글로벌 기프트 카드 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

기프트 카드 시장 분석

기프트 카드 시장은 편의성을 바탕으로 번창하며 다양한 산업에서 다양한 기프트 옵션을 제공합니다. 적응성은 소매에서 디지털 플랫폼에 이르기까지 다양한 선호도에 부합합니다. 소비자는 구매에 있어 유연성을 누리는 반면, 기업은 매출 증가와 고객 충성도의 혜택을 누립니다. 원활한 거래와 개인화된 경험을 통해 기프트 카드 시장은 수령자와 브랜드 간의 지속적인 관계를 육성하여 상호 만족을 촉진합니다.

예를 들어, 유엔 교육 과학 문화 기구의 2022년 데이터에 따르면 축제, 전통 또는 종교적 행사 참여는 전 세계적으로 매년 60%를 초과합니다. 축제의 문화적 중요성과 그러한 행사에서 선물을 교환하여 연결하려는 인간의 욕구가 결합되어 상품권에 대한 수요가 증가했습니다.

기프트 카드 시장 규모

글로벌 기프트 카드 시장 규모는 2023년에 1,0393.5억 달러로 평가되었으며, 2031년까지 3,0067.0억 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 14.2%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

기프트 카드 시장 동향

“디지털 기프트 카드의 부상”

기프트 카드 시장은 디지털 기프트 카드 의 인기 증가로 시장에서 상당한 추세를 보이고 있습니다 . 소비자들은 특히 축제 시즌과 특별한 경우에 온라인 기프트의 편의성과 유연성에 관심을 갖고 있습니다. Amazon과 Starbucks와 같은 주요 소매업체는 고객이 전자 기프트 카드를 개인화하고 이메일이나 메시징 앱을 통해 즉시 보낼 수 있도록 하여 디지털 서비스를 강화하고 있습니다. 이러한 추세는 점점 더 많은 사람들이 온라인에서 쇼핑하고 간편한 기프트 솔루션을 찾으면서 전자 상거래 의 증가로 인해 더욱 강화되었습니다 . 최근 보고서에 따르면 디지털 기프트 카드 부문은 2027년까지 3,000억 달러에 도달할 것으로 예상되며, 이는 시장 확장에서 중요한 역할을 한다는 점을 강조합니다.

보고서 범위 및 기프트 카드 시장 세분화    

Gift Card Market Definition

A gift card is a prepaid card that allows the recipient to purchase goods or services from a specific retailer or group of retailers. Gift cards can be physical cards or digital versions, often loaded with a predetermined amount of money. They offer flexibility, allowing recipients to choose what they want, making them popular for occasions such as birthdays, holidays, or special events. Many retailers offer themed designs, enhancing their appeal as gifts. Additionally, some gift cards can be used online or in-store, providing convenience. They are a practical solution for gift-giving, especially when unsure of the recipient's preferences.

Gift Card Market Dynamics

Drivers

• Rise in the Demand for Convenient Option

The rise in demand for convenient gifting options is significantly driving the gift card market. Gift cards offer a hassle-free solution, allowing givers to skip the time-consuming process of selecting, wrapping, and shipping gifts. For instance, in July 2020, Apple Inc. introduced a universal gift card designed for hardware, software, and services, meeting the diverse needs of consumers. Marketed as "for everything and everyone," this versatile gift card offers unparalleled flexibility across Apple’s extensive product range. By providing a single solution that caters to multiple categories, Apple reinforces its position as a leading provider of innovative consumer products and enhances customer satisfaction through convenience.

• Rise in the Adoption of E-Gift Cards among Millennials

The rise in the adoption of e-gift cards, especially among millennials, is significantly driving growth in the gift card industry. Millennials appreciate the convenience and flexibility of e-gift cards, often utilizing digital platforms for purchases. Brands such as Amazon and Starbucks have effectively leveraged social media marketing to engage this demographic, enhancing their virtual presence. Furthermore, the shift toward e-commerce has fueled the popularity of e-gift cards, with sales soaring during holiday seasons and special occasions. For instance, according to a recent survey, 73% of millennials prefer receiving e-gift cards over physical ones, highlighting a growing trend that is expected to extend to older generations, thereby expanding the market further.

Opportunities

• Loyalty Programs and Incentives

Loyalty programs and incentives have created significant opportunities in the gift card market. Gift cards play a vital role in these initiatives, fostering customer engagement and brand loyalty while motivating employees. Retailers are increasingly recognizing their potential to drive repeat business and boost overall sales. For instance, major retailers such as Amazon, Target, and Walmart launched various new design templates and customizable features for gift cards on their websites and mobile apps. This enhancement allows customers to create personalized greeting cards, enhancing the gifting experience. As a result, the issuance and redemption of gift cards have surged, reflecting their growing importance in retail strategies.

• Increasing Adoption of Smartphone Technology in Payment Methods

The increasing adoption of smartphone technology in payment methods presents significant opportunities for the gift card market. Innovative digital transfers, such as mobile wallets and contactless payments, have made purchasing and redeeming gift cards more convenient, attracting a broader audience. For instance, in April 2021, Thoughtworks launched an innovative gift card aimed at helping retailers enhance customer engagement and spending habits. Utilizing its technological expertise, the company integrates these gift cards into existing payment and ordering systems, creating entry points for consumers. This initiative guides users towards new spending patterns while fostering loyalty, ensuring that retailers can connect with customers in more meaningful ways through personalized offers and rewards.

Restraints/Challenges

• Rising Fraud and Security Concerns

Rising fraud and security concerns pose significant challenges for the gift card market. Hackers increasingly exploit vulnerabilities within gift card systems, employing techniques such as botnet attacks to gain access to account numbers and PINs. By analyzing gift card numbering algorithms, they can generate valid codes, further compromising security. The absence of robust identity verification and enterprise-level security measures exacerbates this issue, making systems more susceptible to breaches. As hacking risks escalate, consumer trust diminishes, leading to a decline in gift card sales. This erosion of confidence ultimately hinders market growth, as consumers become hesitant to purchase or utilize gift cards due to security fears.

• Competition from Alternative Gifting Solutions

The growth of the gift card market is hindered by increasing competition from alternative gifting solutions, including personalized branded merchandise such as jackets, hoodies, and smart water bottles. In addition, subscriptions to online magazines and OTT platforms are gaining popularity as thoughtful gifts. These alternatives are often perceived as offering greater value and personalization, making them more appealing to recipients. Consequently, many gift givers are shifting their preferences away from traditional gift cards in favor of these options. This trend negatively impacts the demand for gift cards, leading to a stagnation in market growth as consumers seek more unique and tailored gifting experiences.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Gift Card Market Scope

The market is segmented on the basis of products, functional attribute, industry vertical and merchant. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Products

• E-Gift Cards
• Physical Cards

 Functional Attribute

• Closed Loop
• Universal Accepted Open Loop
• E- Gifting

 Industry Vertical

• Retail
• Corporate Institutions

 Merchant

• Restaurants
• Discount Stores
• Coffee Shops
• Departmental Store
• Grocery Store/Food Supermarkets
• Entertainment
• Others

Gift Card Market Regional Analysis

The market is analyzed and market size insights and trends are provided by products, functional attribute, industry vertical and merchant as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the global gift card market because gift cards are gaining rapid popularity among consumers, U.S. is dominating country in the region.

Asia-Pacific is estimated to be the fastest-growing region in the global gift card market due to increasing awareness and rising trends among gift cards, China is dominating in the Asia-Pacific region. Germany is the highest growing country in the Europe region as e-gift cards are becoming increasingly popular among millennials.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Gift Card Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Gift Card Market Leaders Operating in the Market Are:

• Walmart Inc. (U.S.)
• Under Armour, Inc. (U.S.)
• Givex Corporation (Canada)
• American Express (U.S.)
• Target Brands, Inc. (U.S.)
• Best Buy (U.S.)
• Starbucks Coffee Company (U.S.)
• PayPal Holdings, Inc. (U.S.)
• Apple Inc. (U.S.)
• Sephora USA, Inc. (U.S.)
• Gyft, Inc. (U.S.)
• Walgreen Co. (U.S.)
• TransGate Solutions (U.S.)
• AMILON S.R.L. (Italy)
• Jigsaw Business Solutions (U.S.)
• Diggecard (U.S.)
• Pine Labs Private Limited (India)
• Alltimeprint.com (U.S.)
• Plastek Card Solutions, Inc. (U.S.)
• Card USA, Inc. (U.S.)
• Duracard (U.S.)
• Blackhawk Network (U.S.)
• Tango Card, Inc. (U.S.)
• Stockpile, Inc. (U.S.)
• Huuray A/S (Denmark)

Latest Developments in Gift Card Market

• In December 2023, Pine Labs Qwikcilver collaborated with Foodpanda to launch Foodpanda Gift Cards, enhancing the user experience for customers. This innovative solution enables users to conveniently redeem their gift cards and check their purchases through a seamless process. The collaboration aims to streamline gift card transactions, making it easier for customers to enjoy Foodpanda’s offerings and fostering loyalty through improved convenience
• In October 2023, YES Bank, in partnership with ONDC, introduced the ONDC Network Gift Card, enabling customers to purchase items across various brands and sellers in multiple categories. This initiative enhances the shopping experience by providing flexibility and accessibility for consumers. With this gift card, customers can explore a wide range of products, simplifying the purchasing process and catering to diverse consumer preferences
• 2022년 4월, eCard Systems는 Toast와의 협력을 확대하여 기프트 카드 파트너십을 강화하여 강력한 고객 통찰력, 로열티 프로그램 및 레스토랑을 위한 다중 채널 마케팅을 제공했습니다. 이 전략적 제휴는 레스토랑 소유자에게 고객을 효과적으로 참여시킬 수 있는 포괄적인 도구를 제공하여 사업 성장을 촉진하는 데 중점을 둡니다. 이 파트너십은 데이터 기반 전략을 활용하여 개인화된 경험과 타겟팅된 프로모션을 통해 고객 만족도와 유지율을 개선하는 것을 목표로 합니다.
• 2021년 8월, eCard Systems는 Paytronix와 협력하여 상인에게 기프트 카드 프로그램을 최적화하는 데 필수적인 도구와 데이터를 제공했습니다. 이 협업은 상인이 프로그램의 성공을 평가할 수 있도록 하여 더 깊은 고객 연결을 촉진하고 사업 확장을 지원합니다. 상인은 고객 행동과 선호도를 분석하여 관계를 강화하고 충성도를 높이며 판매를 촉진하여 궁극적으로 보다 매력적이고 보람 있는 쇼핑 경험을 만들 수 있습니다.
• 2021년 4월, Thoughtworks는 소매업체가 고객 참여와 지출 습관을 개선하는 데 도움이 되는 혁신적인 기프트 카드를 출시했습니다. 회사는 기술 전문성을 활용하여 이러한 기프트 카드를 기존 결제 및 주문 시스템에 통합하여 소비자를 위한 진입점을 만듭니다. 이 이니셔티브는 사용자를 새로운 지출 패턴으로 안내하는 동시에 충성도를 높여 소매업체가 개인화된 오퍼와 보상을 통해 고객과 보다 의미 있는 방식으로 연결할 수 있도록 합니다.
• 2020년 7월, Apple Inc.는 하드웨어, 소프트웨어 및 서비스를 위해 설계된 범용 기프트 카드를 출시하여 소비자의 다양한 요구를 충족했습니다. "모든 것과 모든 사람을 위한"으로 마케팅된 이 다재다능한 기프트 카드는 Apple의 광범위한 제품 범위에 걸쳐 비할 데 없는 유연성을 제공합니다. 여러 범주에 맞는 단일 솔루션을 제공함으로써 Apple은 혁신적인 소비자 제품의 선도적 공급업체로서의 입지를 강화하고 편의성을 통해 고객 만족도를 높입니다.

SKU-52350