasing posts, inspiring followers to seek similar items. These platforms serve as powerful marketing channels, fueling consumer interest and driving purchasing decisions towards customized gifts, thereby propelling market growth.

Opportunities

• Rise of E-commerce Platforms

The surge in e-commerce platforms has revolutionized the personalized gifts market, granting consumers unparalleled access to a vast array of customized offerings. With just a few clicks, shoppers can explore diverse options and effortlessly purchase unique items online. For instance, platforms such as Etsy and Shutterfly have become go-to destinations, connecting consumers with independent artisans and offering personalized products ranging from custom jewelry to photo books, driving the market's growth exponentially.

• Shift Towards Experiential Gifting

The personalized gifts market is driven by a shift towards experiential gifting, where consumers prioritize meaningful experiences over material possessions. Personalized gifts, such as custom travel itineraries or cooking classes tailored to individual preferences, create lasting memories and emotional connections. For instance, a personalized wine tasting tour crafted to match the recipient's favorite flavors offers a unique and memorable experience, driving the popularity of personalized gifts in today's experiential-focused market.

Restraints/Challenges

• High Production Costs

The personalized gifts market faces hinderances due to costly customized manufacturing processes, restricting affordability and scalability. This expense impedes market growth, as businesses struggle to compete with mass-produced alternatives. Consequently, consumers may opt for more accessible and cost-effective options, constraining the market's expansion and profitability.

• Limited Option of Returns and Exchanges

The personalized gifts market faces limitations due to the non-refundable nature of customized items. With restricted options for returns and exchanges, businesses encounter higher return rates and potential losses. This constraint hampers market growth and profitability, as customers may hesitate to purchase personalized products without assurance of recourse in case of dissatisfaction.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In January 2024, Etsy, a leading e-commerce platform, unveiled "Gift Mode," a cutting-edge feature powered by generative AI, offering personalized gift suggestions. This innovation aims to enhance user experience and cater to individual preferences effectively
• In August 2023, Hershey India introduced bespoke gift packs tailored for Raksha Bandhan, catering to the cultural significance of the festival with personalized touches, reflecting thoughtfulness and care
• In October 2022, Dudu’s Online, an Indian-based gift emporium, launched customizable Diwali gift collections, aligning with the festive spirit and allowing customers to add personal touches to their celebrations, fostering meaningful connections
• In July 2022, Etsy debuted a new Seller app streamlining online purchases for customers, enhancing accessibility and convenience, thereby fortifying its position as a user-centric e-commerce platform dedicated to customer satisfaction

Personalized Gifts Market Scope

The market is segmented on the basis of product type, end user, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Personalized Clothing
• Personalized Chocolates and Chocolate Platters
• Personalized Accessories
• Personalized Diaries and Desk Accessories
• Personalized Photo Frames and Wall Decoration
• Others

End User

• Women
• Unisex
• Kids
• Men

Distribution Channel

• Online Distribution Channel
• Offline Distribution Channel

Personalized Gifts Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by product type, end user, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the personalized gifts market, driven by a long-standing tradition of exchanging customized gifts. This trend fuels market growth, with consumers increasingly seeking unique, tailored products for various occasions, ensuring continued regional leadership in this sector.

Asia-Pacific is expected to show lucrative growth in the personalized gifts market during the forecast period, driven by increasing awareness of personalized gift benefits and rising disposable income. This region is projected to achieve the highest growth rate, reflecting a strong consumer trend towards customization and changing trends in gifting.

보고서의 국가 섹션은 또한 현재 및 미래 시장 추세에 영향을 미치는 개별 시장 영향 요인과 시장 규제의 변화를 제공합니다. 다운스트림 및 업스트림 가치 사슬 분석, 기술 추세 및 포터의 5가지 힘 분석, 사례 연구와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 몇 가지 포인터입니다. 또한 글로벌 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세 및 무역 경로의 영향은 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.

경쟁 환경 및 개인화 선물 시장 점유율 분석

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 활동하는 주요 기업은 다음과 같습니다.

• Archies Limited(인도)
• 레드버블(호주)
• Etsy Inc. (미국)
• American Greetings Corporation (미국)
• 홀마크 카드 주식회사(미국)
• 미국 문구(미국)
• 개인화 몰(US)
• 마크스앤스펜서 주식회사(영국)
• 카페프레스(미국)
• 카드 팩토리(영국)
• 셔터플라이 주식회사(미국)

SKU-56296