글로벌 근거리 무선 통신 태그 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

근거리 무선 통신 태그 시장 분석

근거리 무선 통신(NFC) 태그 시장은 비접촉 결제, 스마트 기기, 안전한 데이터 전송에 대한 수요 증가에 힘입어 상당한 성장을 경험하고 있습니다. 최근 시장 개발에는 웨어러블, 스마트 패키징, IoT 기기에 NFC 태그를 통합하여 향상된 사용자 경험과 실시간 데이터 액세스를 제공하는 것이 포함됩니다. NXP Semiconductors, Broadcom, Qualcomm Technologies와 같은 회사는 NFC 기술을 개선하고 보다 안전하고 확장 가능하며 에너지 효율적인 솔루션을 제공하기 위해 지속적으로 혁신하고 있습니다. 예를 들어, NXP의 mWallet 2GO는 원활한 모바일 결제 경험을 지원하는 반면 Infineon의 NAC1080 MCU는 수동 NFC 잠금 애플리케이션을 제공합니다. 또한 클라우드 기반 NFC 솔루션의 발전으로 기업의 확장성이 향상되고 구현 비용이 줄어들며 기기의 소형화가 촉진되고 있습니다. 원활한 통신 및 비접촉 기술에 대한 수요가 전 세계적으로, 특히 팬데믹 이후 시대에 증가함에 따라 NFC 태그 시장은 스마트 시티, 자동차 , 가전 제품 애플리케이션에서 강력한 잠재력을 가지고 추가 확장될 준비가 되었습니다.

근거리 무선 통신 태그 시장 규모

글로벌 근거리 통신 태그 시장 규모는 2023년에 94억 2천만 달러로 평가되었으며, 2031년까지 254억 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 13.20%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 표현된 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.

근거리 무선 통신 태그 시장 동향

“소매 및 가전 제품 에서 NFC 태그 사용 증가 ”

근거리 무선 통신(NFC) 태그 시장은 다양한 산업에서 비접촉식 결제 시스템 및 스마트 패키징 솔루션의 채택이 증가함에 따라 상당한 성장을 경험하고 있습니다. 시장의 주요 추세는 고객 참여를 강화하고 개인화된 경험을 제공하기 위해 소매 및 가전제품에서 NFC 태그를 점점 더 많이 사용하는 것입니다. 예를 들어, NFC 태그가 내장된 스마트 라벨을 사용하면 소비자가 스마트폰을 탭하기만 하면 제품 정보에 액세스하거나 진위 여부를 확인할 수 있습니다. 이는 추적 가능성과 투명성이 중요한 고급 제품 및 식품 및 음료 부문에서 특히 큰 영향을 미쳤습니다. 또한 NFC 기술과 IoT를 통합하면 재고 관리 및 제품 추적이 간소화되어 시장 성장을 뒷받침합니다. 산업이 디지털 혁신을 계속 수용함에 따라 NFC 태그는 고객 상호 작용과 공급망 효율성을 개선하는 데 없어서는 안 될 도구가 되어 시장을 더욱 확장할 수 있는 위치에 있습니다.

보고서 범위 및 근거리 무선 통신 태그 시장 세분화         

Near Field Communications Tags Market Definition

Near field communication (NFC) tags are small, wireless devices that use radio frequency identification (RFID) technology to enable short-range communication, typically within a distance of 4 inches (10 centimeters). Comprising a chip and an antenna, these tags store data that can be transmitted to NFC-enabled devices such as smartphones or tablets. They facilitate various applications, including contactless payments, access control, ticketing, and smart advertising. Commonly utilized in consumer electronics, retail, logistics, and marketing, NFC tags enhance user experiences and improve operational efficiency by allowing users to access information, initiate transactions, or interact with digital content simply by tapping or bringing their devices close to the tag.

Near Field Communications Tags Market Dynamics

Drivers

• Growing Demand for Contactless Payments

The growing demand for contactless payments has significantly influenced the near field communication (NFC) tags market, with the adoption of mobile wallets and contactless payment systems witnessing remarkable growth, particularly during and after the COVID-19 pandemic. Such shift towards contactless transactions stems from consumers' preference for quick and hygienic payment methods, as health and safety concerns have heightened the desire for minimal physical contact during transactions. Retailers have responded by implementing NFC technology to facilitate seamless payment experiences, with many integrating NFC-enabled terminals in their stores. For instance, Apple Pay reported increase in transactions during the pandemic, highlighting the escalating consumer reliance on contactless payment options and underscoring the crucial role of NFC tags in meeting this demand, ultimately driving the market for further expansion.

• Growing Popularity of Mobile Devices

The growing popularity of mobile devices is a significant driver of the near field communications (NFC) tags market. With an estimated more than 8.58 billion mobile subscriptions in use worldwide in 2022, consumers increasingly rely on their devices for various tasks, including payments, information access, and product interaction. The convenience of using smartphones for quick payments and data sharing is driving retailers and service providers to adopt NFC tags for enhanced customer experiences. In addition, as more businesses implement NFC technology in loyalty programs and marketing campaigns, the demand for NFC-enabled products is expected to rise. For instance, NFC-enabled Samsung Galaxy smartphones, which have been instrumental in popularizing mobile payments through platforms such as Samsung Pay. Such trend underscores the expanding applications of NFC technology beyond payments, including smart packaging and IoT integrations, further propelling the growth of the NFC tags market globally.

Opportunities

• Increasing Integration into Automotive Applications

NFC tags are increasingly integrated into automotive applications, enhancing security and convenience in modern vehicles. NFC technology facilitates secure communication between a smartphone and the vehicle, allowing users to unlock doors and start engines without traditional keys. For instance, major manufacturers such as BMW and Tesla have already implemented NFC-enabled keyless entry systems in their vehicles, providing users with the convenience of accessing their cars using just their smartphones. In addition, NFC tags can be utilized for vehicle tracking, enabling real-time location updates and anti-theft features, which enhance overall vehicle safety. As the automotive industry continues to evolve with smart technology, the incorporation of NFC tags will play a crucial role in meeting consumer expectations for security and efficiency, creating numerous opportunities in the market.

• Growing Technological Advancements

Technological advancements in near field communication (NFC) technology are significantly enhancing the capabilities and appeal of NFC tags, broadening their application scope across various industries. Innovations such as increased data storage capacity now allow NFC tags to hold more complex information, enabling functionalities such as enhanced marketing campaigns and personalized customer interactions. For instance, NFC Forum, the organization that oversees NFC standards, reports that modern NFC tags can store up to 32 kilobytes of data, a substantial increase compared to earlier versions. Furthermore, enhanced security features, such as encryption and secure elements, are addressing consumer concerns regarding data privacy and security, making NFC tags more reliable for sensitive transactions. As businesses increasingly recognize the potential of NFC technology for improving operational efficiency and customer engagement, the demand for advanced NFC tags continues to rise, broadening opportunities in the market for the market players.

Restraints/Challenges

• Rising Security Concerns

Security concerns remain a significant challenge for the near field communication (NFC) tags market, as the technology, despite its advancements, continues to be vulnerable to hacking and data breaches. Many consumers and businesses are apprehensive about the risks associated with unauthorized access to sensitive information, such as payment details or personal data stored on NFC tags. For instance, in August 2024, security researchers demonstrated a vulnerability in the NFC payment systems of Samsung Galaxy smartphones, which allowed attackers to exploit the NFC chip to intercept and manipulate transactions conducted via NFC-enabled devices. Specifically, they showcased how an attacker could deploy a rogue NFC tag that, when scanned, could redirect the payment to a fraudulent account, ultimately these issues can hinder the overall market expansion.

• Complexity of Operation

Regulatory challenges significantly impact the near field communication (NFC) tags market, as technology providers must navigate an evolving landscape of data protection and payment security regulations. Compliance with stringent regulations, such as the General Data Protection Regulation (GDPR) in Europe, introduces complexities and additional costs for businesses implementing NFC technology. For instance, under GDPR, organizations must ensure that any personal data collected through NFC tags is processed lawfully, transparently, and securely, necessitating extensive data protection measures and protocols. In addition, keeping pace with diverse regulations across different jurisdictions can strain resources and complicate cross-border operations, further deterring investment in NFC technology and hampering the market growth

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Near Field Communications Tags Market Scope

The market is segmented on the basis of type, application, operating mode and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Type 1
• Type 2
• Type 3
• Type 4
• Type 5

Application

• Smart Card
• Tracking
• Payments
• Others

Operating Mode

• Read/Write Mode
• Peer-to-peer Mode
• Card Emulation Mode

End User

• Retail
  • Access Control
  • Product Identification
  • Transaction
• Transportation
  • Ticketing
  • Access Control
• Automotive
  • Low-End
  • Mid-Range
  • High-End
• Residential And Commercial
  • Physical Access
  • Time and Attendance
  • Automated Locking System
  • Smart Lighting
• Medical And Healthcare
  • Medical Devices
  • Access Control
• Consumer Electronics
  • Wearable Devices
  • Mobile Phones/Tablets
  • Laptops/Personal Computers
  • Cameras
  • Printers
  • Gaming Devices
  • Others
• Banking And Finance
  • E-Money Services
  • Multiforex Cards
• Hospitality
  • Access Control
  • Transaction
• Others
  • Education
  • Government

Near Field Communications Tags Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, type, application, operating mode and end-user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is anticipated to lead the near field communications (NFC) tags market throughout the forecast period, driven by significant investments in advanced technologies and robust network infrastructure in the region. The high adoption rate of contactless payment solutions and smart devices among consumers further supports this growth. In addition, the presence of key industry players and ongoing innovations in NFC applications are likely to strengthen North America's dominant position in the market.

Asia-Pacific region is poised for substantial growth in the near field communications (NFC) tags market, fueled by a rising awareness and adoption of NFC technology within the transportation and retail sectors. As consumers increasingly seek convenient and contactless solutions, businesses are integrating NFC capabilities into their services, enhancing customer experiences. Furthermore, government initiatives promoting digital payment systems and smart city developments are expected to accelerate the deployment of NFC technology across various industries in the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Near Field Communications Tags Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Near Field Communications Tags Market Leaders Operating in the Market Are:

• Broadcom (U.S.)
• Identive Inc. (U.S.)
• MagTek Inc. (U.S.)
• NXP Semiconductors (Netherlands)
• Qualcomm Technologies, Inc. (U.S.)
• Thales (France)
• Texas Instruments Incorporated (U.S.)
• Telit Cinterion (U.K.)
• STMicroelectronics (Switzerland)
• Sony Group Corporation (Japan)
• SAMSUNG (South Korea)
• Panasonic Holdings Corporation (Japan)
• ALPINE ELECTRONICS, Inc. (Japan)
• Polaris Inc. (U.S.)
• FeliCa Networks, Inc. (Japan)
• 3M (U.S.)
• AVERY DENNISON CORPORATION (U.S.)
• CCL Industries (Canada)
• LINTEC Corporation (Japan)
• Robert Bosch GmbH (Germany)
• Telefonaktiebolaget LM Ericsson (Sweden)

Latest Developments in Near Field Communications Tags Market

• 2022년 7월, Infineon은 수동 NFC 잠금 애플리케이션을 위한 통합 H-Bridge를 특징으로 하는 단일 칩 솔루션인 NAC1080을 제공합니다. NAC1080 마이크로컨트롤러 유닛(MCU)은 근거리 통신(NFC) 인터페이스를 활용하여 휴대전화가 장치를 직접 제어할 수 있도록 합니다. 또한 고급 로컬 및 클라우드 기능을 지역 마케팅 파트너의 모바일 앱에 통합할 수 있습니다. 이를 통해 자재 청구서를 줄이고 보다 컴팩트한 제품 설계를 지원합니다.
• 2020년 6월, NXP Semiconductors, Mastercard, Xiaomi Inc.는 러시아에서 보다 편리하고 안전한 비접촉 결제 솔루션을 도입하기 위한 협업을 발표했으며, 이는 더 광범위한 유럽 출시의 첫 단계를 나타냅니다. NXP의 모바일 지갑 솔루션을 활용한 이 파트너십은 Xiaomi의 Mi Smart Band 4 NFC 웨어러블 기기에 대한 모바일 결제를 지원합니다. NXP의 mWallet 2GO 플랫폼은 OEM에게 지갑 구현에 대한 간단하고 안전하며 확장 가능한 접근 방식을 제공하여 유럽 전역에서 더 빠른 배포를 용이하게 합니다.

SKU-66128