글로벌 플립플랍 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

플립플랍 시장 분석

플립플랍 시장은 제조 방법과 소재의 발전을 목격하며 성장을 주도하고 있습니다. 중요한 발전 중 하나는 재활용 플라스틱, 생분해성 고무, 식물성 대체품과 같은 친환경 소재를 사용하는 것입니다. 이러한 혁신은 환경을 의식하는 소비자를 대상으로 하며 수요를 증가시킵니다. 3D 프린팅 기술을 통한 맞춤화도 증가하고 있어 브랜드가 사용자에게 개인화된 디자인, 사이즈, 편안함 수준을 제공할 수 있습니다.

쿠셔닝과 인체공학적 디자인의 기술적 발전으로 사용자 편의성이 개선되어 시장이 더욱 활성화되고 있습니다. 메모리 폼 밑창이나 향상된 아치 지지대가 있는 플립플랍이 인기를 얻고 있으며, 특히 스타일과 발 건강상의 이점을 모두 찾는 소비자들에게 인기가 높습니다. 게다가 건강이나 내비게이션 목적으로 추적 센서가 통합된 스마트 플립플랍의 등장은 또 다른 새로운 트렌드입니다.

이러한 발전은 캐주얼 웨어를 넘어 시장의 매력을 확대하여 피트니스, 여행 및 건강 애플리케이션에 관심이 있는 더 많은 소비자를 유치하고 있습니다. 지속 가능성과 개인화된 솔루션에 대한 집중이 혁신적 디자인과 결합되어 앞으로 몇 년 동안 플립플랍 시장에서 꾸준한 성장을 이끌 것으로 예상됩니다.

플립플랍 시장 규모

글로벌 플립플랍 시장 규모는 2023년에 211억 달러로 평가되었으며, 2031년까지 292억 1천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 4.15%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

플립플랍 시장 동향

"지속 가능한 소재가 플립플랍 시장 성장을 주도하고 있습니다"

친환경적이고 지속 가능한 소재의 사용이 증가하는 것은 플립플랍 시장 성장을 촉진하는 주요 추세입니다. 제조업체는 재활용 고무, 코르크, 식물성 섬유와 같은 생분해성 소재로 만든 플립플랍 생산에 점점 더 주력하고 있으며, 이는 환경을 의식하는 소비자에게 어필합니다. 예를 들어, 2021년 8월, 크록스는 다국적 음료 대기업인 코카콜라와의 흥미로운 협업을 발표하여 3가지 생생한 디자인으로 제공되는 독특한 플립플랍 라인을 선보였습니다. 두 브랜드의 팬을 포함한 광범위한 고객을 타겟으로 하는 이 플립플랍은 XXL 사이즈로 제공되어 모든 착용자에게 편안함을 보장합니다. 이 파트너십은 크록스의 창의성과 재미에 대한 헌신을 강조하며, 상징적인 브랜딩과 시그니처인 편안한 신발을 결합합니다.

보고서 범위 및 플립플롭 시장 세분화   

플립플랍 시장 정의

Flip flops are simple footwear consisting of a flat sole held on the foot by a Y-shaped strap that passes between the first and second toes and around the sides of the foot. Typically made of rubber, plastic, or foam, they are lightweight, casual, and often worn in warm climates or for activities such as walking on the beach or by the pool. Their open design makes them breathable, but they offer minimal arch support. Flip flops are popular for their convenience, but long-term use can lead to discomfort due to lack of cushioning or proper foot alignment.

Flip Flops Market Dynamics

Drivers

• Growing Popularity of Casual Wear

The growing popularity of casual wear significantly drives the flip flops market as consumers increasingly prioritize comfort over traditional footwear. With the rise of remote work and relaxed dress codes, casual attire has become the norm, making flip flops a favored choice for everyday use. For instance, in October 2024, Relaxo Footwear Limited, India’s largest footwear manufacturer, officially launched its iconic flip-flop range in the Filipino market. This strategic entry targets the Visayas and Mindanao regions, allowing Filipino consumers access to durable, high-quality footwear at affordable prices. With a focus on comfort and longevity, Relaxo aims to cater to local preferences while establishing a strong foothold in the Southeast Asian footwear landscape.

• Expanding Beach and Resort Tourism

The surge in beach and resort tourism, particularly in tropical regions such as the Caribbean and Southeast Asia, significantly boosts the demand for flip flops as essential vacation footwear. Tourists often prefer lightweight, easy-to-pack shoes for beach outings, making flip flops a popular choice. For instance, in September 2024, Bombas, recognized for its comfort-centric clothing line, unveiled the Friday Slide, a new product that prioritizes ease and relaxation. These slip-on sandals are designed for casual wear, seamlessly combining style with comfort. In line with Bombas' ethos of functionality and social good, the Friday Slide aims to enhance everyday wear while maintaining the brand's commitment to quality and social responsibility.

Opportunities

• Celebrity Endorsements and Fashion Influence

The rise of celebrity endorsements and influencer marketing is significantly enhancing the flip flops market, particularly among younger consumers. Collaborations with popular figures such as Kendall Jenner and Gigi Hadid have showcased stylish flip flop designs on social media, driving trends and encouraging purchases. For instance, brands such as Havaianas have partnered with influencers to launch limited-edition collections, generating buzz and increasing visibility. This trend not only fosters brand loyalty but also creates opportunities for new entrants to collaborate with celebrities and leverage social media platforms. As a result, the flip flop market is evolving into a fashion statement, appealing to a broader audience.

• Increased Online Retailing

The surge in e-commerce has significantly expanded the flip flops market by enhancing accessibility for consumers worldwide. Online platforms such as Amazon and Zappos offer a vast range of flip flop styles, brands, and price points, allowing customers to easily compare options and find what suits them best. This shift is particularly advantageous for niche brands such as Havaianas and OluKai, which can reach global audiences without extensive physical retail presence. In addition, social media marketing and targeted ads have enabled brands to connect with younger consumers, driving online sales. This trend presents opportunities for growth and innovation, catering to diverse consumer preferences and expanding market reach. For instance, in April 2024, DSI, a prominent Sri Lankan footwear manufacturer, launched its premium line of flip-flops called “Islander.” This new collection is tailored to the upper segment of the market, featuring superior materials and innovative designs that prioritize both style and comfort. By catering to discerning consumers seeking high-quality footwear, DSI aims to solidify its reputation in the competitive footwear industry while meeting evolving customer demands.

Restraints/Challenges

• Seasonality of Demand

Seasonality of demand significantly impacts the flip flops market, as these products are predominantly sought after during warmer months. This seasonal fluctuation creates challenges in inventory management, leading to potential overproduction during peak sales periods and understocking when demand decreases. Retailers may face excess inventory costs, forcing them to discount products to clear stock, which can erode profit margins. Conversely, insufficient stock during high-demand periods may lead to lost sales opportunities and dissatisfied customers. This cyclical nature of demand complicates forecasting and planning, ultimately hindering the market's overall stability and growth potential.

• Competition from Other Footwear

The flip flops market is significantly hindered by intense competition from other footwear categories, such as casual sneakers and supportive sandals. These alternatives often offer enhanced comfort, style, and versatility, appealing to consumers seeking more than just a basic summer shoe. As a result, younger consumers, who prioritize fashion and functionality, may opt for trendier and more supportive options, leading to a decline in flip flop sales. In addition, the proliferation of brands and styles in the footwear market further saturates consumer choices, making it challenging for flip flop brands to maintain market share. This competitive landscape ultimately restricts the growth potential of the flip flops market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Flip Flops Market Scope

The market is segmented on the basis of material, end user, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Material

• Ethylene-Vinyl Acetate (EVA)
• Polyvinyl Chloride (PVC)
• Rubber
• Others

 End User

• Female
• Male

Distribution Channel

• Online
• Offline

Flip Flops Market Regional Analysis

The market is analyzed and market size insights and trends are provided by material, end user, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Asia-Pacific is expected to dominate the flip-flops market due to the rise in consumer alertness regarding the latest fashion trends. Furthermore, the occurrence of major key players will further boost the growth of the flip-flops market in the region during the forecast period.

North America is projected to observe significant growth in the flip-flops market due to the accessibility of a wide range of products. Moreover, continuous product innovation is further anticipated to propel the growth of the flip-flops market in the region in the coming years.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Flip Flops Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Flip Flops Market Leaders Operating in the Market Are:

• Havaianas (Brazil)
• Crocs (U.S.)
• Reef (U.S.)
• Ipanema (Brazil)
• Rider (Brazil)
• OluKai (U.S.)
• Sanuk (U.S.)
• Rainbow Sandals (U.S.)
• Deckers Brands (U.S.)
•  Skechers USA, Inc. (U.S.)
•  Fat Face (U.K.)
• Adidas AG (Germany)
•  C. & J. Clark International (U.K.)
• Kappa (Italy)
• Nike, Inc. (U.S.)
•  Tory Burch LLC (U.S.)

Latest Developments in Flip Flops Market

• In September 2024, Nanyang, a well-known Thai footwear brand, debuted a new line of sandals inspired by its signature “Moo Deng” school shoes. This launch aims to revitalize Nanyang’s market position by appealing to a younger demographic while emphasizing the brand's commitment to affordability and durability. The Moo Deng sandals reflect the brand's heritage, blending nostalgic design elements with modern trends to attract a fresh audience
• September 2022, Brazilian flip-flops brand Havaianas made waves by launching its first thermos-reactive footwear styles in collaboration with a Los Angeles-based streetwear label. This innovative collection combines Havaianas' iconic flip-flop design with a unique thermos-reactive material that changes color with temperature. The collaboration reflects the brand’s commitment to merging fashion with functionality, appealing to trendy consumers looking for fun and functional footwear
• 2022년 3월, HOKA는 Bodega와 협력하여 야외 성능 혁신과 도시에서 영감을 받은 캐주얼 패션을 융합한 독점 캡슐 컬렉션을 만들었습니다. 이 콜라보레이션은 두 가지 두드러진 제품을 선보입니다. ORA Recovery Slide의 한정판과 Kaha Low GTX 트레일 하이커의 독특한 컬러웨이입니다. 이 출시는 HOKA의 다재다능함을 강조하여 거친 트레일에서 도시 거리로 원활하게 전환되는 성능 신발을 찾는 소비자를 대상으로 합니다.
• 2021년 8월, 크록스는 다국적 음료 대기업인 코카콜라와의 흥미로운 협업을 발표하며, 3가지 생동감 넘치는 디자인으로 출시되는 독특한 플립플랍 라인을 선보였습니다. 두 브랜드의 팬을 포함한 광범위한 고객을 타겟으로 하는 이 플립플랍은 XXL 사이즈로 출시되어 모든 착용자에게 편안함을 보장합니다. 이 파트너십은 크록스의 창의성과 재미에 대한 헌신을 강조하며, 상징적인 브랜딩과 시그니처인 편안한 신발을 결합합니다.
• 2020년 8월, Skechers는 파리의 유명한 쇼핑 명소인 Rue de Rivoli에 플래그십 매장을 오픈하여 몰입형 Skechers 리테일 경험을 제공했습니다. 이 매장은 여성, 남성, 어린이를 위한 최신 Skechers 퍼포먼스 및 라이프스타일 의류와 신발 컬렉션을 다양하게 선보입니다. Skechers는 이 유명한 위치에 입지를 구축함으로써 지역 쇼핑객을 유치하고 경쟁 시장에서 브랜드 가시성을 높이는 것을 목표로 합니다.

SKU-47866