포장용 글로벌 디지털 인쇄 시장 – 2031년까지의 산업 동향 및 예측

포장 시장 분석 및 규모를 위한 디지털 인쇄

포장 시장을 위한 디지털 인쇄는 상당한 발전을 이루었으며, 비교할 수 없는 맞춤화, 더 빠른 처리 시간, 비용 효율성과 같은 이점을 제공합니다. 이 기술을 통해 브랜드는 복잡한 세부 사항, 생생한 색상, 가변 데이터 인쇄로 포장 디자인을 개선하여 브랜드 가시성과 소비자 참여를 개선할 수 있습니다. 적응성과 효과성은 디지털 인쇄 산업을 변화시켜 끊임없이 변화하는 소비자의 요구를 능숙하게 충족했습니다. 이 혁신은 진화하는 요구와 선호도에 효율적으로 부응하는 다재다능한 솔루션을 제공함으로써 산업에 혁명을 일으켰습니다.

글로벌 포장용 디지털 인쇄 시장 규모는 2023년에 316억 6천만 달러로 평가되었으며, 2031년까지 642억 5천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 연평균 성장률은 9.25%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 대표되는 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.         

보고 범위 및 시장 세분화       

시장 정의

포장용 디지털 인쇄는 디지털 기술을 활용하여 디자인을 포장재에 직접 전송하는 현대적 인쇄 방법입니다. 단기간에서 중기간 인쇄에 유연성, 빠른 처리 시간 및 비용 효율성을 제공합니다. 고품질 이미지와 맞춤형 디자인을 제작할 수 있는 디지털 인쇄는 포장 생산에 혁명을 일으켜 개인화되고 눈길을 끄는 포장 솔루션을 가능하게 합니다.

포장 시장 역학을 위한 디지털 인쇄

운전자

• 디지털 워크플로우와의 통합

디지털 인쇄는 디지털 디자인 및 워크플로 시스템과 원활하게 통합되어 구상에서 인쇄까지의 생산 여정을 최적화합니다. 이러한 협업적 시너지는 디자이너, 마케터 및 제조업체 간의 원활한 노력을 가능하게 하여 효율성과 자동화를 촉진합니다. 프로세스를 간소화하고, 공유된 통찰력을 장려하며, 조정된 작업을 용이하게 하여 전반적으로 생산성과 혁신을 향상시킵니다. 예를 들어 Adobe Creative Cloud와 같은 클라우드 기반 플랫폼은 포장 디자인에 대한 실시간 협업을 용이하게 하여 인쇄 단계로 원활하게 전환하여 생산 비용을 최소화하면서 출시 시간을 단축합니다.

• 커스터마이징 및 개인화에 대한 수요 증가

디지털 인쇄는 손쉬운 사용자 정의를 제공하여 포장을 혁신하고, 독특한 제품에 대한 증가하는 수요를 충족합니다. 브랜드는 이를 활용하여 소비자와 개인적으로 소통하고, 더 강력한 브랜드 충성도를 육성하고, 매출을 늘립니다. 예를 들어, 화장품 회사는 고객 이름이나 선호도로 포장을 개인화하여 구매자에게 공감을 얻고 경쟁 시장에서 브랜드를 차별화하는 기억에 남는 경험을 만들 수 있습니다.

기회

• 주문형 인쇄의 증가

Digital printing enables production on demand, reducing the need for extensive inventories and minimizing the risk of obsolete stock. Through printing items as needed, businesses can better manage their resources and respond more efficiently to changing demands. This lean inventory approach enables brands to optimize supply chains, minimize storage expenses, and swiftly adapt to demand fluctuations. For instance, a cosmetics company can quickly print limited edition packaging for a new product launch, avoiding excess inventory and capital tied up in unused packaging.

• Growing Sustainability and Environmental Concerns

Digital printing reduces waste by eliminating setup materials such as plates and minimizing ink consumption. On-demand production capabilities mitigate excess inventory, curbing the risk of waste due to unused stock. This strategy enables a responsive and efficient supply chain, aligning production with actual demand to minimize surplus and optimize resource utilization. For instance, a cosmetics company can digitally print packaging only when needed, reducing overproduction and minimizing environmental impact, aligning with sustainability goals while remaining cost-effective.

Restraints/Challenges

• Limited Material Compatibility

Digital printing faces challenges in compatibility with various packaging substrates, restricting its application scope, particularly for specialized packaging needs. Some materials may not perform well with digital printing methods, limiting the variety of substrates viable for quality printing. This restriction hampers the selection of materials compatible with digital printing technologies, restricting creative options and output quality. This limitation hampers the versatility and adaptability of digital printing solutions in addressing diverse digital packaging requirements.

• High Initial Investment Costs

Implementing digital printing for packaging demands substantial initial investment in technology, equipment, and software. Smaller packaging companies often face significant financial hurdles, especially when considering digital printing solutions. The substantial initial investment required can dissuade them, limiting their capacity to compete in the market. Without access to such technology, they may struggle to maintain competitiveness against larger counterparts.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In 2022, Precise Digital Printing Graphics (PDP) invested in a new Scodix Ultra 2000 Digital Enhancement Press, offering customers in the United States, especially in Chicago, a plethora of embellishment options such as foil, glitter, metallic, braille, spot UV, and cast-and-cure, enhancing the impact of printed applications with premium finishes
• In 2020, Hewlett Packard (H.P. Inc.) unveiled advanced printing solutions tailored for the healthcare sector, potentially curbing the transmission of infections acquired in medical facilities, bolstering hygiene standards and patient safety through innovative printing technologies
• In 2020, Kodak launched the SONORA NX2 Process Free Plate, catering to Japanese newspapers and media outlets, providing efficient printing solutions aimed at reducing costs and time, thereby fostering advancements in the digital printing packaging industry, enhancing productivity and sustainability in print media

Digital Printing for Packaging Market Scope

The market is segmented on the basis of technology type, format, product type, and end use. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Technology Type

• Liquid Toner Electrophotography Printing
• Nano-graphic Printing
• Inkjet Technology
• Others

 Format

• Full-Colour printing
• Variable Data Printing
• Large Format Printing
• Others

 Product Type

• Labels
• Flexible Packaging
• Corrugated Packaging
• Folding Cartons
• Bottles
• Jars
• Metal Cans
• Others

 End Use

• Food
• Beverage
• Alcoholic
• Non-Alcoholic
• Pharmaceutical
• Personal care and Cosmetics
• Electronic Companies
• Chemicals
• Other

Digital Printing for Packaging Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, technology type, format, product type, and end use as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia and New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, Israel, South Africa, Rest of Middle East and Africa.

North America is poised to dominate the market, fueled by robust growth in the U.S. and Canada. This trend is bolstered by the presence of major key players, driving increased revenues and sustaining the region's dominance during the forecast period.

Asia-Pacific is expected to showcase the highest growth rate in the market due to the demand for digital printing flexible packaging. The surge in sustainable printing is also anticipated to drive growth, reflecting a shift towards eco-friendly practices in digital packaging production.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Digital Printing for Packaging Market Share Analysis

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 활동하는 주요 기업은 다음과 같습니다.

• 듀폰(미국)
• 제록스 코퍼레이션(미국)
• HP 개발 회사, LP(캘리포니아)
• 제이콘(벨기에)
• Cyan Tec Systems (영국)
• 크로네스 AG(독일)
• Hinterkopf GmbH(독일)
• 몬디(영국)
• 쿼드(미국)
• SCREEN GP Americas, LLC(미국)
• SUN 자동화 그룹(미국)
• 이스트먼 코닥 회사(미국)
• XYMOPrint(미국)
• Weber Packaging Solutions(미국)
• 란다 코퍼레이션(이스라엘)
• BARBERÁN SA(스페인)
• DS 스미스(영국)
• 센베오 월드와이드 리미티드(미국)
• THIMM THE HIGHPACK GROUP (독일)

SKU-46640