글로벌 앱 분석 시장 – 2028년까지의 업계 동향 및 예측

시장 분석 및 통찰력: 글로벌 앱 분석 시장

앱 분석 시장은 2021년부터 2028년까지의 예측 기간 동안 90억 2천만 달러 규모로 추산되며 연평균 성장률은 22.56%에 이를 것으로 예상됩니다. 모바일 광고를 위한 앱 사용 증가는 앱 분석 시장을 견인하는 필수 요인입니다.

앱 분석은 개발자 도구를 연결하여 사용자가 애플리케이션과 어떻게 상호작용하는지에 대한 사용자 정보를 얻는 데 도움이 되는 유형의 분석입니다. 이 정보는 애플리케이션 참여, 앱의 사용성, 애플리케이션을 찾는 위치 등에 관한 것입니다. 애플리케이션이나 웹사이트 사용으로 생성되는 데이터를 분석하고 측정하는 데 도움이 됩니다.

디지털 변환 전략의 증가된 구현은 시장 성장을 가속화하는 중요한 요인이며, 스마트폰의 더 깊은 침투, 모바일 및 웹 앱의 증가, 스마트폰 및 모바일 애플리케이션의 사용 증가, 스마트폰의 침투 증가 및 전 세계적으로 모바일 및 웹 애플리케이션의 증가, 스마트폰의 증가 및 다양한 애플리케이션의 가용성은 많은 양의 데이터를 생성하고 있으며, 이는 차례로 제품에 대한 수요를 증가시키고 디지털 광고와 같은 디지털 변환 전략을 구현하려는 수요 증가는 앱 분석 시장을 촉진하는 주요 요인 중 하나입니다. 또한 고객 경험을 향상시키고 더 높은 ROI에 대한 집중이 증가함에 따라 위에서 언급한 예측 기간 동안 앱 분석 시장에 대한 새로운 기회가 더욱 창출될 것입니다.

However, rising number of open source alternatives and customer’s scepticism regarding data security and increasing concerns associated with data privacy and protection in mobile application are the major factors among others restraining the market growth, and will further challenge the app analytics market in the forecast period mentioned above.

This app analytics market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on app analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global App Analytics Market Scope and Market Size

App analytics market is segmented on the basis of application, type, component and vertical. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

• On the basis of application, the app analytics market is segmented into revenue analytics, app performance analytics and operations, Api latency and response time, crash analytics, cross platform analysis, user analytics, in-behavioural analytics, touch heatmaps, Ad monitoring and marketing analytics, campaign analytics, ad attribution analysis and conversion funnel analysis.
• Based on type, the app analytics market is segmented into mobile app analytics and web app analytics.
• Based on component, the app analytics market is segmented into software and services.
• The app analytics market is also segmented on the basis of vertical into banking, financial services, and insurance, retail, media and entertainment, logistics, travel, transportation, hospitality, telecom and It and others.

App Analytics Market Scope Country Level Analysis

App analytics market is analysed and market size, volume information is provided by country, application, type, component and vertical as referenced above.

The countries covered in the app analytics market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Asia-Pacific and North America dominates the app analytics market due to increasing deeper smartphone penetration, rising number of mobile and web apps, increase in the usage of smartphones and mobile application, increased penetration of smartphones and growing number of mobile and web applications in this region. Europe is the expected region in terms of growth in app analytics market due to increasing adoption of analytics by various players operating in this region.

The country section of the app analytics market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and App Analytics Market Share Analysis

App analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to app analytics market.

앱 분석 시장 보고서에 포함된 주요 업체는 Amazon Web Services, Inc., CleverTap, Adobe, Countly, Upland Software, Inc, Swrve Inc., Amplitude, Inc., AppDynamics, AppsFlyer, Heap Inc., WizRocket, Inc., ContentSquare, Mixpanel, ASCP Gpuoncloud Private Limited., Pinnacle Seven Technologies., David Outsourcing Private Limited, Trans MR Consulting LLP, Add Pearlinfo Pvt. Ltd, Nu-Pie Management Consultancy Services Private Limited, MOENGAGE, App Annie, Apptentive, Taplytics, Inc. 등 국내 및 글로벌 업체입니다. 시장 점유율 데이터는 글로벌, 북미, 유럽, 아시아 태평양(APAC), 중동 및 아프리카(MEA), 남미에 대해 각각 제공됩니다. DBMR 분석가는 경쟁 우위를 이해하고 각 경쟁자에 대한 경쟁 분석을 개별적으로 제공합니다.

SKU-29479