글로벌 오트 밀크 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

귀리 우유 시장 분석

귀리 우유 시장은 생산 기술의 발전과 식물성 대체 식품에 대한 소비자 선호도 증가로 인해 상당한 성장을 목격하고 있습니다. 최신 방법에는 귀리 단백질과 섬유질의 추출을 향상시키는 효소 공정이 포함되어 있어 질감이 더 부드럽고 영양 프로필이 개선됩니다. 이러한 공정은 풍미를 최적화할 뿐만 아니라 귀리 우유 제품의 유통기한도 늘립니다.

초고온(UHT) 가공과 같은 기술적 발전도 방부제 없이 유통기한을 연장하는 데 사용되고 있어 오트밀크는 건강을 의식하는 소비자에게 더 매력적입니다. 또한, 포장 기술의 혁신으로 제품 지속 가능성이 향상되고 있으며, 환경을 의식하는 쇼핑객에게 어필하는 재활용 가능한 소재로 전환되고 있습니다.

귀리 우유의 사용은 전통적인 음료를 넘어 커피숍, 스무디, 요리에 적용되면서 시장 매력도가 높아지고 있습니다. 이러한 성장은 락토오스 불내증에 대한 인식 증가와 식물성 식단의 환경적 이점에 힘입어 귀리 우유가 유제품 부문에서 선도적인 대안으로 자리매김하고 있습니다.

오트밀크 시장 규모

글로벌 오트 밀크 시장 규모는 2023년에 34억 1,000만 달러로 평가되었으며, 2031년까지 1,054억 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 15.15%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

귀리 우유 시장 동향

“클린 라벨 제품의 부상”

One specific trend in the oat milk market is the growing consumer demand for clean label products. Consumers are increasingly seeking transparency regarding ingredients and production processes. Brands such as Oatly have responded by promoting their products as containing minimal ingredients, free from artificial additives and preservatives. This trend is not just limited to oat milk but is reshaping the entire dairy alternatives sector, where consumers prefer options that align with their health and sustainability values. For instance, in August 2024, Milkadamia introduced Flat Pack Organic Oat Milk, expanding its dairy-free offerings. This innovative product utilizes a groundbreaking 2D-printing technology to create oat milk sheets, significantly reducing packaging waste by an impressive 94% and the product's weight by 85%. This launch emphasizes Milkadamia’s commitment to sustainability while meeting consumer demands for convenient, eco-friendly alternatives in the dairy-free market.

Report Scope and Oat Milk Market Segmentation     

Oat Milk Market Definition

Oat milk is a plant-based dairy alternative made from oats and water. It is produced by blending oats with water and then straining the mixture to remove solids. The resulting liquid is creamy, slightly sweet, and has a mild flavor, making it a popular choice for coffee, smoothies, and cereals. Oat milk is rich in vitamins, minerals, and fiber, and is often fortified with nutrients such as calcium and vitamin D. It’s naturally free from lactose, nuts, and soy, making it suitable for those with dietary restrictions. Its environmentally friendly production adds to its appeal among consumers seeking sustainable options.

Oat Milk Market Dynamics

Drivers

• Lactose Intolerance and Dairy Allergies

With approximately 68% of the global population experiencing some form of lactose intolerance, the demand for lactose-free alternatives is on the rise. Oat milk stands out as an excellent choice for those avoiding dairy due to lactose intolerance or allergies. For instance, a study indicated that 30% of adults in the U.S. avoid dairy products, with many opting for oat milk as a nutritious substitute. As consumers seek dairy-free options that don't trigger allergic reactions, oat milk’s creamy texture and flavor provide a satisfying alternative, significantly driving market growth and expanding its consumer base.

• Plant-Based Diet Trend

The growing shift toward plant-based diets is propelling demand for non-dairy milk options, with oat milk emerging as a standout choice. Suitable for vegan, vegetarian, and flexitarian lifestyles, oat milk caters to a broad range of dietary preferences. For instance, in September 2022, Elmhurst launched a reformulated version of its unsweetened Oat Milk, now boasting enhanced nutritional benefits. The new formulation includes increased levels of calcium, healthy fats, and potassium, positioning it as a superior dairy alternative. This reformulation reflects Elmhurst's commitment to delivering high-quality, nutritious products to consumers, meeting the rising demand for health-conscious options in the competitive dairy-free market.

Opportunities

• Versatility in Culinary Uses

Oat milk’s creamy, smooth texture and mild flavor make it a versatile ingredient, ideal for various culinary applications. In coffee, it froths well, offering a non-dairy option for lattes, while in baking, its consistency mimics that of cow’s milk, making it suitable for cookies, cakes, and bread. For instance, in June 2022, Elmhurst 1925 introduced three new products, including Chocolate Milked Oats and Unsweetened Milked Oats, available at all Whole Foods Market locations. This launch expands Elmhurst's diverse product range, catering to consumers seeking flavorful and nutritious dairy alternatives. By offering these innovative options, Elmhurst aims to enhance its market presence while appealing to a wide audience looking for quality oat-based products.

• Fitness and Lifestyle Trends

Fitness and lifestyle trends are fostering growth in the oat milk market as more athletes and health-conscious consumers seek nutritious, plant-based recovery options. Oat milk, rich in fiber and beta-glucans, provides a low-fat, cholesterol-free alternative to dairy, supporting muscle recovery and heart health post-exercise. For instance, in May 2022, Oatly Group launched a one-hour delivery service for its best-selling oat-based products, including oat milk and frozen non-dairy desserts, in Los Angeles and New York City. Utilizing popular food delivery apps, this initiative is designed to meet the growing demand for convenience in grocery shopping. The launch emphasizes Oatly’s commitment to accessibility and customer satisfaction in the rapidly evolving food delivery market.

Restraints/Challenges

• Taste and Texture Preferences

Taste and texture preferences present a notable challenge for the oat milk market. Many consumers are accustomed to the flavor and mouthfeel of traditional dairy, and oat milk’s distinct taste and often thicker consistency may not appeal to them. Furthermore, compared to alternatives such as almond or soy milk, oat milk can have a grainier texture that some find less enjoyable. These sensory differences create barriers to widespread acceptance, as consumers are hesitant to switch from familiar milk options. Such preferences limit market penetration, and despite increasing availability, convincing consumers to embrace oat milk over other plant-based and dairy options remains difficult, thus hindering growth.   

• Competition from Other Alternatives

The oat milk market faces significant competition from other popular plant-based milk alternatives, including almond, soy, and coconut milk. These alternatives, each with distinct flavors, nutritional profiles, and consumer followings, contribute to a highly saturated market. Almond milk, for instance, remains a favorite among consumers seeking low-calorie options, while soy protein milk appeals to those prioritizing protein content. This diversity in plant-based options divides consumer preference, making it challenging for oat milk to dominate. Furthermore, the existing familiarity and popularity of these alternatives add resistance to oat milk adoption, hindering its growth and reducing its potential market share amidst the crowded plant-based milk landscape.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Oat Milk Market Scope

The market is segmented on the basis of source, type, distribution channel, product type, format, application and packaging. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Source

• Organic
• Conventional

 Type

• Flavoured
• Unflavoured
• Others

Distribution Channel

• Online
• Offline

 Application

• Food
• Beverages

Packaging

• Carton
• Bottle
• Others

 Product Type

• Regular/Full Fat
• Reduced Fat

 Format

• Shelf-Stable
• Refrigerated

Oat Milk Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, source, type, distribution channel, product type, format, application and packaging as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the oat milk market, with continued growth driven by a surge in product launches catering to rising consumer demand for plant-based alternatives. This trend aligns with evolving health-conscious lifestyles, solidifying North America's lead through the forecast period.

Asia-Pacific is expected to show lucrative growth in the oat milk market, driven by rising consumer awareness of oat milk's health benefits. Increased veganism and lactose intolerance are also fueling demand, positioning the region as a significant contributor to market expansion.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Oat Milk Market Share

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 운영되는 오트밀크 시장 리더는 다음과 같습니다.

• 오리건 태평양 식품 유한회사(미국)
• 오틀리(스웨덴)
• 캘리포니아 팜스(미국)
• 다논(프랑스)
• HP 후드 LLC(미국)
• 펩시코(미국)
• 해피 플래닛 푸드(캐나다)
• Drinks Brokers Ltd (영국)
• 알프로(벨기에)
• 퀘이커 오츠 컴퍼니(미국)
• 퓨어하베스트(호주)
• Kraft Heinz Company (미국)
• Yili Industrial Group Company Limited (중국)
• 중국 멍뉴유업유한공사(중국)
• Mother Dairy Fruit & Vegetable Pvt. Ltd. (인도)
• 네슬레(스위스)
• Fonterra Co-operative Group (뉴질랜드)
• 락탈리스 인터내셔널(프랑스)
• 딘푸드(미국)
• 힐랜드(미국)
• Umang Daries Pvt. Ltd.(인도)
• 미국 유제품 농부 연합(US)
• 프리슬란트캄피나(네덜란드)
• LALA 브랜드 제품, LLC(미국)
• 오이 칼 파제르 압(핀란드)
• 리소 스코티 SpA(이탈리아)
• 엘름허스트 밀크드 다이렉트 LLC(미국)
• Rude Health(영국)

오트밀크 시장의 최신 동향

• 2024년 5월, 네슬레 싱가포르는 OAT 및 ALMOND & OAT 음료를 출시하여 영양가 있는 음료 포트폴리오를 강화했습니다. 이 새로운 음료는 비타민 B2, B3, D와 칼슘과 같은 필수 영양소가 강화되어 유제품 대체품을 찾는 건강을 의식하는 소비자를 대상으로 합니다. 이러한 음료의 출시는 영양가와 맛을 보장하면서 식물성 옵션에 대한 증가하는 수요를 해결하려는 네슬레의 전략을 반영합니다.
• 2024년 1월, Oatly는 무가당 오트밀크와 슈퍼 베이직 오트밀크의 두 가지 새로운 오트밀크 변형을 공개했습니다. 두 제품 모두 풍미를 희생하지 않고 향상된 영양상의 이점을 제공하도록 설계되었습니다. 이번 출시는 건강과 맛을 우선시하는 소비자에게 어필하는 맛있고 영양가 있는 유제품 대체품을 제공하려는 Oatly의 사명과 일치합니다. 이러한 변형의 출시는 오트밀크 부문에서 Oatly의 지속적인 혁신을 의미합니다.
• 2023년 10월, Califia Farms는 Starbucks와 제휴하여 Starbucks 매장에서만 독점적으로 판매되는 새로운 오트 밀크 음료 라인을 출시한다고 발표했습니다. 이 협업은 커피 및 음료 산업에서 Califia Farms의 가시성을 높이고 식물성 옵션에 대한 소비자의 관심이 높아지는 것을 활용하는 것을 목표로 합니다. 이 이니셔티브는 Califia의 브랜드 인지도를 강화하는 동시에 Starbucks 고객에게 혁신적이고 맛있는 오트 밀크 제품을 제공할 것으로 기대됩니다.
• 2023년 9월, Elmhurst 1920은 Whole Foods Market과 파트너십을 맺어 독점적인 유기농 오트 밀크 제품 라인을 새롭게 출시했습니다. 이 협업은 건강을 의식하는 소비자를 대상으로 천연 및 유기농 식료품 부문에서 Elmhurst의 영향력을 강화하도록 설계되었습니다. Whole Foods와 제휴함으로써 Elmhurst는 소매업체의 강력한 시장 입지를 활용하여 고객에게 고품질의 유기농 오트 밀크 옵션을 제공하고자 합니다.
• 2023년 7월, 코카콜라는 스웨덴의 저명한 오트 밀크 생산업체인 오틀리의 소수 지분을 인수한다고 발표했습니다. 이 전략적 투자는 코카콜라의 음료 포트폴리오를 확장하여 회사가 빠르게 성장하는 오트 밀크 시장에 진출할 수 있도록 하는 것을 목표로 합니다. 이 파트너십은 오틀리의 리소스와 유통 역량을 강화하여 혁신적인 오트 기반 제품에 대한 더 광범위한 접근성을 용이하게 할 것으로 예상됩니다.

SKU-52178