글로벌 OTT(Over the Top) 서비스 시장 – 2030년까지의 업계 동향 및 예측

OTT(Over The Top) 서비스 시장 분석 및 규모

OTT는 비교적 새로운 아이디어이므로 성장 가능성이 많습니다. OTT 산업은 많은 회사에서 수용하고 있으며, 사용자에게 다양한 옵션을 제공하고 광고주에게 추가 광고 콘텐츠에 대한 액세스를 제공합니다. OTT 서비스는 더 많은 사람들이 케이블 대신 인터넷 미디어 서비스를 선택하고 있기 때문에 이러한 고객에게 도달하는 가장 효과적인 방법입니다. 인터넷을 통한 새롭고 좋은 콘텐츠의 급증, 새롭고 기존 비디오 스트리밍 서비스와 플랫폼에 대한 인식 증가, 급속한 세계화로 인한 스마트폰  과 고속 인터넷의 급증은 글로벌 OTT(Over the Top) 서비스 시장 성장에 기인하는 주요 요인입니다.

Data Bridge Market Research는 2022년에 892억 4천만 달러였던 글로벌 OTT(Over the Top) 서비스 시장이 2030년까지 3,396억 6천만 달러에 도달할 것으로 예상하고, 2023년에서 2030년까지의 예측 기간 동안 15.66%의 CAGR을 기록할 것으로 분석했습니다. "구독 기반" 세그먼트는 고객 충성도 증가 및 강력한 고객 기반, 이탈 감소 및 더 나은 고객 유지와 같은 이점으로 인해 글로벌 OTT(Over the Top) 서비스 시장을 지배하고 있습니다 . Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자 및 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석 및 페슬 분석이 포함되어 있습니다.

OTT(Over The Top) 서비스 시장 범위 및 세분화

시장 정의

오버 더 탑 서비스는 사용자가 지정된 플랫폼을 통해 인터넷을 통해 직접 쉽게 액세스할 수 있는 엔터테인먼트 서비스입니다. 오버 더 탑 서비스는 스마트폰, 랩탑, 태블릿, 아이패드 등과 같은 가전제품 에서 이용하고 즐길 수 있습니다 . "오버 더 탑"이라는 단어 자체는 콘텐츠 제공자가 이미 온라인에서 제공되는 것을 넘어서는 것을 의미합니다.

글로벌 OTT(Over The Top) 서비스 시장 동향

운전자

• 다양한 OTT 콘텐츠의 가용성 증가

OTT는 Over-the-Top의 약자로, 소비자가 원할 때마다 다양한 기기에서 스트리밍하는 것을 의미하며, 소비자는 케이블, 위성 또는 유료 TV 공급업체를 거치지 않고도 인터넷을 통해 영화와 TV 콘텐츠를 방송하는 기존 방송 기술을 우회할 수 있습니다.

In simple terms, the consumer is paying an internet provider such as Xfinity for accessing content from Netflix and others without paying for cable TV. OTT services have rapidly grown due to the rise in penetration of smart mobile phones, smart TV, and strong high-speed infrastructure. OTT content can be accessed easily through mobile OTT devices, personal computers, and smart TVs.

Opportunity

• Integration of Artificial Intelligence

One of the biggest advantages of AI/ML technology in the OTT industry is its capacity to push content specific to the interests of the consumer. If you display content to people based on their interests, they are more likely to watch it. It will drive content consumption. AI can be leveraged to determine the preferences of customers.

Restraint/Challenge

• Retaining Users/Subscribers

One of the most challenging problems that OTT providers face is keeping their audience. Among the various concerns in this issue are, Providing the content that viewers seek, providing high-definition video, advertisement content should be non-intrusive and allow viewers to bypass it if they so desire

This global over the top (OTT) services market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global over the top (OTT) services market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In September 2023, Apple, Inc. collaborated with Tata Play Ltd (earlier Tata Sky) to add Apple TV+ on over-the-top (OTT) aggregation service Tata Play Binge. This marks the American streaming video platform’s debut on any Indian aggregator, and its only second such tie-up worldwide.

Global Over the Top (OTT) services Market Scope

The global over the top (OTT) services market is segmented on the basis of monetization model, type, streaming device, service vertical, content type, platform, service type and user type. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.   

Monetization Model

• Subscription-Based
• Advertising-Based
• Transaction-Based

Type

• Online Gaming
• Music Streaming
• Video On Demand
• Communication
• Others

Streaming Device

• Smartphones and Tablets
• Desktops and Laptops
• Internet Protocol Television and Consoles

Service Vertical

• Media and Entertainment
• Education and Learning
• Gaming and Service Utilities

Content Type

• Voice Over IP
• Text and Image
• Video

Platform

• Smart Devices
• Laptops
• Desktops and Tablets
• Set Top Box
• Gaming Consoles
• Others

Service Type

• Consulting
• Installation and Maintenance
• Training and Support
• Managed Services

User Type

• Small Office or Home Office
• Small and Medium Enterprises (SME)
• Large Enterprises

Global Over the Top (OTT) Services Market Regional Analysis/Insights

The global over the top (OTT) services market is analysed and market size, volume information is provided by country, monetization model, type, streaming device, service vertical, content type, platform, service type and user type and organization size as referenced above.

The countries covered in the global over the top (OTT) services market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the global over the top (OTT) services market owing to the high demand for OTT services in U.S. and Canada. Asia-Pacific will continue to undergo substantial gains during the forecast period and will score the highest CAGR. This is because of the increasing penetration of high-speed internet and usage of smartphones in the region.

The country section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and the challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Global Over the Top (OTT) Services Market Share Analysis

The global over the top (OTT) services market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to global over the top (OTT) services market.

Some of the major players operating in the global over the top (OTT) services market are:

•  Google LLC (U.S.)
• Apple Inc. (U.S.)
• Amazon.com, Inc. (U.S.)
• AT&T 지적 재산권. (미국)
• STAR(인도)
• Twitter, Inc. (미국)
• Hulu, LLC(미국)
• 컴캐스트(미국)
• BT(영국)
• Cox Communications, Inc. (미국)
• 페이스북(미국)
• 베라이즌 미디어(미국)
• TalkTalk TV 엔터테인먼트 리미티드(영국)
• 도이체 텔레콤 AG(독일)
• 아카마이 테크놀로지스(미국)
• 판당고(미국)
• 스내그필름 주식회사(미국)
• iNDIEFLIX 그룹 주식회사(미국)
• 엑스페리(미국)
• 크랙클 주식회사(미국)
• Brightcove Inc. (미국)

SKU-25165