글로벌 알코올 음료 시장 – 2031년까지의 산업 동향 및 예측

알코올 음료 시장 분석 및 규모

호텔 산업에서 알코올 음료 시장은 중요한 수익원이자 고객 유치 도구 역할을 합니다. 레스토랑, 바, 호텔, 리조트는 다양한 취향과 선호도에 맞춰 다양한 알코올 음료를 눈에 띄게 제공합니다. 이러한 시설은 종종 광범위한 와인 목록, 수제 맥주 선택, 프리미엄 주류 메뉴를 큐레이팅하여 고객의 식사와 여가 경험을 향상시킵니다.

글로벌 알코올 음료 시장 규모는 2023년에 4,178억 4,000만 달러로 평가되었으며, 2031년까지 5,293억 1,000만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 3.00%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 표현된 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.

보고 범위 및 시장 세분화       

시장 정의

알코올 음료는 발효 또는 증류 과정을 통해 생산되는 에탄올(일반적으로 알코올이라고 함)을 함유한 음료입니다. 이러한 음료에는 맥주 , 와인 , 증류주, 리큐어와 같은 다양한 제품이 포함되며 , 다양한 맛, 향, 알코올 함량으로 인해 즐깁니다.

알코올 음료 시장 동향

운전자

• 소비자 선호도 변화로 알코올 음료 수용 증가

소비자들은 점점 더 독특하고 프리미엄 제품을 찾고 있으며, 이로 인해 수제 주류, 장인 맥주, 부티크 와인에 대한 수요가 증가하고 있습니다. 이러한 변화는 진정성, 품질, 다양한 맛과 경험에 대한 욕구를 반영합니다. 칵테일 문화와 믹솔로지의 인기로 인해 혁신적이고 창의적인 음료 제품에 대한 수요가 증가했습니다. 이러한 변화하는 선호도에 적응하여 생산자와 소매업체는 끊임없이 제품을 혁신하여 진화하는 소비자 취향에 부응하고, 이를 통해 시장 성장과 차별화를 촉진합니다.

• 가처분 소득 증가로 인한 알코올 음료 소비자 기반 확대

더 큰 재정적 수단을 가진 소비자들은 프리미엄 및 고가의 알코올성 음료에 탐닉할 것으로 더 많이 기대되며, 이는 생산자와 소매업체의 매출과 수익 증가로 이어진다. 신흥 경제권의 소득 증가는 새로운 구매력을 가진 중산층의 성장에 기여하여 알코올성 음료에 대한 소비자 기반을 확대한다. 이러한 추세는 경제 성장으로 인해 프리미엄 주류와 와인에 대한 수요가 급증하는 아시아 태평양과 같은 지역에서 특히 두드러진다. 가처분 소득이 증가함에 따라 알코올성 음료 시장 내에서 성장과 수익성의 잠재력도 증가한다.

기회

• 혁신의 증가는 고객 참여의 성장을 촉진합니다.

새로운 풍미 프로필에서 지속 가능한 생산 방법에 이르기까지 혁신은 지속적으로 업계의 풍경을 형성합니다. 수제 양조장, 증류소, 와이너리는 실험에 힘쓰며, 새로운 재료, 숙성 기술, 양조 공정을 도입하여 독특한 경험을 추구하는 소비자를 사로잡습니다. 창의적인 마케팅 캠페인과 협업은 혁신의 영향을 더욱 증폭시켜, 흥미로운 제품 제공으로 소비자를 유혹하고 경쟁 시장에서 브랜드 가시성과 충성도를 높입니다.

• Growing Urbanization Expands the Alcoholic Beverages Businesses  

As more people migrate to urban areas, they are exposed to a wider range of alcoholic beverage options through bars, restaurants, and nightlife venues. Urban lifestyles often involve socializing and leisure activities where alcohol plays a central role, driving consumption. The concentration of population in cities also facilitates efficient distribution networks, allowing alcohol brands to reach a larger audience and expand their market presence. Overall, urbanization fosters a culture of drinking and socialization, contributing to the growth and dynamism of the alcoholic beverages market.

Restraints/Challenges

• Growing Health Concerns Limits the Consumption of Alcoholic Beverages

Awareness of the adverse health effects associated with excessive alcohol consumption, including liver disease, cardiovascular problems, and mental health issues, influences consumer behavior. Public health campaigns and education initiatives highlighting the risks of alcohol abuse contribute to a shift in consumer attitudes towards more responsible drinking habits or abstention. This heightened awareness leads to reduced consumption levels and a preference for lower-alcohol or alcohol-free alternatives, impacting sales and demand within the alcoholic beverages market.

• Growing Regulatory Restrictions Limits the Alcohol Availability

Stringent regulations govern alcohol advertising, packaging, labeling, and the promotion of responsible consumption. Policies aimed at curbing alcohol abuse and related harm, such as minimum drinking age laws and restrictions on alcohol availability, can hinder market expansion. Compliance with complex and evolving regulatory frameworks requires substantial resources and can pose barriers to entry for smaller producers. Moreover, legal complexities and differing regulations across regions can create challenges for businesses operating in multiple markets, impacting market strategies and profitability.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In 2022, Diageo made headlines with its acquisition of Balcones Distilling, renowned for its American Single Malt Whiskies. Balcones leverages Texas' climate extremes to craft whiskies with unique and intense flavors, solidifying its position as a leader in the industry
• In 2022, Bacardi launched Legacy, a whiskey manufactured in India, aiming to tap into the discount segment of the market. With Legacy, Bacardi seeks to bolster its presence and growth strategy in India, offering consumers affordable yet quality options in the whiskey category
• In 2022, Constellation Brands Inc. collaborated with The Coca-Cola Company in the U.S. This partnership entails bringing the FRESCA brand into the alcoholic beverages sector, marking a strategic move to expand Constellation's product portfolio and cater to evolving consumer preferences

Alcoholic Beverages Market Scope

The market is segmented on the basis of product type, alcoholic content, flavor, category, packaging, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Beer
  • Ale
  • Lager
  • Hybrid
• Wine
  • Sparkling Wine
  • Fortified Wine
  • Others
• Spirits
  • Rum
  • Vodka
  • Whiskey
  • Other Spirits
• Others

Alcoholic Content

• High
• Medium
• Low

Flavor

• Unflavored
• Flavored

Category

• Mass
• Premium

Packaging

• Plastic Bottles
• Glass Bottles
• Tins

Distribution Channel

• Modern Trade
• Convenience Stores
• Specialty Stores
• Online Retailers
• Hotels/Restaurants/Bars
• Commercial Stores
• On-Premises
• Liquor Stores
• Grocery Shops
• Internet Retailing
• Supermarkets

Alcoholic Beverages Market Regional Analysis/Insights

The market is analyzed, and market size insights and trends are provided by country, product type, alcoholic content, flavor, category, packaging, and distribution channel, as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the market, fueled by a growing young-adult population. This demographic trend indicates a rising demand for alcoholic beverages, particularly among millennials and Gen Z consumers. Moreover, the region's preference for high-quality alcoholic beverages is anticipated to drive market expansion further. With an emphasis on premium and craft offerings, North America is expected to maintain its dominance in the global alcoholic beverages landscape.

Asia-Pacific is expected to experience rapid growth in the market, driven by rising disposable incomes. Countries such as India and China are witnessing a surge in demand for agave-based spirits, fueling market expansion. This trend reflects evolving consumer preferences and a growing appreciation for premium spirits in emerging economies, contributing significantly to the region's overall market growth trajectory.

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Alcoholic Beverages Market Share Analysis

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

시장에서 활동하는 주요 기업은 다음과 같습니다.

• 헤일우드 세일즈(영국)
• 디아지오(영국)
• 아사히 그룹 홀딩스(일본)
• Accolade Wines (호주)
• 바카디(버뮤다)
• 마이크스 하드 레모네이드(미국)
• 카스텔 프레르(프랑스)
• 산토리 홀딩스 리미티드(일본)
• 안하이저-부시 컴퍼니스 LLC(미국)
• 브라운 포먼(미국)
• 페르노리카르(프랑스)
• 밀러 브루잉(미국)
• Constellation Brands, Inc. (미국)
• 하이네켄 홀딩 NV(네이더랜드)
• 몰슨 쿠어스 음료 회사(미국)

SKU-20088