글로벌 모바일 앱 및 웹 분석 시장 – 2030년까지의 산업 동향 및 예측

모바일 앱 및 웹 분석 시장 분석 및 규모

마케팅 활동을 강화하기 위한 첨단 기술의 채택 증가는 모바일 앱 및 웹 분석 시장 성장을 주도하는 중요한 요인입니다. 방대한 양의 무질서한 무작위 데이터를 효과적으로 사용하는 것에 대한 인식이 높아지고 모바일 애플리케이션 수가 증가함에 따라 모바일 앱 및 웹 분석에 대한 수요가 더욱 심화될 것입니다. 전 세계적으로 스마트폰이 널리 보급 되고 조직이 인적 자원 분석과 고객 중심 마케팅 캠페인에 더욱 집중함에 따라 모바일 앱 및 웹 분석 시장에 더 수익성 있는 성장 기회가 생길 것입니다.

글로벌 모바일 앱 및 웹 분석 시장은 2022년에 71억 달러 규모로 평가되었으며, 2030년까지 148억 달러에 도달할 것으로 예상되며, 2023년에서 2030년까지의 예측 기간 동안 15.7%의 CAGR을 기록할 것입니다. 솔루션 세그먼트는 소비자 사이에서 웹 분석 사용이 증가함에 따라 가장 높은 시장 점유율을 차지합니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 표현된 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.

모바일 앱 및 웹 분석 시장 범위 및 세분화

Market Definition

Mobile apps (or application) analytics assists organizations in making data-driven decisions by collecting and analyzing insights from data inputs. Web analytics is the monitoring of user behavior, number of visitors, number of minutes they browse, number of pages they visit, and where the traffic is coming from. Mobile apps and web analytics help to gain qualitative and quantitative insights by understanding the customer behavior.

Global Mobile Apps and Web Analytics Market Dynamics

Driver

• The Increased Internet Penetration and Gaming Technology

The increased internet penetration and gaming technology have continued to improve, resulting in more accessibility to mobile games. Games such as Pokémon Go use sensors such as motion sensors, gyroscopes, and accelerometers in tablets and smartphones to ensure the capability of Augmented Reality (AR) and Virtual Reality (VR) on the mobile phone through various apps. Moreover, primarily there are three revenue models, comprising in-game purchases, paid game applications, and in-app advertisements that games and application developers follow.

Opportunity

• Rise in Investment in Advanced Technology across Industries

In the IT industry, various organizations adopted the channel partner method to market their service/products. However, these techniques prove to be a challenging job to efficiently manage partners. Nowadays, new partner programs and partner types are emerging to retain and attract partners. The use of the latest technologies, including analytics and artificial intelligence (AI), to provide business intelligence (BI) solutions is expected to further fuel the acceptance of PRM solutions.

Restraint/Challenge

• High Cost of Device

Organizations are choosing end-user experience monitoring solutions to reform IT operational performance, application performance, and business process optimization. Hence, higher cost associated with the devices is one of the major concern for the market.

Recent Development

• In March 2022, Netflix Inc announced that the company has acquired Next Games, a Finland based developer company. With this acquisition, Netflix is building mobile gaming services into their subscription services. Some prominent players in the mobile application market

Global Mobile Apps and Web Analytics Market Scope

The mobile apps and web analytics market is segmented on the basis of component, deployment, and vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Solution
• Services

Deployment

• On-Premise
• Cloud Based

Vertical

• Banking, Financial Services and Insurance (BFSI)
• Healthcare
• Transportation and Logistics
• Media and Entertainment
• IT and Telecom
• Others

Global Mobile Apps and Web Analytics Market Region Analysis/Insights

The mobile apps and web analytics market is segmented on the basis of  component, deployment, and vertical.

The regions covered in the global mobile apps and web analytics market are North America, South America, Europe, Asia-Pacific, and the Middle East and Africa.

The countries covered in the end user experience monitoring (EUEM) market report are the U.S., Canada, Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC)  in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA) 

North America dominates the market and its market share will continue to expand during the forecast period owing to the rising adoption of advanced technologies by the enterprises coupled with increase in demand for mobile apps and web analytics solutions. Asia-Pacific on the other hand will project the highest growth rate during the forecast period. This is because of rapid technological advancements in the field of information technology, increasing strategic partnerships and rising internet penetration.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and up-stream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Mobile Apps and Web Analytics Market Share Analysis

The global mobile apps and web analytics market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the company's focus related to the global mobile apps and web analytics market

Some of the major players operating in the global mobile apps and web analytics market are:

• 마이크로소프트(미국)
• 구글 유한회사(미국)
• 오라클(미국)
• IBM(미국)
• 브로드컴(미국)
• Salesforce.com, inc(미국).
• 어도비(미국)
• SAP(미국)
• TIBCO 소프트웨어 주식회사(미국)
• SAS Institute Inc(미국)
• 테라데이터(미국)
• 마이크로 포커스(미국)
• 마이크로스트래티지 주식회사(미국)
• Amazon Web Services, Inc(미국)

SKU-63828