글로벌 기능성 주스 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

기능성 주스 시장 분석

기능성 주스 시장은 영양소를 보존하고 유통기한을 연장하는 콜드프레스 기술 의 발전에 의해 주도됩니다 . 적응제 및 프로바이오틱스 와 같은 기능성 성분의 채택이 증가하고 있으며, 건강을 증진하는 음료에 대한 소비자의 수요를 충족하고 있습니다. 이러한 혁신은 시장 성장을 촉진했으며, 회사는 면역 지원 및 소화 건강 과 같은 타겟 혜택을 포함하도록 제품 라인을 확장했습니다 .

기능성 주스 시장 규모

글로벌 기능성 주스 시장 규모는 2023년에 1,997억 3,000만 달러로 평가되었으며, 2031년까지 2,712억 5,000만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 3.9%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

기능성 주스 시장 동향

“건강 증진 성분에 대한 소비자 선호도 증가”

기능성 주스 시장 성장을 주도하는 한 가지 특정 트렌드는 건강을 증진하는 이점을 제공하는 음료에 대한 소비자 선호도가 높아지고 있다는 것입니다. 소비자가 건강을 의식하게 되면서 프로바이오틱스, 적응제, 항산화제와 같은 기능성 성분이 주입된 주스를 찾고 있습니다. 예를 들어, 프로바이오틱스 가 풍부한 음료인 콤부차의 인기는 소화 건강에 도움이 된다는 인식으로 인해 급등했습니다. 기능성 성분에 대한 이러한 수요는 제조업체가 혁신하고 제품 라인을 확장하여 갈증을 해소하고 전반적인 웰빙을 지원하는 주스를 제공하도록 장려하고 있습니다. 이러한 트렌드는 건강을 의식하는 소비자를 대상으로 기능성 주스 시장이 확대되는 데 크게 기여하고 있습니다.

보고서 범위 및 기능 주스 시장 세분화   

기능성 주스 시장 정의

기능성 주스는 비타민 , 미네랄, 프로바이오틱스 또는 항산화제 와 같은 추가 영양소가 풍부한 음료로 , 기본 영양 이상의 특정 건강상의 이점을 제공하는 것을 목표로 합니다. 이러한 주스는 면역력을 높이고, 소화를 개선하고, 에너지를 증진하고, 전반적인 웰빙을 지원하는 데 사용됩니다. 소비자들은 건강을 의식하는 프로필을 위해 기능성 주스를 점점 더 많이 선택하고 있어 웰빙 시장에서 인기 있는 선택이 되었습니다.

기능성 주스 시장 동향

운전자

• 만성 질환의 증가

The rise in chronic diseases, such as diabetes and heart disease, significantly drives the functional juices market. Consumers seek juices that offer health benefits, such as blood sugar regulation and cardiovascular support. For instance, juices fortified with ingredients such as turmeric and ginger are popular for their anti-inflammatory properties, addressing these chronic conditions. This growing demand for health-promoting, natural ingredient-based juices boosts market growth as consumers prioritize wellness.

• Growing Demand for Natural Ingredients

The growing preference for natural and organic ingredients over synthetic additives fuels the functional juices market. Consumers are increasingly seeking products made from pure, natural sources, such as cold-pressed juices with no artificial preservatives. For instance, brands such as Suja and Naked Juice, which emphasize organic and minimally processed ingredients, are seeing rising demand as health-conscious consumers prioritize natural options for their functional benefits.

Opportunities

• Growing Fitness Trends

The growing fitness trend is creating opportunities in the functional juices market. As more individuals engage in fitness activities, there's a rising demand for juices that support energy and recovery. For instance, brands such as BodyArmor and Gatorade are capitalizing on this trend by offering functional beverages enriched with electrolytes and vitamins, catering to athletes and fitness enthusiasts. This shift opens up significant market potential for health-focused juice products.

• Innovation in Formulations

Innovation in juice formulations, such as incorporating superfoods such as chia seeds and spirulina or functional ingredients such as probiotics and antioxidants, presents significant market opportunities. For instance, the introduction of kombucha-based juices, which offer probiotic benefits, has gained popularity among health-conscious consumers. These advanced formulations cater to the rising demand for functional beverages and differentiate products in a competitive market, driving growth and consumer interest.

Restraints/Challenges

• High Production Costs

High production costs for functional juices, driven by premium ingredients and advanced processing technologies, often result in elevated retail prices. This can limit consumer accessibility and market reach, especially in price-sensitive segments. Consequently, the higher cost may hinder market growth by restricting the adoption of functional juices among broader demographics and reducing overall sales potential.    

• Limited Shelf Life

Limited shelf life is a significant challenge for the functional juices market. Unlike traditional juices, functional varieties often contain active ingredients that reduce their stability. This shorter shelf life can result in higher waste levels and complicate logistics, impacting inventory management and distribution efficiency. These factors can deter retailers and manufacturers, hindering market growth and increasing operational costs.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Functional Juices Market Scope

The market is segmented on the basis of packaging, components, function and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Packaging

• Bottle
• Sachet
• Tin Can
• Tetra Pack
• Others

Components

• Carotenoids
• Phenolic Acids
• Flavonoids
• Fatty Acids
• Probiotics
• Prebiotics
• Minerals
• Vitamins

Functions

• Weight Management
• Hydration
• Health and Wellness
• Energy and Rejuvenation
• Others

 Distribution Channel

• Supermarkets/Hypermarkets
• Drug Stores and Pharmacies
• Convenience Stores
• Online Retail Stores
• Others

Functional Juices Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, packaging, components, function and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the functional juices market due to the high demand for these products and increasing consumer awareness of their health benefits. The region's focus on wellness and proactive health measures drives growth, making it a key player in the expanding market for functional juices.

Asia-Pacific is expected to show significant growth in the functional juices market during the forecast period due to rising consumer per capita income. As disposable incomes increase, more consumers are able to spend on health-oriented beverages, driving demand for functional juices rich in vitamins, minerals, and other beneficial ingredients.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Functional Juices Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Functional Juices Market Leaders Operating in the Market Are:

• Red Bull (Austria)
•  PepsiCo, Inc. (U.S.)
•  Nestlé (Switzerland)
•  Kraft Foods (U.S.)
•  General Mills (U.S.)
•  Campbell Soup Company (U.S.)
•  몬스터 베버리지 코퍼레이션(미국)
•  코카콜라 컴퍼니(미국)
•  ADM(미국)
• 듀폰(미국)
•  BASF SE(독일)
•  글랜비아 PLC(아일랜드)
•  몬델레즈 인터내셔널 그룹(미국)
•  Dr Pepper Snapple Group Inc. (미국)
•  GSK plc. (영국)

기능성 주스 시장의 최신 동향

• 2023년 10월, Tropicana는 비타민 C가 강화된 파인애플 & 망고와 딸기 & 바나나의 두 가지 새로운 스무디 맛을 출시했습니다. 이 제품은 현재 다양한 유통 채널을 통해 인도 전역에서 판매되고 있어 시장 입지를 강화하고 소비자에게 건강하고 비타민이 강화된 음료에 대한 더 많은 옵션을 제공합니다.
• 2023년 3월, Dole은 100% 파인애플 주스, 파인애플 망고 주스, Dole Digestive Bliss 과일 주스를 포함한 다양한 새로운 기능성 음료를 출시했습니다. 이 제품은 100% 진짜 과일로 만들어졌으며, 영양가 있는 음료 옵션을 찾는 건강을 의식하는 소비자에게 어필하기 위해 천연 성분에 초점을 맞추고 있습니다.

SKU-67077