글로벌 헤어 위그 및 익스텐션 시장 – 2031년까지의 산업 동향 및 예측

헤어 가발 및 익스텐션 시장 분석 및 규모

글로벌 헤어 가발 및 익스텐션 시장은 최근 몇 년 동안 맞춤형 및 개인화된 헤어 솔루션의 증가 추세, 탈모 및 모발 숱 감소 문제의 증가, 신흥 경제권의 가처분 소득 증가와 같은 요인에 의해 상당한 성장을 목격했습니다. 이 시장은 인모 가발, 합성 가발, 클립인 익스텐션, 테이프인 익스텐션 등 다양한 소비자의 요구와 선호도에 맞는 광범위한 제품을 특징으로 합니다. 이 시장은 또한 패션 트렌드의 영향을 받으며, 점점 더 많은 소비자가 헤어 익스텐션과 가발을 패션 액세서리로 사용하여 다양한 헤어스타일과 색상을 실험하고 있습니다.

글로벌 헤어 가발 및 익스텐션 시장 규모는 2023년에 30억 1,000만 달러로 평가되었으며, 2031년까지 40억 3,000만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 3.7%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석 및 소비자 행동이 포함되어 있습니다.

보고 범위 및 시장 세분화

Market Definition

Hair wigs and extensions are hairpieces made from either natural or synthetic hair that are used to enhance or change a person's hairstyle. Wigs are typically worn on the entire head to cover baldness or as a fashion accessory, while extensions are used to add length, volume, or color to natural hair.

Hair Wigs and Extension Market Dynamics

Drivers

• Growing Popularity of Customized Hair Solutions     

The need for customized hair solutions is driven by consumers' desire for products that cater to their unique preferences and needs. With an increasing emphasis on individuality and self-expression, consumers are seeking wigs and extensions that closely match their natural hair texture, color, and style. This trend has led to a surge in the production and availability of customized products as manufacturers strive to meet the diverse demands of the market. Personalized hair solutions deliver a more authentic appearance and texture while empowering consumers, boosting their confidence and contributing to the growing demand for these products in the market.

• Rising Prevalence of Hair Loss and Hair Thinning Issues           

Hair loss and thinning hair are prevalent problems that affect a significant portion of the population. Factors such as stress, pollution, unhealthy lifestyles, and genetic predisposition contribute to these problems, leading to a growing demand for wigs and hair extensions as solutions. Wigs and extensions offer a non-invasive and temporary way to address hair loss and thinning, providing individuals with the option to enhance their hair volume and appearance without undergoing surgical procedures. This has fueled the demand for wigs and extensions, making them popular choices among individuals looking to improve their hair aesthetics and regain their confidence.

Opportunities

• Rising Demand for Non-Invasive Hair Enhancement Solutions         

The rise in demand for non-invasive hair enhancement solutions reflects a shift towards safer and less risky alternatives to surgical treatments. Consumers are increasingly concerned about the potential side effects and complications associated with surgical procedures, leading them to seek safer options. Wigs and extensions offer a non-invasive and temporary solution to hair loss and thinning, providing individuals with the opportunity to enhance their hair volume and appearance without undergoing surgery.          

• Focus on Sustainability and Ethical Sourcing

The focus on sustainability and ethical sourcing in the hair wigs and extensions market is driven by consumer awareness about environmental and social issues. With growing awareness of the environmental and social impact of their purchases, consumers are seeking products that are sustainably sourced and manufactured. Manufacturers can differentiate their products by adopting sustainable practices in sourcing and production, such as using ethically sourced real hair wigs and extensions or sustainable synthetic fibers. By promoting these practices, manufacturers can appeal to environmentally conscious consumers who are seeking hair products that align with their values, creating opportunities for the market.

Restraints/Challenges

• High Cost of High-Quality Products     

The cost of raw materials, labor-intensive production processes, and the craftsmanship required to create high-quality products all contribute to their elevated price point. This can limit the accessibility of these products to a wider audience and may result in consumers opting for lower-quality or synthetic alternatives. The high cost of high-quality wigs and extensions is a significant barrier for many consumers, particularly in developing countries where affordability is a key consideration.             

• Quality Concerns with Synthetic Products 

Even though synthetic wigs and extensions are more budget-friendly compared to their human hair equivalents, they often fail to provide the natural appearance and texture that consumers seek. Synthetic fibers can appear shiny and artificial, and they may not blend seamlessly with natural hair. In addition, synthetic products may have a shorter lifespan and limited styling options compared to human hair products, challenging the market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In July 2023, BELLAMI, a dominant player in the billion-dollar hair extension industry, unveiled BELLAMI Professional Hair Care, the first-ever professional-grade hair extension care collection designed for both salon and home use        
• In October 2022, HairOriginals, a prominent natural hair extension manufacturer in India, launched a new mobile app targeting end-users, salons, and stylists. The app, available on iOS and Android platforms, aims to create a community focused on hair extension products and services
• In June 2022, WAEVE, a platform established by three college friends, introduced a line of high-quality wigs primarily designed for black individuals. The team announced their intention to release six different wig types quarterly and commit 2% of their revenue to charitable causes. In addition to purchasing a wig, customers will receive a starter kit containing scissors, tweezers for adjusting the hairline, a silicone grip, and four wig caps in two different shades

Hair Wigs and Extension Market Scope

The market is segmented on the basis of product, hair type, fitting type, cap type, end user, and distribution channel. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Wigs
• Extensions
• Toupee

Hair Type

• Human Hair
• Synthetic
• Hair Wigs

Fitting Type

• Clip-in
• Micro Link
• Tape-in
• Glue-in

Cap Type

• Monofilament
• Lace

End User

• Individual Consumers
• Entertainment
• Fashion Industry

Distribution Channel

• Offline Stores
• Online Stores

Hair Wigs and Extension Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product, hair type, fitting type, cap type, end user, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

Asia-Pacific is expected to dominate due to concerns related to hair loss or damage. In addition, the growing population of working women and increasing expenditure on grooming products will continue to fuel market growth in the region.

North America is expected to experience rapid growth in the market due to the increasing number of beauty salons. Furthermore, the shift in consumer trends among women towards higher-quality products is likely to drive market growth in the region in the foreseeable future.

보고서의 국가 섹션은 또한 현재 및 미래 시장 추세에 영향을 미치는 개별 시장 영향 요인과 시장 규제의 변화를 제공합니다. 다운스트림 및 업스트림 가치 사슬 분석, 기술 추세 및 포터의 5가지 힘 분석, 사례 연구와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 몇 가지 포인터입니다. 또한 글로벌 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세 및 무역 경로의 영향은 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.

경쟁 환경 및 헤어 가발 및 익스텐션 시장 점유율 분석

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 활동하는 주요 기업은 다음과 같습니다.

• Godrej Consumer Products Limited(인도)
• Evergreen Products Group Limited(중국)
• 아데란스 주식회사(일본)
• ARTNATURE INC(일본)
• 도나 벨라 헤어 익스텐션(미국)
• 알레리아나 위그(아르헨티나)
• 다이아몬드 헤어 컴퍼니(미국)
• 인디크(미국)
• FN 롱록스(미국)
• 클릭스 헤어 주식회사 (미국)
• Shake-N-Go Inc(미국)
• 잠금 및 채권(미국)
• KLIX HAIR, INC (미국)
• 헤어록스(미국)
• 이지헤어 프로(US)

SKU-56216