Global Home Care Products Market – Industry Trends and Forecast to 2031

홈 케어 제품 시장 분석 및 규모

홈 케어 제품 시장은 위생과 청결에 대한 인식 증가, 가처분 소득 증가, 라이프스타일의 변화로 인해 꾸준한 성장을 경험하고 있습니다. 이 시장은 표면 세정제, 세탁 세제, 식기 세척 세제, 공기 청정제, 개인 관리 용품을 포함한 많은 제품을 포함합니다. 시장의 주요 동인 중 하나는 건강과 웰빙에 대한 강조가 커지면서 소비자들이 깨끗하고 위생적인 ​​생활 환경을 촉진하는 제품을 찾게 된 것입니다. 또한 도시화와 이중 소득 가구의 증가로 인해 편리하고 시간을 절약할 수 있는 홈 케어 제품에 대한 수요가 증가했습니다.

글로벌 홈 케어 제품 시장 규모는 2023년에 2억 8,236만 달러로 평가되었으며, 2031년까지 4억 1,306만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 4.87%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 소비자 행동이 포함되어 있습니다.

보고 범위 및 시장 세분화

시장 정의

홈 케어 제품은 가정 환경 내에서 청결, 위생 및 전반적인 웰빙을 유지하도록 설계된 광범위한 소비재를 말합니다. 이러한 제품은 청소, 세탁 및 개인 관리와 같은 집안일과 업무에서 정기적으로 사용하도록 의도되었습니다. 일반적인 홈 케어 제품에는 표면 세척제, 식기 세척 세제, 세탁 세제, 공기 청정제 및 비누와 샴푸와 같은 개인 관리 품목이 포함됩니다.

홈 케어 제품 시장 동향

운전자

• 위생 및 청결에 대한 인식 증가

특히 COVID-19 팬데믹 동안 위생과 청결의 중요성에 대한 인식이 높아지는 것은 시장의 주요 원동력입니다. 소비자들은 세균과 질병의 확산을 막기 위해 깨끗하고 위생적인 ​​생활 환경을 유지하는 것에 대해 점점 더 의식하고 있습니다. 이러한 인식으로 인해 소독제, 표면 세정제, 손 세정제 와 같은 홈 케어 제품에 대한 수요가 증가했습니다 . 제조업체는 세균과 바이러스를 죽이도록 특별히 설계된 새로운 제품과 제형을 출시하여 이러한 수요에 대응하고 있으며, 시장 성장을 더욱 촉진하고 있습니다.

• 변화하는 라이프스타일과 가정의 역학

이중 소득 가구의 증가와 바쁜 라이프스타일을 포함한 라이프스타일 패턴의 변화는 편리하고 시간을 절약하는 홈 케어 솔루션에 대한 수요를 주도하고 있습니다. 소비자들은 최소한의 노력으로 깨끗하고 정돈된 집을 유지하는 데 도움이 되는 제품을 찾고 있습니다. 이로 인해 자동 식기 세척기, 로봇 진공 청소기, 현대 가정의 요구에 맞는 올인원 세척 솔루션과 같은 혁신적인 홈 케어 제품이 개발되었습니다. 제조업체는 편의성, 효율성 및 효과 제품을 출시하여 이러한 추세를 활용하여 시장 성장을 주도하고 있습니다.

• 지속 가능성과 친환경성에 집중

There is a growing focus on sustainability and eco-friendliness in the market, due to which consumers are seeking products that are made from natural and biodegradable ingredients, as well as products that use sustainable packaging materials. Developing eco-friendly home care products that appeal to environmentally conscious consumers is increasing. Manufacturers respond to this demand by introducing eco-friendly product lines and promoting sustainable practices throughout their supply chains, driving market growth.

Opportunities

• Innovation and Product Differentiation

With increasing competition in the market, manufacturers are focusing on developing innovative products that offer unique features and benefits to consumers. This includes products with advanced formulations that provide superior cleaning performance and products that cater to specific consumer needs, such as eco-friendly and natural products. By investing in research and development and introducing innovative products, manufacturers can differentiate themselves in the market to capture the attention of consumers looking for high-quality and effective home care solutions and create new opportunities in the market.

• Digital Transformation and E-Commerce

With an increasing number of consumers shopping online, manufacturers can leverage e-commerce platforms to reach a wider audience and expand their market presence. By investing in online marketing strategies, optimizing their digital presence, and partnering with e-commerce platforms, manufacturers can enhance their visibility and accessibility to consumers. Embracing digital transformation and e-commerce can help manufacturers drive growth, capitalize on the growing trend of online shopping for home care products, and create new market opportunities.

Restraints/Challenges

• Supply Chain Disruptions

The home care products market is susceptible to supply chain disruptions and fluctuations in raw material costs, which can impact production and distribution. Disruptions such as natural disasters, geopolitical events, or pandemics can lead to shortages of key ingredients or packaging materials, affecting manufacturing operations and product availability. Additionally, fluctuations in the cost of raw materials, such as petroleum-based chemicals used in cleaning agents, can impact production costs and profit margins and restrain market growth.

• Intense Competition and Price Sensitivity

Intense competition among manufacturers, retailers, and private label brands has triggered price wars and exerted downward pressure on prices, especially in mature markets. Consequently, manufacturers are confronted with the task of balancing profitability with competitive pricing. In times of economic uncertainty, consumers are becoming more price-conscious, emphasizing value for money, which poses a challenge to market growth.

This home care products market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the home care products market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In September 2023, Dow introduced EcoSense 2470 Surfactant, providing a sustainable option for customers seeking to meet their formulation goals in the home care market through innovative carbon capture technology
• In November 2023, The Organic World (TOW) was recognized as a leading Responsible Retailer in India and the premier chain of organic and natural retail stores. TOW launched three new products under its plant-based home care brand
• In February 2024, Happi Planet, a direct-to-consumer (D2C) home care startup, secured approximately USD 1 million in a strategic investment round led by Fireside Ventures. The investment is aimed at expanding its presence in both online and offline marketplaces

Home Care Products Market Scope

The home care products market is segmented on the basis of product, type, and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Kitchen Care
• Household Care
• Bathroom Care
• Laundry Care
• Others

Type

• Organic
•  Conventional

Distribution Channel

• Supermarkets/ Hypermarkets
• Specialist Retailers
• Convenience Stores
• Online
• Others

Home Care Products Market Regional Analysis/Insights

The home care products market is analyzed and market size insights and trends are provided by country, product, type, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

Asia-Pacific is expected to dominate the market due to the region's rising living standards and strong consumer purchasing power. As economies in countries like China, India, and Southeast Asian nations continue to grow, consumers in these regions can afford higher-quality products and services. This is expected to drive demand for various goods and services, leading to its dominance in the region.

North America is expected to be the fastest growing during the forecast period due to to increased household spending in the region, driven by factors such as rising disposable incomes and favorable economic conditions. In addition, North America benefits from a well-developed real estate sector, which is expected to further stimulate economic activity and drive demand for products and services in the market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Home Care Products Market Share Analysis

The home care products market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the home care products market are:

• LIXIL Corporation (Japan)
• Zurn Industries LLC. (U.S.)
• Masco Corporation (U.S.)
• Bella Group (U.S.)
• Kohler Co. (U.S.)
• Jaquar (India)
• VITRA INTERNATIONAL AG. (Switzerland)
• TOTO LTD. (India)
• Roca Sanitario, S.A (Spain)
• Boch AG (Germany)
• Ecolab (U.S.)
• CleanWell, LLC. (U.S.)
• Seventh Generation Inc (U.S.)
• The Claire Manufacturing Company (U.S.)
• Parker Laboratories (U.S.)
• GOJO Industries, Inc. (U.S.)
• Stepan Company (U.S.)
• Whiteley (New Zealand)
• ECOVACS (China)
• Dyson (U.K.)
• LG Electronics (South Korea)
• Robot Corporation (U.S.)
• Proscenic (China)
• Samsung (South Korea)
• Neato Robotics, Inc. (U.S.)
• Matsutek Co. Ltd. (Taiwan)

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