글로벌 남성용 미용 기구 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

남성 미용 기구 시장 분석

남성용 그루밍 가전 시장은 개인 그루밍에 대한 인식 증가와 가처분 소득 증가에 힘입어 꾸준한 성장을 경험하고 있습니다. 남성들이 개인 관리와 외모를 우선시함에 따라 전기 면도기, 트리머, 다기능 그루밍 키트에 대한 수요가 급증했습니다. 정밀 절단, 방수 설계, 더 긴 배터리 수명과 같은 그루밍 가전의 기술적 발전은 시장 확장에 더욱 기여했습니다. 또한 수염 그루밍 및 스타일링의 증가 추세는 특수 트리머 및 클리퍼의 판매를 촉진했습니다. 전자 상거래 플랫폼은 시장 성장에 중요한 역할을 하며 쉽게 접근할 수 있는 광범위한 그루밍 제품을 제공합니다. 아시아 태평양 및 라틴 아메리카의 신흥 시장은 도시화 증가와 소비자 라이프스타일 변화로 인해 눈에 띄는 성장을 목격하고 있습니다. 이 시장은 제품 혁신과 남성용 그루밍에 대한 집중 증가가 진화에 기여하면서 계속 상승할 것으로 예상됩니다.

남성 그루밍 가전 시장 규모

글로벌 남성용 미용 기기 시장 규모는 2023년에 76억 9천만 달러로 평가되었으며, 2031년까지 95억 2천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 2.70%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

남성 그루밍 가전 시장 동향

“소셜 미디어와 유명인의 영향력”

소셜 미디어 플랫폼과 유명인의 지지는 남성용 그루밍 가전 시장에서 소비자 행동의 강력한 원동력이 되었습니다. Instagram, YouTube, TikTok과 같은 플랫폼은 그루밍 튜토리얼, 제품 리뷰, 스타일 영감으로 가득 차 있어 그루밍 트렌드를 형성하는 데 필수적인 도구가 됩니다. 인플루언서와 유명인은 정기적으로 그루밍 루틴을 공유하며, 종종 특정 가전제품을 선보이며, 이를 통해 제품 가시성과 매력이 높아집니다. 남성은 이러한 온라인 인물과 그들이 추천하는 그루밍 도구의 영향을 점점 더 많이 받으며, 유명인이 지지하거나 바이럴 소셜 미디어 콘텐츠를 통해 홍보하는 제품에 대한 수요가 증가하고 있습니다. 이러한 트렌드는 브랜드 충성도를 장려할 뿐만 아니라 제조업체가 더 광범위하고 참여도가 높은 대상 고객에게 다가가기 위해 인플루언서와 협력하도록 합니다. 그루밍 부문에서 소셜 미디어 마케팅이 점점 더 통합됨에 따라 현대 남성 소비자의 선호도를 형성하는 데 중요한 요소로 남아 있습니다.

보고 범위 및 시장 세분화       

남성 그루밍 가전제품 시장 정의

Men's grooming appliances refer to electronic devices and tools specifically designed for personal grooming and hygiene tailored to men's needs. These appliances typically include products such as electric shavers, trimmers (for beard, body, and hair), clippers, grooming kits, and other devices used for shaving, trimming, styling, and maintaining facial hair, body hair, and haircuts. Many of these appliances offer features like precision cutting, multiple attachments for various grooming tasks, and ergonomic designs to provide convenience and a polished appearance. Men's grooming appliances are essential in personal care routines, catering to the increasing demand for grooming and self-care.

Men’s Grooming Appliances Market Dynamics

Drivers  

• Rising Awareness of Personal Grooming

The increasing awareness of personal grooming among men has led to a significant surge in demand for grooming appliances. Men are becoming more conscious of their appearance and the importance of maintaining a well-groomed look in both personal and professional environments. This shift has spurred a higher investment in grooming products such as trimmers, shavers, and multi-functional grooming kits. As modern grooming trends emphasize hygiene, style, and self-care, the market for men’s grooming appliances is witnessing robust growth, driven by this evolving consumer behavior.

• Growing Popularity of Beards and Facial Hair

The trend of sporting beards and diverse facial hair styles has fueled the demand for specialized grooming tools. Beard trimmers, precision stylers, and other facial hair management appliances have gained popularity as men seek tools that can help them maintain and shape their facial hair with precision. The desire for versatility in styling has further driven the growth of products designed specifically for beards, creating new opportunities for manufacturers to innovate and cater to the varied preferences of consumers.

Opportunities

• Increasing Demand for Travel-Friendly Devices

With lifestyles becoming more mobile, the demand for compact and travel-friendly grooming devices is on the rise. Frequent travelers, whether for business or leisure, are looking for grooming solutions that are easy to carry, lightweight, and convenient to use on the go. Portable grooming appliances, such as battery-powered shavers and trimmers, are gaining traction among men who prioritize maintaining their grooming routines while traveling. These devices offer convenience and cater to the growing consumer segment that values practicality in their grooming products, creating opportunities for market growth.

• Growth in Smart Grooming Devices

Smart grooming devices, which can be connected to apps, offer users features like automatic adjustments, personalized grooming settings, and usage tracking. These advancements allow for a more tailored grooming experience, catering to individual preferences and needs. The integration of smart features is not only driving innovation but also expanding the appeal of grooming devices to tech-savvy consumers who appreciate convenience and customization in their personal care routines. The rise of smart technology has created opportunities for the development of IoT-enabled grooming appliances.

Restraints/Challenges

• High Cost of Premium Grooming Appliances

The premium pricing of advanced grooming appliances, especially those featuring cutting-edge technology and specialized capabilities, can be a major barrier to widespread adoption. Many high-end grooming products come with advanced features such as multi-functional capabilities, longer battery life, or smart connectivity, but their higher price tags often put them out of reach for budget-conscious consumers. This can limit the market for such products, particularly in regions where price sensitivity is high, preventing their broader adoption despite their benefits.

• Competition from Traditional Grooming Methods

Despite the rise in electric grooming appliances, many men continue to rely on traditional grooming tools such as razors, scissors, and manual clippers. These tools are often viewed as more cost-effective and familiar, particularly for older generations or those who are less inclined to adopt new technologies. The continued preference for manual grooming methods poses a challenge to the growth of the electric grooming appliances market, especially in demographics that prioritize simplicity or are resistant to change in their grooming habits.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Men’s Grooming Appliances Market Scope

The market is segmented on the basis of type and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Shavers
• Styles/Trimmers
• Epilators
• Hair Clippers

Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores,
• Online Stores
• Other

Men’s Grooming Appliances Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, type and distribution channel as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to the growing demand for men's grooming appliances across the region, as consumers increasingly shift their focus from traditional shaving to a broader perspective on personal care. The rise in awareness about grooming and self-care, along with higher disposable incomes and an expanding range of grooming products, has contributed to North America's leadership in the market.

Asia-Pacific is expected to be the fastest growing due to the increasing demand for men's grooming products, which has significantly boosted the sales of grooming appliances across the region. Factors such as growing urbanization, rising disposable incomes, and a heightened awareness of personal grooming among men are driving the expansion. The region's youthful demographic and increasing penetration of e-commerce platforms are also expected to play a crucial role in sustaining the market growth.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Men’s Grooming Appliances Market Share

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Men’s Grooming Appliances Market Leaders Operating in the Market Are:

• Procter and Gamble (U.S.)
• Wahl Clipper Corporation (U.S.)
• Panasonic India (India)
• Koninklijke Philips N.V (Netherlands)
• Spectrum Brands (U.S.)
• Andis Company (U.S.)
• Conair LLC (U.S.)
• SYSKA (U.S.)
• Brio Product Group (U.S.)
• Emjoi Company Gmbh (Germany)
• Epilady USA (U.S.)

Latest Developments in Men’s Grooming Appliances Market

• In March 2024, U.S.-based actor and professional wrestler Dwayne Johnson expanded his business portfolio by launching Papatui, a new cruelty-free men’s skincare line. The collection consists of 12 different products designed to cater to modern grooming needs, including specialized items like tattoo balm for aftercare and bar soap. This launch reflects Johnson’s commitment to eco-conscious and cruelty-free skincare, tapping into the growing market for ethically produced grooming products for men
• In October 2023, Hammer & Nails, a premium men’s grooming franchise, made a significant move to broaden its footprint by initiating the construction of around 70 franchise shops across Texas, U.S. This expansion is driven by the increasing demand for high-end grooming services, including skincare and beard care, within the state. By expanding its physical presence, Hammer & Nails is strategically positioning itself to meet the growing consumer interest in specialized men’s grooming services, catering to a market that values both luxury and practicality in personal care
• 2023년 5월, 선도적인 글로벌 전자상거래 기업인 Scent Beauty Inc.는 상징적인 미국 남성용 쾰른 브랜드인 Stetson과의 협력을 강화했습니다. 이 강화된 파트너십의 일환으로 Scent Beauty는 서부 아메리카 지역의 플랫폼에서 Stetson의 그루밍 제품을 제공하기 시작했습니다. 이 제품 라인에는 바디 스프레이, 헤어 및 바디 워시, 수염 보습제와 같은 다양한 그루밍 필수품이 포함되어 있으며, 견고하면서도 세련된 그루밍 요법을 선호하는 남성을 대상으로 합니다.

SKU-68480