글로벌 인스턴트 티 프리믹스 시장 – 2031년까지의 산업 동향 및 예측

인스턴트 티 프리믹스 시장 분석 및 규모

글로벌 인스턴트 티 프리믹스 시장은 편리하고 바로 마실 수 있는 음료에 대한 수요 증가에 힘입어 꾸준한 성장을 경험하고 있습니다. 바쁜 라이프스타일, 가처분 소득 증가, 이동 중에 소비하는 것에 대한 선호도 증가와 같은 요인들이 시장 확장을 촉진하고 있습니다. 또한 건강한 음료 옵션으로서 차에 대한 선호도가 증가함에 따라 인스턴트 티 프리믹스 시장이 성장하고 있습니다. 이러한 제품은 차를 우려낼 필요 없이 편리하고 빠르게 차를 맛볼 수 있는 수단을 제공합니다. 이 시장은 다양한 맛, 제형(예: 레몬티, 마살라티, 녹차) 및 다양한 소비자 선호도에 맞는 포장 크기를 포함한 광범위한 제품 제공이 특징입니다.  

글로벌 인스턴트 티 프리믹스 시장 규모는 2023년에 1,047억 7,000만 달러로 평가되었으며, 2031년까지 1,773억 4,000만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 6.80%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 표현된 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.

보고 범위 및 시장 세분화       

시장 정의

인스턴트 티 프리믹스 시장 동향

운전자

• 편의성과 시간 절약 혜택

오늘날의 빠르게 움직이는 세상에서 소비자들은 시간이 매우 중요한 일상의 요구에 대한 빠르고 쉬운 솔루션을 제공하는 제품에 점점 더 끌리고 있습니다. 인스턴트 티 프리믹스는 찻잎을 우려내거나 우려낼 필요 없이 차 한 잔을 즐길 수 있는 편리한 방법을 제공합니다. 뜨거운 물만 간단히 더하면 소비자는 몇 초 만에 갓 내린 차 한 잔을 즐길 수 있어 바쁜 생활 방식이나 차를 준비할 시간이 부족한 사람들에게 이상적인 선택이 되어 시장 성장을 견인하고 있습니다.          

• 즉석음료에 대한 선호도 증가    

레디투드링크 음료는 소비자에게 준비 과정 없이 좋아하는 음료를 즐길 수 있는 편의성을 제공합니다. 빠르고 쉬운 준비 과정을 갖춘 인스턴트 티 프리믹스는 이러한 추세에 적합하여 편리한 음료 옵션을 찾는 소비자에게 선호되는 선택이 되었습니다. 또한 다양한 맛과 종류의 인스턴트 티 프리믹스를 이용할 수 있어 음료 선택에서 다양성과 편의성을 추구하는 소비자에게 인기가 더욱 높아졌습니다. 레디투드링크 음료에 대한 글로벌 추세는 시장의 중요한 원동력입니다.

기회

• 건강 의식 향상     

 사람들이 건강한 라이프스타일의 중요성을 더 잘 알게 되면서 건강상의 이점을 제공하는 음료에 대한 수요가 증가하고 있습니다. 인스턴트 티 프리믹스, 특히 항산화제와 천연 성분으로 강화된 제품은 탄산 음료와 설탕이 많은 음료에 대한 건강한 대안으로 인식됩니다. 이러한 제품은 영양가 있고 상쾌한 음료 옵션을 찾는 건강을 의식하는 소비자를 끌어들입니다. 인스턴트 티 프리믹스를 건강한 선택으로 인식하면서 인기가 높아지고 시장 성장을 위한 새로운 기회가 창출되고 있습니다.   

• Product Innovation and Flavor Varieties 

The market is characterized by a high level of product innovation and a wide variety of flavors. Manufacturers are constantly introducing new and exciting flavors of instant tea premixes to cater to diverse consumer preferences and offer unique taste experiences. The availability of a wide range of flavors, including traditional favorites and exotic blends, allows consumers to choose products that suit their taste preferences and cravings. In addition, innovative packaging designs and convenient serving sizes further enhance the appeal of instant tea premixes, making them an attractive choice for consumers seeking convenience, variety, and flavor in their beverage options, creating market opportunities.

Restraints/Challenges

• Competition from Alternative Beverages 

The market faces intense competition from a wide range of alternative beverages, including coffee, soft drinks, and energy drinks. These beverages offer diverse flavors, caffeine content, and functional benefits, appealing to different consumer preferences and occasions. The availability of these alternative beverages in various formats and sizes poses a challenge for the instant tea premix market, as consumers have a plethora of options to choose from.        

• Price Sensitivity Among Consumers   

Instant tea premixes are often priced higher than traditional tea bags, which can limit their adoption, especially among price-conscious consumers. Although instant tea premixes provide convenience and a range of flavors, their relatively higher cost could dissuade certain consumers from making regular purchases. To address this challenge, manufacturers need to consider pricing strategies that balance affordability with perceived value, ensuring that instant tea premixes remain an attractive and accessible option for consumers across different market segments.Top of Form

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In November 2023, Coca Cola India introduced 'Honest Tea' as its inaugural tea beverage into the ready-to-drink market. The 'Honest' brand is a division of the Coca Cola Company. The organic green tea used in the product will be sourced from the Makaibari Tea Estate, owned by Luxmi Tea Co Private Ltd, a company based in West Bengal, India. The launch is intended to offer customers more beverage choices, with mango and lemon tulsi flavors being available           
• In December 2021, Nestlé India announced the launch of its new product line in the instant tea premixes category called EVERYDAY Chai Life in India. The new range includes instant tea premixes in various flavors such as saffron & cardamom, ginger, desi masala, and lemongrass, aiming to provide consumers with a premium and immersive experience. The company also stated that its new instant tea premix products would be available in convenient instant tea premix sachets and sachet-in-a-cup formats, making them easy to carry

Instant Tea Premix Market Scope

The market is segmented on the basis of product, application, form, nature, type, and sales channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Cardamom Tea Premix
• Ginger Tea Premix
• Masala Tea Premix
• Lemon Tea Premix
• Plain Tea Premix
• Lemon Grass Tea Premix

Form

• Powder
• Paste
• Granules

Type

• No Sugar Tea Premixes
• With Sugar Tea Premixes

Nature

• Organic tea premixes
• Conventional tea premixes

Application

• Residential
• Commercial

Sales channel

• Hypermarket/Supermarket
• Convenience Store
• Drug Stores
• Specialty Stores
• Traditional Grocery Store
• Online Stores

Instant Tea Premix Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product, application, form, nature, type, and sales channel as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

Asia-Pacific is expected to dominate the market due to the increasing production and sales of tea in countries such as China, Japan, and India, driven by the products' perceived anti-aging and detoxifying properties. Additionally, the rising consumption of tea across all age groups and genders is expected to boost regional market expansion further. Another factor contributing to market growth is the growing number of tea retail outlets.             

North America is expected to show significant growth in the market due to the rising demand and consumption of green tea. Moreover, the region's higher per capita tea consumption is anticipated to be a key driver of market growth in North America.       

The country section of the report also provides individual market-impacting factors and changes in market regulation that affect the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, Porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Instant Tea Premix Market Share Analysis

The market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, regional presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on the market.

Some of the major market players operating in the market are:

• The Coffee Bean & Tea Leaf (U.S)
• Unilever (U.K)
• Gourmesso (U.S)
• Harney & Sons Fine Teas (U.S)
• Dualit (U.K)
• Nestlé SA  (Switzerland)
• Dilmah Ceylon Tea Company PLC (Sri Lanka)
• Ippodo Tea Co. Ltd. (China)
• Tranquini (U.S)
• Chillbev (U.S)
• Phi Drinks, Inc.(U.S)
• BevNet (U.S)
• ITO EN LTD. (Japan)
• The Republic of Tea (U.S)
• Tata Consumer Products Limited (India)
• Dunkin Brands Inc. (미국)
• Wagh Bakri Tea Group(인도)
• Keurig Green Mountain, Inc. (미국)
• 산토리 음료 및 식품 유한회사(일본)
• 스타벅스 커피 컴퍼니(미국)

SKU-54176