글로벌 오토바이 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

오토바이 시장 분석

글로벌 오토바이 시장은 저렴하고 효율적인 교통 수단으로서 2륜차에 대한 수요가 증가함에 따라 상당한 성장을 경험하고 있습니다. 이 시장은 크루저, 스포츠바이크, 전기 오토바이를 포함한 다양한 세그먼트를 포괄하며 다양한 소비자 선호도에 부응합니다. 특히 개발 도상국의 가처분 소득 증가로 인해 판매 및 채택률이 높아지고 있습니다. 전기 오토바이 기술의 발전과 같은 최근의 발전도 시장 환경을 재편하고 친환경적 대안을 촉진하고 있습니다. 주요 업체는 라이더 경험과 안전을 향상시키기 위해 혁신적인 디자인과 스마트 기술에 투자하고 있습니다. 또한 도시화 추세와 마지막 마일 연결에 대한 필요성이 오토바이 수요를 강화하고 있습니다. 전반적으로 시장은 지속적인 확장을 위해 준비되었으며, 진화하는 소비자 선호도와 지속 가능한 교통 솔루션에 대한 추진으로 인해 기회가 발생합니다.

오토바이 시장 규모

글로벌 오토바이 시장 규모는 2023년에 1억 427만 달러로 평가되었으며, 2031년까지 1억 6,051만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 5.20%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 페슬 분석이 포함되어 있습니다.

오토바이 시장 동향

“지속 가능한 교통 옵션에 대한 수요”

오토바이 시장은 변화하는 소비자 선호도와 기술 발전을 반영하는 주목할 만한 추세를 목격하고 있습니다. 중요한 추세 중 하나는 환경 인식 증가와 지속 가능한 교통 수단에 대한 수요로 인해 전기 오토바이의 인기가 높아지고 있다는 것입니다. 배터리 기술의 혁신으로 전기 자전거 의 성능과 범위가 향상되어 더 광범위한 대중에게 매력적으로 다가가고 있습니다. 또한 제조업체는 연결성 및 고급 안전 시스템과 같은 스마트 기능을 통합하여 라이딩 경험을 향상시키고 있습니다. 도시화가 계속 증가함에 따라 가볍고 연료 효율적인 오토바이에 대한 수요도 증가하고 있으며, 브랜드는 도시 통근자를 위한 다재다능한 모델을 개발하는 데 주력하고 있습니다. 전반적으로 이러한 추세는 지속 가능성과 혁신에 중점을 둔 역동적인 시장 환경을 형성하고 있습니다.

보고서 범위 및 오토바이 시장 세분화

Motorcycles Market Definition

Motorcycles are two-wheeled motor vehicles designed for efficient transportation and recreation. They are powered by internal combustion engines or electric motors and typically feature a handlebar for steering, a seat for the rider, and footpegs for support. Motorcycles come in various styles and configurations, including cruisers, sportbikes, touring bikes, and dirt bikes, catering to diverse riding preferences and purposes. Their lightweight and agile design allows for maneuverability in urban environments, making them popular for commuting.

Motorcycles Market Dynamics

Drivers

• Rising Demand for Personal Mobility Solutions

The rising demand for personal mobility solutions has significantly influenced the motorcycle market, as many individuals seek cost-effective alternatives to traditional automobiles. Motorcycles provide an accessible means of transportation, particularly for budget-conscious consumers who may find the expenses associated with car ownership including fuel, insurance, and maintenance—overwhelming. The affordability of motorcycles, combined with their ability to navigate through congested urban environments, makes them an attractive option for daily commuters. Moreover, as urbanization continues to accelerate, the need for efficient personal mobility solutions is becoming increasingly vital. This trend supports the growth of the motorcycle market and aligns with changing consumer preferences toward more economical and flexible transportation options, thereby driving market expansion.

• Rise in Disposable Incomes

The rise in disposable incomes in developing regions is a significant driver of motorcycle market growth, as it empowers more consumers to invest in personal transportation. With increased financial resources, individuals and families are more inclined to purchase motorcycles, recognizing them as affordable and efficient means of mobility. This trend is particularly pronounced in rapidly urbanizing areas where public transportation may be inadequate or unreliable. Motorcycles offer a practical solution for commuting, enabling users to navigate congested roads with ease. Furthermore, as disposable incomes rise, consumers are likely to seek upgraded models with advanced features, further fueling demand in the market. This shift toward motorcycle ownership in developing regions enhances individual mobility and contributes to the overall growth of the motorcycle industry.

Opportunities

• Demand for  Electric Vehicles (EVs)

The sales of conventional engine motorcycles have seen a notable increase, even as e-bikes and scooters continue to gain popularity. This trend highlights a broader acceptance of two-wheeled vehicles among consumers, driven in part by government initiatives promoting electro-mobility and addressing environmental safety concerns. As policies encourage the transition to electric vehicles (EVs), they inadvertently create a ripple effect, benefiting various motorcycle segments, including those with conventional engines. Given that electric motorcycles are recognized for their environmentally friendly attributes and zero emissions, the overall motorcycle market is anticipated to experience substantial growth. This surge in demand presents opportunities for manufacturers to innovate and diversify their offerings, ultimately catering to a wider range of consumer preferences and contributing to a greener transportation future.

• Smart Technologies into Motorcycles

The integration of smart technologies into motorcycles presents an exciting market opportunity for manufacturers aiming to enhance the riding experience. As consumers increasingly seek connectivity and advanced safety features, the development of smart motorcycles that incorporate connected devices becomes essential. These innovations can include features such as navigation systems, real-time diagnostics, and safety alerts, which improve rider convenience and enhance overall safety on the road. Companies can leverage advancements in technology to create motorcycles that offer seamless integration with smartphones and other devices, providing riders with real-time data on performance metrics and environmental conditions. By focusing on these developments, manufacturers can differentiate their products in a competitive market, attract tech-savvy consumers, and establish themselves as leaders in the growing sector of smart mobility solutions.

 Restraints/Challenges

• Higher Injury and Fatality Rates

Motorcycles, while offering a thrilling and efficient mode of transportation, come with inherent safety risks that can deter potential buyers. Statistics show that motorcycle riders are significantly more likely to be involved in accidents compared to car drivers, resulting in higher injury and fatality rates. This increased risk translates to elevated insurance costs for motorcycle owners, further complicating the decision to purchase. Many consumers, especially those new to riding, may be hesitant to invest in a motorcycle due to concerns about safety and financial implications associated with accidents. As a result, the perception of motorcycles as dangerous vehicles presents a significant challenge for manufacturers and dealers looking to attract new customers and expand the market.

• High Insurance Costs

Increased accident rates associated with motorcycle use significantly impact consumer perceptions and purchasing decisions. Motorcycles, while offering a sense of freedom and mobility, are inherently more dangerous than cars, leading to a higher likelihood of accidents and severe injuries. This reality translates into elevated insurance premiums, making motorcycle ownership more financially burdensome. Many potential buyers are deterred by the prospect of paying higher insurance rates and facing the risks associated with accidents. As a result, concerns over safety and financial implications can restrict market growth. Addressing these issues through improved safety features, rider education programs, and lower insurance costs could be crucial for attracting new customers and expanding the motorcycle market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Motorcycles Market Scope

The market is segmented on the basis of type, engine capacity, application, propulsion type, price range, end user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• On Road
• Off Road
• Scooters

Engine Capacity

• Up to 200cc
• 200cc to 400cc
• 400cc to 800cc
• More than 800cc

Application

• Handlers
• Postures

Propulsion Type

• Internal Combustion Engine
• Electric

Price Range

• Low
• Mid
• High

End User

• Cruiser
• Adventure
• Touring
• Standard
• Sports

Motorcycles Market Regional Analysis

The market is analysed and market size insights and trends are provided by type, engine capacity, application, propulsion type, price range, end user as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Europe maintains a dominant position in the motorcycle market and is expected to sustain this trend throughout the forecast period. Key factors contributing to this dominance include increasing disposable income, a favorable economic landscape, and strong demand for medium and heavy motorcycles, particularly in Germany. Furthermore, the establishment of innovative manufacturing hubs and the growing variety of motorcycle types are driving demand across the region.

Asia-Pacific is projected to experience the highest growth rate in the motorcycle market, driven by rising demand and increasing per capita income in Singapore. Additionally, many Southeast Asian countries are still developing, with lower disposable incomes that limit their ability to purchase expensive cars. As a result, consumers in these regions are more likely to opt for affordable motorcycles, creating significant growth opportunities for the motorcycle industry in Southeast Asia.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Motorcycles Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Motorcycles Market Leaders Operating in the Market Are:

• Bajaj Auto Ltd. (India)
• BMW AG (Germany)
• Ducati Motor Holding S.p.A (Italy)
• Eicher Motors Limited (India)
• Hero MotoCorp Ltd. (India)
• China Jiailng Industrial Co., Ltd (China)
• Honda Motor Co., Ltd. (Japan)
• KTM Sportmotorcycle GmbH (Austria)
• Kawasaki Heavy Industries, Ltd. (Japan)
• Piaggio and C. SpA (Italy)
• Suzuki Motor Corporation (Japan)
• Triumph Motorcycles (U.K.)
• TVS Motor Company (India)
• Vmoto Limited (Australia)
• Yamaha Motor Co., Ltd. (Japan)
• Zero Motorcycles, Inc (U.S.)

 Latest Developments in Motorcycles Market

• 2024년 1월, 신흥 전기 자동차 스타트업인 Raptee Energy가 타밀나두 글로벌 투자자 미팅(GIM)에서 고전압 구동계를 공개했습니다. 이 구동계는 최고 속도 135km/h, 주행 거리 150km 등 인상적인 사양을 자랑합니다. 이 회사는 2024년 4월까지 이 혁신적인 차량을 공식 출시할 계획입니다.
• 2023년 3월, 인도의 Hero MotoCorp는 미국 캘리포니아의 Zero Motorcycles와 협력하여 최대 6,000만 달러를 협력에 투자했습니다. 이 협력의 목적은 Zero가 Hero MotoCorp의 제조 규모, 소싱 역량, 전기 오토바이 마케팅 전문성을 활용하면서 파워트레인을 개발하는 것입니다. 이 전략적 제휴는 Hero MotoCorp의 전기 오토바이 제공을 크게 강화할 것입니다.
• 2023년 2월, 일본의 오토바이 제조업체인 야마하는 인도에서 자사의 전체 2륜차 라인업을 업데이트하여 2023년 4월부터 온보드 진단(OBD-II) 시스템으로 전환한다고 발표했습니다. FZS-Fi V4 Deluxe, FZ-X, MT-15 V2 Deluxe를 포함한 업데이트된 모델은 이제 안전을 강화하도록 설계된 표준 트랙션 컨트롤 시스템(TCS)을 탑재합니다. 이 시스템은 점화 타이밍과 연료 분사를 최적화하여 과도한 휠 미끄러짐을 방지하고, 특히 코너링 시 동력 전달과 라이더 제어를 개선합니다. 또한 야마하는 2023년 말까지 새로운 가솔린 모델을 출시할 계획입니다.
• 2023년 1월, 인도의 대표적인 이륜차 제조업체인 Hero MotoCorp는 E10과 E20의 다양한 혼합물을 활용할 수 있는 E20 연료로 구동되는 오토바이에 대한 시범 생산을 시작한다고 발표했습니다. 이 회사는 100-125cc 대중 시장 세그먼트를 겨냥한 플렉스 연료 오토바이에 대한 상업적 생산 시험을 진행하고 있습니다. 이 이니셔티브는 Hero MotoCorp가 이륜차 산업에서 지속 가능한 연료 솔루션을 도입하려는 노력의 일환입니다.
• 2023년 1월, Bajaj Auto는 국내 및 국제 시장을 위해 더 높은 배기량 엔진(390cc 이상)을 갖춘 KTM 바이크를 제조할 계획으로 프리미엄 2륜차 부문에 진출한다고 발표했습니다. 이 회사는 이러한 모델을 생산 전략에 적극적으로 통합하고 있으며, 향후 몇 달 안에 출시될 예정입니다. 이번 조치는 Bajaj Auto가 성장하는 프리미엄 오토바이 부문에서 포트폴리오를 확장하려는 의지를 보여줍니다.

SKU-56203