글로벌 마차 시장 – 2029년까지의 산업 동향 및 예측

시장 분석 및 규모

마차의 이국적인 제조 스타일과 향기로운 매력은 여러 비토착 지역과 국가의 식품 및 음료 산업에서 마차가 채택된 ​​주요 이유였습니다. 마차는 텐차라고 알려진 그늘에서 갈아낸 차잎으로 만들어지며, 화강암 석재 맷돌을 사용하여 가루로 갈아집니다. 수십 년 전만 해도 마차는 일본 외의 사람들이 거의 들어보지 못한 지역 음료였습니다. 그러나 음식 관광의 급속한 성장으로 인해 마차는 여러 아시아 국가에서 인정받는 차의 한 형태가 되었습니다.

Data Bridge Market Research에 따르면 마차 시장은 2021년에 31억 4천만 달러 규모였으며 2022년부터 2029년까지의 예측 기간 동안 8%의 CAGR로 2029년까지 58억 1천만 달러 규모에 도달할 것으로 예상됩니다. 음료, 디저트, 과자를 만드는 데 사용되는 차와 가루 형태의 마차 사용이 증가함에 따라 예측 기간 동안 시장이 성장하는 데 도움이 되는 요인입니다.

시장 정의

마차는 어린 차잎을 골라 밝은 녹색 가루로 갈아서 만든 녹차입니다. 가루와 액상 형태로 나오는 일본 녹차입니다. 이 차는 부드럽고 부드러운 맛이 납니다. 마차는 기후와 토양 조건 때문에 중국과 일본에서 발견되는 카멜리아 시넨시스 식물에서 유래되었습니다.

보고 범위 및 시장 세분화

마차 시장 동향

운전자:

• 만성질환의 전 세계적 유병률은 증가하고 있습니다.

The rising prevalence of chronic diseases has increased the demand for a nutritious diet and refreshment items. Matcha's antioxidant properties and vitamin synthesis have resulted in more serviced matcha trade worldwide.

• Wide use of the application as well as numerous health advantages

This merchandise category's lustrous composition and essential nutrient advantage have increased its acceptance in creating numerous sweets, smoothies, refreshment beverages, and other food products.

Opportunity

The growing number of health-conscious customers, combined with customer awareness of the health benefits of matcha constituents, is expected to drive industry growth over the forecast period.

Restraints

Due to its special manufacturing process, the product is significantly more expensive than its competitors. The product is made from Camellia sinensis tencha leaves grown in the shade. Matcha tea plants are only grown in Japan due to the country's unique soil and environmental conditions. Tencha is primarily grown in Uji in the Kyoto region and Nishio in the Aichi region of Japan. The product's high price is due to strict cultivation conditions, a premium extraction process and careful grinding and processing.

This matcha market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the matcha market contact Data Bridge Market Research for an Analyst Brief. Our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Matcha Market

The COVID-19 pandemic outbreak has had a positive impact on the market. This is because consumers all over the world are looking for health and wellness foods and beverages, such as matcha tea, to keep them healthy. As a result, demand for matcha tea has increased, positively impacting market growth globally during the global health crisis.

Recent Development

• On January 19, 2022, Aiya America, Inc. (Aiya Matcha), the world's leading premium Matcha green tea manufacturer for over 130 years, launched the Matcha Infused Tea Line. The package includes three high-quality Japanese green teas.
• On April 17, 2018, KISSA Tea will launch a new Matcha Cranberry Latte Mix made with 100 percent genuine Japanese Matcha. It's quick and easy to prepare.
• On July 25, 2019, Voilà and Mizuba Tea Co. announced a collaboration that will allow tea enthusiasts to enjoy Mizuba's Matcha whenever and wherever they want. Mizuba Tea Co.'s first single-serve Matcha will be released on July 19, 2019, collaborating with Voilà.

Global Matcha Market Scope

The matcha market is segmented on the basis of grade and product. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Grade

• Ceremonial
• Classic
• Culinary

On the basis of grade, the matcha market is segmented into ceremonial, classic, and culinary.

Product

• Regular tea
• Matcha beverages
• Food
• Personal care

Based on product the matcha market is segmented into regular tea, matcha beverages, food, and personal care.

Distribution channel

• Online
• Offline 

On the basis of distribution channel the matcha tea market is segmented into online and offline

Matcha Market Regional Analysis/Insights

The matcha market is analyzed and market size insights and trends are provided by country, grade, distribution channel and product as referenced above.

The countries covered in the matcha market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Due to the popularity of green tea in Japan and China, the Asia Pacific region has the largest regional market. The Asia Pacific region accounted for roughly 64% of global industry revenue. Ancient tea traditions in Japan and China contributed to the Asia Pacific product industry concentration. Furthermore, as health awareness grows, countries such as Australia, Singapore, and India are expected to emerge as potential markets.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Matcha Market Share Analysis

마차 시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보에는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 응용 분야 우위가 있습니다. 위에 제공된 데이터 포인트는 마차 시장과 관련된 회사의 초점에만 관련이 있습니다.

마차 시장에서 활동하는 주요 업체는 다음과 같습니다.

• 네슬레 SA(스위스)
• Tata Consumers Products Ltd. (인도)
• 유니레버 그룹(영국)
• 엔차(미국)
• 그레이스 앤 그린(일본)
• 그린푸드 주식회사(미국)
• AOI 티 컴퍼니(미국)
• 아이야 주식회사(일본)
• 이토엔 주식회사(일본)
• 마루큐 고야마엔(일본)

SKU-53340