글로벌 포장 인쇄 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

포장 인쇄 시장 분석

포장 인쇄 시장은 다양한 산업에서 고품질, 매력적이고 기능적인 포장 솔루션에 대한 수요가 증가함에 따라 강력한 성장을 경험했습니다. 시각적으로 매력적이고 정보가 풍부한 포장에 대한 소비자 선호도가 증가함에 따라 인쇄 기술이 발전하여 디지털 인쇄 및 지속 가능한 재료와 같은 혁신이 이루어졌습니다. 이 시장은 또한 환경 영향을 최소화하는 친환경 포장 솔루션을 추구하는 기업과 함께 지속 가능성에 대한 강조가 증가함에 따라 영향을 받고 있습니다. 이러한 변화로 인해 재활용 가능하고 생분해성 재료의 채택이 증가했으며, 폐기물을 줄이고 효율성을 개선하는 인쇄 기술이 발전했습니다.

포장 인쇄 시장 규모

글로벌 포장 인쇄 시장 규모는 2023년에 4억 3,797만 달러로 평가되었으며, 2031년까지 6억 6,454만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 연평균 성장률은 5.35%입니다.

Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 수입 수출 분석, 생산 능력 개요, 생산 소비 분석, 가격 추세 분석, 기후 변화 시나리오, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, 포터 분석 및 규제 프레임워크가 포함됩니다.

포장 인쇄 시장 동향

"식품 및 음료 산업 확장이 포장 인쇄에 미치는 영향"

확장 중인 식품 및 음료 부문은 포장 인쇄 시장의 주요 원동력으로, 시장 성장에 상당한 영향을 미치는 추세를 반영합니다. 산업이 발전함에 따라 제품의 신선도를 유지하고 유통기한을 연장할 뿐만 아니라 브랜딩을 강화하고 소비자에게 어필하는 포장 솔루션에 대한 필요성이 증가하고 있습니다. 편의 식품 , 바로 먹을 수 있는 식사 및 고급 음료에 대한 수요가 증가함에 따라 혁신적인 포장 솔루션에 대한 필요성이 커지고 있습니다. 포장은 경쟁이 치열한 시장에서 제품을 차별화하는 데 중요한 역할을 하므로 회사가 생생한 색상, 매력적인 디자인 및 정보성 라벨을 제공하는 고품질 인쇄 기술에 투자하는 것이 필수적입니다. 또한 지속 가능성과 친환경 소재에 대한 초점은 생분해성 또는 재활용 가능한 소재와 같은 환경 문제에 부합하는 포장 솔루션 개발을 촉진하고 있습니다.

이러한 추세는 제품이 최적의 상태로 소비자에게 도달하도록 하기 위해 견고하고 매력적인 포장이 필요한 전자상거래 및 직접 소비자 판매 채널의 인기 증가로 더욱 뒷받침됩니다. 식음료 산업이 소비자 선호도의 변화와 가처분 소득 증가에 따라 전 세계적으로 계속 확장됨에 따라 고급 포장 인쇄 솔루션에 대한 수요가 증가하여 포장 인쇄 시장이 크게 성장할 것으로 예상됩니다.

보고서 범위 및 포장 인쇄 시장 세분화 

Packaging Printing Market Definition

Packaging printing refers to the process of applying graphics, text, and designs to packaging materials to enhance their appearance, convey product information, and ensure brand recognition. This process involves various techniques and technologies to produce high-quality prints on packaging substrates such as paper, cardboard, plastic, metal, and glass.

Packaging Printing Market Dynamics

Drivers

• Growing E-commerce Sector           

The expansion of e-commerce has significantly boosted the demand for effective packaging solutions that ensure product safety and enhance brand visibility during shipping. As online shopping continues to grow, packaging plays a critical role in protecting products from damage, contamination, and tampering while in transit. Additionally, e-commerce has heightened the need for packaging that stands out visually, as packaging serves as a key touchpoint for brand interaction and consumer engagement. This shift towards online retail is driving innovations in packaging design and printing, with a focus on durability, security features, and eye-catching aesthetics to attract and retain customers in a competitive digital marketplace.              

• Rising Consumer Preference for Attractive Packaging 

With the market becoming more saturated with diverse product options, packaging has emerged as a critical factor in influencing purchasing decisions. Effective packaging protects the product and conveys brand identity, product benefits, and key information compellingly. This trend is encouraging manufacturers and brands to invest in high-quality printing technologies that offer vibrant colors, intricate designs, and clear text, ensuring that products stand out on store shelves and resonate with consumers. Consumers are increasingly drawn to products with visually appealing and informative packaging, driving the demand for advanced printing solutions.

Opportunities

• Expansion of Sustainable Printing Technologies     

With increasing environmental awareness and consumer demand for eco-friendly products, there is a strong push towards reducing the ecological footprint of packaging. Innovations in sustainable printing include the use of biodegradable inks, recycled materials, and energy-efficient printing processes. These advancements not only meet regulatory requirements and consumer preferences but also provide companies with a competitive edge by aligning their practices with broader sustainability goals. The development and adoption of sustainable printing technologies and materials are creating significant growth opportunities in the packaging printing market.               

• Rise in Luxury Packaging       

Brands are investing in sophisticated packaging that reflects quality and opulence as consumers increasingly value premium experiences and exclusive products. Luxury packaging often involves intricate designs, high-quality materials, and advanced printing techniques that convey a sense of elegance and exclusivity. This trend is fueling demand for specialized printing solutions that can deliver intricate graphics, textures, and finishes. As the luxury market expands, package label printers are presented with opportunities to develop and supply innovative packaging solutions that cater to high-end consumer expectations. The growing popularity of luxury and premium packaging solutions is opening up new opportunities for high-end packaging printing applications. 

Restraints/Challenges

• High Capital Investment

The high cost of advanced printing technologies and equipment poses a significant barrier to entry for smaller companies in the packaging printing market. Investments in state-of-the-art printing machinery, such as digital presses and high-speed flexographic printers, require substantial financial resources. This capital-intensive nature of the industry can limit opportunities for smaller or new entrants who may struggle to compete with established players who have the financial capacity to invest in cutting-edge technology.   

• Fluctuating Raw Material Prices

Fluctuations in raw material prices, such as paper, plastic, and inks, can significantly impact production costs and profitability in the packaging printing market. The volatility of raw material costs is influenced by factors such as supply chain disruptions, geopolitical events, and market demand. These price variations can lead to increased production expenses and affect the overall cost structure of packaging solutions. Companies may face challenges in maintaining consistent pricing for their products while managing the impact of raw material cost fluctuations.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Global Packaging Printing Market Scope

The market is segmented on the basis of packaging type, printing technology, printing ink, and application. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Packaging Type

• Labels
• Plastics
• Glass
• Metal
• Paper and Paperboard
• Flexible Packaging and Corrugated Boxes
• Cartons
• Others

Printing Technology

• Flexography Printing Technology
• Rotogravure Printing Technology
• Offset Printing Technology
• Digital Printing Technology
• Screen Printing

Printing Ink

• Solvent-Based Ink
• UV-Curable Ink
• Aqueous Ink
• Other

Application

• Food and Beverage
• Household and Cosmetic Products
• Pharmaceuticals
• Others

Global Packaging Printing Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, packaging type, printing technology, printing ink, and application as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to an increasing demand for diverse packaging solutions such as pouches, quality packaging materials, and shrink sleeves, which cater to a wide array of consumer and industrial needs. 

Asia-Pacific is expected to be the fastest growing due to the region's substantial investment in advanced technology and rapid development across various end-use industries, including food and beverages and healthcare. The increasing middle class and increasing disposable incomes in Asia-Pacific countries are driving demand for sophisticated packaging solutions that ensure product safety and enhance consumer appeal.  

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Global Packaging Printing Market Share

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Packaging Printing Market Leaders Operating in the Market Are:

• Constantia Flexibles (Austria)
• TOPPAN Inc. (Japan)
• Duncan Print Group (U.K.)
• Belmont Packaging Ltd(영국)
• QUANTUM PACKAGING(영국)
• 몬디(영국)
• Sonoco Products Company (미국)
• 그래픽 패키징 인터내셔널, LLC(미국)
• Quad/Graphics, Inc. (미국)
• Amcor plc (호주)
• Quantum Packaging Store(영국)
• WS Packaging Group, Inc. (미국)
• Shree Arun Packaging Company Private Limited(인도)
• 커버리스(영국)
• 알스트롬(핀란드)
• 에이버리 데니슨 코퍼레이션(미국)
• CCL 산업(캐나다)
• 스머핏 카파(아일랜드)

포장 인쇄 시장의 최신 동향

• 2024년 6월, W&H는 유연한 포장 시장을 위한 획기적인 디지털 인쇄 컨셉을 공개했습니다. 2026년에 출시될 예정인 이 컨셉트 머신은 산업용 포장 인쇄의 상당한 발전을 나타냅니다. 이 새로운 디지털 인쇄 솔루션은 디지털 및 플렉소 인쇄 기술의 강점을 결합하여 현대 포장의 요구 사항을 충족하는 혁신적인 접근 방식을 제공합니다.

SKU-52866