글로벌 명상 시장 – 2031년까지의 산업 동향 및 예측

명상 시장 분석 및 규모

명상 시장에서 혁신적인 앱과 웨어러블 기술과 같은 발전은 사용자 경험을 향상시키고 개인화된 안내와 추적을 제공합니다. 이러한 향상은 다양한 요구를 해결하고 더 깊은 이완, 향상된 집중력, 전체적인 웰빙을 촉진하여 정신적, 감정적 균형을 추구하는 사용자의 전반적인 명상 여정을 향상시킵니다. 명상이 기술과 함께 진화함에 따라 접근성과 효과가 융합되어 전체적인 웰빙 솔루션에 대한 번창하는 시장을 육성합니다.

예를 들어, 연구 기간 동안 명상 및 정신 건강 앱인 Calm은 전국적으로 880만 건의 다운로드를 기록하여 건강 앱 중 3위를 차지했습니다. 이 앱의 인기는 대규모로 정신적 웰빙을 개선하기 위한 마음챙김 실천에 대한 관심이 커지고 있음을 반영합니다.                               

글로벌 명상 시장 규모는 2023년에 74억 1,000만 달러로 평가되었으며, 2031년까지 288억 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 18.5%입니다. 이는 시장 가치를 나타냅니다. 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 심층 전문가 분석, 환자 역학, 파이프라인 분석, 가격 분석 및 규제 프레임워크도 포함됩니다.

보고 범위 및 시장 세분화

시장 정의

명상은 마음챙김과 자각을 기르는 수행입니다. 집중된 주의 또는 관찰을 통해 개인은 정신적 명확성, 정서적 평온함, 내면의 평화를 달성하는 것을 목표로 합니다. 여기에는 마음챙김 호흡, 시각화 또는 신체 스캔과 같은 다양한 기술이 포함되어 스트레스를 줄이고, 자기 인식을 강화하고, 전반적인 웰빙을 증진하는 데 도움이 됩니다.            

명상 시장 역학

운전자

• 정신 건강에 대한 인식 증가

정신 건강의 중요성에 대한 인식이 높아지면서 개인들은 스트레스와 불안 관리를 위해 명상을 하게 되었습니다. 예를 들어, 팬데믹 관련 스트레스 요인 속에서 많은 사람들이 headspace와 calm과 같은 명상 앱을 찾습니다. 사람들은 명상의 효능을 인식하고, 단순히 트렌드가 아니라 정신적 웰빙을 향상시키는 필수 도구로 명상을 추구하며, 정신 건강을 우선시하는 더 광범위한 문화적 변화를 반영합니다.

• 개인화 및 사용자 정의

기술의 발전으로 명상 플랫폼은 개인화된 경험을 제공할 수 있게 되어 사용자 만족도가 높아지고 시장 성장이 촉진됩니다. 이러한 플랫폼은 혁신적인 알고리즘과 데이터 분석을 활용하여 명상 세션을 개인의 선호도에 맞게 조정하여 더 깊은 참여와 더 광범위한 채택을 촉진합니다. 예를 들어, 플랫폼은 데이터 분석을 사용하여 사용자의 선호도와 목표에 맞는 명상 수행을 제안하여 더 깊은 참여를 촉진합니다. 이러한 개인화된 접근 방식은 정신적 웰빙을 위한 맞춤형 솔루션을 찾는 개인에게 공감을 얻어 명상 시장의 성장을 촉진합니다.

기회

• 스트레스 수치 상승

The surge in demand for meditation practices, driven by rising stress levels from modern lifestyles, presents a significant opportunity for businesses and individuals involved in the meditation market. Amidst increasing concerns about stress relief and mental well-being, a burgeoning market for mindfulness apps, courses, retreats, and related products and services has emerged. This trend reflects a growing awareness of the importance of relaxation techniques in managing stress and promoting overall mental health, prompting individuals to seek diverse avenues for cultivating mindfulness and inner peace.

• Corporate Wellness Programs

The integration of meditation and mindfulness programs into corporate wellness initiatives presents an opportunity for growth in the meditation market. For instance, companies partnering with meditation applications such as headspace or offering onsite meditation classes not only enhance employee well-being but also expand the market reach by introducing meditation to a broader audience, thereby driving demand for related products and services. 

Restraints/Challenges

• Maintaining Consistency and Motivation

Consistency and motivation wane for many meditation practitioners, resulting in high dropout rates. Despite initial enthusiasm, sustaining regular practice proves difficult. Demands for daily life often overshadow meditation commitments. Without ongoing encouragement, individuals struggle to prioritize and maintain their mindfulness routines, contributing to the challenge of sustaining long-term engagement. 

• Medical and Psychological Concerns

The meditation market's reach and accessibility may be limited by medical or psychological conditions that make certain types of meditation impractical or risky for individuals. Prospective participants must carefully evaluate their health status before engaging in meditation practices, as these conditions can pose constraints and require consideration of potential risks and suitability. 

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In November 2022, Headspace Health unveiled a groundbreaking product merging Ginger's top-tier coaching, therapy, and psychiatry services with Headspace's meditation and mindfulness offerings. This integrated platform provides employees with centralized, high-quality mental health support, simplifying employers' administrative burdens
• In June 2022, Flo Health launched Flo for Business, a global initiative catering to women's health in 245 countries and 20 languages. It empowers employees to track their menstrual cycles, ovulation, and reproductive health, offering comprehensive, science-based assistance tailored to every life stage
• In May 2021, MOBIO INTERACTIVE developed personalized mental health therapy to aid those affected by the COVID-19 pandemic. The therapy, addressing increased stress, anxiety, and depression globally, significantly boosted the company's revenue by providing valuable support during the crisis
• In April 2021, Green Shield Canada partnered with Mobio Interactive for a Pilot Project, offering Canadians the clinically-validated meditation program, AmDTx. With high-tech features measuring each session's impact on users' nervous system and wellbeing, it improved mental health and drove company sales through increased program enrollment

Meditation Market Scope

The market is segmented on the basis of product, meditation type, indication, type, age group, usage, information source, and end use. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Apps
• Websites
• Books
• Online Courses
• Yoga Centers
• Meditation Programs
• Workshops

Meditation Type

• Progressive Relaxation/Body Scan Meditation
• Mindfulness Meditation
• Breath Awareness Meditation
• Spiritual Meditation/ Transcendental Meditation
• Zen Meditation
• Kundalini Yoga
• Metta Meditation

 Indication

• Mental Condition
  • Stress
  • Anxiety Disorders
  • Mood Disorders
  • Depression
• Physical Condition
  • Pain
  • Insomnia
  • Asthma
  • Substance Abuse
  • Pregnancy

Type

• Open Monitoring
• Focused Attention
• Self-Transcending Meditation

Age Group

• Adults
• Children

 Usage

• Individual
• Group

 Information Use

• Internet
• Books/Newspaper/Articles

 End Use

• Home Setting
• Meditation Centers
• Corporates/Schools/Colleges

Meditation Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product, meditation type, indication, type, age group, usage, information source, and end use as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

Europe is expected to show lucrative growth in the market, led by the U.K. The region's dominance stems from the mass production of meditation-based products and rising demand from emerging markets. Expansion initiatives further bolster the market, signaling sustained growth and opportunity.

North America is expected to dominate the meditation market, buoyed by key market players and its status as the largest consumer market with a high GDP. The U.S. is poised for growth, fueled by technological advancements driving innovation in the market.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Healthcare Infrastructure Growth Installed Base and New Technology Penetration

The market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for market, impact of technology using life line curves and changes in healthcare regulatory scenarios and their impact on the market. The data is available for historic period 2016-2021.

Competitive Landscape and Meditation Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Smiling Mind (Australia)
• Inner Explorer Inc. (U.S.)
• Committee for Children (U.S.)
• Stop, Breathe & Think PBC (U.S.)
• Simple Habit, Inc. (U.S.)
• Calm (U.S.)
• Headspace Inc. (U.S.)
• Inscape (U.S.)
• Insight Network Inc. (U.S.)
• WAKING UP, LLC (U.S.)
• MEDITOPIA (Turkey)
• Aura Health (U.S.)
• Sanity & Self (U.S.)
• 10퍼센트 더 행복해지다(미국)
• 인워드 주식회사(미국)
• 포털 랩스 유한회사(영국)
• MOBIO INTERACTIVE(프랑스)
• 마음챙김은 어디에나 (영국)

SKU-52860