글로벌 BB크림 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

BB크림 시장 분석

BB 크림 시장은 지난 몇 년 동안 피부 관리 루틴을 간소화하는 다기능 뷰티 제품에 대한 소비자 수요 증가에 힘입어 상당한 성장을 보였습니다. 이러한 성장은 BB 크림이 원래 인기를 얻은 아시아 태평양 지역에서 특히 강했지만 글로벌 뷰티 트렌드가 진화함에 따라 북미와 유럽으로도 확산되었습니다. 이 시장은 다양한 피부 유형과 톤에 맞는 다양한 제품이 특징이며, 이는 뷰티 산업의 포용적 특성을 반영합니다. 주요 동인으로는 피부 관리에 대한 인식 증가, 편리하고 빠른 뷰티 솔루션에 대한 수요, 자연스럽고 빛나는 피부에 대한 추세 증가가 있습니다. 또한 BB 크림에 항산화제, 비타민, SPF 보호와 같은 유익한 성분이 포함되어 건강을 의식하는 소비자에게 어필합니다.

BB크림 시장 규모

글로벌 BB크림 시장 규모는 2023년에 48억 9천만 달러로 평가되었으며, 2031년까지 149억 6천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 15%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 소비자 행동이 포함되어 있습니다.

보고 범위 및 시장 세분화

BB Cream Market Definition

BB cream is a multifunctional skincare product that combines several benefits into one formulation. Originating from Asia, BB cream serves as a moisturizer, sunscreen, primer, and foundation, providing coverage while also hydrating and protecting the skin. It often contains ingredients aimed at improving skin health, such as antioxidants, vitamins, and anti-aging compounds. BB cream is known for its lightweight texture and natural finish, making it a popular choice for those seeking a streamlined beauty routine.  

BB Cream Market Dynamics

Drivers

• Growing Preference for Natural and Minimal Makeup    

There is a notable trend towards natural and minimal makeup, with consumers increasingly seeking products that enhance their natural beauty without appearing heavy or cakey. BB cream foundation, known for its lightweight texture and natural finish, perfectly caters to this demand. They provide just enough coverage to even out the skin tone while allowing the skin’s natural texture to shine through. This preference for a more subtle and natural look is driving the popularity of BB creams, as they meet the needs of consumers who prioritize a fresh, no-makeup makeup appearance.       

• Rising Consumer Awareness of Skincare     

With the rise of skincare education and the influence of dermatologists and beauty experts, consumers are becoming more knowledgeable about the need for comprehensive skincare routines. BB creams, which offer multiple benefits such as hydration, coverage, and sun protection in a single product, are highly appealing to consumers looking for effective and efficient skincare solutions. This growing awareness is fueling market demand as more people seek products that simplify their beauty routines while providing essential skincare benefits. Increasing awareness among consumers about the importance of skincare and the benefits of multifunctional products drives the demand for BB creams.

Opportunities

• Integration of Advanced Skincare Ingredients     

Incorporating advanced skincare ingredients such as hyaluronic acid, peptides, and antioxidants into BB cream formulations can provide additional benefits and differentiate products in the market. Hyaluronic acid helps in maintaining skin hydration, peptides support collagen production for firmness, and antioxidants protect against environmental damage. By including these powerful ingredients, BB cream manufacturers can enhance the efficacy of their products, appealing to consumers who are looking for more than just basic coverage. This integration boosts the skincare benefits of BB creams and highlights the benefits of BB cream to them apart in a competitive market, attracting health-conscious and informed consumers.   

• Leveraging Social Media and Influencer Marketing 

Utilizing social media platforms and influencer marketing to promote BB cream products can significantly increase brand visibility and consumer engagement, driving market growth. Social media channels such as Instagram, YouTube, and TikTok are powerful tools for reaching a wide audience, especially among younger consumers. Influencers and beauty bloggers can showcase BB cream applications, share their personal experiences, and provide tutorials, making the products more relatable and appealing. This form of marketing can create buzz and drive sales by leveraging the credibility and reach of popular influencers, ultimately boosting market presence and consumer loyalty.

Restraints/Challenges

• High Competition from Other Multifunctional Products

BB creams face stiff competition from other multifunctional products such as CC creams, tinted moisturizers, and foundation creams, which can limit their market share. Each of these products offers unique benefits and caters to different consumer preferences, creating a diverse and competitive landscape. CC creams, for instance, provide color correction and enhanced coverage, while tinted moisturizers offer a more hydrating option. This bb cream and cc cream difference forces BB cream brands to continuously innovate and differentiate their products to maintain a competitive edge. However, the abundance of choices can make it challenging for consumers to choose, potentially diluting the demand for BB creams specifically.

• Skin Sensitivity and Allergic Reactions

Some consumers may experience skin sensitivity or allergic reactions to certain ingredients in BB creams, which can deter them from using these products and negatively impact market growth. Ingredients like fragrances, preservatives, or specific chemical compounds can cause irritation or allergic responses in sensitive individuals. This issue highlights the importance of formulating BB creams with hypoallergenic and dermatologically tested ingredients as these issues challenge the market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In April 2024, Anastasia of Beverly Hills, the L.A.-based consumer goods giant, introduced a groundbreaking BB cream in a stick format. This first-of-its-kind skin tint features a serum-boosted formula that offers sheer-to-light coverage. Enriched with eight potent skincare ingredients, it delivers a natural finish while providing comprehensive facial care         
• In January 2024, Kosas expanded its Tinted Skincare Lineup with the introduction of BB Burst. This tinted gel cream includes collagen-supporting copper peptides for plumping and firmness, smoothing and barrier-supporting saccharide isomerate, hydrating sodium PCA, and zinc oxide to soothe sensitive skin and reduce redness

BB Cream Market Scope

The market is segmented on the basis of skin type, SPF type, end user, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Skin Type

• Dry
• Normal
• Oily
• Combination
• Sensitive

SPF Type

• Below 15 SPF
• Between 15-30 SPF
• Above 30 SPF

End User

• Men
• Women

Distribution Channel

• Direct Selling
• Specialty Outlets
• Supermarkets/Hypermarkets
• Convenience Stores
• Beauty Stores
• E-Retailers
• Others

BB Cream Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, skin type, SPF type, end user, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South  America.

아시아 태평양 지역은 개인 관리 산업의 강력한 성장과 노령층에서 젊은층으로의 소비자 인구 통계의 상당한 변화로 인해 우위를 점할 것으로 예상됩니다. 이 지역은 도시화 증가, 가처분 소득 증가, 스킨케어 혜택에 대한 인식 증가로 인해 뷰티 및 스킨케어 부문이 빠르게 확장되었습니다.

유럽은 기술 발전으로 인해 시장이 빠르게 성장할 것으로 예상되며, 혁신적인 크림의 개발 및 도입은 시장 성장에 긍정적인 영향을 미칠 것으로 예상됩니다. 또한, 노화 방지 크림에 대한 수요 증가는 지역 시장 확장을 더욱 촉진할 것으로 예상됩니다.

보고서의 국가 섹션은 또한 현재 및 미래 시장 추세에 영향을 미치는 개별 시장 영향 요인과 시장 규제의 변화를 제공합니다. 다운스트림 및 업스트림 가치 사슬 분석, 기술 추세 및 포터의 5가지 힘 분석, 사례 연구와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 몇 가지 포인터입니다. 또한 글로벌 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세 및 무역 경로의 영향은 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.

BB크림 시장 점유율

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 활동하는 주요 기업은 다음과 같습니다.

• 코티 주식회사(미국)
• Dr. Jart (한국)
• 타르테 주식회사(미국)
• 로크시탄 인터내셔널 SA(스위스)
• 로레알(프랑스)
• 시세이도 주식회사(일본)
• Bobbi Brown Professional Cosmetics Inc. (미국)
• 랑콤(프랑스)
• PHYSICIANS FORMULA(미국)
• 에스티로더 컴퍼니(미국)
• 크리스찬 디올 SE(프랑스)
• 유니레버(영국)
• Marcelle Inc. (캐나다)
• 에이본 프로덕츠 주식회사(영국)
• 스틸라 코스메틱스(미국)
• 클로록스 회사(미국)
• 미샤(한국)
• ABLE CNC US(한국)
• 아모레퍼시픽(한국)
• 레블론(미국)

SKU-64110