Global Animation Market – Industry Trends and Forecast to 2031

Animation Market Analysis and Size

The global animation market plays a pivotal role in the entertainment industry, particularly in the creation of animated films. Animation studios produce visually captivating and technologically advanced animated movies, appealing to a diverse audience of all ages. These films have become major box office hits, contributing significantly to the revenue of the film industry. The success of animated movies extends beyond cinemas, with merchandise, streaming platforms, and theme park attractions further expanding the market's influence and economic impact.

Data Bridge Market Research analyses the global animation market, which was USD 353.57 billion in 2023, is expected to reach USD 534.44 billion by 2031, at a CAGR of 5.30% during the forecast period 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Report Scope and Market Segmentation      

Market Definition

Animation is a visual art form that involves creating the illusion of motion through a sequence of static images. It can be achieved through various techniques, such as traditional hand-drawn animation, computer-generated imagery (CGI), or stop-motion animation. Animators manipulate images or objects to convey movement and tell stories, making it a versatile medium used in films, cartoons, video games, and other interactive media.

Global Animation Market Dynamics

Drivers

• Rise in Internet Accessibility Fuels the Demand for Animated Content

As more people gain access to high-speed internet and digital platforms, the demand for animated content has surged. Streaming services, online platforms, and social media have become major distribution channels, driving content creators and studios to produce a diverse range of animated content to cater to the growing audience. This surge in demand, fueled by widespread internet availability, has expanded the reach of animated content and contributed significantly to the growth and dynamism of the global animation market.

• Technological Innovations Elevate the Aesthetic Appeal of Animated Content

Technological advancements, such as 3D animation, virtual reality, and augmented reality, are driving the global animation market. These innovations not only enhance the quality and visual appeal of animated content but also open up new possibilities for storytelling and user engagement. The adoption of cutting-edge animation techniques enables studios to create more immersive and realistic experiences, attracting a wider audience and contributing to the continuous growth of the global animation industry.

Opportunities

• Diverse Audience Preferences Drive the Expansion of Specialized Niche Markets

Diverse audience preferences within the global animation market create a significant opportunity for studios to expand into specialized niche markets. As viewers increasingly seek content tailored to their unique tastes and interests, animation studios can capitalize on this demand by producing niche-specific content. Whether it is catering to unique genres, cultural themes, or specific demographics such as educational content for children or animated content addressing health and wellness, the industry has the potential to thrive by delivering more personalized and targeted experiences.

• Dynamic Content Adaptation through Real-Time Animation Techniques

The utilization of real-time animation techniques in the global animation market offers a significant opportunity for dynamic content adaptation. This approach allows studios to swiftly respond to audience preferences, market trends, and emerging narratives. Content creators can make rapid adjustments during production by embracing real-time animation, ensuring that their offerings remain relevant and engaging. This adaptability enhances storytelling flexibility and positions animation studios to efficiently capitalize on evolving viewer demands.

Restraints/Challenges

• High Production Costs Limits the Entry of Smaller Studios

The high production costs associated with creating high-quality animated content restraint the global animation market. The development of sophisticated animation, especially in 3D and CGI, demands substantial financial investments in technology, skilled talent, and software licenses. This cost factor can limit the entry of smaller studios and independent animators, leading to a concentration of production among established players and potentially hindering diversity in the industry.

• Time-Consuming Production Process Limits the Adaptability of Animation

Creating compelling animated content, particularly feature-length films or complex series, involves meticulous planning, scripting, storyboarding, and animation rendering. This prolonged production timeline can lead to delays in content delivery and may pose challenges in responding quickly to changing market demands. As a result, the industry faces limitations in terms of agility and adaptability compared to faster-paced content production sectors.

This global animation market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global animation market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In September 2021, Toon Boom Animation launched Harmony 21, a significant update featuring feature-quality, 2D animations for video games. The introduction of enhanced control over stylus attributes, such as speed, pressure, and tilt position, facilitates paperless animation, marking a notable advancement in digital animation tools
• In March 2021, iPi Soft announced upgrades for iPi Motion Capture and development tools for Unreal Engine, allowing animation streaming, motion transfer to 3D characters, and real-time motion tracking. These improvements offer artists the ability to witness real-time motion within their specific 3D environments and on characters in Unreal Engine, enhancing the animation development process
• In February 2020, Smith Micro Software acquired Circle Media, a program for managing connected home devices. This strategic move allowed Smith Micro Software to expand its capabilities in the connected devices market, potentially influencing animation technologies associated with home entertainment systems
• In January 2020, AARDMAN ANIMATIONS LTD, in collaboration with Greenpeace, launched a powerful animated film addressing the global ocean crisis. This initiative raised awareness and contributed to AARDMAN ANIMATIONS LTD's revenue growth and strengthened its position in the market by displaying its commitment to impactful storytelling in animation

Global Animation Market Scope

The global animation market is segmented on the basis of revenue stream, type and application. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Revenue Stream

• OTT
• Advertising
• Sale of Tickets
• Others

Type

• Stop Motion
• Flipbook Animation
• 2D Animation
• 3D Animation

Application

• Media and Entertainment
• Automotive
• Online Education
• Others

Global Animation Market Regional Analysis/Insights

The global animation market is analysed and market size insights and trends are provided by country, revenue stream, type and application as referenced above.

The countries covered in the global animation market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Poland, Russia, Italy, Sweden, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, Singapore, Malaysia, Australia, Vietnam, New Zealand, Thailand, Indonesia, Taiwan, Philippines, Rest of Global (APAC) in the Global (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina, Peru, Chile and Rest of South America as part of South America.

North America is expected to dominate the animation market, with the U.S. at the forefront. This dominance is attributed to businesses in the region increasingly shifting their focus from traditional advertising methods to digital services. The dynamic transition towards digital platforms has propelled the demand for animated content, positioning the U.S. as a dominant force in the evolving landscape of the animation industry.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Animation Market Share Analysis

The global animation market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global animation market.

Some of the major players operating in the global animation market are:

• Warner Bros. Discovery, Inc. (U.S.)
• Sony Pictures Digital Productions Inc. (U.S.)
• Dreamworks Animation (U.S.)
• TOEI ANIMATION CO., LTD. (Japan)
• Paramount (U.S.)
• AARDMAN ANIMATIONS LTD (U.K.)
• OLM, Inc. (Japan)
• Madman Entertainment Pty. Ltd. (Australia)
• Kyoto Animation Co., Ltd. (Japan)
• BluBlu Studios (Poland)
• NIPPON ANIMATION CO., LTD. (Japan)
• Sunrise Media Group (U.S.)
• Pixeldust Framestore (U.S.)
• Illumination Studios Paris. (France)
• LAIKA, LLC (U.S.)
• MPC Film (U.K.)

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