Global Digital Marketing Software Market – Industry Trends and Forecast to 2031

디지털 마케팅 소프트웨어 시장 분석 및 규모

디지털 마케팅 소프트웨어 시장은 다양한 산업에서 디지털 마케팅 전략의 채택이 증가함에 따라 강력한 성장을 경험하고 있습니다. 디지털 채널의 확산, 소셜 미디어 플랫폼의 부상, 데이터 중심 마케팅 이니셔티브의 중요성 증가와 같은 요인이 디지털 마케팅 소프트웨어에 대한 수요를 촉진합니다. 또한 다양하고 분산된 대상에게 도달하기 위한 개인화되고 타겟팅된 마케팅 캠페인에 대한 필요성이 시장 성장을 더욱 촉진합니다.

글로벌 디지털 마케팅 소프트웨어 시장 규모는 2023년에 762억 7천만 달러로 평가되었으며, 2031년까지 2,534억 9천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 16.21%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 표현된 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.

보고 범위 및 시장 세분화       

시장 정의

디지털 마케팅 소프트웨어는 기업과 마케터가 디지털 마케팅 캠페인과 활동을 관리, 실행 및 분석하는 데 도움이 되는 도구 또는 플랫폼입니다. 이러한 소프트웨어 솔루션은 일반적으로 이메일, 소셜 미디어, 검색 엔진 최적화(SEO), 콘텐츠 마케팅 등 다양한 채널에서 디지털 마케팅 노력을 간소화하는 다양한 기능과 기능을 제공합니다.

디지털 마케팅 소프트웨어 시장 역학

운전자

• 소셜 미디어와 인플루언서 마케팅의 부상

소셜 미디어 플랫폼은 필수적인 마케팅 및 고객 참여 채널로 진화하여 기업에 전례 없는 도달 범위와 참여 기회를 제공합니다. 그 결과, 강력한 소셜 미디어 관리 및 분석 기능을 포함하는 디지털 마케팅 소프트웨어에 대한 수요가 증가하고 있습니다. 이러한 도구를 사용하면 기업은 소셜 미디어 존재를 효과적으로 관리하고, 게시물을 만들고 일정을 잡고, 청중과 소통하고, 소셜 미디어 캠페인의 성과를 분석할 수 있습니다. 또한 인플루언서 마케팅이 점점 더 인기를 얻으면서 기업은 인플루언서 파트너십의 효과를 식별, 추적 및 측정하기 위해 디지털 마케팅 소프트웨어로 전환하여 시장 성장을 더욱 촉진하고 있습니다.             

• 데이터 중심 마케팅으로의 전환

데이터 기반 마케팅 전략은 기업이 고객 행동과 선호도를 더 깊이 이해하기 위해 노력함에 따라 중요성을 얻고 있습니다. 디지털 마케팅 소프트웨어는 고급 분석 및 보고 기능을 제공하여 이러한 변화에 필수적입니다. 이러한 도구를 사용하면 기업이 포괄적인 데이터 통찰력을 기반으로 정보에 입각한 결정을 내리고 마케팅 노력을 최적화할 수 있습니다. 이러한 기능을 활용함으로써 기업은 마케팅 캠페인을 개인화하고 특정 고객 세그먼트를 보다 효과적으로 타겟팅하며 전반적인 마케팅 ROI를 향상시킬 수 있습니다. 데이터 기반 마케팅의 중요성이 계속 커짐에 따라 강력한 분석 기능을 갖춘 디지털 마케팅 소프트웨어에 대한 수요가 크게 증가할 것으로 예상됩니다.

기회

• 개인화 및 고객 참여

With advanced analytics and Artificial intelligence-driven tools, businesses can gain deeper insights into customer behavior and preferences, allowing them to create more personalized and targeted marketing campaigns. This improves customer satisfaction and increases the likelihood of conversion and customer loyalty. The opportunities in the market lies in the ability to enhance personalization and customer engagement.

• Integration of Emerging Technologies

The integration of emerging technologies such as artificial intelligence (AI), machine learning (ML), and augmented reality (AR) presents a significant opportunity for digital marketing software vendors. These technologies can help businesses automate marketing processes, analyze data more efficiently, and create more engaging and immersive customer marketing experiences, creating more avenues for market growth.

Restraints/Challenges

• Data Privacy and Security Concerns

Adhering to strict data protection regulations such as GDPR and CCPA adds complexity to data handling practices, requiring businesses to invest in robust security measures and compliance strategies. Digital marketing strategies heavily depend on the collection and analysis of customer data, leading to an increasing risk of data breaches and unauthorized access. The increasing concern over data privacy and security is one of the major challenges in the market.   

• Adapting to Rapid Technological Changes

The digital marketing landscape constantly evolves, with new technologies and trends emerging regularly. This rapid evolution requires significant investments in research and development and the ability to adapt to new technologies and market trends quickly. Failure to do so can result in outdated software that does not meet the evolving needs of businesses and marketers. This poses a challenge for providers as they must continually innovate and update their solutions to keep pace with these changes.

This digital marketing software market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the digital marketing software market contact data bridge market research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In July 2023, Google Ads unveiled a new auto-generated advertisement tool powered by generative AI. Leveraging Large Language Models (LLMs) and generative artificial intelligence (Gen AI), this tool enables Google Ads to generate campaign workflows based on prompts provided by marketers. This innovation allows advertisers and businesses to create advertisements on the Google Ads platform automatically
• In May 2022, Accenture plc and SAP SE unveiled a collaborative service helping large enterprises with cloud migration and ongoing innovation. This joint offering merges the RISE with an SAP solution and the SOAR with Accenture services offering, augmented with additional features encompassing Accenture's comprehensive range of transformation services. These include customized cloud services and exclusive intelligent tools, all delivered through a seamless as-a-service model

 Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Digital Marketing Software Market Scope

The digital marketing software market is segmented on the basis of component, software, deployment type, organization size, and end user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Software
• Services
• Professional Services
• Support and Maintenance
• System Integration
• Testing and Optimization
• Training and Education
• Managed Services

Software

• Customer Relationship Management Software
• Email Marketing Software
• Social Media Advertising
• Search Marketing Software
• Web Content Management Software
• Marketing Automation Software
• Campaign Management
• Video Advertising

Deployment Type

• On-Premises
• Cloud

Organization Size

• Large Enterprises
• Small and Medium-Sized Enterprises

End User

• Banking, Financial Services, and Insurance
• Transportation and Logistics
• Consumer Goods and Retail
• Education
• Healthcare
• Manufacturing
• Media and Entertainment
• Telecom and IT
• Travel and Hospitality
• Others

Digital Marketing Software Market Regional Analysis/Insights

The digital marketing software market is analyzed and market size insights and trends are provided by country, component, software, deployment type, organization size, and end user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

North America is expected to dominate the market due to the region's concentration of major brands and companies which are early adopters of advanced marketing technologies. The growing preference for online shopping among consumers is driving businesses to invest heavily in digital marketing solutions to target this audience effectively.

Asia-Pacific is expected to experience significant growth due to the region's high population density, and the widespread use of smartphones has created a vast market for digital marketing services. More businesses are recognizing the importance of digital marketing in reaching and engaging with customers, which is helping in market growth. Region's growing e-commerce sector is further fueling the adoption of digital marketing tools to capitalize on the online shopping trend.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Digital Marketing Software Market Share Analysis

The digital marketing software market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Adobe (U.S.)
• Oracle (U.S.)
• HubSpot, Inc. (U.S.)
• SAS Institute Inc. (U.S.)
• HP Development Company, L.P. (U.S.)
• SimplyCast (Canada)
• Act-On Software, Inc. (U.S.)
• Infor (U.S.)
• Yesware, Inc. (U.S.)
• Sailthru. Inc. (U.S.)
• Vivial Inc. (U.S.)
• Keap (U.S.)
• IBM (U.S.)
• SAP SE (Germany)
• Microsoft (U.S.)
• ThriveHive (U.S.)
• Demandbase, Inc. (U.S.)
• WordStream (U.S.)
• CAKE (U.S.)
• Chetu Inc. (India)

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