글로벌 시리얼 바 시장 – 2031년까지의 산업 동향 및 예측

시리얼 바 시장 분석 및 규모

시리얼 바 시장은 편리하고 영양가 있는 간식에 대한 소비자 선호도가 높아짐에 따라 지속적인 성장을 경험했습니다. 이러한 추세는 바쁜 라이프스타일, 건강 인식 증가, 휴대용 식품 옵션에 대한 수요에 의해 주도됩니다. 제조업체는 글루텐 프리, 유기농, 저당 품종을 포함하여 다양한 식단 요구 사항을 충족하는 혁신으로 대응하고 있습니다. 예를 들어, 2023년 1월, 켈로그는 아침 시리얼과 시리얼 바의 비타민 D3 강화를 강화하기 위한 FDA 승인을 받았으며, 이는 소비자의 건강 요구 사항을 충족하기 위한 지속적인 노력을 강조합니다. 회사는 또한 혁신과 연구 개발에 집중하여 시장 지위를 강화하고 있습니다. 시리얼 바는 단순한 아침 식사 품목이 아니라 하루 종일 에너지 수준을 높이는 실행 가능한 식사 대용품 또는 간식으로 점점 더 많이 여겨지고 있습니다.                  

글로벌 시리얼 바 시장 규모는 2023년에 75억 2천만 달러로 평가되었으며, 2031년까지 133억 5천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 7.44%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 표현된 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.

보고 범위 및 시장 세분화       

시장 정의

시리얼 바는 일반적으로 곡물(귀리, 쌀 또는 밀 등), 감미료(꿀 또는 시럽 등)를 조합하여 만든 편리한 간식이며, 종종 과일, 견과류 또는 초콜릿과 섞습니다. 이러한 재료는 바 형태로 압축되어 있으며, 간편하고 이동 중에 먹을 수 있는 간식이나 균형 잡힌 아침 식사의 일부로 섭취할 수 있습니다.

시리얼 바 시장 동향

운전자

• 건강 인식 증가    

소비자들이 더 건강한 라이프스타일을 우선시하고 편리하면서도 영양가 있는 간식 옵션을 찾으면서 시리얼 바에 대한 수요가 계속 증가하고 있습니다. 이러한 바는 필수 영양소로 일일 식단 요구 사항을 보충하는 편리한 방법으로 여겨지며, 웰빙 목표를 지원하는 균형 잡힌 간식 선택을 찾는 건강에 민감한 개인에게 점점 더 인기를 얻고 있습니다. 높은 섬유질 함량, 낮은 설탕 옵션, 강화 영양소와 같은 시리얼 바와 관련된 건강상의 이점에 대한 소비자 인식이 높아지는 것이 중요한 원동력입니다.             

• 편리함과 이동 중 소비               

제조업체는 유기농, 글루텐 프리, 비건 옵션을 출시하여 다양한 소비자 선호도를 충족하는 데 주력하고 있습니다. 이러한 혁신은 소비자 기반을 확대할 뿐만 아니라 특정 식단 요구 사항과 선호도에 부응하여 시장 수요를 자극합니다. 또한 슈퍼푸드, 프로바이오틱스, 식물성 단백질과 같은 유행 성분을 통합하면 시리얼 바의 영양 프로필과 매력이 향상되어 다양한 식단 라이프스타일에 적합한 다재다능한 간식으로 자리매김합니다. 풍미, 성분 및 제형의 지속적인 혁신은 시리얼 바 시장 성장을 촉진하는 데 중요한 역할을 합니다.

기회

• 맛과 성분의 제품 혁신

Continuous innovation in flavors, ingredients, and formulations plays a crucial role in driving market growth for cereal bars. Manufacturers are keenly focused on meeting diverse consumer preferences by introducing organic, gluten-free, and vegan options. For instance, Mars China unveiled a new milestone in January 2024, with sustainable packaging with the introduction of its SNICKERS bar featuring dark chocolate cereal. This innovative product not only provides consumers with a low-sugar and low-glycemic index (GI) option but also utilizes individual packaging made from mono-PP material, enhancing its recyclability through designated channels. These innovations not only expand the consumer base but also cater to specific dietary needs and preferences, thereby stimulating market demand.

• Enhanced Distribution Networks for Cereal Bar

The cereal bar market benefits significantly from increasing penetration into diverse retail channels such as supermarkets, convenience stores, and online platforms. Enhanced distribution networks ensure broader product availability, making cereal bars accessible to a wider audience globally. Strategic partnerships with retailers and aggressive marketing efforts further boost visibility and consumer engagement, driving sales and market penetration. The ability to reach consumers through multiple channels enhances brand visibility and strengthens market presence, facilitating sustained growth and competitiveness in the snack food industry.

Restraints/Challenges

• Health Concerns Over Sugar Content     

Despite their nutritional benefits, some cereal bars may contain high levels of added sugars, prompting concerns among health-conscious consumers and regulatory bodies alike. The scrutiny over sugar content has led to heightened awareness regarding the importance of reading labels and making informed dietary choices. Manufacturers face pressure to reformulate products to meet evolving health standards and consumer preferences for lower sugar options, thereby mitigating potential market constraints and maintaining consumer trust and satisfaction.   

• Competition from Alternatives Snacks Option   

Cereal bars face fierce competition from a myriad of alternative snack options such as protein bars, energy drinks, and fresh fruit, which offer similar nutritional benefits or are perceived as healthier choices. This competitive landscape challenges market expansion as consumers weigh their snack options based on taste, nutritional content, and perceived health benefits. To maintain market share and drive growth, cereal bar manufacturers must innovate continuously, differentiate their offerings, and effectively communicate unique value propositions that resonate with evolving consumer preferences and lifestyle trends.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In March 2024, World of Sweets entered a partnership with Mondelez International to expand the presence of the American-origin Clif brand, ensuring broader availability through retail channels
• In January 2024, McKee Foods introduced Sunbelt Bakery chewy granola bars targeted at the vending industry, featuring a sell-by date code. The new granola bars come in three flavors: classic chocolate chip, oats & honey, and fudge dipped the chocolate chip. McKee Foods emphasizes that these products are shelf-stable and individually wrapped

Cereal Bar Market Scope

The market is segmented on the basis of types, application, flavor, composition, packaging, and sales channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Types

• Breakfast Bars
• Snack Bars
• Health and Wellness Bars
• Energy and Nutrition Bars
• Other Cereal Bars

Application

• Boost Energy
• Muscle Building
• Weight Gainer
• Meal Replacement
• Lean Muscle

Flavor

• Caramel
• Chocolate
• Peanut Butter
• Honey
• Other flavors

Composition

• Natural
• Combined
• Flavored

Packaging

• Box type
• Pouch
• Wrappers

Sales Channel

• B2B
• B2C

Cereal Bar Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, types, application, flavor, composition, packaging, and sales channel as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to increasing consumer preference for cereal bars as convenient alternatives to traditional breakfast meals. This trend is bolstered by factors such as hectic lifestyles that prioritize quick, nutritious snacks.     

Asia-Pacific is expected to show significant growth due to several factors, including the expanding retail sector, globalization, and Westernization influencing dietary habits. Moreover, the region benefits from rising personal disposable incomes, which support increased spending on convenience foods like cereal bars.

The country section of the report also provides individual market-impacting factors and changes in market regulation that affect the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, Porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Cereal Bar Market Share Analysis

The market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, regional presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on the market.

Some of the major market players operating in the market are:

• Kellogg Co. (U.S.)
• Jordans (U.K.)
• General Mills, Inc. (U.S.)
• Nestlé (Switzerland)
• Abbott (U.S.)
• PepsiCo (U.S.)
• Simply Good Foods USA, Inc. (U.S.)
• Ocado Retail Limited (U.K.)
• The Quaker Oats Company (U.S.)
• Mars, Incorporated (U.S.)
• Hain Celestial (U.S.)
• Associated British Foods plc (영국)
• 클리프 바 앤 컴퍼니(미국)
• KIND LLC(미국)
• Concord Foods, LLC(미국)
• FRANK 식품 제품(네덜란드)
• 내추럴 밸런스 푸드(영국)
• 당신에게 (영국)
• 퍼펙트 바(미국)
• 보보스(미국)

SKU-47778