글로벌 여성 위생 제품 시장 – 2031년까지의 산업 동향 및 예측

여성 위생 제품 시장 분석 및 규모

여성용 위생 제품 시장은 놀라운 발전을 목격하고 있으며, 최신 방법과 기술을 활용하여 진화하는 요구를 충족하고 있습니다. 소재, 디자인 및 지속 가능성의 혁신이 성장을 주도하고 있습니다. 편안함, 효능 및 환경 의식에 초점을 맞춘 제품은 다양한 선호도에 부응하고 있습니다. 이 역동적인 풍경은 지속 가능성 트렌드를 수용하면서 여성의 웰빙을 향상하려는 노력을 반영합니다.                                

글로벌 여성용 위생 제품 시장 규모는 2023년에 249억 1,000만 달러로 평가되었으며, 2031년까지 348억 8,000만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 4.30%입니다. 이는 시장 가치를 나타냅니다. 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 심층 전문가 분석, 환자 역학, 파이프라인 분석, 가격 분석 및 규제 프레임워크도 포함됩니다.

보고 범위 및 시장 세분화

Market Definition

Feminine hygiene products are specialized items designed for maintaining cleanliness and comfort during menstruation and personal care. They include pads, tampons, menstrual cups, and panty liners, each offering varying levels of absorbency and protection. These products are essential for managing menstrual flow, preventing leaks, and promoting overall hygiene and comfort for individuals during their menstrual cycle.            

Feminine Hygiene Products Market Dynamics

Drivers

• Expansion of E-commerce and Online Retailing

The widespread availability of e-commerce platforms has revolutionized the accessibility of feminine hygiene products, particularly in regions lacking physical stores. This expanded reach has empowered women to conveniently access a variety of products tailored to their needs, irrespective of geographical constraints. For instance, rural areas in developing countries now have access to a diverse range of menstrual hygiene products through online marketplaces, improving menstrual health outcomes and driving market growth.

• Social Trends and Cultural Shifts

Changing societal attitudes towards menstruation, spurred by destigmatization efforts and campaigns promoting menstrual equity, are significantly impacting the feminine hygiene products market. For instance, initiatives such as "Period End of Sentence." which won an Oscar in 2019, raised awareness about menstrual hygiene in developing countries, leading to increased acceptance and adoption of feminine hygiene products globally. This cultural shift is driving market growth as more individuals feel empowered to prioritize their menstrual health.

Opportunities

• Increasing Awareness and Education

The increasing awareness about menstrual health and hygiene, particularly in developing regions, is catalyzing the demand for feminine hygiene products, propelling market growth. For instance, initiatives such as educational campaigns in rural India have significantly increased the adoption of sanitary pads among women who previously relied on unhygienic alternatives, showcasing the transformative impact of education on driving demand for these essential products.

• Changing Lifestyles and Urbanization

Urbanization and modern lifestyles are propelling the feminine hygiene products market towards convenience and disposability. As urban areas expand, women are increasingly opting for convenient and disposable options over traditional cloth pads. For instance, in cities where access to water and sanitation facilities might be limited, disposable sanitary pads offer a more hygienic and convenient solution. This shift reflects a broader trend towards modernization and convenience in feminine hygiene practices. 

Restraints/Challenges

• High Cost of Feminine Hygiene Products

Economic constraints, notably the high costs of feminine hygiene products, significantly hinder market growth, especially in low-income countries. The lack of affordability prevents many women and girls from accessing these necessary products, leading to reduced market penetration and adoption. This economic barrier severely impacts the overall expansion and accessibility of the feminine hygiene products market.

• Regulatory Hurdles for Manufacturers

Stringent regulations and standards for hygiene products pose significant challenges for manufacturers, particularly for small and new entrants. Compliance with diverse regulations across different regions increases complexity and production costs, hindering market growth. Navigating these regulatory hurdles can be burdensome, limiting innovation and delaying product launches, ultimately restricting market expansion and competitiveness. 

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In June 2023, The Procter & Gamble Company allocated USD 24 million for a personal healthcare manufacturing unit in Gujarat, India. This investment aims to bolster production capacity and meet growing consumer demand in the region, reflecting P&G's commitment to expanding its presence and contributing to India's economic development through local manufacturing initiatives
• In April 2022, Kimberly-Clark Corporation introduced the innovative Poise Ultra-Thin Pads with Wings, ensuring unparalleled protection against bladder leaks. These new pads, boasting cutting-edge technology, offer users 100% confidence in staying clean, dry, and fresh. Kimberly-Clark's continuous innovation underscores its dedication to enhancing consumers' quality of life through advanced personal care solutions
• In April 2021, Essity finalized an agreement to acquire approximately 44% stake in Colombian hygiene giant Productos Familia SA (Familia). This strategic move enhances Essity's market position in Latin America and strengthens its portfolio of hygiene and health products. The acquisition underscores Essity's commitment to expanding its global footprint and meeting evolving consumer needs
• In October 2020, Kimberly-Clark Corporation expanded its presence in Southeast Asia with the acquisition of Softex Indonesia. This strategic move enables Kimberly-Clark to strengthen its personal care business in the region by leveraging Softex's established market presence and local expertise, further solidifying its position as a leader in the global personal care industry
• In May 2020, Ontex unveiled plans for a state-of-the-art personal hygiene manufacturing facility in Rockingham County, North Carolina. Scheduled to commence operations in mid-2021, this plant reflects Ontex's commitment to innovation and sustainability while meeting the growing demand for high-quality hygiene products in the U.S.

Feminine Hygiene Products Market Scope

The market is segmented on the basis of nature, product type, packaging, consumer orientation, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Nature

• Disposable
• Reusable

 Product Type

• Period Panty
• Sanitary Pads
• Tampons
• Panty Liners
• Menstrual Cups
• Intimate Washes and Cleansers
  • PH-Balanced Cleansers
  • Antibacterial Cleansers
  • Soothing and Calming Cleansers
  • Moisturizing Cleansers
• Intimate Wipes
• Intimate Moisturizers
  • Creams
  • Gels
  • Serums
  • Balms
• Hair Removal Products
  • Waxing Kits
  • Hair Removal Creams
  • Intimate Trimmers
  • Depilatory Creams
• Intimate Deodorants
  • Roll-On Deodorants
  • Spray Deodorants
  • Powder Deodorants
• Lubricants
• Specialty Products

Packaging

• Bottles/Jars
• Pumps and Dispensers
• Tubes
• Flexible Packaging
• Other Packaging Types

 Consumer Orientation

• Teenage
• Adult

Distribution Channel

• Supermarkets/Hypermarkets
• Pharmacy
• Online Stores
• Others

Feminine Hygiene Products Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, nature, product type, packaging, consumer orientation, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

아시아 태평양 지역은 방대한 인구, 특히 생식 연령의 여성이 상당수 있는 인도와 중국과 같은 국가에 힘입어 여성용 위생 제품 시장을 주도할 것으로 예상됩니다. 가처분 소득 증가로 인해 여성은 다양한 위생 및 위생 솔루션에 접근할 수 있습니다.

북미는 예측 기간 동안 여성용 위생 제품 시장에서 가장 빠르게 성장하는 지역이 될 것으로 예상됩니다. 이러한 성장은 생리 팬티와 컵의 인기 증가, 지배적인 플레이어의 존재, 높은 인지도 및 다양한 제품군에 기인합니다.

보고서의 국가 섹션은 또한 개별 시장 영향 요인과 국내 시장의 현재 및 미래 트렌드에 영향을 미치는 규제 변화를 제공합니다. 다운스트림 및 업스트림 가치 사슬 분석, 기술 트렌드 및 포터의 5가지 힘 분석, 사례 연구와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 몇 가지 포인터입니다. 또한 글로벌 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세 및 무역 경로의 영향이 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.   

의료 인프라 성장 설치 기반 및 신기술 침투

이 시장은 또한 자본 장비에 대한 의료 지출의 모든 국가별 성장, 시장에 대한 다양한 종류의 제품의 설치 기반, 수명선 곡선을 사용한 기술의 영향, 의료 규제 시나리오의 변화 및 시장에 미치는 영향에 대한 자세한 시장 분석을 제공합니다. 이 데이터는 2016-2021년의 과거 기간에 대해 제공됩니다.

경쟁 환경 및 여성 위생 제품 시장 점유율 분석

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 활동하는 주요 기업은 다음과 같습니다.

• 존슨앤존슨 프라이빗 리미티드(미국)
• 프록터앤갬블(미국)
• KCWW(미국)
• Essity Aktiebolag (publ) (스웨덴)
• 가오 주식회사(일본)
• 다이오제지 주식회사(일본)
• 유니참 주식회사(일본)
• 프리미어 FMCG(남아프리카공화국)
• Ontex BV(벨기에)
• 헝안 인터내셔널 그룹 유한회사(중국)
• Drylock Technologies(벨기에)
• Bodywise (UK) Limited (미국)
• First Quality Enterprises, Inc. (미국)
• TZMO SA(폴란드)
• 라엘(미국)
• Redcliffe Hygiene Private Limited(인도)
• 더 키퍼 주식회사(미국)
• MeLuna GmbH(독일)
• 디바 인터내셔널 주식회사(캐나다)

SKU-68292