Global Mobile Value Added Services (VAS) Market – Industry Trends and Forecast to 2029

시장 분석 및 규모

시장 이해 관계자와 제조업체가 고객에게 혁신적인 서비스를 제공하기 위해 협력하는 노력으로 모바일 부가가치 서비스 시장은 앞으로 몇 년 안에 빠르게 성장할 것으로 예상됩니다. 모바일 부가가치 서비스 시장의 회사들은 글로벌 시장에서 수익 기회를 확대하기 위해 서비스 품질을 개선하기 위한 노력을 강화하고 있습니다.

Data Bridge Market Research에 따르면 모바일 부가가치 서비스(VAS) 시장은 2021년에 6,550억 달러 규모로 평가되었으며, 2029년까지 1조 1,338억 5,000만 달러 규모로 성장할 것으로 예상됩니다. 이는 2022~2029년 예측 기간 동안 연평균 성장률 7.01%에 해당합니다.

시장 정의

모바일 부가가치 서비스(MVAS)는 음성 통신 서비스 외에도 모바일 서비스 제공업체가 제공하는 모바일 서비스입니다. 단문 메시지 서비스(SMS), 멀티미디어 메시징 서비스(MMS), 모바일 이메일 및 인스턴트 메시징(IM), 모바일 머니, 위치 기반 서비스, 모바일 광고, 모바일 인포테인먼트는 모바일 가입자가 스마트폰 과 태블릿을 음성이 아닌 용도로 사용할 수 있도록 하는 MVAS의 예입니다.

보고 범위 및 시장 세분화

모바일 부가가치 서비스(VAS) 시장 동향

운전자

• 다양한 새로운 혁신적인 맞춤형 모바일 앱과 MVA 서비스

변화하는 소비자의 요구를 충족하기 위해 전 세계의 통신 사업자와 서비스 제공자는 다양한 새롭고 혁신적인 맞춤형 모바일 앱과 MVA 서비스를 제공하고 있습니다. 확장되는 시장 환경은 MVAS 가입자와 스마트폰 사용자의 증가와 같은 요인에 의해 정의됩니다. 또한 기업과 소비자의 맞춤형 부가가치 서비스에 대한 수요는 모바일 부가가치 서비스 시장의 규모를 증가시킵니다.

• 소셜 미디어 플랫폼의 중요성 증가 및 스마트폰 보급률 증가

스마트폰의 글로벌 채택 증가는 모바일 부가가치 서비스 시장의 주요 성장 동인입니다. 이 시장은 여러 공급업체가 존재하고 인터넷 서비스 제공업체 간의 경쟁이 치열해짐에 따라 디지털 솔루션, 고급 애플리케이션 및 부가가치 서비스 사용이 증가하고 있습니다. 스마트폰은 이제 다양한 애플리케이션을 확인하고, 웹을 서핑하고, 이메일을 보내고, 소셜 미디어에서 상호 작용하는 데 사용됩니다. 모바일 부가가치 서비스(MVAS)는 통신 서비스 제공업체가 음성, SMS 및 데이터 서비스 외에도 고객에게 제공하여 사용자 경험을 개선하는 서비스입니다. 스마트폰 가격이 낮아지면서 신흥 시장의 저소득 인구 사이에서 모바일 폰 보급률이 증가하여 모바일 부가가치 서비스에 대한 수요가 증가했습니다.

기회

모바일 부가가치 서비스는 예측 기간 동안 모든 산업 분야에서 상당히 성장할 것으로 예상됩니다. 최근 COVID 19 팬데믹은 많은 대기업과 중소기업의 디지털화와 원격 활동을 가속화하여 기업 카드 제품과 관련하여 직원들에게 더 많은 옵션을 제공하도록 장려했습니다. 이는 모든 규모의 기업이 새로운 지불 제품을 채택하도록 유도하는 부가가치 기능에 대한 충분한 기회를 창출할 것으로 예상됩니다. 또한 5G 클라우드 기반 게임의 보급으로 모바일 부가가치 서비스에 대한 상당한 시장 기회가 열릴 것으로 예상됩니다.

제약

Users may be discouraged from using mobile value-added services due to a lack of knowledge and a regulatory environment for multiple market players of mobile value-added services (MVAS). The primary challenge that the Mobile Value Added Services (MVAS) Market faces is one of privacy. Furthermore, a decrease in government projects and limited customer authentication protocols for offerings involving the exchange of sensitive data, including such payouts, may stifle market growth.

This mobile value added services (VAS) market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the mobile value added services (VAS) market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Mobile Value Added Services (VAS) Market

Despite the COVID-19 disruption, mobile value-added services (MVAS) continue to gain market prominence. Prior to the pandemic, MVA services were already having a significant impact on the telecom industry. The pandemic has accelerated digitization and increased remote activities, as well as had an impact on corporate spending on ICT networks and services. As a result, investments in the mobile value-added services industry have increased. Global industry players are providing digital communications infrastructure to governments and health authorities in an efficient manner. The MVAS messaging ecosystem enables healthcare providers to send out real-time public health notifications and citizens to make appointments for COVID-19 tests and other services via various mobile channels. As a result, the global mobile value-added services market has begun to gain traction, with investments steadily increasing.

Recent Development

• Deutsche Telekom, Samsung, and Ericsson successfully completed a 5G end-to-end (E2E) network slicing pilot on June 30, 2021. The slicing trial was carried out at Deutsche Telekom's Bonn lab using commercial Samsung S21 equipment connected to a (VR) Virtual Reality headset.
• Verizon Communications Inc. announced the acquisition of Senion AB, an indoor positioning platform that provides solutions for businesses such as location sharing, geo fencing, indoor way finding, and analytics, on June 21, 2021.
• InMobi Pvt. Ltd. announced a partnership with the Trade Desk on June 9, 2021. This collaboration will enable brands to deterministically evaluate the incremental brand impact of their digital media campaigns - in-app, mobile web, and desktop.

Global Mobile Value Added Services (VAS) Market Scope

The mobile value added services (VAS) market is segmented on the basis of solution, industry vertical, store, and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Solutions

• Short Message Service (SMS)
• Multimedia Messaging Service (MMS)
• Location-Based Services
• Mobile Email & IM (Instant Messaging)
• Mobile Money
• Mobile Advertising
• Mobile Infotainment
• Mobile Games
• Mobile Music
• Mobile Wallet
• Mobile Commerce

Industry vertical

• BFSI
• Education
• Government
• Healthcare
• Media and Entertainment
• Retail
• Telecom & IT
• Others

End user

• Consumers  
• Enterprises

Store

• Google Play
• App Store (iOS)
• Others

Mobile Value Added Services (VAS) Market Regional Analysis/Insights

The mobile value added services (VAS) market is analysed and market size insights and trends are provided by country, solution, industry vertical, store, and end user as referenced above.

The countries covered in the mobile value added services (VAS) market report are U.S., Canada, Mexico, Germany, France, U.K., Italy, Spain, Switzerland, Netherlands, Russia, Turkey, Belgium, Rest of Europe, Japan, China, South Korea, India, Australia & New Zealand, Singapore, Thailand, Malaysia, Indonesia, Philippines, Rest of Asia-Pacific, South Africa, Israel, U.A.E., Saudi Arabia, Egypt, Rest of Middle East and Africa, Brazil, Argentina and Rest of South America.

North America is expected to hold a commanding share of the global mobile value added services market. Increasing smartphone demand, cloud-based solution adoption, and rapid technological adoption are some of the major factors driving the North American mobile value added services market. The region's market is being driven by the emergence and rise of Internet of Things (IoT) applications. Asia-Pacific countries such as India and China are also experiencing rapid growth in the market. Factors such as the significant presence of manufacturers, rapid economic growth, and increased adoption of smartphones, laptops, and other mobile value added services are driving the Asia Pacific mobile value added services market. Manufacturers in the Asia-Pacific mobile value added services market are experiencing profitable growth.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Mobile Value Added Services (VAS) Market Share Analysis

The mobile value added services (VAS) market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to mobile value added services (VAS) market.

Some of the major players operating in the mobile value added services (VAS) market are:

• AT&T intellectual property (U.S)
• Alphabet Inc. (U.S)
• Amazon.com Inc. (U.S)
• Apple Inc. (U.S)
• Baidu Inc. (China)
• Comverse Technology Inc. (U.S)
• Thales (Netherlands)
• Google LLC (U.S)
• InMobi (India)
• Kongzhong Corp (China)
• Comviva (India)
• Mobily (Saudi Arabia)
• Vodafone Group Plc (U.K)

SKU-54510