글로벌 Insights-as-a-Service 시장 – 2030년까지의 산업 동향 및 예측

Insights-as-a-Service 시장 분석 및 규모

전 세계적으로 고객 관리에 대한 필요성이 높아지는 것은 서비스 시장으로서의 통찰력의 성장을 가속화하는 주요 요인입니다. 나아가, 고유한 맞춤형 제공과 스마트폰 , 태블릿 , 워크스테이션의 높은 활용으로 더 나은 배포를 소유한 서비스 채택의 증가, 퍼블릭 및 크로스브리드 클라우드 선택의 확대, 기업 부문도 서비스 시장으로서의 통찰력의 성장을 촉진할 것으로 예상됩니다. 세그먼트 간의 성장은 틈새 성장 포켓과 시장에 접근하고 핵심 애플리케이션 영역과 타겟 시장의 차이점을 파악하기 위한 전략을 분석하는 데 도움이 됩니다.

Data Bridge Market Research는 2022년에 7,202백만 달러였던 글로벌 인사이트-아-서비스 시장이 2030년까지 40,104백만 달러로 급증할 것이며 예측 기간 동안 26.81%의 CAGR을 경험할 것으로 분석했습니다. '설명적 인사이트'는 중요한 조사의 기초로 자주 사용되기 때문에 글로벌 인사이트-아-서비스 시장의 유형 세그먼트를 지배합니다. 이는 시장 동향, 고객 행동 및 기타 중요한 데이터에 대한 기초적인 이해를 제공합니다. 시장 가치, 성장률, 세분화, 지리적 범위 및 주요 업체와 같은 시장 시나리오에 대한 인사이트 외에도 Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 심층적인 전문가 분석, 지리적으로 표현된 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석 및 공급망 및 수요의 적자 분석이 포함됩니다.

보고 범위 및 시장 세분화

시장 정의

Insights-as-a-service는 비즈니스 회사에 통찰력을 제공하는 클라우드 기반 서비스를 말합니다. 이 서비스는 비즈니스 목표를 달성하기 위해 활용하는 데 중요한 특정 조치를 제공하는 데 도움이 됩니다. 이 서비스는 비즈니스 인텔리전스에서 가장 빠르게 성장하는 기술 중 하나로 알려져 있으며, 이 방법은 회사 정보 및 분석적 사고 통찰력 등 다양한 스타일의 정보를 분석하는 것으로 구성됩니다.

글로벌 Insights-as-a-Service 시장 역학

운전자

• 다양한 산업에서의 데이터 기반 의사 결정

다양한 산업의 조직은 전략적 의사 결정에 영향을 미치기 위해 점점 더 데이터에 의존하고 있습니다. 데이터가 고객 행동, 시장 동향 및 운영 효율성에 대한 중요한 통찰력을 제공할 수 있다는 인식이 이러한 움직임을 주도하고 있습니다. 서비스로서의 통찰력 제공자는 데이터에서 의미 있는 정보를 추출하는 데 필요한 기술과 도구를 제공하여 기업이 비용 절감, 수익 성장 및 경쟁 우위를 확보하는 데 도움이 되는 정보에 입각한 의사 결정을 내릴 수 있도록 합니다. 이 전략은 데이터를 성공적으로 활용하는 조직이 성공할 수 있는 더 나은 위치에 있는 오늘날의 빠르게 움직이고 데이터가 풍부한 비즈니스 세계에서 특히 중요합니다.

• Continuos Technological Advancements in Data Analytics, Artificial Intelligenece and Machine Learning

The technological improvenemts have made processing and analysing massive amounts of data more effiecient and cost effective. AI and machine learning algorithms can detect patterns, and forecast insights that people would find difficult or impossible to detect. This not only improves the depth and accuracy of insights, bust also allows for real time data analysis. Businesses are increasingly adopting these technologies and insights as a service providers are leveraging them to give more complex and data driven solutions to their clients.

Opportunity

•        Increased in Need for Quick, Forward Looking Information

This busninesses that can create systems that provide real time data analysis, allow clients to make timely decisions based on the most up to date information. Predictive insights entail forecasting future patterns using historical data and advanced analystics, such as machnine learning, allowing clients to manage obstacles and grasp opportunities before they fully arise. This is especially useful in industries where rapid response to changing situations is required, such as banking, supply chain management, and cyber security.

Restraints/ Challenges

• Increased in Concern about Data Privacy and Security

This growing emphasis on data security and the implementation of stringent data protection regulations, such as General Data Regulation (GDPR) and California Consumer Privacy Act (CCPA), organizations are becoming more cautious about sharing their third-party insights providers. Data breaches, unauthorized access and incorrect data handling can all result in legal and reputational ramifications.  

• Shortage of Skilled Workers in Data Science and Analytics

Developing relevant insights, frequently necessitates specialized knowledge in statistical analysis, machine learning and data interpretation. The demand for these individuals frequently exceeds the existing talent pool, making it difficult for insights service providers to locate and keep suitable experts. In addition, the expense of employing or educating data scientists can be too expensive. This shortage of component individuals may result in slower service delivery.

This global insights-as-a-service market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the variable frequency drive market contact the Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Development

• In February 2023, Nokia  launched of AVA Customer and Mobile Network Insights, a cloud-native analytics software solution that simplified the collection and analysis of 5G network data to provide communication service providers (CSPs) with stronger and more cost effective analytical capabilities.  The solution delivered intelligence everywhere through AI and machine learning tools that supported intelligent and automated decision making based on correlated reports generated from data across 5G networks
• In August  2022, Juniper Networks announced Network as a Service (NaaS) enhancements to their leading AIOps platform that further facilitate the deployment and management of wired, wireless and secure SD-WAN network services via Juniper MSP and reseller partners. Best-in-class platform capabilities, such as a microservices cloud, open APIs and Mist AI, with new NaaS capabilities for easily procuring cloud services, managing cloud subscription licenses and assuring the best user experiences across diverse locations, the Juniper AI-driven Enterprise brings even more flexibility, agility and insight to Juniper partners

Global Insights-as-a-Service Market Scope

The global insights-as-a-service market is segmented on the basis of type, deployment model, organization size, application, and vertical. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Descriptive Insights
• Predictive Insights
• Prescriptive Insights

Deployment Model

• Public Cloud
• Private Cloud
• Hybrid Cloud

Organization Size

• Large Enterprise
• Small and Medium Enterprise

Application

• Revenue Cycle Management
• Governance
• Risk and Compliance Management
• Customer Life-Cycle Management
• Branding and Marketing Management
• Strategy Management
• Supply Chain Management

Vertical

• Banking, Financial Services, and Insurance (BFSI)
• Healthcare and Life Sciences
• Retail and Consumer Goods
• Energy and Utilities
• Manufacturing
• Telecommunication and IT
• Government and Public Sector
• Others

Global Insights-as-a-Service Market Region Analysis/Insights

Global insights-as-a-service market is analyzed and market size insights and trends are provided by region, type, deployment model, organization size, application, and vertical, as referenced above.

The countries covered in the global insights-as-a-service market are U.S., Canada, Mexico, Brazil, Argentina, rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, and rest of Middle East and Africa.

North America dominates the infrastructure as a service market and will continue to flourish its trend of dominance due to the growing demand from large enterprises and big data companies within the region.

Asia-Pacific is the fastest-growing country in the global insights-as-a-service market because of the large investments being made in the data insights services in this region, data-driven industries, such as BFSI, retail & consumer goods, and media & communications in the region.

The region section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, and Porter’s five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and the challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the region data.   

Competitive Landscape and Global Insights-as-a-Service Market Share Analysis

The global insights-as-a-service market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the global insights-as-a-service market are:

• Deloitte Touche Tohmatsu India LLP (India)
• Capgemini (France)
• SmartFocus (U.K.)
• GoodData Corporation (U.S.)
• NTT DATA Corporation (Japan)
• Dell Inc. (U.S.)
• Oracle (U.S.)
• Accenture (Ireland)
• Microsoft (U.S.)
• Sand Hill Group (U.S.)
• Dynatrace LLC. (U.S.)
• Tata Consultancy Services Limited (India)
• Juniper Networks, Inc. (U.S.)
• INSIGHT (U.S.)
• Nokia (Finland)
• Wipro Limited (India)
• Hitech BPO (India)
• Tiger Analytics (U.S.)
• Analytics Quotient (India)
• Concentrix Corporation (U.S.)

SKU-15690