글로벌 식이 보충제 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

식이 보충제 시장 분석

글로벌 건강보충제 시장은 건강과 웰빙에 대한 소비자 인식이 증가함에 따라 상당한 성장을 경험하고 있습니다. 바쁜 라이프스타일과 고령화 인구 증가와 같은 요인은 건강을 증진하고 질병을 예방하는 제품에 대한 수요를 촉진하고 있습니다. 제조 및 유통 분야의 기술 발전으로 제품 품질과 가용성이 향상되고 있습니다. 또한 가처분 소득 증가와 건강 트렌드에 대한 소셜 미디어의 영향은 이 역동적인 시장 부문의 성장에 기여합니다. 게다가 예방적 건강 관리 접근 방식의 증가와 자가 투약의 증가 추세는 시장 수요를 더욱 촉진하고 있습니다. 소비자는 전반적인 건강을 개선하고 면역력을 높이며 특정 건강 상태를 지원하기 위해 보충제를 점점 더 많이 찾고 있습니다. 전자 상거래 플랫폼도 건강보충제의 도달 범위를 확대하여 소비자가 다양한 제품에 쉽게 접근할 수 있도록 하고 있습니다. 혁신적인 마케팅 전략과 결합된 이러한 접근성 증가는 건강을 의식하는 젊은 소비자를 포함한 더 광범위한 인구 통계를 유치하고 있습니다. 결과적으로 건강보충제 시장은 지속적인 성장과 다각화를 향해 나아가고 있습니다.

식이 보충제 시장 규모

글로벌 식이 보충제 시장 규모는 2023년에 846억 8천만 달러로 평가되었으며, 2031년까지 1,653억 1천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 8.72%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

식이 보충제 시장 동향

“개인화된 영양에 대한 추세 증가”

The dietary supplements market is witnessing significant growth, driven by rising health consciousness and a trend toward personalized nutrition. Consumers are increasingly seeking tailored supplements that meet their specific health needs, such as boosting immunity or enhancing athletic performance. For instance, companies such as Nutrigenomix offer genetic testing to provide personalized supplement recommendations based on an individual’s DNA. This trend reflects a broader shift towards customized health solutions, as consumers aim to optimize their wellness regimens. E-commerce platforms also play a crucial role in this growth, enabling easy access to a wide range of dietary supplements, further fueling demand for personalized nutrition solutions. As awareness of the benefits of dietary supplements continues to rise, the market is poised for further innovation and expansion.

Report Scope and Dietary Supplements Market Segmentation         

Dietary Supplements Market Definition

Dietary supplements are products, often in pill form, taken by individuals to enhance their diet. Unsuch as medicines, they do not treat diseases or medical conditions. These supplements are rich in dietary ingredients, which may be derived from plant sources or created synthetically. They are often used to support overall health, address nutritional deficiencies, or promote specific health benefits. However, while dietary supplements can provide essential nutrients, they should not replace a balanced diet and should be used with caution and ideally under the guidance of a healthcare professional.

Dietary Supplements Market Dynamics

Drivers

• Rising Health Awareness

Rising health awareness is significantly influencing the dietary supplements market, with a growing number of consumers actively seeking products that promote overall wellness and disease prevention. For instance, a survey conducted by the Council for Responsible Nutrition found that nearly 75% of U.S. adults reported taking dietary supplements, with multivitamins being the most popular choice. Additionally, the COVID-19 pandemic has further amplified this focus on health, as many individuals are prioritizing immune-boosting supplements in response to heightened health concerns. This trend underscores the shift towards proactive health management, driving demand for supplements that support immune function, cardiovascular health, and overall well-being, thereby solidifying rising health awareness as a pivotal market driver.

• Increasing Aging Population

The aging population is a critical driver of growth in the dietary supplements market, as older adults increasingly seek products that address age-related health concerns such as joint health, cognitive function, and cardiovascular well-being. According to the United Nations, the number of people aged 60 years and older is expected to reach 2 billion by 2050, nearly doubling from 755 million in 2019. This demographic shift is associated with an escalating demand for dietary supplements tailored to the needs of seniors such as dietary supplements for joint pain and dietary supplements for digestion. This trend highlights the increasing focus on preventive health measures and supplementation as a means to enhance the quality of life in aging populations, further solidifying the aging demographic as a significant market driver.

Opportunities

• Rising Popularity of Fitness Activities and Active Lifestyles

The rising popularity of fitness activities and active lifestyles has significantly boosted the demand for performance-enhancing supplements, protein powders, and sports nutrition products. With more individuals engaging in various forms of exercise, from high-intensity workouts to recreational sports, there is a growing awareness of the importance of nutrition in enhancing performance and recovery. For instance, plant-based protein powders have gained traction among athletes and fitness enthusiasts seeking sustainable options without compromising on nutritional value. Brands such as Orgain and Vega have successfully tapped into this trend by offering a range of vegan protein powders that cater to both athletes and health-conscious consumers. This increasing focus on fitness reflects a shift towards healthier living and presents a substantial market opportunity for companies in the dietary supplement industry to innovate and expand their offerings.

• Growing Preference for Natural and Organic Products

The growing preference for natural and organic products has significantly influenced consumer choices in the dietary supplements market, with many individuals opting for natural and organic dietary supplements over synthetic alternatives. This trend reflects a broader movement towards health-conscious living, where consumers are increasingly aware of the potential risks associated with artificial additives and chemicals. For instance, brands such as Garden of Life and New Chapter have gained popularity by offering a wide range of plant-based and herbal supplements made from organic ingredients, appealing to health-focused consumers looking for holistic wellness solutions. This shift indicates a changing consumer landscape and presents a lucrative market opportunity for companies to develop and promote natural and organic dietary supplements, positioning themselves as leaders in the growing segment of health-conscious consumers.

Restraints/Challenges

• Lack of Consumer Knowledge

A significant challenge in the dietary supplements market is the lack of consumer knowledge regarding the benefits and risks associated with these products, which often leads to confusion and skepticism among potential buyers. Many consumers may not be aware of the specific ingredients, dosages, and potential side effects, making them hesitant to incorporate supplements into their health routines. For instance, the rise of herbal supplements has brought about misconceptions regarding their safety and efficacy, with some consumers mistakenly believing that "natural" equates to "safe." This confusion is evident in the market for herbal products such as St. John’s Wort, which can interact negatively with prescription medications but is often used without proper guidance. Thus, lack of consumer knowledge is hampering the overall development of the market.

• Significant Compliance and Regulatory Challenges

The dietary supplements industry faces significant compliance and regulatory challenges due to the diverse regulations that vary from one country to another, complicating the efforts of companies operating on a global scale. Each country has its own set of guidelines regarding the manufacturing, labeling, and marketing of dietary supplements, which can create hurdles for brands attempting to enter new markets or expand their operations. For instance, in the U.S., the Food and Drug Administration (FDA) oversees dietary supplements, requiring manufacturers to adhere to strict Good Manufacturing Practices (GMPs) and submit certain products for pre-market approval, whereas in the European Union, the European Food Safety Authority (EFSA) sets specific health claims and safety standards that differ significantly. This regulatory complexity can lead to increased costs and lengthy approval processes, potentially delaying product launches and limiting market opportunities for companies that lack the resources to navigate these challenges effectively.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Dietary Supplements Market Scope

The market is segmented on the basis of type, mode of application, functions, and categories. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Vitamins
• Minerals
• Amino Acids
• Enzymes
• Other Supplements

Modes of Application

• Capsules
• Powder
• Liquids
• Soft Gels
• Gel Caps

Functions

• Additional Supplement
• Medicinal Supplements
• Sports Nutrition

Categories

• Infant Dietary Supplements
• Children Dietary Supplements
• Adult Dietary Supplements
• Pregnant Women Dietary Supplements
• Old-Aged Dietary Supplements

Dietary Supplements Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type, mode of application, functions, and categories as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

The North America region leads the dietary supplements market and is expected to maintain its dominant position throughout the forecast period. This growth is driven by the significant prevalence of both chronic and non-chronic diseases, alongside a rising awareness of the benefits of supplement consumption, particularly in Mexico. Furthermore, increased investment in research and development by major companies is contributing to innovation and product availability, further bolstering market expansion. As health-conscious consumers seek effective dietary solutions, the region is poised for continued growth in this sector.

아시아 태평양 지역은 예측 기간 동안 급속한 성장률을 경험할 것으로 예상되며, 식이 보충제 시장에서 가장 높은 연평균 성장률(CAGR)을 달성할 것입니다. 이러한 급증은 이 지역에서 사업을 시작하는 주요 시장 참여자의 존재감이 증가한 데 기인할 수 있습니다. 또한, 서구화의 증가와 라이프스타일의 변화로 인해 소비자들은 건강과 웰빙 일상의 일부로 식이 보충제를 선호하고 있습니다. 개인의 가처분 소득의 증가와 더불어 이러한 요인들은 식이 보충제에 대한 접근성과 수요를 향상시키고 있으며, 아시아 태평양 지역은 상당한 시장 확장을 위한 입지를 굳건히 하고 있습니다.

보고서의 국가 섹션은 또한 개별 시장 영향 요인과 국내 시장의 현재 및 미래 트렌드에 영향을 미치는 규제 변화를 제공합니다. 다운스트림 및 업스트림 가치 사슬 분석, 기술 트렌드 및 포터의 5가지 힘 분석, 사례 연구와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 몇 가지 포인터입니다. 또한 글로벌 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세 및 무역 경로의 영향이 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.

식이 보충제 시장 점유율

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 활동하는 식이 보충제 시장 리더는 다음과 같습니다.

• 애벗(미국)
• GSK plc (영국)
• Bayer AG(독일)
• 파이저 주식회사(미국)
• ADM(미국)
• 스테판 회사(미국)
• International Flavors & Fragrances Inc. (미국)
• DSM Firmenich(스위스)
• 암웨이(미국)
• Herbalife International of America, Inc. (미국)
• 오메가 단백질 코퍼레이션(미국)
• Integrated BioPharma, Inc. (미국)
• Nu Skin Enterprises (미국)
• BASF(독일)
• Surya Herbal Limited(인도)
• 바이오 보타니카(미국)
• Himalaya Wellness Company(인도)
• 리콜라(스위스)
• 파마바이트(미국)
• 블랙모어스(호주)
• 에팍스(노르웨이)

식이 보충제 시장의 최신 동향

• 2023년 9월, 교와하코는 제약 제조업체인 Quifaest와 협력하여 멕시코에서 처음으로 포스트바이오틱 성분인 IMMUSE를 출시했습니다. 이번 출시는 IMMUSE의 글로벌 도달 범위가 눈에 띄게 확대되었음을 의미합니다.
• 2023년 8월, Nutritional Research Company(NRC)는 면역 체계를 지원하는 것을 목표로 한 흡수성 보충제 라인을 공개했습니다. 이 혁신적인 제품군은 비타민 C, 비타민 D3 1000 IU, 비타민 D3 2000 IU의 세 가지 고유한 제품을 제공합니다.
• 2023년 5월, Arla Foods Ingredients는 주스 스타일 음료로 제공되는 경구 영양 보충제의 단백질 함량을 향상시키도록 설계된 솔루션을 출시했습니다. 이 편리한 보충제는 오렌지, 망고, 딸기와 같은 맛으로 제공됩니다.
• 2023년 4월, IFF는 Verdigel SC라는 비건 소프트젤 캡슐 기술을 출시했습니다. 이 획기적인 솔루션은 카라기난이 없으며 기존 공정에 쉽게 통합되는 식물성 대안을 제공하면서도 비건이든 동물성이든 기존의 소프트젤 방식과 동일한 수준의 관리 용이성과 안정성을 유지합니다.
• 2023년 4월, Ayana Bio는 레몬밤과 에키나세아를 포함한 식물 세포에서 추출한 건강 및 웰빙 성분을 출시했습니다. 이러한 발전은 이러한 식물에 대한 전통 농업과 관련된 문제, 즉 부정, 오염, 살충제 사용, 일관되지 않은 품질, 감염에 대한 취약성, 기상 변화성 및 제한된 활성 대사산물을 해결하는 데 있어 중요한 진전을 나타냅니다.

SKU-20791