글로벌 밀키트 배달 서비스 시장 – 2031년까지의 산업 동향 및 예측

밀키트 배달 서비스 시장 분석 및 규모

식사 키트 배달 서비스 시장은 최근 몇 년 동안 소비자 라이프스타일의 변화, 건강한 식습관에 대한 인식 증가, 이러한 서비스가 제공하는 편의성과 같은 요인에 의해 상당한 성장을 목격했습니다. 시장은 점점 더 경쟁이 치열해졌으며, 점점 더 많은 업체가 이 분야에 진출하여 확장되는 소비자 기반을 활용하고 있습니다. Blue Apron, HelloFresh, Home Chef와 같은 주요 업체는 혁신에 집중하여 다양한 식단 선호도를 충족시키기 위해 채식주의, 비건, 글루텐 프리 옵션을 포함한 광범위한 식사 옵션을 제공하고 있습니다. 또한 유명 셰프와 유명인과의 파트너십과 인기 있는 식품 브랜드와의 협업은 이러한 회사가 브랜드 이미지를 강화하고 더 많은 고객을 유치하는 데 도움이 되었습니다.

글로벌 밀키트 배달 서비스 시장 규모는 2023년에 148억 달러로 평가되었으며, 2031년까지 393억 4천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 13.00%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 표현된 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.

보고 범위 및 시장 세분화       

시장 정의

Meal kit delivery services are subscription-based services that deliver pre-portioned ingredients and recipes to customers, allowing them to prepare meals at home without the need for grocery shopping or meal planning. These services typically offer a variety of meal options, including vegetarian, vegan, and dietary-restricted choices, and aim to provide convenient, fresh, and often healthier alternatives to traditional takeout or dining out.

Meal Kit Delivery Service Market Dynamics

Drivers

• Changing Consumer Lifestyles

Changing consumer lifestyles, marked by busier schedules and a greater emphasis on convenience, are driving the demand for meal kit delivery services. These services offer a convenient solution for individuals and families who may not have the time or inclination to plan and prepare meals from scratch. Meal kits cater to the needs of busy consumers by providing pre-portioned ingredients and easy-to-follow recipes, allowing them to enjoy home-cooked meals without the hassle of grocery shopping or meal planning. As more people prioritize convenience in their daily lives, the market for meal kit delivery services is expected to continue to grow.   

• Increasing Awareness of Healthy Meals

With increasing awareness of the importance of healthy eating habits, many consumers are seeking out convenient and nutritious meal options. Meal kits offer a convenient way to access fresh, high-quality ingredients and prepare meals that are tailored to individual dietary preferences and health goals. As health-conscious consumers continue to seek out ways to improve their diets, the demand for meal kit delivery services is expected to remain strong. The growing focus on health and wellness is a key driver of the market.

Opportunities

• Customization and Personalization of Meal Kits

Offering personalized meal options and customization features can greatly enhance the customer experience and drive customer loyalty to meal kit delivery services. By allowing customers to choose from a variety of meal options based on their dietary preferences, allergies, or taste preferences, companies can cater to a wider range of consumers and provide a more tailored service. In addition, offering customization features such as the ability to adjust portion sizes or choose add-on items can further create new opportunities in the market, making meal kits more appealing to a broader audience.

• Innovation in Packaging and Sustainability

Developing innovative, sustainable packaging solutions is crucial for meal kit companies looking to differentiate themselves in the market and appeal to environmentally conscious consumers. This can include using recyclable or biodegradable materials for packaging, as well as implementing strategies to reduce food waste. By prioritizing sustainability in their packaging and operations, meal kit companies can not only reduce their environmental impact but also attract consumers who are increasingly concerned about sustainability. Innovative packaging solutions can improve the freshness and shelf life of meal kit ingredients, ensuring a better overall experience for customers and creating opportunities for market growth.

Restraints/Challenges

• Quality and Consistency of Ingredients       

With meal kit companies scaling up their operations to meet increasing demand, maintaining high standards for ingredient sourcing, storage, and handling becomes increasingly complex. Factors such as sourcing from multiple suppliers, seasonal availability of certain ingredients, and maintaining freshness during transportation can all impact the quality and consistency of ingredients. Ensuring the quality and consistency of ingredients, as well as the taste and presentation of meals, poses a significant challenge for meal kit companies.         

• Competition from Traditional Retailers 

Traditional Retailers often have established brand recognition, distribution networks, and economies of scale that can make it difficult for dedicated meal kit companies to compete on price and reach. In addition, traditional retailers and restaurants may have the advantage of offering a wider variety of meal options and the ability to leverage existing customer relationships. Traditional grocery retailers and restaurants entering the meal kit market present a significant challenge for dedicated meal kit companies.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In April 2023, Blue Apron and Dashmart by DoorDash announced an extension of their partnership, enabling the widespread delivery of Blue Apron's Heat & Eat meals in 11 markets, including New York City, through DashMart. This strategic move demonstrates the companies' commitment to expanding their customer base and enhancing product accessibility by leveraging DashMart's platform beyond the successful initial pilot program in Philadelphia
• In January 2022, Home Chef strategically partnered with renowned chef and Skinnytaste founder Gina Homolka to introduce fresh and nutritionally balanced meals to households across the nation. Throughout the collaboration, Home Chef seamlessly integrated three rotating Skinnytaste recipes into its weekly offerings, providing customers with a diverse selection of health-conscious and delectable choices. This aligns with their goal of catering to the demand for convenient and well-balanced meal options

Meal Kit Delivery Service Market Scope

The meal kit delivery service market is segmented on the basis of offering, services, and platform. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Offering

• Heat and eat
• Cook and eat

Services

• Single
• Multiple

Platform

• Online
• Offline

 Meal Kit Delivery Service Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, offering, services, and platform as referenced above.

시장에서 다루는 국가는 미국, 캐나다, 멕시코, 독일, 프랑스, ​​영국, 네덜란드, 스위스, 벨기에, 러시아, 이탈리아, 스페인, 터키, 기타 유럽, 중국, 일본, 인도, 한국, 싱가포르, 말레이시아, 호주, 태국, 인도네시아, 필리핀, 기타 아시아 태평양, 사우디 아라비아, UAE, 남아프리카 공화국, 이집트, 이스라엘, 기타 중동 및 아프리카, 브라질, 아르헨티나, 기타 남미입니다.

북미는 시간과 노력을 절약하기 위해 이 키트를 선택하는 지역 소비자로 인해 시장을 지배할 것으로 예상됩니다. 이 제품은 소매점, 배달 서비스 또는 레스토랑에서 찾을 수 있는 미리 조리된 식품에 비해 더 건강하고 비용 효율적인 대안으로 부상했습니다. 게다가 Blue Apron과 Sun Basket과 같은 회사는 소비자들이 집에서 조리한 식사가 더 안전하다고 인식함에 따라 COVID-19 발병으로 인해 제품 수요가 크게 증가했습니다.

아시아 태평양 지역은 제품 제공의 편의성과 신선함으로 인해 상당한 성장을 보일 것으로 예상됩니다. 이 지역에서 시간 제약이 있는 소비자의 인구가 증가함에 따라 아시아 밀키트 배달 서비스에 대한 수요가 증가하고 있습니다. 중국, 일본, 한국은 이 지역의 주요 시장으로 두드러집니다.

보고서의 국가 섹션은 또한 현재 및 미래 시장 추세에 영향을 미치는 개별 시장 영향 요인과 시장 규제의 변화를 제공합니다. 하류 및 상류 가치 사슬 분석, 기술 추세, 포터의 5가지 힘 분석, 사례 연구와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 몇 가지 포인터입니다. 또한 지역 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세의 영향 및 무역 경로가 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.

경쟁 환경 및 밀키트 배달 서비스 시장 점유율 분석

시장 경쟁 구도는 경쟁자에 대한 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, R&D 투자, 새로운 시장 이니셔티브, 지역적 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 회사의 시장 집중과만 관련이 있습니다.

시장에서 활동하는 주요 시장 주체는 다음과 같습니다.

• 구스토(영국)
• 홈셰프(미국)
• 피치디시(미국)
• 썬 바스켓(미국)
• 부처박스(미국)
• 블루 에이프런 LLC(미국)
• 퍼플 캐럿(미국)
• MMM Consumer Brands Inc. (독일)
• HelloFresh (독일)
• MOONREEF INNOVATIONS LLP(미국)
• Freshly Inc. (미국)
• Relish Labs LLC (홈셰프) (미국)
• 고블(미국)
• 프레쉬 앤 린(미국)
• 허그리루트(미국)

SKU-68340