글로벌 엔터프라이즈 실내 위치 기반 서비스 시장 – 2031년까지의 산업 동향 및 예측

기업 실내 위치 기반 서비스 시장 분석 및 규모

기업 실내 위치 기반 서비스(ILBS) 분야에서 고객 참여는 하이퍼 타겟팅 경험을 제공하는 능력에 의해 혁신됩니다. 소매점, 박물관 또는 이벤트 장소와 같은 실내 환경 내에서 위치 데이터를 활용하여 기업은 정확한 위치를 기반으로 고객과의 상호 작용을 개인화할 수 있습니다. 예를 들어, 소매업체는 쇼핑객이 특정 통로를 탐색할 때 관련 오퍼나 프로모션을 보내 쇼핑 경험을 향상시키고 구매 가능성을 높일 수 있습니다. 박물관은 방문객의 관심사에 맞게 조정된 대화형 투어를 제공할 수 있으며, 이벤트 주최자는 인근 명소나 시설에 대한 알림을 보낼 수 있습니다.

글로벌 기업용 실내 위치 기반 서비스 시장 규모는 2023년에 16억 달러로 평가되었으며, 2031년까지 210억 5천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 38%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 페슬 분석이 포함되어 있습니다.

보고 범위 및 시장 세분화       

시장 정의

기업 실내 위치 기반 서비스는 실내 위치 시스템을 활용하여 건물이나 밀폐된 공간 내의 자산, 사람 또는 장치를 추적하고 찾는 기술 솔루션을 말합니다. 이러한 서비스를 통해 기업은 운영 효율성을 개선하고, 고객 경험을 향상시키고, 실시간 위치 데이터와 분석을 통해 리소스 활용을 최적화할 수 있습니다.

기업 실내 위치 기반 서비스 시장 동향

운전자

• 위치 기반 기술의 발전 증가

Bluetooth Low Energy(BLE), Wi-Fi, Ultra-Wideband(UWB)와 같은 기술의 지속적인 혁신과 개선은 실내 위치 시스템의 정확성, 안정성 및 확장성을 크게 향상시켰습니다. 이러한 발전을 통해 ILBS 솔루션은 복잡한 실내 환경에서도 정확한 위치 데이터를 제공하여 실내 내비게이션, 자산 추적, 근접 기반 마케팅과 같은 애플리케이션을 용이하게 합니다. 이러한 기술이 발전함에 따라 기업은 실내 공간에서 고객 경험, 운영 효율성 및 안전을 개선할 수 있는 새로운 가능성을 열어 다양한 산업에서 ILBS 솔루션의 채택과 성장을 촉진할 수 있습니다.

• 운영 효율성에 대한 집중력 강화

Businesses are recognizing the value of optimizing their internal processes, resource utilization, and workforce management to remain competitive. ILBS solutions enable organizations to track assets, equipment, and personnel in real-time within indoor environments, facilitating efficient allocation of resources and streamlining operations. Leveraging ILBS technology, companies can minimize downtime, reduce costs associated with misplaced assets, and enhance overall productivity. This heightened emphasis on operational efficiency propels the adoption of ILBS across various industries, driving market growth and innovation in indoor location-based solutions.

Opportunities

• Growing Adoption of Internet of Things (IoT) Devices

IoT devices equipped with location sensors, such as beacons and RFID tags, enable precise indoor positioning and tracking of assets, people, and devices within buildings and enclosed spaces. This proliferation of IoT devices enhances the accuracy and coverage of ILBS solutions, facilitating real-time monitoring and management of indoor environments. Enterprises leverage this data to optimize operations, improve asset utilization, enhance employee productivity, and deliver personalized experiences to customers. As the IoT ecosystem continues to expand, the demand for ILBS solutions is expected to surge, driving market growth and innovation in indoor location technologies.

• High Demand for Indoor Location Technologies Driven by Growing Emphasis on Safety

With safety regulations becoming more stringent across industries, businesses are turning to ILBS solutions to ensure the well-being of employees and visitors within indoor environments. These solutions enable real-time tracking of individuals during emergencies, allowing for swift and effective response measures. Moreover, ILBS systems can facilitate contact tracing efforts in the event of outbreaks or emergencies, helping to contain the spread of infectious diseases. Investing in ILBS technology, enterprises demonstrate their commitment to maintaining a safe and secure environment, which enhances trust among stakeholders and mitigates risks associated with workplace incidents.

Restraints/Challenges

• High Cost Constraints

The high initial investment needed to implement ILBS solutions encompasses infrastructure setup, hardware installation, and software development. This financial barrier limits adoption, particularly for small and medium-sized enterprises with constrained budgets. Additionally, ongoing maintenance costs and the need for periodic updates further strain resources. As a result, organizations may prioritize other initiatives over ILBS implementations, delaying or inhibiting market growth.

• Limited Standardization

The absence of universally accepted protocols and standards complicates interoperability among ILBS systems from different vendors. This lack of standardization leads to fragmentation in the market, making it challenging for businesses to integrate and scale ILBS solutions effectively. Moreover, without standardized guidelines, businesses face difficulties in ensuring compatibility and consistency across diverse indoor environments and use cases.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In December 2022, Inpixon secured a substantial order exceeding USD 1 million from a prominent global supplier of industrial and transportation goods. The purchase entails real-time location systems (RTLS) to enhance worker safety in industrial settings through proximity awareness and collision avoidance technologies, showcasing the increasing demand for RTLS solutions in enhancing workplace safety and operational efficiency
• In July 2022, Esri launched ArcGIS IPS, an indoor positioning system designed to provide comprehensive indoor mapping and positioning capabilities. ArcGIS IPS empowers businesses with valuable insights into their interior environments, including foot traffic patterns, social distancing metrics, and cleaning data. This innovative tool enables organizations to optimize space usage, manage indoor assets effectively, facilitate wayfinding for occupants, and ensure safety protocols during emergencies, reflecting the growing importance of indoor GIS solutions in facility management and safety enhancement

Enterprise Indoor Location-Based Services Market Scope

The market is segmented on the basis of component, product, technology, application, and end user. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Component

• Hardware
• Software
• Services

Product

• Analytics and Insights
• Automotive Services
• Campaign Management
• Consumer Services
• Enterprise Services
• Location and Alerts
• Location-Based Advertising Services
• Maps
• Precision Geo-Targeting
• Proximity Beacons
• Secure Transactions
• Redemptions

Technology

• Context Aware Technology
• OTDOA and E-OTDOA
• RFID and NFC
• Satellite
• Microwave and Infrared Sensing
• Wi-Fi/WLAN
• UWB
• BT or BLE
• Beacons
• A-GPS

Application

• Monitoring
• Navigation
• Proximity
• Tracking
• Others

End User

• Aerospace and Defence
• Banking Financial Services and Insurance (BFSI)
• IT and Telecommunication
• Energy and Power
• Government
• Healthcare
• Hospitality
• Retail
• Transportation and Logistics
• Others

Enterprise Indoor Location-Based Services Market Region Analysis/Insights

The market is analysed and market size, volume information is provided by country, component, product, technology, application, and end user as referenced above.    

The countries covered in the market report are the U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific  Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa Brazil, Argentina, and Rest of South America.

North America dominates the market due to its advanced development of location-based technologies across various applications. The region benefits from a robust ecosystem of companies that are highly competitive and innovative in delivering services, driving further market growth. With a strong emphasis on service innovation and aggressive market strategies, North American companies are poised to continue expanding the enterprise indoor location-based services market in the region throughout the forecast period.

Asia-Pacific is expected to have substantial growth in the enterprise indoor location-based services market, primarily driven by expanding retail presence. With the proliferation of retail companies, there's a heightened demand for location-based services to enhance customer experiences. Additionally, the region's robust infrastructural development, including commercial offices, townships, and shopping malls, is expected to fuel market growth further. These factors collectively create a conducive environment for the adoption and proliferation of indoor location-based services across various enterprises in the Asia-Pacific region in the foreseeable future.

The country section of the global sales force automation software market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Enterprise Indoor Location-Based Services Market Share Analysis

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 활동하는 주요 기업은 다음과 같습니다.

• IRISTA Flow, Inc(미국)
• ALE International(프랑스)
• 시스코 시스템즈(미국)
• 휴렛팩커드 엔터프라이즈 개발 LP(미국)
• indoo.rs(오스트리아)
• 아리센트 주식회사 (미국)
• 스프레오(미국)
• IBM(미국)
• Wireless Broadband Alliance Ltd. CO. (영국)
• 커넥션(미국)
• 컴텍 텔레커뮤니케이션스 코퍼레이션(미국)
• Phunware Inc (미국)
• iSpace(일본)
• 여기(네덜란드)
• Zebra Technologies Corp. (미국)

SKU-44886