글로벌 콘텐츠 서비스 플랫폼 시장 – 2029년까지의 산업 동향 및 예측

콘텐츠 서비스 플랫폼 시장 분석 및 규모

디지털화는 세계 경제에 큰 도움이 되고 있습니다. 개발도상국은 선진국보다 이 개념에서 더 큰 혜택을 얻고 있습니다. 하지만 디지털화에는 현재 상황에서 한계가 없다는 것은 놀라운 일이 아닙니다. 디지털화의 그러한 혜택 중 하나는 콘텐츠 서비스 플랫폼의 출현과 배포입니다. 이는 다양한 콘텐츠에 대한 액세스를 제공하는 API의 공유 저장소를 기반으로 합니다.   

글로벌 콘텐츠 서비스 플랫폼 시장은 2021년에 450억 8천만 달러로 평가되었으며, 2029년까지 1,864억 7천만 달러에 도달할 것으로 예상되며, 2022-2029년 예측 기간 동안 19.42%의 CAGR을 기록할 것입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 페슬 분석이 포함됩니다.

콘텐츠 서비스 플랫폼 시장 범위 및 세분화

시장 정의

이름 자체에서 알 수 있듯이 콘텐츠 서비스 플랫폼은 당사자들이 화상 통화, 음성 채팅, 화면 공유를 통해 연결하여 필요한 문서를 표시하고 비즈니스 프로세스와 운영을 위해 만들고 협업할 수 있는 인터페이스를 제공합니다. 콘텐츠 서비스 플랫폼은 다양한 콘텐츠 유형을 활용하고 조직 전반에 걸쳐 여러 고객에게 서비스를 제공하기 위한 서비스와 마이크로 서비스를 제공합니다.

콘텐츠 서비스 플랫폼 시장 역학

이 섹션에서는 시장 동인, 이점, 기회, 제약 및 과제를 이해하는 것을 다룹니다. 이 모든 내용은 아래와 같이 자세히 논의됩니다.

운전자

• SMAC의 추세

고객 만족을 극대화하고, 비즈니스 프로세스를 간소화하고, 보다 심층적인 비즈니스 통찰력을 얻기 위한 Social, Mobile, Analytics, Cloud(SMAC) 솔루션의 이점에 대한 인식이 커지면서 시장 성장률에 긍정적인 영향을 미칩니다. 또한, 휴대성, 보안, 안정성, 확장성과 같은 콘텐츠 서비스 플랫폼의 특징은 글로벌 영토에서 긍정적인 입소문을 퍼뜨릴 것입니다.

• 엔드투엔드 크로스 플랫폼 솔루션 채택 증가

기업은 이전에 구현된 성공적인 기술을 방해하지 않으면서 기존 인프라와 통합되는 솔루션이 필요합니다. 완전한 시스템에는 회사가 직원의 의사 결정을 지원하기 위해 데이터를 풀링할 수 있는 다양한 통합 기능이 포함됩니다. 그럼에도 불구하고 디지털 웨이브의 시작과 전자 상거래 시장에 대한 끊임없이 상승하는 시장은 단일 소스 및 크로스 플랫폼 콘텐츠 서비스 플랫폼 솔루션에 대한 수요를 끌어올리고 있습니다.

또한 도시화, 산업화 증가, 증가하는 데이터 볼륨에서 심층적인 통찰력을 추출하고 예측 기간 동안 벤치마킹을 달성해야 하는 필요성 증가와 같은 요인은 다른 중요한 시장 동인입니다. 또한, 통합 기술에 대한 기업의 투자 증가와 최종 사용자 수직 시장의 성장 및 확장이 결합되어 시장 성장률을 견인할 것으로 예상됩니다.

기회

• 첨단 기술 채택 증가

Cloud computing, artificial intelligence, and platform-as-a-service technologies will truly benefit the market in the long run. Advanced analytics offered by such technologies would help make business faster and critical bottom-line decisions during uncertainties.

• Increasing trend of digitalization

Additionally, the increasing trend of digitalization further offers numerous growth opportunities within the market. The rising number of data processing activities, increased penetration rate of smartphones and other consumer electronics and complete digitization of operations will also work in favor of the market.

Restraints/Challenges

• Data integration issues

The integration of content services platforms with the existing systems can be a long and cumbersome process. Technology integration and implementation seems easy and flexible on paper and in theory, however is much complex when installed practically. To adopt or deploy such technologies, organizations have to go a complete transition in their IT systems that may involve data migration, consolidation of redundant IT systems and much more.

• Lack of technical expertise

Dearth of expert knowledge and technical expertise and lack of awareness especially in underdeveloped economies will create hurdles for the market in regards to the smooth growth in the market value. Complications in handling data post mergers and acquisition can be quite challenging. If not done in the right way, it might bring reputational damage to a great extent. Further, lack of skilled professionals combined with a slow adoption rate in the developing economies will again hamper the market growth rate.

This content services platforms market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the content services platforms market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Content Services Platforms Market

The COVID-19 pandemic has positively affected the market owing to the large scale adoption of content based platforms. Several lockdown and movement restrictions during the pandemic promoted the deployment of online content services in both developed and developing economies. Countries such as Germany, France, U.S., China and India are already mandating non-essential corporate personnel to work virtually which has already become a trend called as work from home. Content services platforms have also been accepted by a range of industries during the pandemic such as healthcare, education, travel and tourism and others.

Recent Developments

• Box announced Box Canvas in April 2022. Box Canvas is a component of Box's bigger plan to provide a solution that controls the life cycle of an organization's most critical information. In addition to creating material and engaging, this also has capabilities for eSignatures, publication, statistics, and much more. Customers can now communicate graphically in real time or sequentially while remaining on the Box platform thanks to the new capability

• Hyland debuted Content Services and Intelligent Automation in April 2022. With the totally revamped Web Manager, which offers increased security, user control, and improved analytical insights, organizations can now synchronize end-to-end processes.

• Healthcare firms may provide smooth client journeys through customized and secure digital interactions thanks to Adobe Experience Cloud, which was introduced in March 2022.

Content Services Platforms Market Scope

The content services platforms market is segmented on the basis of component, deployment type, organization size, business function and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component  

• Solutions
• Document and Record Management
• Case Management
• Workflow Management
• Data Capture
• Information Security and Governance
• Content Reporting and Analytics
• Other Solutions
• Collaboration
• Version Control
• eDiscovery
• Services
• Training and Consulting
• Support and Maintenance
• Deployment and Integration

Deployment Type

• On-Premises
• Cloud

Organization Size

• Large Enterprises
• Small and Medium-Sized Enterprises

Business Function

• Human Resource
• Sales and Marketing
• Accounting and Legal
• Procurement and Supply Chain Management

Industry Vertical

• Banking, Financial Services, and Insurance
• Retail and Consumer Goods
• Energy and Utilities
• Government and Public Sector
• Healthcare and Life Sciences
• IT and ITeS
• Manufacturing
• Media and Entertainment
• Telecommunication
• Others

Content Services Platforms Market Regional Analysis/Insights

The content services platforms market is analyzed and market size insights and trends are provided by country, component, deployment type, organization size, business function and industry vertical as referenced above.

The countries covered in the content services platforms market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the content services platforms market due to the presence of major players in this region and growing consumption of digital content all across the region. The prevalence of advanced infrastructure and the surging need for delivering contextualized user experience are other important factors determining the dominance of this region.

Asia-Pacific is expected to witness significant growth during the forecast period of 2022 to 2029 due to the rising demand for delivering contextualized user experience in developing economies such as China and India. Moreover, escalating IT infrastructure in the region coupled with large scale availability of skilled labor will yet again bolster the growth of the market in this region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Content Services Platforms Market Share Analysis

The content services platforms market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to content services platforms market.

Some of the major players operating in the content services platforms market are

• Microsoft (U.S.)
• IBM (U.S.)
• Open Text Corporation. (Canada)
• Hyland Software, Inc. (U.S.)
• Box (U.S.)
• Laserfiche (U.S.)
• Adobe (U.S.)
• Oracle (U.S.)
• M-Files (U.S.)
• Newgen Software Technologies Limited. (India)
• Fabasoft (Austria)
• Micro Focus (U.K.)
• DocuWare GmbH (Germany)
• Objective AU (Australia)
• GRM 정보 관리(미국)
• SERgroup Holding International GmbH(독일)
• KYOCERA 주식회사(일본)
• iManage(미국)
• 인탈리오(프랑스)
• 에피코 소프트웨어 코퍼레이션(미국)

SKU-34801