Global Beer Market – Industry Trends and Forecast to 2031

맥주 시장 분석 및 규모

맥주 시장은 단순한 소비를 넘어 다양한 용도로 사용됩니다. 맥주는 전 세계적으로 사교 모임, 축하 행사, 문화 행사에 없어서는 안 될 부분입니다. 또한 호텔 및 엔터테인먼트 산업에서 중요한 역할을 하며, 바, 레스토랑, 스포츠 행사에서 매출을 늘립니다. 또한 맥주는 요리, 특히 매리네이드와 반죽에 사용되어 다재다능함에 기여합니다. 시장의 다양한 용도는 맥주의 문화적 중요성과 다양한 지역과 인구 통계에서 지속적인 인기를 강조합니다.

글로벌 맥주 시장 규모는 2023년에 7,587억 2,000만 달러로 평가되었으며, 2031년까지 1,1697억 1,000만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 5.56%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 특허 분석, 소비자 행동이 포함되어 있습니다.  

보고 범위 및 시장 세분화       

시장 정의

맥주는 발효된 곡물, 일반적으로 보리, 홉, 효모 , 물로 만든 알코올성 음료입니다 . 곡물을 맥아화하고, 으깨고, 끓이고, 발효시키는 과정을 거쳐 양조됩니다. 맥주는 가볍고 상쾌한 것부터 풍부하고 복잡한 것까지 다양한 스타일과 맛이 있으며 전 세계적으로 즐깁니다.

맥주 시장 동향

운전자

• 저알코올 옵션의 인기 증가

저알코올 옵션의 인기 증가는 건강한 라이프스타일과 책임감 있는 음주 습관으로 소비자 선호도가 바뀌고 있음을 반영합니다. 건강에 대한 인식이 높아짐에 따라 개인은 과도한 알코올 소비의 부작용 없이 즐거움을 제공하는 음료를 찾고 있습니다. 저알코올 맥주는 매력적인 대안을 제공하며, 알코올 함량을 낮추면서도 동일한 맛과 경험을 제공합니다. 양조장은 이러한 수요에 대응하여 저알코올 제품 라인을 확장하고 혁신적인 양조 기술을 도입하여 풍미 있고 만족스러운 옵션을 만들어 시장 성장을 촉진하고 있습니다.

• 온라인 맥주 판매와 전자상거래의 영향

온라인 맥주 판매와 전자상거래의 영향으로 맥주 시장 환경이 변화하여 소비자에게 전례 없는 편의성과 선택권을 제공했습니다. 전자상거래 플랫폼의 부상으로 맥주 애호가들은 집에서 나가지 않고도 국내외 양조장에서 생산한 다양한 맥주를 둘러볼 수 있습니다. 이러한 접근성 덕분에 맥주 구매가 민주화되어 소규모 수제 양조장이 더 광범위한 고객층에 다가가 기존 브랜드와 경쟁할 수 있게 되었습니다. 또한 온라인 판매는 양조장이 소비자 선호도를 파악하는 데 귀중한 데이터 통찰력을 제공하여 그에 따라 제품과 마케팅 전략을 조정할 수 있도록 합니다. 전반적으로 온라인 맥주 판매와 전자상거래는 접근성을 확대하고 업계의 혁신을 촉진하여 시장 성장을 촉진합니다.

기회

• 지속 가능한 양조 관행의 확대 채택

The adoption of sustainable brewing practices reflects a growing commitment to environmental responsibility and resource conservation. Breweries are implementing measures to reduce water usage, minimize energy consumption, and manage waste effectively throughout the brewing process. This includes investing in renewable energy sources, implementing recycling programs, and sourcing local ingredients to reduce carbon footprint. In addition, breweries are engaging in initiatives to support biodiversity and protect ecosystems. Breweries not only reduce operational costs but also appeal to environmentally conscious consumers driving market growth, and fostering a more eco-friendly beer industry.

• Innovations in Packaging and Presentation

Innovations in packaging and presentation play a vital role in shaping consumer perceptions within the beer industry. Breweries are constantly exploring creative packaging designs, such as eco-friendly materials, convenient formats such as cans or bottles, and eye-catching labels or branding. Additionally, advancements in packaging technology enable breweries to improve product shelf-life, freshness, and portability. Innovative presentation techniques, such as virtual reality experiences or interactive labeling, enhance consumer engagement and brand loyalty. These innovations not only differentiate products on store shelves but also cater to evolving consumer preferences, ultimately driving sales and market expansion in the competitive beer industry.

Restraints/Challenges

• Health Concerns Regarding Beer Consumption

Excessive alcohol consumption is linked to various health issues, including liver disease, obesity, and cardiovascular problems. In addition, the calorie and carbohydrate content in beer can contribute to weight gain and diabetes. Health-conscious consumers are increasingly mindful of their alcohol intake and may opt for lower-alcohol or non-alcoholic alternatives. Moreover, public health campaigns and regulatory measures aimed at reducing alcohol-related harm further impact consumer perceptions and behavior. Addressing these health concerns is essential for breweries to maintain consumer trust and sustain market growth in the long term.

• Legal Liabilities Associated with Alcohol Consumption

Legal liabilities associated with alcohol consumption are a significant concern in the beer industry. Breweries face potential proceedings related to alcohol-related accidents, injuries, and incidents of alcohol abuse. Laws vary across jurisdictions, but breweries must adhere to strict regulations regarding advertising, labeling, and sales to minors. Failure to comply with these regulations can result in heavy fines and legal consequences. In addition, breweries may be held liable for damages caused by intoxicated patrons at their establishments, which is expected to restrain market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In 2022, Vicky Chamoy, a chamoy-flavored beer with undertones of sour, salty, spicy, and sweet flavours, was released to the U.S. by VictoriaTM in October. A 24-ounce single-serve can of this Mexican-flavored beer that was imported from Mexico is available. This launch reflects an ongoing trend of diversification within the beer market, aiming to capture new consumer segments and drive sales growth
• In 2022, Heineken Silver, a member of the Heineken group of brands with its headquarters in Amsterdam, released in September, according to Heineken Group, United Breweries. Experienced master brewers employed natural ingredients such as A-yeast and pure malt to create Heineken Silver. This release reflects the ongoing trend of innovation and diversification within the beer market, driving market growth
• In 2022, Anheuser-Busch InBev released Seven Rivers, a brand-new beer, in the Indian market. The brands Budweiser, Corona Extra, and Hoegaarden are all equivalent to this one. The new product is initially exclusively offered in select regions of Maharashtra and Karnataka. This launch reflects the company's strategic expansion efforts within key Indian markets, driving market growth

Beer Market Scope

The market market is segmented into five notable segments based on type, taste, category, packaging, and distribution channel.The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Lager
• Ale
• Stout and Porter
• Malt
• Others

 Taste

• Strong Beer
• Light Beer
• Regular Beer

 Category

• Regular
• Premium
• Super Premium

Packaging

• Glass
• PET Bottle
• Canned
• Draught
• Production
• Macro-Brewery
• Micro-Brewery
• Craft Brewery
• Others

 Distribution Channel

• On-Trade
• Off-Trade

Beer Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by type, taste, category, packaging, and distribution channel.

The countries covered in the market report are U.S., Canada, Mexic, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, and Rest of the Middle East and Africa.

North America dominates the beer market due to its established brewing traditions, high consumer demand, and a diverse range of craft breweries offering innovative flavors. In addition, favorable regulatory environments and robust distribution networks further solidify the region's position as a leader in the global beer industry.

Asia-Pacific is expected to be the fastest-growing region in the beer market due to rising disposable incomes, urbanization, and changing consumer preferences. Additionally, expanding young adult populations, increasing westernization of lifestyles, and a growing beer culture contribute to the region's accelerating demand for various types of beer products.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Beer Market Share Analysis

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Lindemans (Australia)
• LOST COAST BREWERY (U.S.)
• Magic Hat Brewing Company (U.S.)
• New Belgium Brewing Company, Inc. (U.S.)
• Brewery Ommegang (U.S.)
• All Saints Brewing Company (U.S.)
• Shipyard Brewing Company (U.S.)
• Unibroue (Canada)
• Abita Brewing Company (U.S.)
• HokkaidoBrewing (Japan)
• Rhinegeist Brewery (U.S.)
• Boston Beer Corporation (U.S.)
• JESTER KING CRAFT BREWERY LLC. (U.S.)
• Dogfish Head Craft Brewery, Inc. (U.S.)
• Heineken Holding N.V. (Netherlands)
• Sierra Nevada Brewing Co. (U.S.)

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