글로벌 애니메이션 시장 – 2031년까지의 산업 동향 및 예측

애니메이션 시장 분석 및 규모

글로벌 애니메이션 시장은 엔터테인먼트 산업, 특히 애니메이션 영화 제작에서 중요한 역할을 합니다. 애니메이션 스튜디오는 시각적으로 매력적이고 기술적으로 진보된 애니메이션 영화를 제작하여 모든 연령대의 다양한 관객에게 어필합니다. 이러한 영화는 주요 흥행작이 되어 영화 산업의 수익에 크게 기여했습니다. 애니메이션 영화의 성공은 영화관을 넘어 상품, 스트리밍 플랫폼, 테마파크 명소가 시장의 영향력과 경제적 영향을 더욱 확대하고 있습니다.

Data Bridge Market Research는 2023년에 3,535.7억 달러였던 글로벌 애니메이션 시장이 2031년까지 5,344.4억 달러에 도달할 것으로 예상하며, 2024년부터 2031년까지의 예측 기간 동안 연평균 성장률은 5.30%가 될 것으로 분석합니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 페슬 분석이 포함되어 있습니다.

보고 범위 및 시장 세분화      

Market Definition

Animation is a visual art form that involves creating the illusion of motion through a sequence of static images. It can be achieved through various techniques, such as traditional hand-drawn animation, computer-generated imagery (CGI), or stop-motion animation. Animators manipulate images or objects to convey movement and tell stories, making it a versatile medium used in films, cartoons, video games, and other interactive media.

Global Animation Market Dynamics

Drivers

• Rise in Internet Accessibility Fuels the Demand for Animated Content

As more people gain access to high-speed internet and digital platforms, the demand for animated content has surged. Streaming services, online platforms, and social media have become major distribution channels, driving content creators and studios to produce a diverse range of animated content to cater to the growing audience. This surge in demand, fueled by widespread internet availability, has expanded the reach of animated content and contributed significantly to the growth and dynamism of the global animation market.

• Technological Innovations Elevate the Aesthetic Appeal of Animated Content

Technological advancements, such as 3D animation, virtual reality, and augmented reality, are driving the global animation market. These innovations not only enhance the quality and visual appeal of animated content but also open up new possibilities for storytelling and user engagement. The adoption of cutting-edge animation techniques enables studios to create more immersive and realistic experiences, attracting a wider audience and contributing to the continuous growth of the global animation industry.

Opportunities

• Diverse Audience Preferences Drive the Expansion of Specialized Niche Markets

Diverse audience preferences within the global animation market create a significant opportunity for studios to expand into specialized niche markets. As viewers increasingly seek content tailored to their unique tastes and interests, animation studios can capitalize on this demand by producing niche-specific content. Whether it is catering to unique genres, cultural themes, or specific demographics such as educational content for children or animated content addressing health and wellness, the industry has the potential to thrive by delivering more personalized and targeted experiences.

• Dynamic Content Adaptation through Real-Time Animation Techniques

The utilization of real-time animation techniques in the global animation market offers a significant opportunity for dynamic content adaptation. This approach allows studios to swiftly respond to audience preferences, market trends, and emerging narratives. Content creators can make rapid adjustments during production by embracing real-time animation, ensuring that their offerings remain relevant and engaging. This adaptability enhances storytelling flexibility and positions animation studios to efficiently capitalize on evolving viewer demands.

Restraints/Challenges

• High Production Costs Limits the Entry of Smaller Studios

The high production costs associated with creating high-quality animated content restraint the global animation market. The development of sophisticated animation, especially in 3D and CGI, demands substantial financial investments in technology, skilled talent, and software licenses. This cost factor can limit the entry of smaller studios and independent animators, leading to a concentration of production among established players and potentially hindering diversity in the industry.

• Time-Consuming Production Process Limits the Adaptability of Animation

Creating compelling animated content, particularly feature-length films or complex series, involves meticulous planning, scripting, storyboarding, and animation rendering. This prolonged production timeline can lead to delays in content delivery and may pose challenges in responding quickly to changing market demands. As a result, the industry faces limitations in terms of agility and adaptability compared to faster-paced content production sectors.

This global animation market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global animation market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In September 2021, Toon Boom Animation launched Harmony 21, a significant update featuring feature-quality, 2D animations for video games. The introduction of enhanced control over stylus attributes, such as speed, pressure, and tilt position, facilitates paperless animation, marking a notable advancement in digital animation tools
• In March 2021, iPi Soft announced upgrades for iPi Motion Capture and development tools for Unreal Engine, allowing animation streaming, motion transfer to 3D characters, and real-time motion tracking. These improvements offer artists the ability to witness real-time motion within their specific 3D environments and on characters in Unreal Engine, enhancing the animation development process
• In February 2020, Smith Micro Software acquired Circle Media, a program for managing connected home devices. This strategic move allowed Smith Micro Software to expand its capabilities in the connected devices market, potentially influencing animation technologies associated with home entertainment systems
• In January 2020, AARDMAN ANIMATIONS LTD, in collaboration with Greenpeace, launched a powerful animated film addressing the global ocean crisis. This initiative raised awareness and contributed to AARDMAN ANIMATIONS LTD's revenue growth and strengthened its position in the market by displaying its commitment to impactful storytelling in animation

Global Animation Market Scope

The global animation market is segmented on the basis of revenue stream, type and application. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Revenue Stream

• OTT
• Advertising
• Sale of Tickets
• Others

Type

• Stop Motion
• Flipbook Animation
• 2D Animation
• 3D Animation

Application

• Media and Entertainment
• Automotive
• Online Education
• Others

Global Animation Market Regional Analysis/Insights

The global animation market is analysed and market size insights and trends are provided by country, revenue stream, type and application as referenced above.

The countries covered in the global animation market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Poland, Russia, Italy, Sweden, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, Singapore, Malaysia, Australia, Vietnam, New Zealand, Thailand, Indonesia, Taiwan, Philippines, Rest of Global (APAC) in the Global (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina, Peru, Chile and Rest of South America as part of South America.

North America is expected to dominate the animation market, with the U.S. at the forefront. This dominance is attributed to businesses in the region increasingly shifting their focus from traditional advertising methods to digital services. The dynamic transition towards digital platforms has propelled the demand for animated content, positioning the U.S. as a dominant force in the evolving landscape of the animation industry.

보고서의 국가 섹션은 또한 개별 시장 영향 요인과 국내 시장의 현재 및 미래 트렌드에 영향을 미치는 규제 변화를 제공합니다. 다운스트림 및 업스트림 가치 사슬 분석, 기술 트렌드 및 포터의 5가지 힘 분석, 사례 연구와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 몇 가지 포인터입니다. 또한 글로벌 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세 및 무역 경로의 영향이 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.

경쟁 환경 및 글로벌 애니메이션 시장 점유율 분석

글로벌 애니메이션 시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 제공된 위의 데이터 포인트는 글로벌 애니메이션 시장과 관련된 회사의 초점에만 관련이 있습니다.

글로벌 애니메이션 시장에서 활동하는 주요 기업은 다음과 같습니다.

• 워너브라더스 디스커버리 주식회사(미국)
• 소니 픽처스 디지털 프로덕션 주식회사(미국)
• 드림웍스 애니메이션(미국)
• 토에이 애니메이션 주식회사(일본)
• 파라마운트(미국)
• AARDMAN ANIMATIONS LTD(영국)
• OLM 주식회사(일본)
• Madman Entertainment Pty. Ltd. (호주)
• 교토 애니메이션 주식회사(일본)
• BluBlu Studios(폴란드)
• NIPPON ANIMATION CO., LTD. (일본)
• 선라이즈 미디어 그룹(미국)
• Pixeldust 프레임스토어(미국)
• 일루미네이션 스튜디오 파리(프랑스)
• LAIKA, LLC(미국)
• MPC 필름(영국)

SKU-46535